Isigebenga sokupakisha sephepha iSmurfit-Kappa: ukutya kunye nesiselo iindlela zokupakisha ngo-2023
I-Smurfit-Kappa inomdla ngobuvulindlela obutsha, kwi-trend, izisombululo zokupakisha ezinceda iibrendi zifikelele kubathengi abafanelekileyo kwaye zigqame kwiishelufa ezixineneyo kunye nezikrini. Iqela liyayiqonda imfuneko yokwandisa ulwazi kwiindlela ezihamba phambili kwishishini lokutya kunye nesiselo esikhuphisana kakhulu ukubonelela abathengi ngokupakisha okungabahluli nje kuphela kwaye benze amava omthengi omkhulu, kodwa baphucula uphawu lwabo kwaye baqinisekise ukunyaniseka komthengi wokugqibela.
Namhlanje, nokuba luphawu olukhulu okanye lishishini elincinci elikhulayo, ukutya kunye nokupakishwa kwesiselo akufuneki kugcine umgangatho kwaye kunikeze isibheno esibonakalayo, kodwa kufuneka kwakhona kunikeze ibali elinyanzelisayo lozinzo, iinketho zobuntu kwaye, xa kufanelekile, kugqame izibonelelo zempilo kwaye zibonelele. ulwazi ekulula ukuluqonda. I-Smurfit-Kappa iphande iindlela zamva nje zokupakishwa kokutya kunye nesiselo kwaye yenza olu qulunqo lwento ekufuneka uyazi ngo-2023 nangaphaya.
Ilula, ingcono
Ukupakishwa yeyona nto iphambili kushishino lokutya neziselo. Ngokophando lwe-Ipsos, i-72% yabathengi baphenjelelwa kukupakishwa kwemveliso. Unxibelelwano lwemveliso olulula kodwa olunamandla, oluthotyiweyo lwaya kumanqaku abalulekileyo okuthengisa, lubalulekile ekunxibelelaneni nabathengi abonwabileyo nabangenaluvelwano.Ibhokisi yekhandlela
Iibrendi ezabelana ngeengcebiso zokupakisha malunga nendlela yokusebenzisa amandla amancinci xa ugcina okanye ulungisa ukutya ziya kufunwa. Oku akugcini nje ukugcina imali yabathengi, kodwa kuyabaqinisekisa ukuba uphawu luzibophelele ekuncedeni okusingqongileyo kunye nokukhathalela abathengi babo.
Abathengi baya kutsalela kwiibhrendi ezigxininisa indlela imveliso ehambelana ngayo nezinto eziphambili kubo (umzekelo, ubuhlobo bendalo), kunye noluphi uncedo olunyanzelisayo olukhethekileyo abanokunikela ngalo. Ukupakishwa kwemveliso ngoyilo olucocekileyo kunye nolwazi oluncinci luya kugqama phakathi kwabathengi abacinga ukuba ulwazi oluninzi lunokwenza ukukhetha kube nzima ngakumbi.
Amashishini amancinci kunye namakhulu kufuneka aqinisekise ukupakishwa kwawo kokutya kunye nokusela kugxininise kwizithako zendalo kunye neenzuzo eziphambili zempilo ngo-2023. Ngaphandle kokunyuka kwamaxabiso aphezulu, abathengi baphinde babeke phambili iimpawu ezinikezela ngeenzuzo zempilo kunye nezithako zendalo ngaphezu kwamaxabiso aphantsi ukubonisa ukuba imveliso ixabisa imali. . Enye yeziphumo ezihlala zihleli zobhubhani we-COVID-19 ibe ngumnqweno wehlabathi jikelele weemveliso ezixhasa ukuphila ngokusempilweni.
Abathengi nabo bafuna isiqinisekiso solwazi oluthembekileyo lokuba iibrendi zinokuwaxhasa amabango abo. Ukupakishwa kokutya kunye nesiselo esinxibelelana ngoku sifumana ukuthembela kwaye kwakha ukuthembeka kwebrendi.
Uzinzo
Ukupakishwa okuzinzileyo kuyanda kwihlabathi jikelele. Nge-85% yabantu abakhetha iimpawu ezisekelwe kwiinkxalabo zabo malunga nokutshintsha kwemozulu kunye nokusingqongileyo (ngokwesifundo se-Ipsos), ukuzinza kuya kuba 'kuyimfuneko' yokupakisha.
Ukuqaphela lo mkhwa ubalulekileyo, i-Smurfit-Kappa inebhongo ngokuba ngomnye wababoneleli behlabathi abakhokelayo bokupakishwa okuzinzileyo, ekholelwa ukuba ukupakishwa kwamaphepha kunokuba yenye yeempendulo kwimingeni ejongene neplanethi, kunye neemveliso eziveliswa ngokuzinzileyo ziyi-100% enokuvuselelwa, inokuphinda isetyenziswe kwaye igudiswe.Ingqayi yekhandlela
ISmurfit-Kappa isebenza ngokusondeleyo nababoneleli kunye nabathengi ukuyila uzinzo kwifiber nganye eneziphumo ezimangalisayo. Kuqikelelwa ukuba iibrendi ziya kufuna ukuqhuba i-ajenda yozinzo kunye notshintsho lwabathengi, hayi ukulinda abathengi. Abathengi baya bexhalabele ngakumbi malunga nezinto ezisetyenziswa ziinkampani, iindlela zabo zokukhangela, kunye nokuba iipakethe zabo zinokuphinda zisetyenziswe kwaye zihambelana nokusingqongileyo.
lungisa
Imfuno yokupakishwa eyenzelwe wena ikhula kakhulu. IFuture Market Insights iqikelela ukuba ishishini liya kuphinda kabini ixabiso kule minyaka ilishumi izayo. Ishishini lokutya nesiselo liya kudlala indima ebalulekileyo kwikamva lokupakishwa komntu, ngakumbi xa kufikwa kwisiphiwo.
Abavelisi basebenzisa ukupakishwa okulungiselelwe umntu rhoqo ngakumbi ukuphucula imbono yabathengi ngophawu lwabo kunye nokwandisa intsebenziswano yabathengi, ngakumbi kwiinkampani ezintsha ezisandula ukuqalisa uhambo lwabathengi. Ukwenza okuthandwa nguwe kuhamba kunye nokwabelana ngentlalo. Abathengi kunokwenzeka ukuba babelane ngeemveliso zabo ezipakishweyo okanye bazifake kumajelo eendaba ezentlalo, nto leyo enceda ukonyusa ulwazi lophawu.ibhegi yephepha
Uyenza njani iphakheji yakho ngo-2023
Njengengcali yokupakisha, iSmurfit-Kappa ikhwele igagasi lamva nje lotshintsho olumnandi lokupakisha. Umyalezo olula, izibonelelo ezikwipakethi, uzinzo kunye nobuntu ziya kuba zizinto eziphambili zokutya kunye nokupakishwa kwesiselo ngo-2023. Ukusuka kwisiqalo esincinci ukuya kwiimpawu ezimiselweyo, iSchmurf Kappa isebenzisa amava ayo kunye nezisombululo zokupakisha ezilungele injongo kunye nozinzo kwindawo yayo. undoqo ukunceda abathengi bahlule kwaye baphucule amava abathengi.
I-Smurfit-Kappa inceda ii-brand ziphuhlise ukupakishwa kwentengiso yonke imihla engqiniweyo yokunyusa intengiso ngokukhawuleza kwaye ingabizi, ikunika inzuzo ephezulu ye-brand apho kubaluleke kakhulu - kwindawo yokuthenga. Njengomnye wababoneleli abakhokelayo bokupakisha ukutya okuzinzileyo kunye neziselo, i-Smurfit-Kappa izibophelele ekudaleni iipakethi ezingasebenzisi kuphela iimveliso kunye neenkqubo ezinempembelelo yangempela kubathengi kunye nekhonkco lexabiso lonke - baxhasa kwakhona iplanethi enempilo.ibhokisi yetshokolethi
Ixesha lokuposa: Mar-21-2023
