Idizayini yokupakisha ingenye yezinto ezibaluleke kakhulu zemikhiqizo yokwethulwa ngempumelelo, ukupakishwa kufanele kuvikele izinto ezingaphakathi, kulula ukuzigcina nokusabalalisa, kudinga ukukhombisa imininingwane ngokuqukethwe, kanye naseshalofini lemikhiqizo encintisanayo ukuze kudonse ukunaka kwamakhasimende, kungakhathaliseki izinga lokupakishwa komkhiqizo kuzokwenza ukuthengiswa komkhiqizo, ngakho-ke impumelelo yomklamo wokupakisha ibalulekile, Incazelo nayo ibaluleke kakhulu.
Ngakho-ke, uyini umsebenzi kanye nokubaluleka komklamo wokupakisha?
Ake sibheke.
1. Ukupakisha kumelela uhlobo lwenkampani: Idizayini yokupakisha ibaluleke njengemikhiqizo yenkampani, futhi idlala indima endleleni amakhasimende abuka ngayo inkampani futhi andise uhlobo lwenkampani. Okokuqala, ukutshalwa kwezimali emaphaketheni amakhulu kuzoheha amakhasimende, futhi ukwakheka okukhangayo kokupakisha kungakhuphula ukuthengiswa futhi kube nomthelela ekwakhiweni komkhiqizo jikelele wenkampani.
2. Ukupakisha kungaheha ukunaka kwamakhasimende: uma idizayini yokupakisha enhle idonsa ukunaka kwamakhasimende, umkhiqizo nawo uzonakwa nokuqashelwa. Ukuze kuthuthukiswe lokhu, kuyadingeka ukudlulisa uphawu lwenkampani emaphaketheni. Ngale ndlela, ulwazi olulungile lunganikezwa amakhasimende ngaphambi kokuthenga, ukuze amakhasimende akwazi ukushiya umbono ojulile wokuqala ngomkhiqizo nokupakishwa.
3. Ukupakisha kumelela ukuthengisa: Ukupakisha okuphumelelayo kungagqama emqhudelwaneni futhi kuhehe amakhasimende. Ngakho-ke uma kuthengiswa esitolo, khona-ke umklamo wokupakisha ungabathengi abangahle babone emashalofini, into yokuqala ikhasimende elingayenza, ngokusho kokupakishwa kokubukeka komkhiqizo ukunquma ukuthi lithenge i-logo yesithombe ephaketheni kufanele lidonse ukunaka abathengi, ukwakheka okuhlukile kokupakisha kuzokhanga amaqembu ahlukene wamakhasimende, okuvumela abathengi ukuthi bathenge.
Njengamanje, ukuze kugqanyiswe kangcono ukukhanga kanye neqhaza lenani elingeziwe lempahla, umklamo wokupakisha udlala izici zawo ezibaluleke kakhulu neziyingqayizivele lapha, futhi usuyingxenye ebalulekile nengenakuhlukaniswa yokukhiqizwa kwempahla yesimanje.
Ngaphandle komklamo wokupakisha wezimpahla, ngeke ikwazi ukubona inani eligcwele lazo; Imikhiqizo enikezwe idizayini yokupakisha izonweba ubungqabavu bamanani ahlukahlukene angeziwe emikhiqizo ngokwezinga eliphezulu, futhi ivumele abantu ukuba bathole ukuphishekela okubonakalayo nokungokomoya okwengeziwe kanye nokujabulela ubuhle.
