Amathrendi ayisikhombisa emhlabeni jikelele anomthelela embonini yokunyathelisa
Muva nje, isiqhwaga esinyathelisayo i-Hewlett-Packard kanye nomagazini wezimboni i-“PrintWeek” ngokuhlanganyela bakhiphe umbiko oveza umthelela wemikhuba yamanje yezenhlalo embonini yokunyathelisa.Ibhokisi lephepha
Ukuphrinta kwedijithali kungahlangabezana nezidingo ezintsha zabathengi
Ngokufika kwenkathi yedijithali, ikakhulukazi ngokuthuthuka nokuthuthuka kwe-inthanethi nezinkundla zokuxhumana, ukuziphatha nokulindela kwabathengi kube nezinguquko ezinkulu, abanikazi bomkhiqizo kuye kwadingeka bacabange kabusha amasu abo avamile, okuphoqelela ama-brand ukuthi abheke ukusetshenziswa ngokucophelela. nokungathandwa” komfundi. Ukupakishwa kwamaphepha
Ngokuthuthukiswa kobuchwepheshe bokuphrinta bedijithali, kulula ukuhlangabezana nezidingo zabathengi, futhi kungenzeka ukudala izinguqulo eziningi zemikhiqizo ukuze zikhethwe ngaphandle komzamo. Ngenxa yamakhono esikhathi esifushane nokuvumelana nezimo, abanikazi bomkhiqizo bangakwazi ukulungisa imikhiqizo ibe ngamaqembu athile okuqondiwe kuwo kanye namathrendi emakethe.
Imodeli ye-supply chain yendabuko iyashintsha
Imodeli yochungechunge lokuhlinzekwa kwempahla evamile iyaguqulwa njengoba imboni idinga ukwenza lula, ukunciphisa izindleko kanye nokukhishwa kwekhabhoni kokukhiqizwa kwezimboni. Ngokubaluleka okwandayo kwabathengi abaku-inthanethi kubathengisi bendabuko, amaketanga okunikezela ngamaphakheji wabathengi nawo ayashintsha.Ibhokisi lephepha lesipho
Ukuze kuhlangatshezwane nezidingo nezifiso zabathengi, imboni yokunyathelisa idinga isisombululo esisebenza ngokulinganayo. Ukukhiqiza okufika ngesikhathi kunikeza izixazululo kusukela ekukhiqizweni kokuphrinta kuya ekusabalaliseni umkhiqizo wokugcina futhi kuvumela ukugcinwa kwempahla okubonakalayo, okuvumela amabhrendi ukuthi aphrinte noma yini ayidingayo, uma eyidinga. Le ndlela entsha yokukhiqiza ayigcini nje ngokusiza umkhiqizo, kodwa futhi ixazulula inkinga yokweqisa kanye nezindleko zokuthutha ezingadingekile.Ibhokisi lesigqoko
Indaba ephrintiwe yedijithali ingafinyelela kubathengi ngesikhathi esifushane
Ijubane lempilo yesimanje liya ngokusheshisa futhi ngokushesha, ikakhulukazi ngokuthuthukiswa kwe-inthanethi, okulindelwe ngabathengi nakho kushintshile. Ngenxa yalokhu kuthuthukiswa, amabhrendi adinga ukuletha imikhiqizo yawo emakethe ngokushesha. Ibhokisi lezimbali
Inzuzo enkulu yokuphrinta kwedijithali yikhono lokunciphisa izikhathi zomjikelezo ngo-25.7%, kuyilapho kusavumela izinhlelo zokusebenza zedatha eguquguqukayo ngo-13.8%. Izikhathi zokushintsha ngokushesha emakethe yanamuhla ngeke zenzeke ngaphandle kokuphrinta kwedijithali, lapho izikhathi zokuhola ziyizinsuku kunokuba amaviki.Ibhokisi lesipho sikaKhisimusi
Ukuphrinta okuhlukile kokuhlangenwe nakho kwekhasimende okungasoze kwalibaleka
Ngenxa yamadivayisi edijithali kanye nokutholakala okusheshayo abaza nakho, abathengi sebengabadali nabagxeki. Lawa “mandla” azoletha izidingo zamakhasimende amasha, njengamasevisi omuntu siqu nemikhiqizo. Isitika sephepha
Ucwaningo olusha lubonisa ukuthi u-50% wabathengi banentshisekelo yokuthenga imikhiqizo eyenziwe ngokwezifiso futhi bazimisele ngisho nokukhokha okwengeziwe ngalolu hlobo lokwenza kube ngokwakho. Imikhankaso enjalo, ngokudala ukuxhumana komuntu siqu phakathi komkhiqizo nomthengi, ingaqhuba ukuzibandakanya kwabathengi kanye nokuhlonza nomkhiqizo. amaribhoni
Ukwenyuka kwesidingo sabathengi sezinga eliphezulu
Isidingo sokusebenza ngempumelelo okuphezulu, amanani aphezulu kanye namanani aphansi kuholele ekukhetheni okulinganiselwe kwemikhiqizo emakethe. Namuhla, abathengi bafuna ukuba nenani elikhulu lemikhiqizo yekhwalithi ephezulu futhi bagweme i-homogeneity. Isibonelo esihle ukuzalwa kabusha kwe-gin nezinye iziphuzo ze-artisan eminyakeni embalwa edlule, namalebula amaningi amasha amancane asebenzisa amasu okuphrinta akamuva futhi alebule ukuthi ezesimanje nezobuciko.Ikhadi lokubonga
I-Premiumization ayinikezi kuphela ithuba lokushintsha ukubonakala kokupakishwa komkhiqizo, kodwa futhi ukuyenza ibe nezimo futhi isebenze, okungathuthukisa kakhulu umkhiqizo ngokwawo. Ukwakha ukuxhumana okungokomzwelo phakathi kwabathengi nemikhiqizo kubalulekile, futhi abanikazi bomkhiqizo badinga ukutshala imali ekubukeni kwemikhiqizo yabo: ukupakisha akuyona nje isitsha somkhiqizo, kodwa futhi kunemisebenzi eyingqayizivele kanye namaphuzu okuthengisa, ngakho-ke kufanele kucatshangelwe i-premium. amathuba amasha okukhula. Isikhwama sephepha
Vikela umkhiqizo wakho ekuhlaselweni
Kusukela ngo-2017 kuya ku-2020, ukulahlekelwa kwemali engenayo yemikhiqizo yomgunyathi kulinganiselwa ukuthi izokhuphuka ibe ngu-50%. Ngezinombolo, lokho kungu-$600 wezigidigidi eminyakeni emithathu nje. Ngakho-ke, inani elikhulu lemali kanye nokutshalwa kwezimali kwezobuchwepheshe kuyadingeka ekulweni nokukhwabanisa. Njengohlelo olusha lwebhakhodi oluphrinta ngokushesha futhi olungabizi kakhulu kunamabhakhodi ajwayelekile kanye nobuchwepheshe bokulandelela obushintshashintshayo. Ukupakishwa kokudla
Sekunobuchwepheshe obuningi kanye nemibono eqhubekayo uma kuziwa kubuchwepheshe bokulwa nomgunyathi, futhi kunemboni eyodwa okungenzeka izuze kakhulu kulokhu kusungulwa: imboni yezokwenziwa kwemithi. Oyinki abahlakaniphile nezinto zikagesi eziphrintiwe zingaguqula ukupakishwa kwemithi. Ukupakisha okuhlakaniphile kungabuye kuthuthukise ukunakekelwa nokuphepha kwesiguli. Obunye ubuchwepheshe bokupakisha obuzayo ukulebula ngezintambo, obungasetshenziswa futhi imboni yezokwenza imithi ukukhulisa ukuqashelwa komkhiqizo nokwethembeka kwamakhasimende. I-baseballibhokisi le-cap
Imboni yokupakisha ijwayele ukuba luhlaza
Ukunciphisa umthelela wemvelo wokuphrinta akulungile ebhizinisini kuphela, kuyadingeka futhi ukuheha nokugcina amakhasimende. Lokhu kubaluleke kakhulu embonini yokupakisha, njengoba izinto zokupakisha nezinto ezikhethekile zibonakala ngqo kubathengi. Ukupakishwa kokudla kwesilwane esifuywayo
Sekuvele kunemibono eminingi emihle eqhubekayo, efana nokupakishwa okutshalwayo, ukupakisha okubonakalayo noma ubuchwepheshe bokuphrinta be-3D obusha. Izindlela eziyinhloko zemboni yokupakisha yilezi: ukunciphisa umthombo, shintsha ifomu lokupakisha, sebenzisa izinto eziluhlaza, sebenzisa kabusha futhi usebenzise kabusha.Ibhokisi lokuthumela lemeyili
Isikhathi sokuthumela: Dec-14-2022
