Umbiko we-Global Printing Trends Report ka-Luba ubonisa izimpawu eziqinile zokululama
Umbiko wakamuva wesishiyagalombili we-Drubal Global Print Trends usuphumile. Lo mbiko ukhombisa ukuthi selokhu kwakhishwa umbiko wesikhombisa entwasahlobo ka-2020, isimo somhlaba sesishintshile, ngobhubhane lwe-COVID-19, ubunzima emaketangeni okuhlinzeka emhlabeni jikelele, ukukhuphuka kwamandla emali… Kulo mongo, ocwaningweni lwezinqumo eziphezulu ezingaphezu kuka-500. Abakhiqizi abavela kubahlinzeki bezinsizakalo zokuphrinta emhlabeni jikelele nabakhiqizi bemishini nabaphakeli, idatha ibonise ukuthi ngo-2022, ama-34% amaphrinta emhlabeni wonke athi isimo sezomnotho senkampani yabo "sihle", kuyilapho yi-16% kuphela eyathi “yayimpofu”, okubonisa ukuthambekela okuqinile kokululama embonini yokunyathelisa yomhlaba wonke. Amaphrinta omhlaba ngokuvamile aqiniseka kakhulu ngemboni kunangonyaka ka-2019 futhi abheke ngabomvu ku-2023.
Ukuthambekela kokuzethemba okungcono
Ushintsho olubalulekile ethembeni elihle lungabonakala kumehluko phakathi kwephesenti lethemba kanye nethemba ku-Druba Printers Economic Information Index ka-2022. Phakathi kwabo, amaphrinta aseNingizimu Melika, eMelika Ephakathi nawase-Asia akhethe ukuba nethemba, kuyilapho amaphrinta aseYurophu akhetha ukuqapha. Ngaleso sikhathi, ngokusho kwedatha yemakethe, amaphrinta wephakheji akhula ukuzethemba ngokwengeziwe, amaphrinta ashicilelayo alulama emiphumeleni emibi ngo-2019, futhi amaphrinta wezohwebo, nakuba ephansi kancane, kulindeleke ukuthi alulame ngo-2023.
“Ukutholakala kwezinto ezingavuthiwe, ukwenyuka kwamandla emali, ukukhuphuka kwentengo yemikhiqizo, ukwehla kwezilinganiso zenzuzo, nezimpi zamanani phakathi kwezimbangi kuyoba izici eziyothinta izinyanga eziyi-12 ezizayo,” kusho umnyathelisi wezohwebo waseJalimane. Abahlinzeki baseCosta Rican bayazethemba, "Sisebenzisa ithuba lokukhula komnotho wangemva kobhubhane, sizokwethula imikhiqizo emisha ene-value kumakhasimende amasha nasezimakethe."
Ngokusho kwedatha, imakethe yokunyathelisa yomhlaba wonke kulindeleke ukuthi ikhule ngenani eliphelele lama-34% ngo-2022, futhi imakethe yokunyathelisa yase-Europe kulindeleke ukuthi ikhule ngenani eliphelele lama-34% ngo-2023. Nakuba amaphrinta eqaphe kakhulu mayelana izimakethe zezentengiselwano nezokushicilela ngo-2022, lapho ukukhula kwehle ngo-4% kuya ku-5% kusukela ngo-2019, kukhona izibikezelo ezinhle eziqinile kuzo zonke izimakethe 2023, enomehluko ophelele wokungu-+36% wokushicilelwa, +38% wokunyathelisa ngenjongo yokuthengisa, +48% wokupakisha, kanye no-+51% wokuphrinta okusebenzayo.
Phakathi kuka-2013 no-2019, amanani entengo yephepha nesisekelo ayelokhu ekhuphuka, futhi amaphrinta amaningi akhethe ukwehlisa amanani, ngamaphesenti angu-12 ngaphezu kwalabo abanyuse amanani. Kodwa ngo-2022, amaphrinta akhethe ukunyusa amanani kunokuwehlisa athokozele isamba esihle esingakaze sibe khona esingu-+61%. Iphethini ingeyomhlaba wonke, nokuthambekela okwenzeka ezifundeni eziningi nasezimakethe. Kubalulekile ukuqaphela ukuthi cishe zonke izinkampani zingaphansi kwengcindezi kuma-margins.
Ukwenyuka kwentengo kuzwakale nangabahlinzeki, ngokukhuphuka kwentengo okungamaphesenti angama-60, uma kuqhathaniswa nenani eliphakeme langaphambilini elingamaphesenti ayi-18 ngo-2018. Ngokusobala, uguquko olubalulekile ekuziphatheni kwamanani kusukela ekuqaleni kobhubhane lwe-COVID-19 luzoba nomthelela. nge-inflation uma idlala kweminye imikhakha.
Ukuzimisela okuqinile ukutshala imali
Ngokubheka idatha yezinkomba zokusebenza zamaphrinta kusukela ngo-2014, singabona ukuthi imakethe yezentengiselwano ibone ukwehla okuphawulekayo kokuphrinta kwe-sheet offset, okucishe kulingane nokukhula kwemakethe yokupakisha. Kuyaphawuleka ukuthi imakethe yokuphrinta yezentengiselwano yaqala ukubona umehluko ongemuhle ngo-2018, futhi isilokhu yaba mncane. Ezinye izindawo ezigqamayo i-digital toner single-page pigment kanye ne-digital ink-jet web pigment, eqhutshwa ukukhula okukhulu kwebhizinisi lokupakisha le-flexographic.
Ngokombiko, isibalo sokuphrinta kwedijithali emalini ephelele inyukile, futhi lo mkhuba kulindeleke ukuthi uqhubeke phakathi nobhadane lwe-COVID-19. Kepha phakathi kuka-2019 no-2022, ukuthuthukiswa kokuphrinta kwedijithali emhlabeni wonke kubonakala kumile, ngaphandle kokukhula kancane kokuphrinta kwezentengiso.
Ngaphezu kwalokho, idatha ibonise ukuthi iphesenti lamaphrinta asebenzisa izitolo ezisekelwe kuwebhu neziphrintiwe zedijithali liqhubekile nokwehla, lisuka esiqongweni samaphesenti angama-27 ngo-2017 laya kumaphesenti angama-23 ngo-2019 kanye namaphesenti angama-20 ngo-2022. Amaphesenti angama-38 ngo-2017 aya kumaphesenti angama-26 ngo-2022, kuyilapho kumaphrinta akhula afinyelela kumaphesenti angama-33 futhi amaphrinta okupakisha ehle asuka kumaphesenti ayi-15 ngo-2019 aya kumaphesenti ayi-7 ngo-2022.
Kumaphrinta anamadivayisi wokuphrinta asekelwe kuwebhu, umqedazwe we-COVID-19 ubone ukwanda okukhulu kokuthengiswa ngesiteshi. Ngaphambi kokugqashuka kwe-COVID-19, inzuzo kulo mkhakha yayimile emhlabeni wonke phakathi kuka-2014 no-2019, kungekho kukhula okuphawulekayo, ngo-17% kuphela wamaphrinta ewebhu abika ukukhula okungama-25%. Kepha selokhu kwaqala lolu bhubhane, lelo nani lenyuke lafinyelela kumaphesenti angama-26, futhi ukwanda kwanda kuzo zonke izimakethe.
I-Capex kuzo zonke izimakethe zokunyathelisa zomhlaba yehlile kusukela ngo-2019, kodwa umbono ka-2023 nangale kwawo ubonisa ithemba elilinganiselwe. Ngokwesifunda, zonke izifunda zibikezelwa ukuthi zizokhula ngonyaka ozayo, ngaphandle kwase-Europe, lapho isibikezelo siphansi. Imishini yokucubungula i-post-press kanye nobuchwepheshe bokuphrinta yizindawo ezidumile zokutshala imali.
Mayelana nobuchwepheshe bokuphrinta, owinile ocacile ngo-2023 kuzoba ukuphrinta kwe-offset yeshidi elilodwa ngo-31%, kulandelwe umbala wekhasi elilodwa le-toner yedijithali (18%) kanye nefomethi ebanzi ye-inkjet yedijithali nokuphrinta kwe-flexo (17%). Ukuphrinta kwe-offset eshidiwe kuzohlala kuwutshalomali oludume kakhulu ngo-2023. Naphezu kokwehla okukhulu kwamavolumu okuphrinta kwezinye izimakethe, ukusetshenziswa kokuphrinta kwe-sheet-fed offset kuzonciphisa Umsebenzi kanye nokumosha futhi kukhuphule umkhiqizo kwamanye amaphrinta.
Lapho ebuzwa mayelana nezinhlelo zokutshala izimali eminyakeni emihlanu ezayo, ukuphrinta kwedijithali kuyaqhubeka nokuba phezulu ohlwini (amaphesenti angu-62), kulandelwa i-automation (amaphesenti angu-52), ngokunyathelisa kwendabuko nakho okubalwe njengokutshalwa kwezimali kwesithathu okubaluleke kakhulu (amaphesenti angu-32).
Ngokwengxenye yemakethe, umbiko uthi umehluko omuhle ophelele ekusetshenzisweni kokutshalwa kwezimali kwamaphrinta kungu-+15% ngo-2022 kanye no-+31% ngo-2023. Ngo-2023, izibikezelo zokutshalwa kwezimali zokuhweba nokushicilela zilinganiselwe kakhulu, ngezinhloso eziqinile zokutshala izimali zokupakisha nokusebenza. ukunyathelisa.
Izinkinga ze-Supply chain kodwa umbono onethemba
Uma kubhekwa izinselelo ezivelayo, abashicileli kanye nabahlinzeki bempahla babhekene nobunzima bokuhlinzeka, okuhlanganisa amaphepha okuphrinta, isisekelo nezinto ezisetshenziswayo, kanye nempahla yokusetshenziswa yabahlinzeki, okulindeleke ukuthi kuqhubeke kuze kube ngu-2023. Ukushoda kwezisebenzi nakho kubalulwe ngamaphesenti angama-41 amaphrinta kanye nama-33 amaphesenti abahlinzeki, nokukhushulwa kwamaholo nokunyuswa kwamaholo okungenzeka kube yizindleko ezibalulekile. Izici zokulawulwa kwemvelo nezenhlalo ziya ngokuya zibaluleke kakhulu kumaphrinta, abahlinzeki kanye namakhasimende abo.
Uma kubhekwa izingqinamba zesikhathi esifushane emakethe yokunyathelisa yomhlaba wonke, izinkinga ezinjengokuncintisana okukhulu kanye nesidingo esiphansi zizohlala zinamandla: amaphrinta ephakheji agcizelela kakhulu amaphrinta angaphambili nawentengiso kokugcina. Uma sibheka phambili eminyakeni emihlanu, bobabili abanyathelisi nabahlinzeki bempahla bagqamisa umthelela wemidiya yedijithali, okulandelwa ukuntuleka kobuchwepheshe kanye nomthamo omkhulu wezimboni.
Sekukonke, umbiko ukhombisa ukuthi amaphrinta kanye nabahlinzeki bempahla ngokuvamile banethemba elihle mayelana nokubukeka kwango-2022 no-2023. Mhlawumbe okutholwe okugqama kakhulu kwenhlolovo ye-Drubal Report ukuthi ukuzethemba emnothweni womhlaba kuphakeme kancane ngo-2022 kunalokho okwakunjalo ngo-2019, ngaphambi kocwaningo. ukuqubuka kwe-COVID-19, izifunda eziningi nezimakethe zibikezela ukukhula okungcono komhlaba wonke ngo-2023. Kuyacaca ukuthi amabhizinisi athatha isikhathi alulame njengoba utshalomali lwehla ngesikhathi sobhadane lwe-COVID-19. Ekuphenduleni, bobabili abaphrinta nabahlinzeki bathi bazimisele ukwandisa ukusebenza kwabo kusukela ngo-2023 futhi batshale uma kunesidingo.Amabhokisi ezipho, afanaamabhokisi etiye,amabhokisi ewayini, amabhokisi kashokoledikancane kancane izokhombisa ukuthambekela okukhuphukayo.
Isikhathi sokuthumela: Feb-09-2023
