Ingxelo yokuprintwa kuka-Luuba yeHlabathi ibonisa imiqondiso eqinileyo yokubuyisela kwakhona
Ingxelo ye-Cargal yeSibhozo yeStorts yeHlabathi yeNkqubo yePrints iphumile. Le ngxelo ibonisa ukuba ukuvuswa kwengxelo yesixhenxe kwintwasahlobo 2020, imeko yehlabathi itshintshile, i-Cevid-19, i-34% yoNcedo lweHlabathi, ngelixa i-16% ithe 'imbi ", icinga Imbonakalo yobuchule obunamandla kumzi-mveliso wokuprinta wehlabathi. Iiprinta zehlabathi zizithemba ngokubanzi malunga nomzi mveliso kunangaphambili ngo-2019 kwaye zijonge phambili kwi-2023.
Imeko yokuzithemba ngcono
Utshintsho olubalulekileyo lwethemba lunokubonakala kumnatha phakathi kwepesenti ye-themba kunye ne-pessimism kwiPrinta zoqoqosho lwe-Drbaba. Okwangoku, ngokweedatha zentengiso, abashicileli bephakeji bakhula ngakumbi, abashicileli abashicilelayo bayaphonononga kwiziphumo ezimbi ngo-2019, nangona bekulindeleke ukuba baphinde babuye ngo-2023.
"Ubukho bezinto ezingafunekiyo, ukunyuka kwamaxabiso, ukunyuka kwemveliso yemveliso, kunye neenzuzo zenzuzo, kwaye amaxabiso enzuzo phakathi kweenyanga ezili-12 ezayo," watsho umshicileli ovela eJamani. Abaxhasi beCosta Rican bathembele, "besebenzisa ithuba lokukhula koqoqosho lwasemva kwexesha, siya kwazisa iimveliso ezintsha zexabiso kubathengi abatsha kubathengi abatsha kunye neemarike."
Ngokwedatha, imakethi yokuprinta yehlabathi kulindeleke ukuba ikhule kwinqanaba le-34% ngo-2022, kwaye imakethi yokuprinta yaseYurophu ikwanokuzikhulisa kwi-20% ye-20% ukuya kwi-20% eyahlukeneyo ye-2023. + I-38% yokuprinta kwezorhwebo, + i-48% yokupakisha, kunye ne-51% yokuprinta.
Phakathi kowama-2013 nango-2019, iphepha kunye namaxabiso ezinto ezibonakalayo ahlala enyuka, kwaye uninzi lwabashicileli bakhetha ukusika amaxabiso, ipesenti ezili-12 ngaphezulu kwabo bandahlula amaxabiso. Kodwa ngonyaka wama-2022, abashicileli abakhethe ukunyusa amaxabiso kunokuba banciphise umda ongazange wenziwe ngaphambili we-61%. Ipateni ithi jikelele, kunye nomongo wenzeka kwiindawo ezininzi kunye neemarike. Kubalulekile ukuba uqaphele ukuba phantse zonke iinkampani ziphantsi koxinzelelo kwimida.
Ukunyuka kwamaxabiso kwaviwa ngabathengisi, ngokunyuka kwepesenti ezingama-60 ngamaxabiso, xa kuthelekiswa ne-Innak ye-18 kwi-2018. Ngokucacileyo, ubhubhaniseli osisiseko uya kuba negalelo ekunyukeni kwamanye amacandelo.
Ukuvuma okunamandla ukutyala imali
Ngokujonga idatha yeeprinta zeprinta ukusukela ngonyaka ka-2014, siyabona ukuba imakethi yezorhwebo ibone ukwehla okukhulu kwiPrintrat Prafting, ephantse ilingane nokukhula kwemakethi yokufakwa. Kufanelekile ukuba uqaphele ukuba imakethi yokushicilela yokuthengisa iqale yabona umahluko ombi ngo-2018, kwaye sele incinci. Ezinye iindawo ezibonakala zangaphakathi zedijithali ye-digital kunye ne-Inki ye-Inki yedijithali ye-inki ye-inki ye-IKT-jet, eziqhutywa kukukhula okukhulu kweshishini lokupakisha.
Ngokwengxelo, umda woshicilelo lwedijithali kwi-zungulogy iyongeze, kwaye le meko kulindeleke ukuba iqhubeke ngexesha leCovid-19 ubhubhane. Kodwa phakathi kowama-2019 nowama-2022, ukuphuculwa komgangatho wedijithali kwilizwe jikelele kubonakala ngathi ukhule, ngaphandle kokukhula kancinci kwentengiso.
Ukongeza, idatha ibonise ukuba ipesenti yabashicileli abasebenza kwi-ofisi ye-Web kunye nedijithali iqhubekile kwiipesenti ezingama-33 ukuya kwi-20 pesenti ye-20 ukuya kwele pesenti ye-20 ukuya kwi-7 pesenti ngo-2022.
Kwiprinta kunye nezixhobo zokushicilela ezisekwe kwi-leves, iCovid-19 i-thendemitic ibone ukonyuka okukhawulezileyo kwintengiso ngejelo. Ngaphambi kokuba uCovid-19 ukuqhambuka, ukutshintshiselana kweli candelo kwakusisiseko kwihlabathi liphela phakathi kowama-2014 nango-2019, ngaphandle kokukhula okukhulu, nge-17% yeepesenti ezingama-25% kuphela ekunikeni ukukhula kwewebhu. Kodwa ekubeni ubhubhane, ukuba umda uvukile kwiipesenti ezingama-26, kunye nolwando olusasazeke kuzo zonke iimarike.
I-Capex kuzo zonke iimarike zokuprintwa zehlabathi iwile ukusukela ngo-2019, kodwa imbono ye-2023 nangaphaya kobonisa ithemba elihambelana. Ingingqi, yonke imimandla iqikelela ukuba ikhule kunyaka olandelayo, ngaphandle kweYurophu, apho uqikelelo luyibhulethi. Isixhobo sokuSebenza emva koshicilelo kunye neTekhnoloji yokuPrinta iPrinta iindawo ezithandwayo zotyalo-mali.
Ngokwe-tekhnoloji yokuprinta, ukuphumelela ngokucacileyo ngo-2023 kuya kuba ngumshicileli wamaphepha angama-31,0, ulandelwe ngumbala we-ganet yedijithali (i-18%) kunye ne-Inki yeDijithali kunye neDijithali (17%). Ukuprintwa kweSpecial Speedys kuya kuhlala kutyalo mali oluthandwayo ngo-2023. Ngaphandle kokuncitshiswa kwemithambethi kwimarike, ukusetyenziswa kwenkunkuma yeshithi kuya kunciphisa ukuvelisa abanye abashicileli.
Xa ubuzwa malunga nezicwangciso zotyalo mali kule minyaka mihlanu izayo, ukuprintwa kwedijithali kuyaqhubeka nokuphepha uluhlu lweepesenti (62 pesenti), kulandelwe ngokuzenzekelayo (ipesenti ezingama-52), ngotyalo-mali oluphawulweyo oluphawulweyo (ipesenti ezingama-32).
Ngecandelo lentengiso, ingxelo ithi umohluko ofanelekileyo kwinkcitho yoTyalo-mali yabaPhepha (i-15% ngonyaka we-2022 nama-2023, iinjongo zotyalo-mali kwi-2023.
Iingxaki zokubonelela nge-chain kodwa ukukhangela ithemba
Ngenxa yemiceli mingeni evelayo, bobabini abathengisi kunye nabathengisi bayasokola kubunzima be-chain, kubandakanya iphepha lokushicilela, kulindeleke ukuba baqhubeke ngama-202 eepesenti abathengisi, kunye nemivuzo kunye nokunyuka komvuzo kunokuba yindleko ezibalulekileyo. Izinto zolawulo lwendalo esingqongileyo kunye nolawulo lwentlalo zibaluleka kubashicileli, abathengisi kunye nabathengi babo.
Ngenxa yezithintelo zexesha elincinci kwimarike yokuprinta yehlabathi, imiba enjengokhuphiswano olunzulu kunye nemfuno ewayo iya kuhlala ilawula: Iiphakheji zephakethi zibeka ugxininiso ngakumbi kubashicileli abangaphambili nabarhwebi. Ukukhangela phambili kweminyaka emihlanu, bobabini abashicileli kunye nabathengisi babalaselisa ifuthe lobulungiseleli bedijithali, balandelwa kukungabikho kobuchwephesha kunye nokungabikho komzi mveliso.
Lilonke, le ngxelo ibonisa ukuba abashicileli kunye nabathengisi banethemba ngokubanzi malunga ne-2022 nakwi-2023. Kucace gca ukuba intembelo yengxelo yehlabathi iphakamisa ixesha lokufumana kwakhona njengoko utyalo-mali luyiwela ngexesha leCovid-19 isifo esikho elizweni jikelele. Ukuphendula, bobabini abashicileli kunye nabathengisi bathi bazimisele ukwandisa ukusebenza kwabo ukusuka kwi-2023 kwaye batyale imali ukuba kukho ibhokisi efunekayo.GeftIibhokisi zeti,Iibhokisi zewayini, Iibhokisi zetshokholethiUya kubonisa ngokuthe ngcembe imeko ephezulu.
IXESHA LOKUQALA: NgoFebwe-09-2023
