Qonda izitayela zokupakisha ukudla neziphuzo

Qonda izitayela zokupakisha ukudla neziphuzo
I-Smurfit-Kappa izimisele ngokuvula izisombululo zokupakisha ezintsha, ezithrendayo, ezenziwe ngendlela efanele ezisiza amabhrendi ahehe amakhasimende alungile futhi avelele emashalofini aminyene nasezikrinini. Iqembu liyasiqonda isidingo sokukhulisa ulwazi lwamathrendi embonini yokudla neziphuzo eqhudelana kakhulu ukuze kunikezwe amakhasimende amaphakheji angagcini nje ngokuwehluka futhi adale okuhlangenwe nakho okuhle kwamakhasimende, kodwa futhi athuthukise umkhiqizo wawo futhi aqinisekise ukwethembeka kwamakhasimende ekugcineni.ibhokisi likashokoledi

Namuhla, kungakhathaliseki ukuthi ibhrendi elikhulu noma ibhizinisi elincane elithuthukayo, ukupakishwa kokudla neziphuzo akufanele nje kuphela kugcine ikhwalithi futhi kunikeze ukukhanga okubonakalayo, kodwa kufanele futhi kunikeze indaba eqinile yokusimama, izinketho zokwenza kube ngokwakho futhi, lapho kufaneleka, kugqame izinzuzo zezempilo futhi zinikeze. ulwazi okulula ukuluqonda. I-Smurfit-Kappa icwaninge izitayela zakamuva zokupakishwa kokudla neziphuzo futhi yakha lokhu kuhlanganiswa kwalokho odinga ukukwazi ngo-2023 nangale kwalokho.ngokwezifisoibhokisi lokupakisha

Okulula, kungcono

Ukupakisha kuyisici esivelele embonini yokudla neziphuzo. Ngokocwaningo lwe-Ipsos, ama-72% abathengi athonywa ukupakishwa kwemikhiqizo. Ukuxhumana okulula nokho okunamandla kwemikhiqizo, okuncishiswe ezindaweni ezibalulekile zokuthengisa, kubalulekile ekuxhumaneni nabathengi abakhungathekile nabangenaluzwela.ibhokisi lekhekhe

Njengoba izindleko zokuphila zikhuphuka, abathengi bafuna ukuthola kalula imikhiqizo ehlangabezana nezidingo zabo futhi bonge imali. Njengoba izindleko zamandla zisalokhu ziphezulu, abathengi bazo ngokuya befuna imikhiqizo “eyonga amandla” ukuze bonge imali. Ngokombiko we-Mintel, ulwazi lokupakisha luzogqamisa kakhulu izindlela zokupheka ezonga amandla.ibhokisi le-dessert

Amabhrendi abelana ngezeluleko ezikhona zokuthi angawasebenzisa kanjani amandla amancane lapho ugcina noma ulungisa ukudla azofunwa. Lokhu akugcini nje konga imali yabathengi, kodwa kubaqinisekisa ukuthi lo mkhiqizo uzibophezele ekusizeni imvelo nokunakekela amakhasimende abo.ibhokisi elimnandi

Abathengi bazogxila kumabhrendi agcizelela ukuthi umkhiqizo uhambisana kanjani nezinto eziza kuqala kubo (isb, ubungane bemvelo), kanye nokuthi yiziphi izinzuzo eziyingqayizivele ezinganikeza zona. Ukupakishwa komkhiqizo okunomklamo ohlanzekile nolwazi oluncane kuzogqama phakathi kwabathengi abanomuzwa wokuthi ulwazi oluningi lungenza ukukhetha kube yibhokisi lesipho eliyinselele.

I-Smurfit-Kappa isiza amakhasimende ukuthi ahlole ukupakishwa kwawo ngesevisi yokumaketha yokudayisa ye-ShelfSmart eklanyelwe ukuletha amaphakheji alungele ishalofu, okufakazela ingozi engozini, futhi I-Experience Center yayo isiza amakhasimende ukuthi athole imininingwane ebalulekile , esiza ukwehlisa ubungozi, ukukhulisa ukuthengisa, nokunciphisa izindleko ngokuqonda ukuthi kungani. imikhiqizo yabo kungenzeka ingabikho eshalofini.ibhokisi lesipho sekhukhi

Amabhrendi azohambisa izindaba mayelana nemvelaphi yemikhiqizo yawo, imilando, kanye nokusetshenziswa kusukela ekufakweni kuya ezinkundleni zokuxhumana, amawebhusayithi, nezinye izindlela zokumaketha. Njengoba umnotho usimama eminyakeni embalwa ezayo, isidingo sabathengi samanani aphansi sizokwehla ngo-2022-2023. Ukupakisha kungashintshanisa imilayezo yokonga izindleko kwezinye izinzuzo abathengi abazikhathalelayo, okuhlanganisa ukuguquguquka komkhiqizo kanye nezimangalo zemvelo noma zokuziphatha.Ibhokisi leRamadan

Amabhizinisi amancane namakhulu kufanele aqinisekise ukuthi amaphakheji awo okudla neziphuzo agxile ezithakweni zemvelo kanye nezinzuzo ezibalulekile zezempilo ngo-2023. Ngaphandle kokwehla kwamandla emali okuphakeme, abathengi baphinde babeke phambili imikhiqizo enikeza izinzuzo zezempilo kanye nezithako zemvelo ngaphezu kwamanani aphansi ukuze babonise ukuthi umkhiqizo uyifanele yini imali. . Omunye wemiphumela ehlala njalo yobhubhane lwe-COVID-19 kube isifiso somhlaba wonke semikhiqizo esekela ibhokisi lokupakisha elinempilo.

Abathengi futhi bafuna ukuqinisekiswa kolwazi oluthembekile ukuthi amabhrendi angakwazi ukusekela izimangalo zawo. Ukupakishwa kokudla nesiphuzo okuxhumana nalokhu kwenza ukuthembela futhi kwakha ukwethembeka komkhiqizo.

Ukusimama

Ukupakishwa okusimeme kuyanda emhlabeni jikelele. Njengoba abantu abangama-85% bekhetha imikhiqizo ngokusekelwe ekukhathazekeni kwabo mayelana nokushintsha kwesimo sezulu kanye nemvelo (ngokocwaningo lwe-Ipsos), ukusimama kuzoba 'isidingo' sokupakisha.

Ngokuqaphela lo mkhuba obalulekile, i-Smurfit-Kappa iyaziqhenya ngokuba ngomunye wabahlinzeki abahamba phambili emhlabeni jikelele bokupakishwa okusimeme, ikholelwa ukuthi ukupakishwa kwephepha kungaba enye yezimpendulo ezinseleleni ezibhekene neplanethi, futhi ngemikhiqizo Emisha ekhiqizwa ngokuqhubekayo ivuseleleka ngo-100%, ingaphinda isetshenziswe futhi i-biodegradable.ibhokisi likaswidi

I-Smurfit-Kappa isebenza eduze nabahlinzeki namakhasimende ukuze idizayine ukusimama kuyo yonke imicu enemiphumela emangalisayo. Kubikezelwa ukuthi imikhiqizo izodinga ukushayela i-ajenda yokusimama kanye noshintsho lwabathengi, hhayi ukulinda abathengi. Abathengi bakhathazeka ngokwandayo mayelana nezinto ezisetshenziswa yizinkampani, izindlela zabo zokuthola usizo, kanye nokuthi ukupakisha kwabo kungaphinda kusetshenziswe futhi kuyahambisana nemvelo. ibhokisi le-sushi

Amabhizinisi asebenzisa “i-greenwashing” ukuze akhuthaze imikhiqizo yawo futhi akhohlise abathengi ngokukhangisa okungenasisekelo, okwenza abathengi bakholelwe ukuthi imikhiqizo yamabhizinisi ihambisana nemvelo. Lokhu kuzoholela kuphela kokuthi abathengi balahlekelwe ukwethemba le mikhiqizo. Kungakho kubalulekile ukuthi izinkampani zikwazi ukusekela izimangalo zazo zokusimama ngemiphumela ethembekile, ebambekayo yokusimama.

yenza kube ngokwakho

Isidingo sokupakishwa komuntu siqu sikhula kakhulu. I-Future Market Insights ilinganisela ukuthi imboni izoba nenani eliphindwe kabili kule minyaka eyishumi ezayo. Imboni yokudla neziphuzo izodlala indima ebalulekile esikhathini esizayo sokupakishwa komuntu siqu, ikakhulukazi uma kuziwa ebhokisini le-gifting.cigar

Abakhiqizi basebenzisa ukupakisha komuntu siqu kaningi ukuze bathuthukise umbono wabathengi ngomkhiqizo wabo futhi bakhulise ukusebenzisana kwamakhasimende, ikakhulukazi ezinkampanini ezintsha ezisanda kuqalisa uhambo lwamakhasimende. Ukwenza kube ngokwakho kuhambisana nokwabelana komphakathi. Amakhasimende maningi amathuba okuthi abelane ngemikhiqizo yawo epakishiwe eqondene nawe noma ayifake eziteshini zawo zenkundla yezokuxhumana, okusiza ekukhuliseni ukuqwashisa ngomkhiqizo.

Ungawenza kanjani ngokugcwele amaphakheji akho ngo-2023

Njengochwepheshe wokupakisha, i-Smurfit-Kappa igibele igagasi lakamuva lezinguquko ezithokozisayo zokupakisha. Imiyalezo elula, izinzuzo ezikhona, ukusimama kanye nokwenza kube ngokwakho kuzoba yizici ezibalulekile zokupakishwa kokudla neziphuzo ngo-2023. Kusukela kwabaqalayo abancane ukuya ezinkampanini ezisunguliwe, iSchmurf Kappa isebenzisa ulwazi lwayo kanye nezisombululo zokupakisha ezilungele inhloso ezihambisana nokusimama kwayo. okubalulekile ukusiza amakhasimende ahlukanise futhi athuthukise ulwazi lwekhasimende.ibhokisi likashokoledi

I-Smurfit-Kappa isiza imikhiqizo ukuthi ithuthukise ukupakishwa kwezitolo nsuku zonke okufakazelwa ukuthi kukhuphula ukuthengisa ngokushesha futhi ngendlela engabizi, ikunikeza inzuzo enkulu yomkhiqizo lapho kubaluleke kakhulu - lapho uthenga . Njengomunye wabahlinzeki abahamba phambili bokupakisha ukudla neziphuzo okusimeme, i-Smurfit-Kappa izibophezele ekwakheni amaphakheji angasebenzisi kuphela imikhiqizo nezinqubo ezinomthelela wangempela kumakhasimende nalo lonke uchungechunge lwenani - futhi asekela iplanethi enempilo enempilo.ibhokisi lekhekhe