Idizayini yokupakishwa komkhiqizo ibilokhu inakwa kakhulu kuzo zonke izinhlobo zamabhizinisi, ehlobene nemakethe yabathengi yasekhaya, sikhathazeke kakhulu ngokupakishwa kwangaphandle kwazo zonke izinhlobo zezimpahla. Ngakho-ke, njengazo zonke izinhlobo zamabhizinisi noma amabhizinisi, ekusungulweni kwemikhiqizo yawo, kubaluleke kakhulu ukunaka ukwakheka kokupakishwa komkhiqizo, ukwakheka okuhle kokupakishwa komkhiqizo wokumaketha komkhiqizo webhizinisi kubaluleke kakhulu. Ukupakishwa kwemikhiqizo, njengendlela yokuthola inani lempahla kanye nenani lokusetshenziswa, kudlala indima ebaluleke kakhulu emkhakheni wokukhiqiza, ukusabalalisa, ukuthengisa nokusetshenziswa, futhi kuyisihloko esibalulekile okufanele umphakathi wamabhizinisi nomklamo usiqaphele. Umsebenzi wokupakisha ukuvikela impahla, ukudlulisa ulwazi lwempahla, ukusiza ukusetshenziswa, ukuthutha kanye nokukhuthaza ukuthengiswa. Njengesihloko esibanzi, ukupakishwa kunezinhlamvu ezimbili zokuhlanganisa izimpahla nobuciko. Idizayini yokupakishwa kwebhrendi kufanele iqale kuphawu lokuhweba, idizayini, umbala, umumo, izinto zokwakha nezinye izici, leli phepha elisekelwe endaweni yempahla, lilandele izimiso ezimbalwa eziyisisekelo zokwakheka komkhiqizo, njengokuthi: vikela izimpahla, futhi uhlobise izimpahla, ukusetshenziswa okulula, njll., yenza izakhi zokuklama zihlangane ngokuvumelana, ziveze okuhle kakhulu komunye nomunye, ukuze uthole umklamo ongcono kakhulu wokupakisha. Ngokombono wokumaketha, iphethini yokupakishwa komkhiqizo kanye nomklamo wombala yizici ezibalulekile zokugqamisa ubuntu bomkhiqizo, futhi isithombe somkhiqizo womuntu siqu siyindlela ephumelela kakhulu yokuphromotha. Ukupakishwa komkhiqizo kuwukubonakaliswa okuphelele komqondo womkhiqizo, izici zomkhiqizo kanye nesayikholoji yabathengi, okuthinta ngokuqondile isifiso sabathengi sokuthenga. Siyaqiniseka ukuthi ukupakisha kuyindlela enamandla yokusungula ubuhlobo bomkhiqizo nabathengi. Ekuhwebeni kwezomnotho kwanamuhla, ukupakishwa kanye nempahla sekuyinto esemqoka. Ukupakishwa komkhiqizo kubizwa ngokuthi “umdayisi othule”, okuyingxenye ebalulekile yokwakheka kwesithombe esibukwayo somkhiqizo. Inhlolovo yezimakethe ikhombisa UKUTHI UMA omama bemizi beyothenga ezitolo ezinkulu, bavamise ukuthenga ngaphezu kuka-45% wesabelomali sabo ngenxa yokupakishwa okukhangayo, okubonisa ubuhle obukhulu bokupakisha. Idizayini yokupakisha isibe esinye sezixhumanisi ezibaluleke kakhulu ekukhiqizeni nasekukhangiseni kwempahla yesimanje. Ukupakishwa okuhle kakhulu nemiqondo yokuklama ebonisiwe kungaheha ukunaka kwabathengi ngokushesha futhi ibakhuthaze ukuthi bathenge imikhiqizo. Ukubaluleka komklamo wokupakishwa komkhiqizo ukuhlinzeka ngokuvikelwa komkhiqizo kanye nomsebenzi wokudlulisa ulwazi lomkhiqizo wezimpahla ezahlukene. Idizayini yokupakishwa komkhiqizo ingumbono wokudala kanye nenqubo yokusebenza yokwakheka okuphelele kokupakishwa komkhiqizo. Kuyindlela yokuvikela imikhiqizo, ukudlulisa ulwazi, ukukhangisa imikhiqizo kanye nokukhuthaza ukuthengisa. Kungenye yezinto ezibalulekile kuzo zonke izinhlobo zamabhizinisi ukucacisa ukwakheka kokupakishwa kwemikhiqizo ngemikhiqizo yawo.
