Ukupakisha iphepha Giant SMurfit-Kappa: Ukudla kanye Neziphuzo Zokufaka Iziphuzo Ukwazi ngo-2023

Ukupakisha iphepha Giant SMurfit-Kappa: Ukudla kanye Neziphuzo Zokufaka Iziphuzo Ukwazi ngo-2023

I-SMUFIT-KAPAPA inentshisekelo ngokuphayonasisa okusha, in-trend, izixazululo zokupakisha ze-bespoke ezisiza izinhlobo zemikhiqizo zifinyelele kumakhasimende afanele futhi zivelele emashalofini agcwele kanye nezikrini. Leli qembu liyaqonda isidingo sokuthola ukuqonda kokudla okuphongile kakhulu kokudla okuncintisana kakhulu kanye nophuzo lokunikeza amakhasimende okufakwayo ngaphandle kokuhlukanisa okuhlangenwe nakho okuhle kwamakhasimende, kepha futhi kuthuthukisa ukuthembeka kwamakhasimende okugcina.

Namuhla, noma ngabe kungumkhiqizo omkhulu noma ibhizinisi elincane lokuchuma, ukufakwa kwesiphuzo akumele kugcinwe ikhwalithi futhi kunikeze ukukhalaza okubonakalayo, kepha kufanele futhi kunikeze izindaba eziphoqelekile zokusimama, kepha kufanele zinikezele inzuzo yezempilo futhi, lapho kufaneleka, zinikeze imininingwane elula. I-SMURFIT-KAPPA icwaninge ngezimo zakamuva ekudleni nasekubhukeni kwesiphuzo futhi idale lokhu kuhlanganiswa kwalokho okudingeka ukwazi ngo-2023 nangale kwalokho.

Okulula, okungcono

Ukupakisha kungukugqamiswa komkhakha wokudla kanye nophuzo. Ngokusho kocwaningo lwe-IPSOS, ama-72% abathengi abathonywa ukufakwa komkhiqizo. Ukuxhumana okulula nokho okunamandla komkhiqizo, kuncishiswe kumaphoyinti abalulekile wokuthengisa, kubalulekile ukuxhuma nabathengi abakhungathekile nabangenangqondo.Ibhokisi lekhandlela

Imikhiqizo eyabelana ngeseluleko se-on-pack sendlela yokusebenzisa amandla amancane lapho ukugcina noma ukulungiselela ukudla kuzokufunwa. Lokhu akugcini nje lapho lokhu kugcina imali yabathengi, kepha kubaqinisekisa ukuthi uhlobo lomkhiqizo luzibophezele ekusizeni imvelo nokunakekela amakhasimende abo.

Abathengi bazothuthukisa ama-brand agcizelela ukuthi umkhiqizo ulingana kanjani nezinto eziza kuqala (isib. Ukupakishwa komkhiqizo ngomklamo ohlanzekile nolwazi oluncane kuzovela phakathi kwabathengi abanomuzwa wokuthi imininingwane eminingi ingakheka inselelo enkulu.

Amabhizinisi amancane nawakhulu kufanele aqinisekise ukuthi ukupakishwa kwawo nokudla kwabo kugxile ezithandweni zemvelo nezinzuzo ezibalulekile zezempilo ngo-2023 Enye yemiphumela ehlala njalo yobhubhabhe ubhubhane lwe-19

Abathengi baphinde bafune isiqinisekiso semininingwane ethembekile esebenzisa izicelo zabo. Ukupakishwa kokudla nokuphuza okuxhumana nalolu ntenners trust futhi kwakha ukwethembeka komkhiqizo.

Ukusimama

Ukupakishwa okuqhubekayo kukhuphuka emhlabeni jikelele. Ngama-85% abantu abakhetha ama-Brands asuselwa ekukhathazekeni kwabo ngokuguquguquka kwesimo sezulu kanye nemvelo (ngokwesifundo se-Ipsos), ukuqina kuzoba 'ukupakishwa.

Ukuphawula lo mkhuba obalulekile, iSmurfit-Kappa iyaziqhenya ngokuba ngomunye wabahlinzeki abahamba phambili emhlabeni wokuphaphama okuqhubekayo, ukukholelwa ukuthi ukupakishwa kwamaphepha kungaba ngomunye wezimpendulo ezibhekene nalezi zinzuzo, futhi nemikhiqizo evuselelekayo evuselelekayo, esebenza kabusha kanye ne-bioderhradable.Ikhandlela jana

I-SMURFIT-KAPPA isebenza kakhulu nabaphakeli namakhasimende ukuklama ukuqina kulo lonke i-fiber ngemiphumela emangalisayo. Kubikezelwa ukuthi imikhiqizo izodinga ukushayela i-ajenda yokusimamisa kanye noshintsho lwabathengi, hhayi ukulinda abathengi. Abathengi baya ngokuya bekhathazekile ngezinkampani zezinto zokwakha, izindlela zabo zokuthola izinsolo, nokuthi ukupakishwa kwazo kuyinto esebenza kabusha futhi inobungane bemvelo.

thandaza ngokwezifiso

Isidingo sokupakisha okwenziwe ngezifiso sikhula ngokwengeziwe. I-Mental Marmage Insiights ilinganisela imboni izophinda kabili ngenani eminyakeni eyishumi ezayo. Imboni yokudla nokuphuza izodlala indima ebaluleke kakhulu ngokuzayo kokupakishwa okwenziwe ngezifiso, ikakhulukazi uma kukhulunywa ngezipho.

Abakhiqizi basebenzisa ukufakwa okwenziwe ngezifiso kaningi ukuthuthukisa umbono wabathengi bomkhiqizo wabo futhi bandise ukusebenzisana kwamakhasimende, ikakhulukazi izinkampani ezintsha ziqala uhambo lwamakhasimende. Ukwenza okuthandwa nguwe kuhambisana nokwabelana komphakathi. Amakhasimende maningi amathuba okuba abelane ngemikhiqizo yawo ehlanganisiwe eyenziwe ngezifiso noma afake iziteshi zawo zemidiya yezenhlalo, ezisiza ukukhulisa ukuqwashisa ngomkhiqizo ..isikhwama sephepha

Ungakhulisa kanjani ukupakishwa kwakho ngo-2023

Njengochwepheshe wokupakisha, iSmurfit-Kappa igibela igagasi lakamuva lezinguquko ezijabulisayo zokupakisha. Imiyalezo elula, izinzuzo ezikwinhlama, ukuzinza komuntu uqobo kuzoba yizinto ezibalulekile zokudla nokuphuza ukupakisha ngo-2023. Kusuka kuma-brands ama-Brands anezinhloso zokugcina ukuqina ukuze usize amakhasimende ahlukanise futhi athuthukise isipiliyoni samakhasimende.
I-SMURFIT-KAPAPA isiza imikhiqizo ithuthukise ukufakwa kwezitolo nsuku zonke okufakazelwe ukukhulisa ukuthengisa ngokushesha nokubiza ngempumelelo, ukukunikeza inzuzo enkulu kakhulu lapho kutholakala khona kakhulu - endaweni yokuthenga. Njengomunye wabahlinzeki abaholayo bokudla okuzinzile futhi baphoqelele ukupakisha, i-smurfit-kappa izibophezele ekwakheni amaphakheji angasebenzisi kuphela imikhiqizo nezinqubo ezinomthelela wangempela kumakhasimende nalo lonke uchungechunge lwenani - futhi zisekela iplanethi enempilo.ibhokisi le-chocolate