Umhlahlandlela Wokugcina we-FMCG wokwenza uphawu lwempumelelo yomkhiqizo wakho ngo-2024

Ubuwazi ukuthi imboni yemakethe ye-FMCG izokhula isuka ku-USD 121.8 billion ngo-2023 iye ku-USD 230.6 billion ngo-2032?

Njengoba ingenye yezimboni eziminyene kakhulu, lo mncintiswano uyintongomane enzima ukuwuqeda. Phakathi kwamasu amaningi okuthengisa nokuthengisa, abathengi manje banezinketho ezingenakubalwa zezidingo zabo. Ngakho, it'yisikhathi sokuthi ekugcineni unyuse amasu akho kulo nyaka.Kulo mhlahlandlela, sizokwabelana ngomhlahlandlela ophelele ongakusiza ngempumelelo ukuthi wenze uphawu lwakho oluzayo lwe-FMCG lwezethameli zaseNdiya. Lawa maqhinga azohlinzeka ngokubonakala komkhiqizo okuthuthukisiwe futhi ukhumbule ukuqhubeka nokuthengisa kwakho okukhulayo ngo-2024. Let's uqalise.

Sisho ukuthini ngokufaka uphawu lwe-FMCG ibhokisi lekhekhe langokwezifiso?

Kusukela kokuyisisekelo, igama elithi FMCG limelela Fast-Moving-Consumer-Goods. Lapha, ungathola izinto zokunakekelwa komuntu siqu, imikhiqizo yokunakekelwa kwezempilo, ukudla okugayiwe neziphuzo, njll.Okuwukuphela kwendlela yokuchuma emakethe yokuncintisana ye-FMCG ukwakha amasu omkhiqizo ahlukile azokwenza umkhiqizo wakho ugqame kwabanye.Amasu amabhrendi angcono kakhulu angasiza ngempumelelo umkhiqizo wakho uhlale uhlukile kunqwaba yezinye izindlela ezikhona eNdiya.  imakethe.Okubalulekile ukukhetha amasu amabhrendi angcono kakhulu we-FMCG ukuze ukhuphule igama lomkhiqizo wakho kanye nenani phakathi kwezithameli zaseNdiya. Lokhu ekugcineni kuzoba nomthelela kumakhasimende amaningi'izinqumo zokuthenga, okuholela ekwandeni kokuthengisa phakathi neminyaka.

Kungani kufanele sakhe isu lomkhiqizo ku ibhokisi lekhekhe langokwezifisoumkhakha?

Njengoba uyimboni enzima kangaka, kufanele uhlale uphezu kwamasu akho okukhulisa ukuthengisa kwakho konyaka.Amasu e-FMCG mahle kakhulu okukhulisa ukubonakala komkhiqizo wakho, ikakhulukazi uma usanda kufika embonini.Ibhrendi yakho izothola ukuchayeka okwanele kuzo zonke iziteshi nemidiya ehlukahlukene. Futhi, lena indlela enhle kakhulu yokuheha ingxenye entsha yezethameli zebhizinisi lakho.Ngamasu angcono, ungenza ngempumelelo ukwakheka komkhiqizo wakho uhlale uhlukile. Lokhu kuzosiza ukuhlunga abathengi'ukukhetha bese ukhetha eyakho ibhokisi lekhekhe langokwezifiso uphawu phezu kokunye.Idala umuzwa wokwethenjwa nokuthembeka kubathengi, uma kucatshangelwa inani lezinketho ezikhuphukayo emakethe yaseNdiya.Idala ubuntu bomkhiqizo obuhlukile futhi obukhumbulekayo abathengi bakho abazobubona futhi bakhumbule uhlobo lwakho kusukela eminyakeni edlule.Isiza ukuqinisa igama lomkhiqizo wakho nesithombe emakethe yaseNdiya

7 Amasu Empumeleloibhokisi lekhekhe langokwezifiso Ukumaketha komkhiqizo

I-Strategic FMCG branding idinga isineke esiphelele, ukwenza amasu, ukuzinikela kanye nendlela efanele.Nawa amasu angu-7 aphezulu angakusiza ngempumelelo ukuthi udale umkhiqizo ophumelelayo we-FMCG kulo nyaka.

•  1. Zifanise Nezithameli OzihlosileNjengoba izethameli zakho eziqondiswe kakhulu kumaNdiya, owakho ibhokisi lekhekhe langokwezifiso amasu okwenza uphawu kufanele ahambisane nezithameli zaseNdiya futhi. Hlaziya izimfuno zabo, abakuthakaselayo, izidingo kanye nezibalo zabantu lapho ukhetha futhi wenza ngendlela oyifisayo amasu akho okwenza uphawu. Lokhu kuzokusiza ukuthi uqondise imizwa efanele kumakhasimende futhi uwakholise ukuthi athenge imikhiqizo yakho ngaphezu kwabanye.
•  2. Ukudala Ukwethembeka KomkhiqizoNgaphandle kokuthola amakhasimende amasha, udinga amakhasimende abuyayo ukushayela ukuthengisa kwenkampani yakho, ikakhulukazi embonini ye-FMCG. Njengoba imikhiqizo ye-FMCG ithengwa futhi idliwe njalo, ukwakha isu lomkhiqizo eliqinile elikhuthaza ukwethembeka kwamakhasimende kuhle kakhulu. Indlela engcono kakhulu yokwandisa ukwethembeka komkhiqizo ukuthuthukisa ikhwalithi yomkhiqizo kanye nenani ngamanani angcono kakhulu. Lawa makhasimende ekugcineni azoba abagqugquzeli bomkhiqizo wakho futhi aqhubeke asakaza igama ngomkhiqizo wakho. Lokhu kuzoqinisekisa impumelelo yesikhathi eside njengoba uzothola ukugeleza okungaguquki kwamakhasimende ngokusebenzisa ifaneli yakho yokuthengisa.
•  3. Ukugcina Ibhrendi yakho ye-FMCG Ivumelana Kuwo Wonke AmashaneliAmasu okubhrenda asebenza kahle kakhulu uma uhambisana nawo kuzo zonke iziteshi. Lokhu kuzosiza ekudaleni ubudlelwano obuhlala isikhathi eside namakhasimende, ikakhulukazi kuleli zwe elisheshayo lapho ukunakwa kuncane futhi izinketho zingenamkhawulo.Cabangela ukudala umhlahlandlela wesitayela somkhiqizo ochaza konke okubonakalayo nomlayezo ozohlala unjalo kuzo zonke iziteshi. Sebenzisa izithombe ezingaguquki, ithoni yezwi, itimu, njll, ezibonisa ubuntu bomkhiqizo wakho.Ngokufaka uphawu okufanayo, ungakwazi kancane ukwakha ukwethenjwa nokuthembeka kwamakhasimende akho njengoba ezokhumbula umkhiqizo wakho ngokuthenga kwawo esikhathini esizayo.
•  4. Ukusungula Izwi Lomkhiqizo EliqinileIzwi lomkhiqizo eliqinile lingenye yezinto ezibaluleke kakhulu ukukusiza ukuthi ubhekane nalo mkhakha wokuncintisana. Izwi lomkhiqizo wakho lizoqinisekisa ikhwalithi kanye nenani lomkhiqizo wakho kubathengi. Ngakho-ke, qiniseka ukuthi iyabandakanya, iyiqiniso, futhi ihambisana ngokuphelele nezinhloso zomkhiqizo wakho kanye nombono esikhathini esizayo esiseduze.
•  5. Ukuxoxa Indaba Yomkhiqizo WakhoUkwabelana ngezindaba zomkhiqizo ukugqamisa nokudlulisa izinzuzo zomkhiqizo kuyisu elibulalayo kulesi sikhathi. Ukudala izindaba mayelana nohambo lomkhiqizo wakho, ukukhula komkhiqizo, kanye nomlayezo oya ezithamelini kusiza ukuxhumana nazo futhi kukhuphule ukuthengiswa komkhiqizo wakho. Futhi, udinga ukuba yiqiniso futhi ube namahlaya kodwa ukholise ngokwanele ukuze uhehe izethameli ezifanele.Isibonelo, i-Amul idume ngokudala nokuhlekisa ibhokisi lekhekhe langokwezifiso izindaba zomkhiqizo, obekuyisu elihle kakhulu lomkhiqizo amashumi eminyaka.
•  6. Gcina Ukuhambisana Kwempumelelo Yesikhathi EsizayoQiniseka ukuthi uhlala unolwazi ngamathrendi akamuva ebhrendi, njengoba lokhu kuzokusiza ukuthi uhlale uphambi kwezimbangi zakho. Hlakulela ekufinyeleleni komkhiqizo oqinile we-FMCG futhi udale okuqukethwe okufanelekile namasu azokhulisa ukufinyelela komkhiqizo wakho engxenyeni entsha yezethameli ngaso sonke isikhathi.
•  7. Ukucatshangelwa KwesifundaI-India idume ngamagugu ayo anothile. Kungani ungasebenzisi okufanayo kumasu akho okwenza uphawu? Khetha amasu amasha namasha abonisa isiko elicebile lama-Indian kumkhiqizo wakho. Lokhu kuzosiza amakhasimende ukuthi axhumane kangcono nomkhiqizo wakho ngenkathi enikeza amasu akho okumaketha umbono omusha ukuze aphumelele!

Iqhaza Lokuklama Nokupakisha ku ibhokisi lekhekhe langokwezifisoUkubhrenda

Ukuklama nokupakisha yizici ezibalulekile zokuphumelela kulo mkhakha wokuncintisana. Lezi zici zinomthelela ekusebenzisaneni kokuqala nabathengi. Ngakho. Kubalulekile ukuqonda indima yokuklama nokupakishwa kwe-Indian FMCG branding.

•  1. Ukubaluleka Kokufakwa Kwekhwalithi Ephezulu ku-FMCGIdizayini yokupakisha engcono kakhulu ingaheha amakhasimende ngempumelelo kusukela kumashalofu okuthengisa ezigidini zezinketho. Idizayini yakho yokupakishwa komkhiqizo we-fmcg kumele ibe sezingeni eliphezulu futhi ithembeke kubunikazi bomkhiqizo wakho, amanani, ingqikithi yomkhiqizo, kanye nomyalezo. Kufanele uqinisekise ukuthi izixazululo zedizayini yakho yokupakisha zikholisa ngokwanele ukwenza umehluko ekuthengisweni komkhiqizo wakho.
•  2. Izakhi Zomklamo Ezikhanga AbathengiIzakhi zedizayini ezifanele zibamba amandla amakhulu okudonsa ukunaka kwamakhasimende ngokukhululeka. Ngokucabangela i-vibe yemikhiqizo yakho, khetha iphalethi ethile yombala nezinto ezibonakalayo njengezithombe, amaphethini, njll. Lokhu kuzosiza ukudlulisaibhokisi lekhekhe langokwezifisoikhwalithi yomkhiqizo kanye nenani kumakhasimende ngokuvusa imizwa efanele. Ekugcineni, lesi sici esisodwa esibalulekile singaba nomthelela omkhulu ekwandiseni ukuqashelwa komkhiqizo kanye nokukhumbula umkhiqizo wakho ngokuhamba kweminyaka.
•  3. Ukupakishwa Okuqhubekayo kanye Nethonya Lakho Kumfanekiso WomkhiqizoUkupakisha okusimeme kuwumnqobi ocacile kule nkathi. Bhanqa imikhiqizo yakho emihle kakhulu ye-FMCG nokupakishwa okusimeme futhi ubone ukukhuphuka kokuthengiswa kwebhizinisi lakho kulo nyaka. Akwenzi nje indawo yakho ukuthi iphephe futhi ivikeleke, kodwa futhi kunomthelela ekwandeni kwesibopho somphakathi njengomnikazi womkhiqizo. Lokhu kuzobonakala kuzuzisa kakhulu ukukholisa ingxenye yakho ekhulayo yamakhasimende aqaphela imvelo!

Ngafinyelela eziphethweni ezilandelayo mayelanangokwezifiso amabhokisi amakhekhe:

Umhlaba we-FMCG unamandla kakhulu futhi unokuncintisana. Uma unesu elicacile elikhona, umkhiqizo wakho ungase ukwazi ukuhambisana nokuncintisana okwandayo, futhi ungafinyelela kuwo!Lawa maqhinga okumaketha azoqinisekisa ukuthi umkhiqizo wakho uhlala ubonakala kuwo wonke amakhasimende okuhlosiwe. Umkhiqizo wakho uzohlala ubalulekile kubo noma nini lapho befuna ukuthenga okuyisisekelo.Udinga usizo ekudaleni isu lakho lokuqala lokufaka uphawu lwe-FMCG? Azikho izinkinga. Xhumana nochwepheshe bethu bomkhiqizo kwaDesignerPeople namuhla, futhi sizofaka wonke amasu akho okwenza uphawu ngamathalente angcono kakhulu emhlabeni wonke.Zizwe ukhululekile ukuqhubeka nale ngxoxo emazwaneni. Yabelana nabafundi bethu ngamanye amasu owathandayo asebenzele imikhiqizo yakho ye-FMCG kulo nyaka.Iphepha le-Bohui: Ukuhlakulela izinzuzo ezintsha zokuthuthukiswa kwezimboni ekuguquleni okuluhlaza

Igxile ezinhlosweni zokuncishiswa kwekhabhoni kanye nokuthuthukiswa kohlaza, iZibo isebenzisa imiqondo eluhlaza kanye nekhabhoni ephansi kuzo zonke izindawo zokwakhiwa nokuthuthukiswa kwamadolobha, ibamba amathuba, iguqule intuthuko, iqondise amabhizinisi ukonga amandla, ukunciphisa ukusetshenziswa, ukunciphisa ukungcola kanye nokwandisa ukusebenza kahle, futhi ukukhuthaza ukuthuthukiswa kwezimboni. Emgwaqweni woguquko nokuthuthukiswa, amabhizinisi amaningi alwela ukukhuthaza intuthuko eluhlaza, enekhabhoni ephansi kanye nekhwalithi ephezulu futhi asungule izinzuzo zezimboni kanye nemikhiqizo."Eminyakeni yamuva nje, i-Bohui Paper ibambelele emcabangweni wokuthuthuka okuluhlaza, okunekhabhoni ephansi kanye nentuthuko esimeme, ithuthukiswe ngamandla imikhiqizo ehambisana nemvelo, futhi yathuthukisa izinzuzo ezisobala zezimboni kanye nemikhiqizo ngokusheshisa ukutshalwa kokuncintisana komkhiqizo wenkampani kanye nokusebenzisa uguquko lwezimboni kanye amasu okuthuthukisa.” kusho uLu Yongqiang, isekela lomphathi jikelele weShandong Bohui Paper Co., Ltd.

Esikhathini esingeside esidlule, i-Bohui Paper yakhethwa njengebhizinisi lokutshala uhlobo olusezingeni eliphezulu embonini yokukhiqiza yaseSifundazweni SaseShandong ngo-2023. Iphepha le-Bohui linolwazi oluningi endleleni yokuthuthukiswa kwenguquko eluhlaza. I-Bohui Paper ilandela eduze imfuneko kazwelonke "yokushintsha ipulasitiki ngephepha" futhi ithuthukise uchungechunge lwemikhiqizo ephephile, ehambisana nemvelo, engasindi futhi engabizi, ethandwa kakhulu yimakethe.

U-Lu Yongqiang wethule ukuthi iphepha lokupakisha le-blister cardboard elakhiwe yi-Bohui Paper lithathela indawo u-50% wemikhiqizo yepulasitiki, lashintsha ipulasitiki eyi-100% yaba "ipulasitiki engu-50% + 50% yamakhadibhodi", yehlisa inani lepulasitiki.ibhokisi lekhekhe langokwezifisokanye nokonga izinsiza.

Izinzuzo zibalulekile; isungule ubuchwepheshe obuhamba phambili embonini namandla e-R&D, isebenzisa imikhiqizo emisha kanye nobuchwepheshe obusha ukuze ihlole amathuba ezimakethe ngentshiseko; iphumelele ngokulandelana izitifiketi zekhwalithi kanye nesistimu yokuphathwa kwemvelo, futhi isebenzisa amathuluzi ekilasi lokuqala kanye nobuchwepheshe bokukhiqiza obuhamba phambili emhlabeni jikelele.

Enqubweni yokusungula izinto ezintsha kwezobuchwepheshe, uguquko oluluhlaza, kanye nokuguqulwa kobuhlakani bedijithali, i-Bohui Paper kancane kancane izuze ubuchwepheshe obuningi obuphambili kanye nezinzuzo zokuncintisana zemakethe."Ngo-2023, sikhiphe uchungechunge olusha lwe-carbon-neutral lwe-ibhokisi lekhekhe langokwezifisoimikhiqizo, ukufeza ngempela umgomo 'we-zero carbon' wawo wonke umjikelezo wokuphila ovela ku-R&D, ukukhiqizwa okuzosetshenziswa, okuhlinzeka ngezixazululo ezingokoqobo zansuku zonke ehhovisi, ukukhiqiza, ukufunda nokuphila. Isixazululo se-'Zero carbon'." ULu Yongqiang wethule izintatheli impumelelo ezuzwe yile nkampani kusukela ngonyaka odlule.

Iphepha le-Bohui lakha futhi lithuthukise uhlelo lwayo lokulawula ukukhishwa kwekhabhoni, futhi lithole i-carbon footprint yomkhiqizo kanye nezitifiketi zokungathathi hlangothi kwekhabhoni. Amandla ayo okuphatha ukukhishwa kwekhabhoni abe ngcono kakhulu. Iphinde yaba inkampani yokuqala yokwenza iphepha embonini esifundeni sase-Asia-Pacific ukuqedela isilinganiso se-S&P ESG. Iyaqhubeka nokujulisa isu le-ESG futhi ikhuthaze ngempumelelo inkampani ukuthi izuze intuthuko eluhlaza, ezinzile, esimeme kanye nekhwalithi ephezulu.

Ukwengeza, mayelana nokuguqulwa kwedijithali nokuhlakanipha, i-Bohui Paper yethule uhlelo lokuphatha i-digital lean ngoMeyi 2022. Njengamanje, iqale yaqaphela ukuguqulwa okuzenzakalelayo kwenqubo yokukhiqiza yokwenza iphepha, ukusika, ukupakisha nezinye izinqubo ngaphakathi kwe-Bohui, njengoba kanye nokumboza ukuphathwa kwe-Digital okunciphile kokuthengisa, ukuthengwa kwempahla, ukugcinwa kwempahla, ukuhlelwa kwempahla nezinye izinqubo zebhizinisi sekuqalile ukukhombisa imiphumela.

Unyaka ka-2023 unyaka ongajwayelekile kuyo yonke imboni yokwenza amaphepha. Bethintwe isimo somnotho wamazwe ngamazwe, izinga lokukhula kwesidingo sabathengi embonini yokwenza amaphepha lehlile, uhlangothi lokuhlinzeka luqhubekile nokutshala amandla amasha okukhiqiza, futhi isimo semakethe jikelele siye saba sibi, okwenze izinkampani zamaphepha zithuthukisiwe. izinselelo ezinkulu.

Mayelana nalokhu, uLu Yongqiang uthe ngenxa yezinzuzo zayo kwezamasiko, ukuphatha, ubuchwepheshe, izindleko, ithalente, njll., inkampani ibilokhu igcina ukugxila kwamasu, iqinisa ukuzethemba, iqhubeke nokwenza impumelelo, igxile kumakhasimende, ikhwalithi elungiselelwe kanye nekhwalithi ephezulu. izinsiza, kanye nokusetshenziswa kwezinhlaka ezihlukene zezimboni. Izinzuzo, sungula izinto ezintsha ukuze uthole amandla, unciphise izindleko futhi ukhuphule ukusebenza kahle, futhi usebenzise idijithaliibhokisi lekhekhe langokwezifisoubuhlakani bokuthuthukisa ngokuqhubekayo, ukusungula kanye nokudala ukusebenza kahle, ukuze ukusebenza kwenkampani kuqhubeke nokuba ngcono kancane kancane.

Onyakeni omusha, i-Bohui Paper izoqhubeka nokujulisa ukuqaliswa kwesu "lezinguquko ezimbili kanye neyodwa enkulu kakhulu", kugxilwe emgomweni ophelele "wokugxilisa yonke into ekusebenzeni kahle", ukwandisa ukutshalwa kwezimali ekuguqulweni kwezobuchwepheshe, ukusheshisa ukuguqulwa nokuthuthukiswa kwendabuko. izakhiwo zezimboni, futhi siqhubeke nokuthuthukisa i-R&D emisha. amakhono, dala uchungechunge lokuhlinzeka ngegolide lwemikhiqizo ekhethekile, eyenziwe ngokwezifiso, nehlukahlukene, futhi ngokuqhubekayo uzuze impumelelo emisha enqubweni yokusiza ukuthuthukiswa kwekhwalithi ephezulu ye-Zibo.