“Ukupakishwa bubukho obukhethekileyo! Sihlala sisithi ukupakisha kuyasebenza, ukupakisha kukuthengisa, ukupakisha kukukhusela, njalo njalo!
Ngoku, kufuneka siphinde sihlolisise ukupakishwa, sithi, ukupakisha kuyimpahla, kodwa kunye nohlobo lokukhuphisana! ”
Ukupakishwa kuyindlela ebalulekileyo yokukhuthaza ukujikeleza kwempahla, kwaye inkqubo yokutshintsha kwengqondo yabathengi inonxibelelwano oluqinileyo kunye nenkqubo yokuthengisa izinto. Kungenxa yokuba intengiso yokupakishwa yangoku isabela ngokusebenzayo kwiimfuno zengqondo zabathengi ukuba ayiphumeleli nje injongo yokuthengisa izinto zorhwebo, kodwa ikwasebenzisa inyathelo lokuqala lokukhokela ukusetyenziswa okunempilo kunye nengqiqo ukuya kwinqanaba elithile. Uphando lubonisa ukuba kwiminyaka eyi-10 ezayo, ukuthengiswa kweemveliso ezipakishwe kuqala kuya kuqwalasela iimfuno kunye nezinto ezinomdla kubathengi kwaye zihlangabezane neemfuno zabathengi kumanqanaba ahlukeneyo.
Amandla 1: Ukupakisha Innovation
Kwiminyaka embalwa edlulileyo, iimpahla zabathengi kunye neenkampani ezithengisayo zileqa iindlela ezintsha. Umntu ophethe imakethi yophawu okanye ihelm uhlala eziva ngathi "isicwangciso asikwazi ukuhambelana notshintsho kwaye udiniwe kukufumana indlela yentengiso", ngakumbi loo mashishini aneemfuno eziphezulu zokubonelela kwangaphambili. , ukunyaniseka kwe-brand kuya kuhla ngokuthe ngcembe.
Ke ngoko, kubaluleke kakhulu ukupakishwa kwemveliso ukunceda iibhrendi ziphendule "kukutshintsha rhoqo" kunye "nokungatshintshwa", nto leyo efuna ukupakishwa kwezinto ezintsha ukuze ibambe intsingiselo esisiseko yabathengi, ukubamba ixabiso lokwenyani lomthengi elingaguqukiyo kwiinguqu, kwaye ume kunye. abathengi. Ngokudibeneyo, okanye nokubaleka phambi kwabathengi, ukwenza kunye nokukhokela umkhwa yindlela yokuphumelela.Ibhokisi yeSushi
Amandla 2: Ukupakisha amandla okwenza ngokwezifiso
Kwimeko yempahla yabathengi yaseTshayina, eyona nto ifanele ukujongwa ngamathuba ahlukeneyo eempahla zabathengi kunye nokuthengisa. Kwixesha elizayo, kuya kubakho amathuba okwenza ngokwezifiso iibrendi ezininzi kumaqela ahlukeneyo, kunye namathuba okuqhubela phambili "ukusasazwa ngokuchanekileyo" kweempawu ze-niche.
Kwangaxeshanye, ukusetyenziswa sisimo sengqondo kwaye ukusetyenziswa kukukholelwa. Kwixesha elizayo, ukupakishwa kwemveliso kuya kunceda ngokuthe ngcembe abathengi benze zonke iinkalo zobomi obungcono kulwakhiwo lwematrix esekwe kwindawo okanye esekwe kwisitishi. Kule nkqubo, ukupakishwa kwemveliso kuhlanganiswe kwaye kukhuthazwe yi-omni-channel, ukudala "umoya womlingiswa" oyingqayizivele kunye nohambelanayo kwi-brand.Ibhokisi yomhla
Amandla 3: Ukuhlanganiswa kwePackage
Ukujonga kwikamva, abathengi baya kuba baluleke ngakumbi kwaye bazinze ngakumbi, nto leyo eya kukhokelela kumjikelo omfutshane ophakathi wokuthandwa kwemveliso entsha kunye nendlela ekhawulezayo kumda wophuhliso lweshishini lophawu/udidi olulodwa.
Kwixesha elizayo, iimveliso zebrand kunye nokupakishwa kwemveliso yazo ziya kufuna ngakumbi "iipuntshi ezidibeneyo". Kule nkqubo, akufuneki kuphela ukudalwa ngokubambisana kwabathengi kubandakanywe kwinkqubo epheleleyo yokuvala i-loop ukusuka ekudalweni kwemveliso ukuya ekuhanjisweni kwemveliso, kodwa kunye nentsebenziswano ye-industrial chain ukuphumeza ukupakishwa kwemveliso. Ikhonkco lonikezelo liya libaluleke kakhulu kuwo wonke umjikelo wobomi bomthengi.Ibhokisi yetshokholethi
Amandla 4: UkuPakisha ukuKhuselwa kokusiNgqongileyo
I-2021 ngunyaka wokuqala wokungathathi hlangothi kwekhabhoni, ngoko kwi-2022, i-China iya kungena ngokusemthethweni kwixesha le-carbon neutrality 2.0, kwaye imigaqo-nkqubo yelizwe kwikhabhoni emibini iqaliswa enye emva komnye. Isiseko seempawu zokufezekisa ukungathathi hlangothi kwekhabhoni kukuba umjikelezo wobomi bonke wokupakishwa kwemveliso nawo awuthathi hlangothi. . Ngaphantsi kokuphunyezwa kwe "Double Carbon", izinto zokuqala zokupakisha kunye nezixhobo zokupakisha zesibini ziya kujongana nokutshintsha kweparadigm.ibhokisi Nut
Ixesha lokuposa: Oct-13-2022
