Umsuka wokupakisha ucishe uvumelane nokubukeka kwabantu. Nakuba emfuleni omude womlando wesintu, ukupakisha kusuka ekukhethweni kwezinto ezibonakalayo, ukuthuthukiswa kwenqubo, ukuguqulwa komhlobiso, nokuqonda kwabantu ukupakisha nokunye kukhona inqubo yokuziphendukela kwemvelo, noma kunjalo, ekuthuthukiseni ukupakisha, futhi yanqwabelana uchungechunge lwendawo yonke, yakha ukujwayela okuthile, indawo yonke kanye nokujwayelekile, okuqukethwe kwe-In essence, kuyisici sokupakishwa kwendabuko. Njengengxenye ebalulekile yokukhiqizwa kwempahla yesimanje, ukupakishwa kuhlanganiswe nokuthuthukiswa nokuklanywa kwazo zonke izinhlobo zemikhiqizo. Ekukhiqizeni ibhokisi, cishe wonke amaphakheji angasakazwa kuphela ngemva kokupakishwa. Unyaka Omusha uyeza, amabhizinisi amaningi ahlela indlela yokuthengisa umkhiqizo, ukuklama ngokwezifiso ibhokisi lokupakisha elifanele nelihle, ukuthuthukisa ukuthungwa komkhiqizo ukuze kuthuthukiswe intengo yokuthengisa yomkhiqizo, ukudlala umphumela wokuphromotha. Idizayini yebhokisi lokupakisha lomkhiqizo kufanele ihambisane nezici zempahla, ngokusebenzisa impahla yokupakisha, umumo, isakhiwo, umbhalo ukuze kuhunyushwe incazelo yempahla ukuheha abathengi ngendlela efanele. Okufana nalokhu ibhokisi lesipho, isipho sabangane nezihlobo, ukuveza ubungane, njengezipho zomkhosi wendabuko, izipho zoNyaka Omusha, izipho zoNyaka Omusha, amabhokisi esipho, izikhwama zesipho ekwakhiweni zinokugxila okuhlukile.
Esikhathini samanje solwazi, impilo yezinto ezibonakalayo inothile futhi ihlukahlukene, ukupakisha akusona isivikelo sangaphandle esilula, ukubaluleka okwengeziwe kusekubonisweni kolwazi lomkhiqizo, ukwengeza inani kumkhiqizo, ukuthuthukisa inani elengeziwe.
Ukupakisha kufanele kube nezici: isibonelo, okufanayo ibhokisi lendandatho yedayimane, ezinye izinkampani zihlakaniphile, ibhokisi lobucwebe lenzelwe ukumela i-mascot yenkampani, hhayi nje enhle futhi ehlukahlukene, kodwa futhi igqamisa isithombe senkampani, futhi lezi bhokisi zobucwebe kanye ubucwebe ndawonye ukuthengisa agqamisa izici umkhiqizo.
Izinto zokupakisha kufanele zibe zinhle, ukwakhiwa kufanele kube kuhle: njengebhokisi lokupakisha lobucwebe elithambile, eliqinile, eliqinile, iphepha, indwangu, ipulasitiki yizinto zokupakisha ezikhethwe abakhiqizi abaningi. Amamaki ahlukene wamatshe ayigugu angakhetha izinto ezihlukene zokwenza ibhokisi lokupakisha, isitayela sebhokisi kanye nesitayela sesikhwama sobucwebe ukufanisa, ukusebenza kahle.
Isitayela sokupakisha sibe nezinguquko: Umqondo wokusetshenziswa kwabantu uhlala ushintsha, ukupakishwa akukwazi ukulungiswa, ukuhlangabezana nezinguquko ezidingweni zabathengi. Ukupakishwa okungcono kakhulu kungaba yizinjongo eziningi: iphakheji eklanywe kahle, ngaphezu kokupakishwa komkhiqizo, ingasetshenziselwa ukuhlobisa iwindi noma ukubonisa, noma ngisho nezinye izinjongo.
"Okugxile kumakhasimende, okugxile ekuthembekeni". Sinamandla enkonzo yobungcweti, amandla amaningi okudala, amandla okuxhumana avumelana nezimo, okuhambisana nobuqotho besevisi yesimanjemanje. SIZAMELA umgomo ofanayo wesizathu: ukwakha isithombe esihle kakhulu se-boutique sebhizinisi lakho, kanye nokwandisa inani elingaba khona lesiko lomkhiqizo.
