Iicookies ezipakishwe ngetshokholethikudala iyinto eqhelekileyo kwiivenkile zokutya, iibhokisi zesidlo sasemini, kunye namakhaya kwihlabathi liphela. Ezi zinto zimnandi, zithandwa ngabantu bayo yonke iminyaka, ziyaqhubeka nokuvela kwaye ziqhelane nokutshintsha izinto ezikhethwa ngabathengi kunye neendlela zentengiso. Ukususela kwisiqalo sabo esithobekileyo ukuya kwiminikelo entsha ekhoyo namhlanje, uhambo lwekupakishwe chocolate chip cookiesbubungqina bomtsalane ongapheliyo wale dessert yakudala.
Imvelaphi kunye noMongo weMbali
Ikuki yetshokholethi, eyaqanjwa nguRuth Graves Wakefield ngeminyaka yoo-1930, yakhawuleza yaba yinto ethandwayo yasekhaya. Iresiphi yoqobo kaWakefield, awayidalayo kwiToll House Inn eWhitman, Massachusetts, ibhotolo edityanisiweyo, iswekile, amaqanda, umgubo, kunye nesemi-sweet itshokolethi chips ukwenza isimuncumuncu esitsha esimnandi. Impumelelo yeresiphi yakhokelela ekufakweni kwayo kwi-package ye-Nestlé chocolate bar, ukuqinisa indawo ye-cookie ye-chocolate kwimbali ye-American culinary.
Njengoko imfuno yeekuki ikhula, iinkampani zaqala ukuvelisa iinguqulelo ezipakishiweyo ukuze zibonelele iintsapho ezixakekileyo kunye nabantu abakhangela iinketho ezilula zokutya. Phakathi kwinkulungwane yama-20, iibrendi ezifana neNabisco, Keebler, kunye nePillsbury bezithengiswa kupakishwe chocolate chip cookiesenokufumaneka kwiishelufa zegrosari kulo lonke elase-United States.
IiNdlela zeMarike zanamhlanje
Namhlanje, imakethi ye-cookie yetshokholethi epakishweyo yahluke kakhulu kwaye inokhuphiswano kunangaphambili. Abathengi baye baqonda ngakumbi, befuna iikuki ezinganikezeli nje incasa enkulu kodwa zilungelelanise ukutya abazikhethayo kunye nemilinganiselo yokuziphatha. Iindlela ezininzi eziphambili ziye zavela kushishino:
- 1. Impilo kunye neMpilo: Ngokukhula kolwazi lwempilo kunye nokuphila kakuhle, abathengi abaninzi bafuna i-cookies ehambelana nokutya okunokulinganisela. Oku kukhokelele ekunyukeni kweenketho ezifana ne-gluten-free, iswekile ephantsi, kunye ne-high-protein ye-chocolate chip cookies. Iibrendi ezifana ne-Enjoy Life kunye ne-Quest Nutrition ziye zafumana imali kulo mkhwa, zibonelela ngeekuki ezihlangabezana neemfuno ezithile zokutya ngaphandle kokuthomalalisa kwincasa.
- 2. Izinto eziphilayo kunye neNdalo: Kukho imfuno ebalulekileyo yeemveliso ezenziwe ngezinto eziphilayo kunye nezendalo. Iinkampani ezifana neTate's Bake Shop kunye ne-Annie's Homegrown zigxininisa ukusetyenziswa kwe-non-GMO, i-organic, kunye nezithako ezigcinwe ngokuzinzileyo kwiikuki zabo. Esi sibheno kubathengi abakhathalela impilo abazimisele ukuhlawula iprimiyamu yeemveliso abazibona zisempilweni kwaye zinobungani nokusingqongileyo.
- 3. Ukuzifica kunye nokwenza iiPrimiyamu: Ngelixa iikuki ezijolise kwezempilo zisanda, kukwakho imarike eyomeleleyo yokuzonwabisa, iikuki zeprimiyamu ezibonelela ngobumnandi obutofotofo. Iimveliso ezifana nePepperidge Farm's Farmhouse cookies kunye neLevain Bakery's cookies ekhenkcezisiweyo zibonelela ngeendlela ezityebileyo, ezingenasiphelo kwabo bafuna ukuxhamla kwi-snack ephezulu.
- 4. Ubulula kunye nokuphatheka: Indlela yokuphila exakekileyo iqhube imfuno yokhetho olulula, oluphathwayo lwesnack. Iipakethe ezisebenza ngokunye kunye neenxalenye ze-snack-snack ze-cookie chip cookies zibonelela abathengi abafuna ukunyangwa ekuhambeni. Lo mkhwa uye wamkelwa ziimpawu ezifana ne-Famous Amos kunye ne-Chips Ahoy!, enikezela ngeendidi ezahlukeneyo zokupakisha ukuze zihambelane neemfuno ezahlukeneyo.
- 5. Uzinzo kunye neZenzo zokuziphatha: Abathengi baya bexhalaba ngakumbi malunga nefuthe lokusingqongileyo lokuthenga kwabo. Iibrendi ezibeka phambili izenzo ezizinzileyo, ezinjengokusebenzisa ukupakishwa okunokurisayikilishwa kunye nezithako zokukhangela ngokweenqobo ezisesikweni, ziyazuza. Iinkampani ezifana neNewman's Own kunye nokuBuyela kwiNdalo ziqaqambisa ukuzibophelela kwazo ekuzinzeni, okuhambelana nabathengi be-eco-conscious.
Innovation iyaqhubeka nokuqhuba indaleko yekupakishwe chocolate chip cookies. Iinkampani zihlala zizama iincasa ezintsha, izithako, kunye neefomathi zokubamba umdla wabathengi kwaye zigqame kwimarike exineneyo. Ezinye zezinto ezintsha eziphawulekayo ziquka:
Ukwahluka kweFlavour: Ngaphaya kwetshiphu yetshokholethi yakudala, iibrendi zizisa iincasa ezintsha ezinomdla kunye nokuxuba. Iintlobo ezahlukeneyo ezifana ne-caramel enetyuwa, itshokolethi ephindwe kabini, kunye ne-macadamia nut yetshokholethi emhlophe zibonelela ngokuthatha okutsha kwikuki yesintu. Iincasa zonyaka, ezifana neziqholo zethanga kunye nepeppermint, nazo zivelisa uchulumanco kwaye ziqhube ukuthengisa ngamaxesha athile onyaka.
Izithako ezisebenzayo: Ukubandakanya izithako ezisebenzayo ezifana ne-probiotics, i-fiber, kunye ne-superfoods kwi-cookies ixhaphake kakhulu. Iimveliso ezifana noLenny & Larry's zibonelela ngeekuki ezinganeli nje ukwanelisa iinkanuko ezimnandi kodwa zibonelela ngeenzuzo ezongezelelweyo zesondlo, ezifana neprotheyini eyongeziweyo kunye nefiber.
Ubume be-chocolate chip cookies yinto ebalulekileyo kubathengi abaninzi. Iinkampani ziphonononga iindlela ezahlukeneyo zokubhaka kunye nokuqulunqa ukuphumeza ukuthungwa okukhethekileyo, ukusuka ekuthambileyo kunye nokuhlafunwayo ukuya kwikhrisimesi kunye ne-crunchy. Oku kubavumela ukuba bajongane nezinto ezikhethwayo ezahlukeneyo kwaye benze iimveliso ezahlukeneyo.
Iinketho zasimahla ze-Allergen: Ngokunyuka kokutya kokutya kunye novelwano, kukho imfuno ekhulayo yeecookies ezingenayo i-allergen. Iibrand ezifana ne-Patake Foods zibonelela ngeekuki zetshokholethi ezikhululekile kwizinto ezixhaphakileyo ezifana negluten, iindongomane, kunye nobisi, nto leyo ezenza zifikeleleke kubaphulaphuli ababanzi.
Imingeni kunye namathuba eukupakisha chocolate chip cookies
Imarike yecookie yetshokholethi epakishweyo ayikho ngaphandle kwemingeni yayo. Ukhuphiswano luyingozi, kwaye ii-brand kufuneka ziqhubeke zivuselela kwaye zilungelelanise ukuhlala zifanelekile. Ukongeza, ukunyuka kweendleko zezithako kunye nokuphazamiseka kwekhonkco lokubonelela kunokuchaphazela imveliso kunye namaxabiso. Nangona kunjalo, le mingeni ikwanika amathuba okukhula kunye nokwahluka.
Ithuba elinye elibalulekileyo lilele kurhwebo olukhulayo lwehlabathi. Njengoko amashwamshwam aseNtshona afumana ukuthandwa kuqoqosho olusakhulayo, kukho ithuba lokuba iibrendi zazise iimveliso zazo kubaphulaphuli abatsha. Ukuziqhelanisa nezinto ezithandwayo kunye nokukhethwa kwendawo kuya kuba yimfuneko kwimpumelelo kwezi marike.
Enye indawo yamathuba yi-e-commerce. Ubhubhani we-COVID-19 ukhawulezise utshintsho oluya ekuthengeni kwi-Intanethi, kwaye abathengi abaninzi ngoku bakhetha uku-odola ukutya kunye nokutya okutyiwayo kwi-Intanethi. Iimveliso eziseka ubukho obuqinileyo kwi-intanethi kunye nezicwangciso zokuthengisa zedijithali zinokungena kweli jelo lokuthengisa elikhulayo.
Ukuzibandakanya kwabathengi kunye nokunyaniseka kwebrand kwiiikuki zetshokolethi ezipakishiweyo
Ukwakha unxibelelwano oluluqilima lwabathengi kunye nokunyaniseka kwebhrendi kubalulekile kwimpumelelo yexesha elide kwimakethi yecookie yetshokholethi epakishweyo. Iinkampani ziya zisanda kusebenzisa imithombo yeendaba zentlalo, intsebenziswano enefuthe, kunye namaphulo okunxibelelana ukunxibelelana nabathengi kunye nokwakha uluntu lwentengiso.
Umzekelo, iibrendi zinokuphehlelela iincasa zohlelo olulinganiselweyo okanye intsebenziswano nabaphembeleli abadumileyo ukwenza ibuzz kunye nemincili. Iinkqubo zokunyaniseka kunye nentengiso yobuqu inokunceda ukugcina abathengi kunye nokukhuthaza ukuthenga okuphindayo.
Ukuqukumbela
Imakethi epakishweyo yeekuki yetshokholethi ihambe indlela ende ukusukela oko yaqalayo, iguqukela ukuhlangabezana neemfuno eziguqukayo kunye nezinto ezikhethwa ngabathengi. Namhlanje, intengiso iphawulwa ngoluhlu olwahlukeneyo lweemveliso ezibonelela ngeendlela ezahlukeneyo zokutya, ezisesikweni, kunye neminqweno yokuzonwabisa. Njengoko iinkampani ziqhubeka nokuvelisa izinto ezintsha kunye nokulungelelanisa, ikamva le-cookie chip cookie libukeka liqaqambile, lithembisa ukukhula okuqhubekayo kunye nolonwabo kubathandi becookie kwihlabathi liphela.
Ukusuka kwiinketho zokuqaphela impilo ukuya kwiimpatho ezithandekayo, ukuvela kwekupakishwe chocolate chip cookiesibonisa iindlela ezibanzi kushishino lokutya. Ngokuhlala uhambelana neemfuno zabathengi kunye nokwamkela ukuqalwa kwezinto ezintsha, iibrendi zinokuqinisekisa ukuba le dessert yakudala ihlala iyinto ethandwayo kwizizukulwana ezizayo.
Ixesha lokuposa: Jun-19-2024
