Ngokuvela kwazo zonke izinhlobo zokupakishwa kwebhokisi lesipho, abakhiqizi bebhokisi lesipho nabo baletha okusha, umklamo wokupakisha webhokisi lesipho uya ngokuya uba yinhle kakhulu. Nakhu ukubuka okulula kwendima yokupakishwa kwebhokisi lesipho. Ibhokisi lokupakisha linemisebenzi eyahlukene, ezimbonini eziningi, ukupakishwa kwemikhiqizo ekumakethweni komkhiqizo kanye nesithombe senkampani kudlala indima ewujuqu. Ngakho-ke yimiphi imisebenzi yokupakisha?
Ukuphepha kokupakisha kuyinto yokuqala ebaluleke kakhulu: inhloso eyinhloko yokupakishwa komkhiqizo ukuvikela izimpahla, ukwakheka kwamaphakheji kufanele kucabangele ukuphepha, okuhlanganisa ukuphepha kwephakheji ngokwalo kanye nokuphepha kwezimpahla ezipakishiwe. Umklamo wokupakisha kufanele usekelwe ezicini zempahla ukukhetha iziqukathi ezifanele nezinye izinto zokupakisha, ucabangele zonke izici ezifana nokugqoka, ukugcinwa, ukuhamba nokusetshenziswa, ukuqinisekisa ukuthi konke kuphephile. Kulula ukuthwala: kusukela ngasekupheleni kweminyaka yawo-1980, i-ribbed ingakhishwa ngokuqondile ezinhlobonhlobo zezinhlobo zamabhokisi. Kulesi sigaba, kulula kakhulu ukugcina, ukuthutha nokudayisa, futhi kulula kakhulu ukuthi abathengi basebenzise. Indima eyisisekelo yebhokisi lokupakisha elivamile ukubukeka kobuhle: ifomu langaphakathi kanye nefomu langaphandle lezidingo zokupakisha lingenza abathengi bajabule, lingahlangabezana nezidingo zabantu zobuhle. Empilweni yangempela, ezinhlobonhlobo zezimpahla ngokuvamile kuvame ukuthola ezinye ezingavumela umuntu akhanye okwamanje, ukunaka kwabantu emikhiqizweni kanye nemikhiqizo kuzothuthuka kakhulu, imiphumela yalokhu umklamo omuhle wokupakisha, umklamo omuhle wokupakisha oyingqayizivele unomphumela. "yomthengisi othule", ngakho-ke umklamo wokupakisha kufanele ucatshangelwe kusukela ku-Angle of aesthetics. Ukuvikelwa kwemvelo: ukuvikelwa kwemvelo kusuka emazingeni amabili ukuze kuzuzwe, eyodwa iwukupakisha okufanele, ungamoshi izinsiza; Okwesibili, ukusetshenziswa kwezinto zokwakha ukunaka isayensi, ukucatshangelwa okuphelele kokupakishwa okunamathiselwe ezinkingeni ezithile, njengokuthi ingabe kunemiphumela engemihle empilweni yomuntu, ukucubungula izinto zokupakisha noma ukugaywa kabusha, ukuze kuzuzwe ukupakishwa “okuluhlaza”.
Abantu kufanele balandele isimiso sokuklama sokupakisha ukuze bayisebenzise kangcono imisebenzi yayo. Ukupakishwa kwe-Fuliter, abakhiqizi bokupakisha bebhokisi lesipho, kuyisinqumo sakho esiqinisekile.
