Ingxenye yokuqala yonyaka isizoqeda imakethe yokunyathelisa exubile
Nathi: Ukuhlanganiswa nokutholwa kuyakhula
Muva nje, umagazini wase-United States othi “Print Impression” ukhiphe umbiko wesimo sokuhlangana nokuthengwa kwemboni yokunyathelisa yase-United States. Idatha ibonisa ukuthi kusukela ngoJanuwari kuya ku-April kulo nyaka, umsebenzi wokuhlanganisa nokutholwa kwemboni yokunyathelisa nokupakisha e-United States waqhubeka ukwehla, futhi wehla ngo-April, wafinyelela ezingeni eliphansi kakhulu cishe eminyakeni eyishumi. Kodwa ngasikhathi sinye, umbiko ubuye waveza ukuthi ukuhlanganiswa kwezimakethe kanye nokutholwa kwezigaba eziningi zemboni yokunyathelisa nokupakisha yase-US kuyakhula.Fnoma isibonelo,amabhokisi kashokoledi izipho, isidingo sabantu soshokoledi sikhule, ngakho ibhokisi lizosetshenziswa kakhulu,best ushokoledi amabhokisi.
Eminyakeni embalwa edlule, imboni yokunyathelisa yezentengiselwano yase-US ilondoloze ukukhula okuqhubekayo, nezinkampani ezithile zokunyathelisa zezentengiselwano zithole inzuzo erekhodiwe kanye nenzuzo futhi zaphinde zathola umusa kubatshalizimali abangochwepheshe. Isibalo sokuqothuka kwezincwadi zezentengiselwano sehlile kule minyaka emine edlule. Ngesikhathi esifanayo,fancy chocolate box,ibhokisi likashokoledi elishisayo,ibhokisi best of ushokoledi iziphocvula amehlo abantu.Tubika futhi ubonisa enye into engakaze ibonwe iminyaka eminingi: abathengi abangenalo ulwazi embonini yokunyathelisa bathola izinkampani zokunyathelisa zezentengiselwano ezincane neziphakathi nendawo, futhi babona imboni yokunyathelisa njengendawo yokutshala izimali ezinokwethenjelwa. Kungabonakala ukuthi ukuhlanganiswa nokuthengwa emkhakheni wokunyathelisa ezentengiselwano akuzange kubhidlizwe, kodwa kuyakhula.
Uma sibheka umthamo wokuhweba wenkambu yelebula eminyakeni embalwa edlule, umsebenzi wokuhlanganisa nokutholwa kwezinkampani eziphrinta ilebula ubushubile. Lo mbiko ukhombisa ukuthi ukuhlanganiswa kwebhizinisi lokulebula kuqhutshwa ikakhulukazi intshisekelo eqinile yezinkampani eziningi ezizimele ezimakethe zamalebula. Ngokufana nemakethe yokuphrinta ilebula, amafemu azimele aphinde abone amathuba emakethe yamabhokisi asongekayo, lapho umsebenzi we-M&A uzoqhubekela phambili. NgoJanuwari, ngokokuqala ngqa, inani lokutholwa yizinkampani ezenza amabhokisi okupakisha ladlula elezinkampani ezinyathelisa amalebula.Tibhokisi ledethi,ibhokisi losuku lwezithandani,isipho sebhokisi losukupopular namakhasimende Middle East.
Namuhla, njengoba abathengisi bevulwa kabusha kanye nemakethe yazo zonke izinhlobo zezimpawu eziyingcaca, imakethe yokuphrinta enefomethi ebanzi iyalungiswa. Kepha abathengi nabo bakhathazekile, ngemininingwane yakamuva ekhombisa ukwanda okungalawuleki kwesidingo esidalwe wubhubhane lwangaphambilini. Ngenxa yalokho, bayakungabaza ukuthuthuka okuphawulekayo kwenzuzo kanye nenzuzo emkhakheni wokunyathelisa wefomethi ebanzi. Umbiko ubikezela ukuthi esikhathini esizayo, ukukhathazeka komthengi kuzoncishiswa, futhi umsebenzi wokuhlanganisa nokutholwa kwezinkampani zokunyathelisa ezinefomethi ebanzi nawo uzokwanda.
Lo mbiko ukholelwa ukuthi umsebenzi wokuhlanganisa nokutholwa kanye nemakethe emkhakheni wokunyathelisa wezimboni uzokhula. Kuthintwe inqubomgomo yokukhiqiza yase-US, ukukhiqizwa kwezimpahla ezifana namalebula kuzoheha intshisekelo yabathengi abaningi. Ngaphezu kokucindezela kwenqubomgomo, ukwanda kokunyathelisa kwezimboni zasekhaya e-United States nakho kuthonywa ezinye izici. Iziphazamiso zangaphambilini zokuthengwa kwempahla, ngokwesibonelo, kuguqule ukuthembela kwezinkampani kubahlinzeki bomhlaba.
E-UK: Izingcindezi zezindleko ziyehla
I-British Printing Industry Federation muva nje yenza inhlolo-vo mayelana nombono wokunyathelisa wezinkampani zokunyathelisa ezingu-112 e-United Kingdom, okubonisa ukuthi engxenyeni yokuqala yalo nyaka, imboni yokunyathelisa nokupakisha yaseBrithani ibhekene nezinselele. Ukuhlanganiswa kwezindleko eziphakeme kanye nesidingo esibuthakathaka kuye kwacindezela imboni yokunyathelisa yase-UK, ngakho kokubili ukukhiqizwa nama-oda kwehla ngekota yokuqala.
Kulolu cwaningo, amaphesenti angama-38 ezinkampani ezahlolwa zibike ukwehla kokukhiqizwa kwekota yokuqala. Amaphesenti angama-33 kuphela abaphendulile abike ukwanda kokukhiqiza, ngamaphesenti angama-29 abambe okukhiphayo okungashintshi. Kodwa-ke, ngemva kokudalulwa kwengcindezi yezindleko engxenyeni yokuqala, umbono wemakethe yokunyathelisa engxenyeni yesibili wawunethemba elikhulu. Amaphesenti angu-43 abaphendulile alindele ukuthi ukukhiqizwa kwenyuke engxenyeni yesibili, amaphesenti angu-48 alindele ukuthi ukukhiqizwa kuhlale kuzinzile, futhi amaphesenti angu-9 kuphela alindele ukwehla kokukhiqizwa.
Lapho bebuzwa “ngokukhathazeka okuphezulu kwemboni yezinkampani zokunyathelisa,” abangamaphesenti angu-68 abaphendula bakhetha ukukhuphuka kwezindleko zamandla, zehle zisuka kumaphesenti angu-75 ngoJanuwari namaphesenti angu-83 ngo-October. Kusukela ngo-Ephreli nyakenye, izindleko zamandla bezilokhu zikhathaza kakhulu izinkampani zokunyathelisa. Ngaso leso sikhathi, ama-54% ezinkampani ezahlolwa empendulweni yombuzo zikhetha amanani ezimbangi, ikakhulukazi, ezinye izimbangi zenza amanani angaphansi kwezindleko. Lesi yisilinganiso esifanayo nesikaJanuwari nonyaka. Ingcindezi yamaholo ibiyinkinga yesithathu ezinkampanini zokuphrinta ezahlolwa, kanti u-50% wabaphenduli bakhetha le nketho. Lokho kwehle kancane ukusuka kumaphesenti angama-51 ngoJanuwari, kodwa kusese kwabathathu abaphezulu. Ukwenyuka kwakamuva kwenani elincane lamaholo, imiphumela yokushayisana kwezinhlaka zamaholo kanye nokwehluka kwamaholo, kanye nokuqhubeka kwamazinga aphezulu okwehla kwamandla emali, kukhulise ukukhathazeka mayelana nengcindezi yamaholo ezinkampanini zokunyathelisa. “Izingcindezi eziqhubekayo zezindleko ezidlulele, kuhlangene nokungaqiniseki kwezomnotho nezombusazwe, kuye kwaqeda ithemba lezinkampani ezinyathelisayo ekuqaleni kokusimama kwemakethe.” Naphezu kwezinselele zamanje, izinkampani zisanethemba ngamathemba embonini yokunyathelisa. Ngemuva kwalokho, ukwehla kwamandla emali kulindeleke ukuthi kwehle kakhulu kanti izindleko zikagesi kulindeleke ukuthi ziqhubeke zizinza.” Charles Jarrold, isikhulu esiphezulu seFederation of British Printing Industries.
Ngesikhathi esifanayo, ngokokuqala ngqa, inhlolovo iphinde yahlanganisa nemibuzo ehlobene nokusimama, efuna ukufunda okwengeziwe mayelana nezinyathelo ezithathwa yizinkampani zokuphrinta ukuthuthukisa ukusimama. Ucwaningo luthole ukuthi cishe amaphesenti angama-38 ezinkampani ezahlolwa zikala ukukhishwa kwekhabhoni yazo.
EJapane: Ukuqothuka kwezinkampani kuyanda
Ngokwemiphumela yakamuva yocwaningo lwe-Tokyo Institute of Commerce and Industry, kusukela ngo-April 2022 kuya ku-February 2023, isibalo sokuqothuka (izikweletu zamayen ayizigidi eziyishumi noma ngaphezulu) embonini yokunyathelisa yaseJapane sifinyelele ku-59, okuwukwanda kwama-31.1% ngaphezu isikhathi esifanayo sonyaka wezimali odlule.
Isibalo sokuqothuka okuhlobene nokuqubuka kwalesi sifo sikhuphuke safinyelela ku-27, senyuka ngamaphesenti angama-50 ukusuka esikhathini esifanayo ngonyaka wezimali odlule. Ngaphezu kwezizathu zokuwohloka kwezimakethe, lolu bhubhane luye lwaholela ekuncipheni kwemisebenzi ehlukahlukene kanye nokwehla kwesidingo sezokuvakasha nemishado, okubangele umonakalo omkhulu ekusebenzeni kwemboni yokunyathelisa.Vi-alentines day chocolate box, chocolate box cake mix thIzinga lokusetshenziswa kwe-e lizokhuphuka phakathi nomkhosi.
Isibalo sokuqothuka embonini yokunyathelisa yase-Japanese sibe ngaphansi kunonyaka wezimali odlule iminyaka emithathu ilandelana kusukela ngonyaka wezimali ka-2019. Kube nokushoda kwemali okungu-48 ngo-2021, okuyizinga eliphansi kakhulu kusukela ngonyaka wezimali ka-2003. Isizathu sokuqhubeka kokwehla kokushoda yisimo umphumela omangalisayo wokuxhaswa kwenqubomgomo ngezimali okuhlobene nokulwa nalolu bhubhane. Kodwa-ke, esimweni sokubambezeleka kokutholwa kwesidingo sokuphrinta, isibalo sokuqothuka senyuke kakhulu onyakeni wezimali ka-2022, futhi umthelela wokusekela wezinqubomgomo zezimali phakathi nalolu bhubhane usuphelile.
Ngaphezu kwalokho, isibalo sokuqothuka kwezikweletu ezinezikweletu ezingaphezu kwezigidi eziyi-100 zama-yen sasingama-28, ukukhuphuka ngo-115.3%, okuhlanganisa cishe ingxenye yenani eliphelele lokuqothuka, cishe ngama-47.4%. Uma kuqhathaniswa nesikhathi esifanayo sonyaka wezimali odlule, ingxenye engu-28.8% inyuke ngamaphesenti angu-18.6, futhi izinga lokuqothuka landa kakhulu.
"Kuhlolo lwemibuzo yezikweletu ezeqile" olwenziwe yi-Tokyo Institute of Commerce and Industry ngoDisemba 2022, u-46.3% wabaphenduli ezimbonini zokunyathelisa nezihlobene waphendula ngokuthi banezikweletu. Amaphesenti angama-26.0 ezinkampani athi anezikweletu ezinkulu ngemuva kobhubhane lwe-COVID-19 (cishe ngemuva kukaFebhuwari 2020). Njengoba ukuthengisa kwehla, akukhona nje kuphela ukuthi ukutshalwa kwezimali okudlule kuba umthwalo, kodwa isikweletu sebhizinisi, esithembele ekusekelweni kwenqubomgomo yokugeleza kwemali okuhlobene nalolu bhubhane, naso sikhuphuka ngokushesha.
Ezinsukwini zokuqala zalolu bhubhane, izinkampani zokunyathelisa zaseJapane zazisekelwa izinqubomgomo zezimali, futhi ukuqothuka kwezinkampani kwanqandwa. Kodwa-ke, njengoba ubuthakathaka besakhiwo benza buthaka amandla okusebenza ezinkampani, umthelela wokusekelwa kwenqubomgomo ehlobene nobhubhane uye waba buthaka, futhi ukuxhaswa ngezimali kwebhizinisi kuye kwaba nzima kakhulu. Ngaphezu kwalokho, ukwehla kwenani le-yen, ukungqubuzana phakathi kweRussia ne-Ukraine kwaholela ekwenyukeni kwamanani entengo yamaphepha nezinsiza, okuhambisana nokwenyuka kwezindleko zempahla, imboni ikhathazekile ngokuthi ukuqothuka kwemboni yokunyathelisa yaseJapane kuzongena ekwenyukeni ngokushesha. esiteji.
Ukuvalwa kwebhizinisi nokuhlakazwa kwebhizinisi kwamabhizinisi okuphrinta kukhuphuke ngo-12.6% unyaka nonyaka. Ngonyaka wezimali ka-2021, izinkampani zokunyathelisa ezingama-260 zavalwa noma zahlakazwa, zehla unyaka nonyaka ngo-16.3%, nokwehla iminyaka emibili ilandelana. Kodwa-ke, esikhathini esiyizinyanga eziyisishiyagalolunye kusukela ngo-Ephreli kuya kuZibandlela wonyaka wezimali wezi-2022, kube nokuvalwa okungafinyelela kwangu-222, okuwukukhuphuka ngo-12.6% esikhathini esifanayo sonyaka wezimali odlule.
Kusukela ngonyaka wezimali ka-2003, inani lezinkampani zokuphrinta zase-Japan ezivalwe futhi zahlakazwa likhuphuke lisuka ku-81 ngonyaka wezimali ka-2003 laya ku-390 ngonyaka wezimali ka-2019. wezimali ka-2021. Kodwa-ke, ngokwenkambiso yamanje, inani lokuvalwa kwezinkampani zokunyathelisa nezinkampani zokunyathelisa ezihlakaziwe liya ngokuya lidlula unyaka wezimali ka-2021.
Isikhathi sokuthumela: Jul-04-2023
