Umbiko Wokuphrinta Wokuphrinta Womhlaba kaLuba okhombisa izimpawu eziqinile zokululama
Umbiko we-Ought Drubal Global Phrintation Treinds uphumile. Umbiko ukhombisa ukuthi selokhu kwadedelwa umbiko wesikhombisa entwasahlobo 2020, isimo somhlaba wonke sesishintshile, kubunzima emaketayele amakhono omhlaba, kulokho kuphela i-1600 "Umpofu", kukhombisa ukuthambekela okuqinile kokululama embonini yokuphrinta yomhlaba wonke. Abaphrinti bomhlaba jikelele bathembela ngokwengeziwe ngemboni kunangaphambili yango-2019 futhi babheke phambili ku-2023.
Umkhuba wokuzethemba okungcono
Ushintsho olukhulu kwethemba lokuthola ithemba lungabonakala ngomehluko wenetha phakathi kwephesenti lethemba nokuphelelwa yithemba ku-Druba Phrinta Economic Information Index ka-2022. Okwamanje, ngokusho kwemininingwane yemakethe, amaphrinta wephakheji akhula ngokuzethemba okwengeziwe, amaphrinta okushicilela ayalulama emiphumeleni engemihle ngonyaka we-2019, kanye nabaphrinti bezentengiselwano, yize behle kakhulu, kulindeleke ukuthi balulame ngo-2023.
"Ukutholakala kwezinto ezisetshenziswayo, ukukhuphuka kwamanani, amanani entengo ekhuphukayo, ama-margins wenzuzo awela inzuzo, kanye nezimpi zentengo phakathi kwezinye izimbangi zizothinta izinyanga eziyi-12 ezizayo. Abahlinzeki beCosta Rican bayazethemba, "Ukusizakala ngokukhula komnotho we-post-pandemic, sizokwethula imikhiqizo emisha engezwe inani kumakhasimende namamaki amasha."
Ngokusho kwemininingwane, imakethe yokuphrinta yomhlaba kulindeleke ukuthi ikhule ngenani elinama-34% ngonyaka ka-2023, lapho ama-printres aqakathekile nge-4% ngo-202. + 38% yokuphrinta kwezentengiso, + 48% yokupakishwa, kanye + nama-51% wokuphrinta okusebenzayo.
Phakathi konyaka we-2013 no-2019, amaphepha kanye nezisekelo zezinto ezibonakalayo zilokhu zikhuphuka, futhi amaphrinta amaningi akhethe ukunciphisa amanani, amaphesenti ayi-12 angaphezu kwalabo abakhulisa amanani entengo. Kepha ngo-2022, amaphrinta akhethe ukuphakamisa amanani kunokuba awehlise ajabulele i-margin enhle engakaze ibonwe kahle ka + 61%. Iphethini ingumhlaba wonke, futhi umkhuba owenzeka ezifundeni eziningi nasemakethe. Kubalulekile ukuqaphela ukuthi cishe zonke izinkampani zingaphansi kwengcindezi kuma-margins.
Ukwanda kwentengo nakho bekuzwakala ngabahlinzeki, kukhuphuka ngamaphesenti angama-60 ngamanani entengo, ngokuqhathaniswa nenani eliphakeme langaphambilini ngo-2018 ngo-2018.
Ukuzimisela okuqinile ukutshala imali
Ngokubheka imininingwane yezinkomba zokusebenza kwe-PRIRTERS Kusukela ngo-2014, siyabona ukuthi imakethe yezentengiselwano ibone ukuwohloka okukhulu ekuphrintweni kwe-offset, okucishe kulingane nokukhula kwemakethe yokufaka. Kuyaqapheleka ukuthi imakethe yokuphrinta yezentengiso yaqala ukubona umehluko ongemuhle kahle ngo-2018, futhi selokhu yaba yincane. Ezinye izindawo ezivelele zingama-poner poner single-page we-Ink-jet wigment web-Jet web, eziqhutshwa ukukhula okukhulu kwebhizinisi lokupakisha le-flezographic.
Ngokusho kombiko, ingxenye yokuphrinta kwedijithali inzuzo ephelele inyukile, futhi lo mkhuba kulindeleke ukuthi uqhubeke phakathi nobhubhane lwe-19. Kepha phakathi kuka-2019 no-2022, ukuthuthukiswa kokuphrinta kwedijithali ngesilinganiso somhlaba wonke kubonakala sengathi kuyamiswa, ngaphandle kokukhula kancane kokuphrinta kwezentengiso.
Ngaphezu kwalokho, imininingwane ikhombisile ukuthi iphesenti labaphrinta abasebenza ama-storefronts asuselwa kuwebhu kanye ne-digital Phrinta Stores baqhubeka nokuwohloka ngamaphesenti angama-27 kuya kumaphesenti angama-20 ukusuka kumaphesenti angama-20 kuye kwangamaphesenti angama-20 kuye kwangamaphesenti angama-20 kuye kumaphesenti angama-7 kuye kwangamaphesenti angama-7 2022.
Okwabaphrinti abanamadivayisi wokuphrinta weWebhu, i-Covil-19 Ubhubhane libone ukwanda okubukhali kokuthengisa ngesiteshi. Ngaphambi kokuqubuka kwe-Covil-19, okuvela kulo mkhakha empeleni kwakumile emhlabeni jikelele phakathi kuka-2014 no-2019, kungabikho ukukhula okubalulekile, okungama-17% kuphela abaphrinta bewebhu ababika ukukhula okungu-25%. Kepha selokhu ubhubhane, ukuthi ukulingana kukhuphuke kumaphesenti angama-26, ukukhuphuka kwanda kuzo zonke izimakethe.
I-Capex kuzo zonke izimakethe zokuphrinta komhlaba iwile kusukela ngo-2019, kepha umbono wokuthi ngo-2023 nangaphezulu akhombisa ukuthandwa okuhlobene. Ngokufunda, zonke izifunda ziyisibikezelo sezibikezeli ngonyaka olandelayo, ngaphandle kweYurophu, lapho isibikezelo sisicaba. Imishini yokusebenza ye-Post-Press yokuphrinta kanye nobuchwepheshe bokunyathelisa yizindawo ezithandwayo zokutshala imali.
Ngokwebuchwepheshe bokuphrinta, onqobayo ocacile ngo-2023 uzoba ukuphrinta okungashadi okushiywe ngamashidi nge-31%, kulandelwa umbala we-digital toner okukodwa (18%) kanye ne-inkjet wide-formation kanye ne-17%). Ukushicilelwa kwe-offset ephepheni kwe-Sheet-Offset kuzohlala kungukutshalwa kwemali okuthandwa kakhulu ngo-2023. Naphezu kokuncipha okukhulu ekuphrinteni kwezinye izimakethe, ukusetshenziswa kokuphrinta okuphethwe yishidi kuzonciphisa ukusebenza kanye nemfucuza futhi kwandise umkhiqizo kwabanye abaphrinta.
Lapho ebuzwa ngezinhlelo zokutshalwa kwezimali eminyakeni emihlanu ezayo, ukuphrinta kwedijithali kuyaqhubeka ukwehlisa uhlu (amaphesenti angama-62), kulandelwe yi-automation (amaphesenti angama-52), ngokuphrinta kwendabuko nakho okubalwe njengotshalomali lwesithathu olubaluleke kakhulu (amaphesenti angama-32).
Ngengxenye yemakethe, lo mbiko uthi ukuchitha imali okunempilo ku-Phrinta Ukutshala imali kwemali kungu-1522 ku-2023 ngo-2023. Ngo-2023, ngezinhloso zokutshala imali ezinamandla zokufaka okusebenzayo kanye nokuphrinta okusebenzayo.
Izinkinga Zokuthengwa Kwezokunikezela kepha OKUQUKETHWEPHESHE
Njengoba kunikezwe izinselelo ezivelayo, womabili amaphrinta nabaphakeli balwa nobunzima bokuhlinzekwa kwezimpahla, okubandakanya amaphepha okuphrinta, kulindeleke ukuthi baqhubeke kuze kube ngu-202%. Izici zokubusa ezemvelo nezenhlalo zibaluleke kakhulu kubaphrinta, abahlinzeki kanye namakhasimende abo.
Njengoba kunikezwe izingqinamba zesikhashana esifushane emakethe yokuphrinta yomhlaba wonke, izingqinamba ezinjengomncintiswano ojulile nokufunwa okuwela kuzohlala kunamandla: Amaphrinta wephakheji agcizelela kakhulu abaphrinta abaphambili nabathengisayo phambili. Uma ubheka phambili iminyaka emihlanu, bobabili abaphrinti nabathengisi baqokomise umthelela wemidiya yedijithali, elandelwa ukuntuleka kobuchwepheshe kanye nokungenisa ngokweqile kwezimboni.
Sekukonke, lo mbiko ukhombisa ukuthi amaphrinta nabaphakeli ngokuvamile ngokuvamile ngombono we-2022 no-2023. Kusobala ukuthi amabhizinisi abikezela ukukhuphuka okungcono kwe-2023. Kusobala ukuthi amabhizinisi athatha isikhathi sokuthola imali njengoba imali ye-Covil-19 ubhubhane. Ukuphendula, bobabili abaphrinti nabaphakeli bathi bazimisele ukwandisa imisebenzi yabo kusuka ngo-2023 futhi batshale imali uma kunesidingo.Ibhokisi, njengeAmabhokisi etiye,amabhokisi ewayini, Amabhokisi kashokholethikuzokhombisa kancane kancane umkhuba ophakeme.
Isikhathi sePosi: Feb-09-2023
