Ngaba uyazi ukuba ishishini lemarike ye-FMCG liya kukhula ukusuka kwi-USD 121.8 yezigidigidi kwi-2023 ukuya kwi-USD 230.6 yezigidigidi ngo-2032?
Ukuba lelinye lawona mashishini axineneyo, ukhuphiswano lunzima ukuqhawuka. Phakathi kweendlela ezininzi zokuthengisa kunye nentengiso, abathengi ngoku banokukhetha okuninzi kwiimfuno zabo. Ngoko ke, yona'Lixesha lokuba ekugqibeleni unyuse amaqhinga akho kulo nyaka.Kwesi sikhokelo, siza kwabelana ngesikhokelo esibanzi esinokukunceda ngokufanelekileyo wenze uphawu lwakho oluzayo lwe-FMCG lwabaphulaphuli baseIndiya. Ezi zicwangciso ziya kubonelela ngokubonakalayo uphawu oluphuculweyo kwaye ukhumbule ukuqhubeka nokuthengisa kwakho okukhulayo ngo-2024's uqalise.
Sithetha ntoni ngophawu lwe-FMCG ibhokisi yepastry yesiko?
Ukuqala ngokuthe ngqo kwizinto ezisisiseko, igama elithi FMCG limele i-Fast-Moving-Consumer-Goods. Apha, unokufumana izinto zokhathalelo lomntu, iimveliso zokhathalelo lwempilo, ukutya okulungisiweyo kunye neziselo, njl.Ekuphela kwendlela yokuphumelela kukhuphiswano lwentengiso ye-FMCG kukwenza iindlela ezizodwa zokuthengisa eziya kwenza uphawu lwakho lubonakale kwabanye.Ezona zicwangciso zophawulo zilungileyo zinokunceda ibhrendi yakho ihlale yahlukile kubuninzi bezinye iindlela ezikhoyo eIndiya. imarike.Eyona nto iphambili kukukhetha ezona zicwangciso zophawu lwe-FMCG zokunyusa igama lophawu lwakho kunye nexabiso phakathi kwabaphulaphuli baseIndiya. Oku kuya kuba nefuthe kubathengi abaninzi ekugqibeleni'izigqibo zokuthenga, okukhokelela ekuthengisweni okwandileyo kwiminyaka.
Kutheni kufuneka sakhe isicwangciso sophawu kwi ibhokisi yepastry yesikoicandelo?
Ukuba lishishini elinzima kangaka, kuya kufuneka uhlale uphezu kwezicwangciso zakho zokunyusa intengiso yakho yonyaka.Izicwangciso ze-FMCG zibalaseleyo zokwandisa ukubonakala kophawu lwakho, ngakumbi xa ungumntu omtsha kushishino.Ibhrendi yakho iya kufumana ukuvezwa okwaneleyo kuwo onke amajelo ohlukeneyo kunye nemidiya. Kwakhona, le yeyona ndlela ibalaseleyo yokutsala icandelo elitsha labaphulaphuli kwishishini lakho.Ngezicwangciso ezingcono, unokwenza ngokufanelekileyo uyilo lophawu lwakho luhlale lwahlukile. Oku kuya kunceda ukucoca abathengi'ukhetho kwaye ukhethe eyakho ibhokisi yepastry yesiko uphawu phezu kwabanye.Idala ukuthenjwa kunye nokuthembeka kubathengi, kuthathelwa ingqalelo inani leenketho ezikhulayo kwimarike yaseIndiya.Yenza uphawu lophawu olulodwa nolukhumbulekayo oluya kuthi abathengi bakho baluqonde kwaye bakhumbule uphawu lwakho kwiminyaka eyadlulayo.Inceda ukomeleza igama lebhrendi yakho kunye nomfanekiso kwimarike yaseIndiya
7 Amacebo okuphumelelaibhokisi yepastry yesiko Ukuphawulwa kweMveliso
I-Strategic FMCG branding ifuna umonde, izicwangciso, ukuzinikela kunye nolwalathiso oluchanekileyo.Nazi izicwangciso eziphezulu ze-7 ezinokukunceda ngokufanelekileyo wenze uphawu lwemveliso ye-FMCG eyimpumelelo kulo nyaka.
- 1. Zifanise nabaphulaphuli ojolise kuboKuba abaphulaphuli ojolise kubo ubukhulu becala ngamaIndiya, akho ibhokisi yepastry yesiko izicwangciso zophawu kufuneka zihambelane nabaphulaphuli baseIndiya ngokunjalo. Hlalutya iimfuno zabo, izinto abanomdla kuzo, iimfuno kunye nobuninzi babantu xa ukhetha kwaye uhlengahlengisa izicwangciso zakho zophawu. Oku kuya kukunceda ukuba ujolise kwiimvakalelo ezifanelekileyo kubathengi kwaye ubaqinisekise ukuba bathenge iimveliso zakho ngaphezu kwabanye.
- 2. Ukudala ukunyaniseka kweBrandNgaphandle kokufumana abathengi abatsha, udinga abathengi ababuyayo ukuqhuba iintengiso zenkampani yakho, ngakumbi kwishishini le-FMCG. Ekubeni iimveliso ze-FMCG zithengwa kwaye zidliwe rhoqo, ukudala isicwangciso sophawu esomeleleyo esikhuthaza ukunyaniseka kwabathengi kuhle kakhulu. Eyona ndlela yokwandisa ukunyaniseka kwe-brand kukuphucula umgangatho wemveliso kunye nexabiso ngamaxabiso angcono. Aba bathengi ekugqibeleni baya kuba ngabaxhasi bohlobo lwakho kwaye basasaze ngakumbi igama malunga nebhrendi yakho. Oku kuya kuqinisekisa impumelelo yexesha elide njengoko uya kufumana ukuhamba okungaguqukiyo kwabathengi ngefenitshala yakho yokuthengisa.
- 3. Ukugcina uphawu lwakho lwe-FMCG luhambelana kuwo onke amatshaneliIindlela zokumaketha zisebenza ngcono xa uhambelana nazo kwitshaneli nganye. Oku kuya kunceda ekudaleni ubudlelwane obuhlala ixesha elide kunye nabathengi, ngakumbi kweli hlabathi elikhawulezayo apho uqwalaselo luncinci kwaye ukhetho alunamda.Cinga ngokwenza isikhokelo sesimbo sophawu esichaza yonke into ebonakalayo kunye nomyalezo oya kuhlala ungaguquguquki kuwo onke amajelo. Sebenzisa imifanekiso engaguqukiyo, ithoni yelizwi, umxholo, njl njl, ebonisa ubuntu bophawu lwakho.Ngophawu olungaguqukiyo, ungakha kancinci ukuthembana kunye nokuthembeka kwabathengi bakho njengoko beya kukhumbula ibhrendi yakho ngokuthenga kwabo kwixesha elizayo.
- 4. Ukuseka Ilizwi lophawu olomeleleyoIlizwi elinamandla lebrendi yenye yezona zinto zibalulekileyo zokukunceda ukuba ujongane nolu shishino lukhuphisanayo. Ilizwi lebhrendi yakho liya kungqina umgangatho kunye nexabiso lemveliso yakho kubathengi. Ke, qinisekisa ukuba iyabandakanya, iyinyani, kwaye ihambelana ngokugqibeleleyo neenjongo zophawu lwakho kunye nombono kwixesha elizayo elingekude.
- 5. Ukubalisa iBali lophawu lwakhoUkwabelana ngamabali e-brand ukuqaqambisa kunye nokuhambisa izibonelelo zemveliso sisicwangciso esibulalayo kweli xesha. Ukudala amabali malunga nohambo lwebrendi yakho, ukukhula kophawu, kunye nomyalezo oya kubaphulaphuli kunceda ukunxibelelana nabo kwaye ukonyuse intengiso yebhrendi yakho. Kwakhona, kufuneka ube yinyani kwaye uhlekise kodwa ukholise ngokwaneleyo ukutsala abaphulaphuli abafanelekileyo.Umzekelo, uAmul udume ngokuyila kunye nokuhlekisa ibhokisi yepastry yesiko amabali e-brand, ebesisicwangciso esihle kakhulu sophawu kumashumi eminyaka.
- 6. Gcina ukufaneleka kwiMpumelelo yekamvaQinisekisa ukuba uhlala uhlaziyiwe kunye neendlela zamva nje zokubeka uphawu, njengoko oku kuya kukunceda uhlale uphambi kwabantu okhuphisana nabo. Hlakulela kubukho bophawu oluqinileyo lwe-FMCG kwaye udale umxholo ofanelekileyo kunye nezicwangciso eziya kwandisa ukufikelela kwebhrendi yakho kwicandelo elitsha labaphulaphuli ngalo lonke ixesha.
- 7. Iingqwalasela zeNgingqiI-Indiya idume ngobutyebi bayo belifa. Kutheni ungaxhasi okufanayo kwizicwangciso zakho zokuthengisa? Khetha iindlela ezintsha kunye neendlela ezintsha ezibonisa inkcubeko yaseIndiya etyebileyo kuphawu lwakho. Oku kuya kunceda abathengi banxibelelane ngcono nebrand yakho ngelixa unika iindlela zakho zokuthengisa umbono omtsha wokuphumelela!
Indima yoYilo kunye nokuPakisha kwi ibhokisi yepastry yesikoUkuphawula
Uyilo kunye nokupakishwa zizinto eziphambili zokuphumelela kolu shishino lukhuphisanayo. Le miba inegalelo kunxibelelwano lokuqala nabathengi. Kungoko. Kubalulekile ukuqonda indima yoyilo kunye nokupakishwa kuphawu lwaseIndiya lwe-FMCG.
- 1. Ukubaluleka kokuPhakhelwa koMgangatho oPhezulu kwi-FMCGOlona yilo luhle kakhulu lokupakisha lunokutsala abathengi abasuka kwiishelufa zokuthengisa kwizigidi zeenketho. Uyilo lwakho lokupakisha lwemveliso ye-fmcg kufuneka lube nobungcali kwaye luthembeke kuphawu lwakho lophawu, amaxabiso, undoqo wemveliso, kunye nomyalezo. Kuya kufuneka uqinisekise ukuba izisombululo zoyilo lwakho lokupakisha ziyaqinisekisa ngokwaneleyo ukwenza umahluko kwintengiso yemveliso yakho.
- 2. IiNqanaba zoYilo eziThatha abaThengiIzinto zoyilo ezifanelekileyo zibambe awona mandla okutsala ingqalelo yabathengi ngokukhululeka. Ukuqwalasela i-vibe yeemveliso zakho, khetha umbala othile wemibala kunye nezinto ezibonakalayo ezifana nemifanekiso, iipateni, njl. Oku kuya kunceda ukuhambisaibhokisi yepastry yesikoumgangatho wemveliso kunye nexabiso kubathengi ngokukhupha iimvakalelo ezifanelekileyo. Ekugqibeleni, le nto iphambili inokuba negalelo elikhulu ekwandiseni ukuqondwa kophawu kunye nokukhumbula uphawu lwakho kwiminyaka edlulileyo.
- 3. Ukupakishwa okuZinzileyo kunye nempembelelo yayo kuMfanekiso weBrandUkupakishwa okuzinzileyo kuyimpumelelo ecacileyo kweli xesha. Bhanqa iimveliso zakho ze-FMCG ezigqwesileyo kunye nokupakishwa okuzinzileyo kwaye ubone ukunyuka kweentengiso kwishishini lakho kulo nyaka. Ayenzi nje kuphela indawo okungqongileyo ukuba ikhuseleke kwaye ikhuseleke, kodwa ikwanegalelo ekwandeni koxanduva loluntu njengomnini wophawu. Oku kuya kubonakala kuluncedo kakhulu ekuqinisekiseni icandelo lakho elikhulayo labathengi abakhathalela indalo!
Ndafikelela kwizigqibo ezilandelayo malungaiibhokisi zepastry zesiko:
Ihlabathi le-FMCG linamandla kakhulu kwaye linokhuphiswano. Ukuba unesicwangciso esicacileyo endaweni, uphawu lwakho luyakwazi ukuhlala luhambelana nokhuphiswano olukhulayo, kwaye ungafikelela kulo!Ezi zicwangciso zentengiso ziya kuqinisekisa ukuba imveliso yakho ihlala ibonakala kuye wonke umthengi ekujoliswe kuwo. Ibhrendi yakho iya kuhlala iphambili kubo nanini na xa befuna ukuthenga izinto zabo ezisisiseko.Ngaba ufuna uncedo ekudaleni isicwangciso sakho sokuqala sophawu lwe-FMCG? Akukho maxhala. Qhagamshelana neengcali zethu zokubeka uphawu kwi-DesignerPeople namhlanje, kwaye siya kugubungela zonke iindlela zakho zokuthengisa ngezona talente zibalaseleyo kwihlabathi liphela.Zive ukhululekile ukuqhubeka le ncoko kwizimvo ngakumbi. Yabelana nabafundi bethu ngezinye zezicwangciso zakho ozithandayo ezisebenzele iimpawu zakho ze-FMCG kulo nyaka.Iphepha le-Bohui: Ukuhlakulela izibonelelo ezintsha zophuhliso lwamashishini kwinguqu eluhlaza
Ugxininise kwiinjongo zokunciphisa i-carbon kunye nophuhliso lohlaza, iZibo isebenzisa iingcamango eziluhlaza kunye nekhabhoni ephantsi kuzo zonke iindawo zokwakhiwa kwedolophu kunye nophuhliso, ithatha amathuba, iguqule uphuhliso, ikhokela amashishini ukugcina amandla, ukunciphisa ukusetyenziswa, ukunciphisa ukukhutshwa kunye nokwandisa ukusebenza kakuhle, kunye ukukhuthaza ukuphuculwa kwemizi-mveliso. Endleleni yenguqu kunye nokuphucula, amashishini amaninzi azama ukukhuthaza uhlaza, i-carbon ephantsi kunye nophuhliso olukumgangatho ophezulu kwaye enze inzuzo yezoshishino kunye ne-brand.Kwiminyaka yakutshanje, i-Bohui Paper iye yabambelela kumbono wohlaza, ikhabhoni ephantsi kunye nophuhliso oluzinzileyo, iimveliso ezinobuhlobo bokusingqongileyo ziphuhliswe ngamandla, kwaye zaphuhlisa iinzuzo ezicacileyo zoshishino kunye nophawu ngokukhawulezisa ukukhuphisana komgangatho wenkampani kunye nokuphumeza inguqu kwimizi-mveliso kunye nemveliso. amacebo okuphucula.” utshilo uLu Yongqiang, usekela mphathi jikelele weShandong Bohui Paper Co., Ltd.
Kungekudala, iPhepha le-Bohui likhethwe njengeshishini lokulima i-brand ephezulu kwi-industry yePhondo yaseShandong kwi-2023. Iphepha le-Bohui linamava amaninzi kwindlela yokuphuhlisa inguqu eluhlaza. Iphepha le-Bohui lilandela ngokusondeleyo imfuno yelizwe "yokutshintsha iplastiki ngephepha" kwaye iphuhlise uluhlu lweemveliso ezikhuselekileyo, ezihambelana nokusingqongileyo, ezikhaphukhaphu kunye neendleko ezifanelekileyo, ezithandwa kakhulu yimarike.
U-Lu Yongqiang wazisa ukuba iphepha lokupakisha lekhadibhodi eliphuhliswe yi-Bohui Paper lithathe indawo ye-50% yeemveliso zeplastiki, ukuguqula i-100% yokupakishwa kweplastiki ibe "yi-50% yeplastiki + 50% yekhadibhodi", ukunciphisa inani leplastiki.ibhokisi yepastry yesikokunye nokugcina izixhobo.
Iinzuzo zibalulekile; yenze iteknoloji ekhokelayo kushishino kunye nobuchule be-R&D, isebenzisa iimveliso ezintsha kunye nobuchwepheshe obutsha ukuphonononga amathuba emarike; iphumelele ngokulandelelana iziqinisekiso zenkqubo yolawulo lokusingqongileyo, kwaye isebenzisa izixhobo zodidi lokuqala kunye neteknoloji yemveliso ehamba phambili kumazwe ngamazwe.
Kwinkqubo yokwenza izinto ezintsha zobuchwepheshe, uguquko oluluhlaza, kunye nokuguqulwa kobukrelekrele bedijithali, iPhepha leBohui liye lafumana ngokuthe ngcembe itekhnoloji ekhokelayo kunye neenzuzo zokukhuphisana kwimarike.Ngo-2023, sikhuphe uthotho olutsha lwekhabhoni olungathathi hlangothi lweibhokisi yepastry yesikoiimveliso, ukuphumeza ngokwenene injongo 'zero carbon' yomjikelo wobomi uphela ukusuka kwi-R&D, ukuveliswa kokusetyenziswa, ukubonelela ngezisombululo ezisebenzayo zemihla ngemihla eofisini, kwimveliso, ekufundeni nasebomini. Isisombululo 'esiyi-zero carbon'." ULu Yongqiang wazisa kwiintatheli ezinye zezinto eziphunyezwe yile nkampani ukusukela kunyaka ophelileyo.
Iphepha le-Bohui liyakha kwaye liphucule inkqubo yokulawula ukukhutshwa kwekhabhoni, kwaye lifumene imveliso yekhabhoni yemveliso kunye neziqinisekiso zokungathathi hlangothi kwekhabhoni. Amandla ayo okulawula ukukhutshwa kwekhabhoni aphuculwe kakhulu. Iphinde ibe yinkampani yokuqala yokwenza iphepha kwishishini kwingingqi ye-Asia-Pacific ukugqiba ireyithingi ye-S&P ESG. Iyaqhubeka nokuNxilisa isicwangciso se-ESG kunye nokukhuthaza ngokufanelekileyo inkampani ukuba ifezekise uphuhliso oluluhlaza, oluzinzileyo, oluzinzileyo kunye nomgangatho ophezulu.
Ukongezelela, ngokubhekiselele kwinguqu yedijithali kunye nengqiqo, iPhepha le-Bohui liqalise inkqubo yokulawula i-digital lean ngoMeyi 2022. Okwangoku, uye waqaphela ekuqaleni ukuguqulwa okuzenzekelayo kwenkqubo yokuvelisa iphepha, ukuqhawula, ukupakisha kunye nezinye iinkqubo ngaphakathi kweBohui, njengoko. kunye nokugubungela ulawulo lweDijithali olubhityileyo lwentengiso, ukuthengwa kwempahla, ugcino, ulungiselelo kunye nezinye iinkqubo zoshishino sele iqalile ukubonisa iziphumo.
Uwama-2023 ngunyaka ongaqhelekanga kulo lonke ishishini lokwenza amaphepha. Ukuchatshazelwa yimeko yezoqoqosho yamazwe ngamazwe, izinga lokukhula kwemfuno yabathengi kumashishini okwenziwa kwephepha liye lehla, icala lokubonelela liye laqhubeka nokutyala imali kumthamo omtsha wemveliso, kwaye imeko yemarike iyonke iye yadodobala, eye yanika uphuhliso lweenkampani zokwenza iphepha. imiceli mngeni emikhulu.
Kulo mba, uLu Yongqiang uthe ngenxa yeenzuzo zayo kwinkcubeko, ulawulo, iteknoloji, iindleko, italente, njl., inkampani ibisoloko igcina ugxininiso lweqhinga, iqinisa ukuzithemba, iqhubekile ukwenza impumelelo, igxininise kubathengi, umgangatho ophuculweyo kunye nomgangatho ophezulu. iinkonzo, kunye nokusetyenziswa kwezakhiwo ezahlukeneyo zemizi-mveliso. Izinto eziluncedo, ukwenza izinto ezintsha ukuze ucofe amandla, ukunciphisa iindleko kunye nokwandisa ukusebenza kakuhle, kunye nokusebenzisa idijithaliibhokisi yepastry yesikoubukrelekrele bokwandisa ngokuqhubekayo, ukwenza izinto ezintsha kunye nokudala ukusebenza kakuhle, ukuze ukusebenza kwenkampani kuqhubeke nokuphucula ngokuthe ngcembe.
Kunyaka omtsha, iPhepha le-Bohui liya kuqhubeka nokugxininisa ukuphunyezwa kwesicwangciso "senguqu ezimbini kunye neyodwa ephezulu", kugxininise kwinjongo epheleleyo "yokugxininisa yonke into ekusebenzeni kakuhle", ukwandisa utyalo-mali kwinguqu yezobuchwepheshe, ukukhawulezisa ukuguqulwa kunye nokuphuculwa kwendabuko. izakhiwo zemizi-mveliso, kwaye uqhubeke nokuphucula i-R&D innovation. izakhono, ukudala ikhonkco lokubonelela ngegolide kwiimveliso ezikhethekileyo, ezilungiselelwe, kunye neentlobo ezahlukeneyo, kwaye ngokuqhubekayo ufezekise impumelelo entsha kwinkqubo yokuncedisa uphuhliso oluphezulu lweZibo.
Ixesha lokuposa: Mar-21-2024
