Qondisisa izitayela zokupakisha zokudla neziphuzo

Qondisisa izitayela zokupakisha zokudla neziphuzo
I-SMUFIT-KAPAPA inentshisekelo ngokuphayonasisa okusha, okwenziwe ngomkhondo, izixazululo ezenziwe ngomsila ezisiza izinhlobo zemikhiqizo zidonsela amakhasimende afanele futhi zivelele emashalofini agcwele kanye nezikrini. Leli qembu liyaqonda isidingo sokuthola ukuqonda kokudla okuphongile kakhulu kokudla okuncintisana kakhulu kanye nophuzo lokunikeza amakhasimende okufakwayo ngaphandle kokuhlukanisa okuhlangenwe nakho okuhle kwamakhasimende, kepha futhi kuthuthukisa ukuthembeka kwamakhasimende okugcina.ibhokisi le-chocolate

Namuhla, noma ngabe kungumkhiqizo omkhulu noma ibhizinisi elincane lokuchuma, ukufakwa kwesiphuzo akumele kugcinwe ikhwalithi futhi kunikeze ukukhalaza okubonakalayo, kepha kufanele futhi kunikeze izindaba eziphoqelekile zokusimama, kepha kufanele zinikezele inzuzo yezempilo futhi, lapho kufaneleka, zinikeze imininingwane elula. I-SMUFIT-KAPAPA icwaninge ngezimo zakamuva ekudleni nasekupakisheni isiphuzo futhi idale lokhu kuhlanganiswa kwalokho okudingeka ukwazi ngo-2023 nangaphezulu.Customibhokisi lokupakisha

Okulula, okungcono

Ukupakisha kungukugqamiswa komkhakha wokudla kanye nophuzo. Ngokusho kocwaningo lwe-IPSOS, ama-72% abathengi abathonywa ukufakwa komkhiqizo. Ukuxhumana okulula nokho okunamandla komkhiqizo, kuncishiswe kumaphoyinti abalulekile wokuthengisa, kubalulekile ukuxhuma nabathengi abakhungathekile nabangenangqondo.ibhokisi le-khekhe

Njengoba izindleko zokuphila zikhuphuka, abathengi bafuna ukuthola kalula imikhiqizo ehlangabezana nezidingo zabo bese benga imali. Ngezindleko zamandla ezisele eziphakeme, abathengi bazokhula bafune imikhiqizo "esebenza kahle" emandleni "ukusindisa imali. Ngokusho kombiko we-mintel, imininingwane yokupakisha izokhulisa ngokunwebeka izindlela zokupheka ezisebenza ngamandla kakhulu.ibhokisi le-dessert

Imikhiqizo eyabelana ngeseluleko se-on-pack sendlela yokusebenzisa amandla amancane lapho ukugcina noma ukulungiselela ukudla kuzokufunwa. Lokhu akugcini nje lapho lokhu kugcina imali yabathengi, kepha kubaqinisekisa ukuthi uhlobo lomkhiqizo luzibophezele ekusizeni imvelo nokunakekela amakhasimende abo.ibhokisi elimnandi

Abathengi bazothuthukisa ama-brand agcizelela ukuthi umkhiqizo ulingana kanjani nezinto eziza kuqala (isib. Ukupakishwa komkhiqizo ngomklamo ohlanzekile nolwazi oluncane kuzovela phakathi kwabathengi abanomuzwa wokuthi imininingwane eminingi ingakha ukukhethwa kwenqwaba.Macaron isipho ibhokisi

I-SMUFIT-KAPAPA isiza amakhasimende ukuthi ahlole ukufakwa kwawo ngensizakalo yokuthengisa ye-ShelfSmart enezinto ezintsha ezenzelwe ukuletha amaphakethe ajwayelekile, okusiza ukunciphisa ubungozi, futhi anciphise izindleko ngokuqonda ukuthi kungani imikhiqizo yazo ingahle ingabi eshalofini.ibhokisi lesipho sekhukhi

Imikhiqizo izohambisa izindaba ngemikhiqizo yazo yemikhiqizo, umlando, kanye nokusetshenziswa kusuka ekupakisheni ku-Social Media, amawebhusayithi, nezinye izindlela zokuthengisa. Njengoba umnotho ululama eminyakeni embalwa ezayo, isidingo sabathengi samanani aphansi sizokwehla ngo-2022-2023. Ukupakisha kungangena esikhundleni semiyalezo yokonga izindleko yabanye abathengi abanezinzuzo abakhathalelayo, kufaka phakathi ukuguquguquka okuhlukahlukene komkhiqizo kanye nezimangalo zezemvelo noma zokuziphatha kwe-ramadan.ramadan

Amabhizinisi amancane nawakhulu kufanele aqinisekise ukuthi ukupakishwa kwawo nokudla kwabo kugxile ezithandweni zemvelo nezinzuzo ezibalulekile zezempilo ngo-2023 Enye yemiphumela ehlala njalo yobhuji le-Covil-19 ibilokhu isifiso somhlaba wonke semikhiqizo esekela ibhokisi lokuphila impilo enempilo.Facting

Abathengi baphinde bafune isiqinisekiso semininingwane ethembekile esebenzisa izicelo zabo. Ukupakishwa kokudla nokuphuza okuxhumana nalolu ntenners trust futhi kwakha ukwethembeka komkhiqizo.

Ukusimama

Ukupakishwa okuqhubekayo kukhuphuka emhlabeni jikelele. Ngama-85% abantu abakhetha ama-Brands asuselwa ekukhathazekeni kwabo ngokuguquguquka kwesimo sezulu kanye nemvelo (ngokwesifundo se-Ipsos), ukuqina kuzoba 'ukupakishwa.

Ukuphawula lo mkhuba obalulekile, iSmurfit-Kappa iyaziqhenya ngokuba ngomunye wabahlinzeki abahamba phambili emhlabeni wokuphaphama okuqhubekayo, ukukholelwa ukuthi ukupakishwa kwamaphepha kungaba ngomunye wezimpendulo ezibhekene nalezi zinzuzo, futhi nemikhiqizo evuselelekayo evuselelekayo, esebenza kabusha kanye ne-bioderhradable.I-Candy Box

I-SMURFIT-KAPPA isebenza kakhulu nabaphakeli namakhasimende ukuklama ukuqina kulo lonke i-fiber ngemiphumela emangalisayo. Kubikezelwa ukuthi imikhiqizo izodinga ukushayela i-ajenda yokusimamisa kanye noshintsho lwabathengi, hhayi ukulinda abathengi. Abathengi baya ngokuya bekhathazekile ngezinkampani zezinto zokwakha, izindlela zabo zokuthola izinsolo, nokuthi ukupakishwa kwazo kuyinto esetshenziswayo nebhokisi lemvelo

Amabhizinisi asebenzisa "iGreenwashing" ukukhuthaza imikhiqizo yawo futhi akhohlise abathengi ngokusebenzisa umphakathi ongenasisekelo, okwenza abathengi bakholelwe ukuthi imikhiqizo yamabhizinisi inobungani bemvelo. Lokhu kuzoholela kuphela kubathengi abalahlekelwe ukwethenjwa kule mikhiqizo. Lokhu yingakho kubalulekile ukuthi izinkampani zingasekela izicelo zabo zokusimama ngendlela ethembekile, ekhonkolo ekhonkolo.

thandaza ngokwezifiso

Isidingo sokupakisha okwenziwe ngezifiso sikhula ngokwengeziwe. I-Mental Marmage Insiights ilinganisela imboni izophinda kabili ngenani eminyakeni eyishumi ezayo. Imboni yokudla nokuphuza izodlala indima ebaluleke kakhulu ngokuzayo kokupakishwa okwenziwe ngezifiso, ikakhulukazi uma kukhulunywa nge-piting.cigar.

Abakhiqizi basebenzisa ukufakwa okwenziwe ngezifiso kaningi ukuthuthukisa umbono wabathengi bomkhiqizo wabo futhi bandise ukusebenzisana kwamakhasimende, ikakhulukazi izinkampani ezintsha ziqala uhambo lwamakhasimende. Ukwenza okuthandwa nguwe kuhambisana nokwabelana komphakathi. Amakhasimende maningi amathuba okuba abelane ngemikhiqizo yawo ehlanganisiwe eyenziwe ngezifiso noma afake iziteshi zawo zemidiya yezenhlalo, ezisiza ukukhulisa ukuqwashisa ngomkhiqizo.

Ungakhulisa kanjani ukupakishwa kwakho ngo-2023

Njengochwepheshe wokupakisha, iSmurfit-Kappa igibela igagasi lakamuva lezinguquko ezijabulisayo zokupakisha. Imibiko ethunyel. Izinzuzo ezilula, izinzuzo eziku-inthanethi, ukuzinza komuntu uqobo kuzoba yizinto ezibalulekile zokudla nokuphuza ukupakishwa ngo-2023. Kusuka kuma-Brand-Unject anezinhloso zokufaka izixazululo zayo ukuze kusizakale amakhasimende ukuze asizakale futhi athuthukise isipiliyoni samakhasimende.Chocolate ibhokisi

I-SMURFIT-KAPAPA isiza imikhiqizo ithuthukise ukufakwa kwezitolo nsuku zonke okufakazelwe ukukhulisa ukuthengisa ngokushesha nokubiza ngempumelelo, ukukunikeza inzuzo enkulu kakhulu lapho kutholakala khona kakhulu - endaweni yokuthenga. Njengomunye wabahlinzeki abaholayo bokudla okuzinzile futhi baphoqelele ukupakisha, i-smurfit-kappa izibophezele ekwakheni amaphakheji angasebenzisi kuphela imikhiqizo nezinqubo ezinomthelela wangempela kumakhasimende nalo lonke uchungechunge lwenani - futhi zisekela iplanethi enempilo.ibhokisi lekhekhe