Emakethe yezipho encintisanayo yanamuhla, ibhokisi lezipho elikhulu aliselona nje isitsha sokuphatha izinto, kodwa futhi liyindlela ebalulekile yokudlulisa imizwa kanye nenani lomkhiqizo. Ikakhulukazi kumafestivali e-e-commerce, ukuphana izipho ungaxhunyiwe ku-inthanethi, ukwenza ngendlela oyifisayo inkampani nezinye izimo, ibhokisi lezipho elikhulu elinomklamo okhaliphile kanye nokupakishwa okuhle kakhulu lingadonsa ukunaka kwabathengi ngokushesha futhi libe indawo eshisayo yokwabelana ezinkundleni zokuxhumana.
Ngakho,indlela yokugoqa ibhokisi lesipho elikhululokho kuhle futhi okomuntu siqu? Lesi sihloko sizokuhlaziyela sona ngokuhlelekile, kusukela ekukhethweni kwezinto zokupakisha kuya ekungezeni izinto eziqondene nawe, ukukusiza ukuthi udale iphasela lesipho elithinta inhliziyo ngempela.
1.How ukusonga ibhokisi lesipho elikhulu?Ukukhetha impahla yokupakisha efanele kuyisihluthulelo
Uma ufuna ukwenza ibhokisi lesipho "ngaphandle kwendilinga", into yokuqala yikhwalithi yezinto zokupakisha.
1)Usayizi ofanayo nezinto eziqinile
Lapho ukhetha izinto zokwakha, kufanele uqinisekise ukuthi iphepha lokugoqa noma impahla yangaphandle ingavala ngokuphelele ibhokisi lesipho, futhi ushiye umkhawulo owanele wokugoqa nokunamathisela. Iphepha elincane kakhulu lokugoqa lizokwenza ukuthi amakhona ebhokisi abonakale, okuthinta ubuhle bonke.
Izinto ezilandelayo ziyanconywa:
Iphepha lokugoqa elinemibala enesisindo esiphezulu: linokumelana okuqinile kwezinyembezi namandla okucasha.
Iphepha elinamanzi elingangenwa amanzi/elingangenwa uwoyela: lilungele ukupakishwa kokudla noma izipho ezinhle.
Iphepha le-Kraft/iphepha eligaywe kabusha: lilungele amatimu okuvikela imvelo, elinokuthungwa okulula nokungokwemvelo.
2)Izinto ezisizayo zokuthuthukisa umuzwa
Itheyiphu enamacala amabili, itheyiphu esobala: esetshenziselwa ukuvala ukuze kuqinisekiswe ukuthi ukupakishwa kuqinile.
Iphedi lephepha eliqinile noma i-velvet lining: thuthukisa umuzwa wokuqaqa.
2.How ukusonga ibhokisi lesipho elikhulu?"Gqokisa" ibhokisi lesipho ngaphambi kokupakisha
Ibhokisi lesipho ngokwalo futhi "liyi-protagonist", ngakho-ke kungani ungaliniki "ubuhle bangaphambili" ngaphambi kokupakisha.
1)Ungazibi ukuhlobisa kwangaphakathi
Ungangeza okulandelayo ebhokisini:
Iphepha elishwabene elinombala/iribhoni yokugcwalisa: kokubili i-shockproof futhi yinhle.
Ikhadi le-ragrance: Ngesikhathi uvula ibhokisi, iphunga liphunga elimnandi futhi lengeza ukumangala.
2)Umklamo wokubukeka oyingqayizivele
Isitika, ipenti encane: njengezinsimbi zikaKhisimusi, izitika zesitembu se-retro, njll.
Ukuhlelwa kweribhoni noma idizayini yomngcele ephrintiwe: thuthukisa ukucwengwa okuphelele.
3)Khetha ibhokisi lesipho elifana nethoni yomkhiqizo
Akukhona ukuthi elikhulu lingcono, usayizi ofanele uyinkosi.
Isakhiwo sebhokisi esinengqondo
Ibhokisi lesipho elinebhande elizibuthe: umuzwa ophezulu, lifanele ubucwebe nezimpahla zikanokusho.
Isakhiwo sesitayela sedrowa: kulungele ukubeka izipho ezincane eziningi ezendlalelo.
Ibhokisi elinefasitela: vumela abathengi babone izinto ezingaphakathi shazi, bathuthukise ukukhanga.
Umbala nesitayela setimu kuhlangene
Umbala kufanele uhambisane nezici zesipho nesitayela somkhiqizo, isibonelo:
Umkhosi obomvu: ulungele uKhisimusi, uNyaka Omusha nezinye izingqikithi zemikhosi;
Umbala we-Morandi: ofanele amabhrendi athatha indlela elula nephezulu;
Okuhlaza, umbala welogi: uvumelane netimu yokuvikelwa kwemvelo nemvelo.
3.How ukusonga ibhokisi lesipho elikhulu?Khulisa umthelela obonakalayo ngokuhlobisa
1)Iribhoni nomnsalo
Iminsalo eboshwe ngamaribhoni iyindlela evamile yokuthuthukisa izinga;
Iminsalo enezendlalelo eziningi kanye nokucushwa kwentshakaza nakho kungenza iphakheji ibe nezinhlangothi ezintathu.
2)Umhlobiso wezimbali nemvelo
Ama-bouquets omisiwe, ama-mini pine cones, amaqabunga e-eucalyptus, njll. anganamathiselwa phezu kwebhokisi;
Ungaphinda uwufanise nezindikimba zamaholide, njengokwengeza izitika zonogwaja ze-Mid-Autumn Festival kanye nezinto zokusika amaphepha zoMkhosi Wasentwasahlobo.
4.How ukusonga ibhokisi lesipho elikhulu?Dala imininingwane yomuntu siqu ukuze uhlabe umxhwele amakhasimende akho
1)Namathisela amakhadi noma wenze ngokwezifiso izibusiso
Abathengi banaka kakhulu ukuzwakala kwemizwa, futhi ikhadi lesibusiso elibhalwe ngesandla noma eliphrintiwe ngokuvamile lithinta kakhulu kunomkhiqizo ngokwawo.
2)Izinsizakalo ezenziwe ngezifiso zekhasimende
Amakhasimende e-B2B: angahlinzeka ngokuphrinta kwelogo yenkampani nokwenza ngokwezifiso umbala womkhiqizo;
Abasebenzisi be-C-end: basekela izibusiso ezibhalwe ngesandla, ukwenza ngokwezifiso amagama nezinye izinsiza.
5.How ukusonga ibhokisi lesipho elikhulu?Imininingwane inquma impumelelo noma ukwehluleka-yenza umsebenzi omuhle wokucubungula ubuchwepheshe bokupakisha
1)Gcina iphakheji icocekile futhi ingenawo umbimbi
Ama-flat creases namakhona aqinile yimibandela ebalulekile yokwahlulela ukuthi ukupakisha kuwuchwepheshe. Ungasebenzisa amathuluzi okucindezela onqenqemeni ukusiza ekugoqeni.
2)Ungabi budedengu lapho ulungisa uphawu
Sebenzisa itheyiphu enezinhlangothi ezimbili esobala ukuze ufihle amaphuzu okunamathela;
Amabhrendi asezingeni eliphezulu angasebenzisa izitikha zokuvala ezenziwe ngokwezifiso ukuze zithuthukise ukuqwashisa ngomkhiqizo.
6.How ukusonga ibhokisi lesipho elikhulu?Gwema ukuvikelwa kwemvelo futhi udale isithombe somkhiqizo oluhlaza
Abathengi banamuhla banaka kakhulu intuthuko esimeme, futhi ukuthanda kwabo ukupakishwa okuhambisana nemvelo nakho kuyakhula.
Iziphakamiso zokuvikela imvelo:
Sebenzisa izinto ezonakalisayo njengephepha le-kraft eligaywe kabusha kanye neglue yesitashi sombila;
Zama ukugwema ukusebenzisa imihlobiso eminingi yepulasitiki bese uphendukela ezintweni zemvelo esikhundleni salokho;
Maka izithonjana zokuvikela imvelo noma imiyalo njengokuthi “Recycle Me” phezu kwebhokisi lesipho.
Izindlela zokupakisha ezinjalo azigcini nje ngokungeza amaphuzu kumkhiqizo, kodwa futhi zithuthukisa umthwalo wemfanelo womphakathi kanye nesithunzi somkhiqizo.
Isiphetho: Ukupakisha okuhle = ukuguqulwa okuphezulu + isithunzi esihle
Ukupakisha akuyona nje igobolondo, kungumbono wokuqala womkhiqizo kanye nokwandiswa komkhiqizo. Uma ufuna ukugqama emakethe ngebhokisi lesipho elikhulu, ungase futhi upholise yonke imininingwane kusukela ezintweni zokupakisha, izakhi zokuhlobisa ukuya emibonweni yokuvikela imvelo.
Uma umthengi ethanda umkhiqizo wakho ngenxa yephakheji enhle nexoxa indaba, leli bhokisi lesipho aliselona nje ibhokisi, kodwa liyisiqalo esijabulisayo.
Uma udinga ukwenza ngendlela oyifisayo izixazululo zokupakisha izipho ezisezingeni eliphezulu, noma ufuna umphakeli wokupakisha onguchwepheshe, singakunikeza izinsiza zokuma okukodwa, okuhlanganisa: ukuqinisekisa ukuklama, ukuphrinta komuntu siqu, izinto ezihambisana nemvelo, ezokuthutha zaphesheya kwezilwandle, njll. Siyakwamukela ukushiya umlayezo ukuze kuboniswane!
Isikhathi sokuthumela: Jun-19-2025
