Ngo-2023, ovavanya ubuchule bokudodobala kwemali ye-Anti ukuqhubeka nemveliso kunye noshishino lokushicilela, le meko kufuneka ithathelwe ingqalelo

Ngo-2023, ovavanya ubuchule bokudodobala kwemali ye-Anti ukuqhubeka nemveliso kunye noshishino lokushicilela, le meko kufuneka ithathelwe ingqalelo

Ngaphandle kokwehla komthamo wentengiselwano kwintengiso ebanzi ephakathi, i-M & Imisebenzi ekufakeni i-2022 iphuma kwi-E-Commerce Scources, indawo yokuprinta i-EALDE, ukuqhubeka korhwebo lwehlabathi, kunye nokukhula kweemarike ezivelayo.Ikhekhe yetshokholethi kwiireyithi zebhokisi 

Kutshanje, i-Scott Daspin, uMlawuli weBhanki yoTyalo-mali kwiKomiti ye-Triad, kunye ne-Paul Marino, iNtloko yeTyhini kwi-Sadis neGoldberg, ikwabelana ngethemba lokupakisha kunye neshishini lokupakisha.

Zombini zinolwazi olubanzi kwimveliso kunye namava. I-DASPIN inembali etyebileyo ekuphuhliseni ubudlelwane obutsha kunye nokuchonga kunye nokugqibezela ukuthengiselana okuphumelelayo, ngelixa uMarino ugxile kwimizi-mveliso esebenzayo, kunye nefuthe lokushicilela kwixesha elizayo.Ibhokisi ye-gudrun chocolate

Ubulungisa babucala ubabalwe phantse i-54% yentengiselwano kwishishini kunye nomzi mveliso wokushicilela ngo-2022. Ngoba?

UMarino: Kunikezwe ukubaluleka kokubaluleka kokuprinta, akumangalisi ukuba imali eyinkunzi itsalelekile kulo mzi mveliso. Abasebenzi abaninzi abathengiswayo abangeneyo bangabanini, enceda ukuphucula ukusebenza kakuhle. Abatyalomali bayalivuma ixabiso kunye nokukhula kwamashishini asebenzela uluhlu olubanzi lwamashishini, ukusuka ekutyeni kunye neziselo kwimpahla yabathengi kunye namayeza.Ibhokisi yebhokisi yobomi 

Ngaba iinkampani zabucala zinobulungisa zabucala zisebenzisa naziphi na iindlela zokwenza ixabiso kunye nokufezekisa ukukhula?

I-DASPIN: Iinkampani zokulingana zabucala zishiye amanqaku azo kwiphakheji kunye neshishini lokuprinta ngokusebenzisa i-"Thenga kunye neQhinga". Oku kubandakanya ukufumana indibaniselwano yeenkampani kumashishini afanayo okanye ahambelana nemizi-mveliso, kwaye emva koko udibanise kwaye ubadibanise ukuba wenze amashishini amakhulu, kunye namashishini okhuphiswano. Ngenxa yokusasazeka kwepakethi yokupakisha kunye noshishino lokushicilela, kukho amashishini amancinci namaphakathi, ngelixa kukho amashishini amancinci amakhulu. Abatyalomali banokufumana iinkampani ezininzi kwaye badibanise ukufezekisa uqoqosho olukhulu kakhulu, ukunciphisa iindleko, kwaye kuvelise inzuzo ephezulu.

Yeyiphi imeko ekufanele ukuba ithathele ingqalelo i-2023 izokuvavanya umxholo wokufezekisa umthombo we-anting kunye nomzi mveliso wokushicilela?Ubomi yibhokisi yetshokholethi 

UMarino: Umthetho wesithathu wesithathu wentshukumo ichaza ukuba "inyathelo ngalinye, kukho impendulo elinganayo nengaphezulu." Lo mbono uyafana nomjikelo weshishini. Kule minyaka mibini idlulileyo, ukuchuma okungaphezulu kobhubhane kulungelelaniswe yimbono engenathemba yama-2023.Ubomi yibhokisi yetshokholethi

Nangona kunjalo, i-macroeconomic yokungaqiniseki kungenzeka ukuba ibe nefuthe elibonakalayo kwishishini lokupakisha kulo nyaka uzayo. Inikezwe ukuqhubeka kwezopolitiko, ukutshintsha umgaqo-nkqubo worhwebo lwehlabathi, kunye nembono engaqinisekanga yezoqoqosho, iinkampani ezininzi zinokukhetha ukulibazisa utyalomali kunye nokunciphisa inkcitho ekupakisheni. Oku kunokukhokelela kwimfuno ecothayo kwizinto zokupakisha, kuchaphazele ukukhula kwemveliso. Ukongeza, ukuba amashishini aqala ukuthathela ingqalelo uhlahlo-lwabiwo mali lwazo, banokuguqula izisombululo zokugcina iindleko, ezinokuthi zicele umngeni kwitekhnoloji yokuthengiswa kunye nokuphuhliswa kweetekhnoloji ezintsha zokupakisha.Ibhokisi yeValentines yetshokholethi

Nangona kunjalo, imbali ibonisa ukuba ishishini lokupakisha kunye nomzi mveliso wokushicilela kufuneka luhlale lukhona. Ukukhula ngokukhawuleza kwe-e-Commerce kunye nokunyuka okukhoyo ekuhanjisweni kwekhaya kuya kuqhuba imfuno yezisombululo ezinokukhusela kunye nokugcina iimveliso ngexesha lokuhamba.eyona itshokholethi ye-chocolate ebonke

Ukongeza, njengoko abathengi besazi ngakumbi impembelelo yokusingqongileyo yokupakisha, imfuno yezixhobo zokupakisha ezizinzileyo kunye nezisombululo ziya kukhula. Ukuqhubeka kokwandiswa korhwebo lwehlabathi kunye nokukhula kweemarike ezivelayo kuya kudala amathuba amatsha kumzi-mveliso wokupakisha ukuya kufuna uluhlu lwabathengi kunye namashishini.

Ngaba ezinye zezinto obandakanyekileyo kuzo kunyaka ophelileyo zinento efanayo?

I-DASPIN: Uninzi lwezinto ezininzi zokupakisha zibandakanya amashishini osapho ezinokuba yinzuzo kwaye uzithembe ngokufanelekileyo. Umnini wemikhosi oqhelekileyo uyikhangela indlela yokuguqulela kumhlala-phantsi okanye ukufuna ithuba lokuya kuthi ga kwimali, kwaye abathengisi baneepesenti ezingama-85 okanye ngaphezulu komnatha wabo oxabisa ishishini labo.Ibhokisi yeValentines yetshokholethi

Okubangela umdla kukuba, eyona bhanti iphakamileyo ayisoloko isona sisombululo silungileyo: Abathengisi bahlala bebeka phambili ukusebenza nabathengi abaya kuyigcina inkampani i-affaat emva kwentengiso emva kwentengiso. Umzekelo, abathengisi bahlala belahla iibhidi zokuqala abathengiswayo bezemali, bekhetha ukusebenza ngoValunyo lweQhinga lwaBucala obonelela ngamaxabiso athile anokhuphiswano kodwa ahlala ebandakanyeke ngenkuthalo ucwangciso lokulandelelana. Ngenxa yoko, uninzi lwexesha lam kwisivumelwano lalichithwe izama ukuthelekisa iziphumo ezinqwenelekayo zomthengisi kunye nesiphumo somthengi esihlangabezana neekhrayitheriya.

Ngowama-2022, eyona meko ye-US inza i-US inza ukuba imithetho yoxanduva lokuVubela eyandisiweyo iyaqhubeka. Yeyiphi le mithetho kwaye uthetha ukuthini kwiinkampani zokuprinta?

UMarino: Ukulandela amanyathelo athatyathwe ngamalungu e-Oregon kunye ne-Maine kwi-2021, abenzi bomthetho eCalifornia kunye noColorado banyuse ukunciphisa inkunkuma kunye nezikhongozeli. Ezi bhili, ngelixa zingafaniyo, zifuna abavelisi abakhulu bokupakisha kunye nezikhongozeli zokugubungela iindleko ezinxulumene nokuqokelela kunye nokulahla iimveliso zabo. Ukongeza, bazibekele usukelo lokukhuthaza abavelisi ukuba basebenzise ukupakishwa kunye nezixhobo. Uninzi lwemithetho emitsha nayo ikwafuna iinkampani ukuba zinike ulwazi ngokutsha zokuphinda zisebenze kwaye zibonelela ngeenkqubo zokuqokelelwa kokusetyenziswa kwakhona.eyona itshokholethi ye-chocolate ebonke

Ngaba unasiphi isiluleko kubathengi abanokubakho emva kokuthengiselana?

I-DASPIN: I-DASPIN: Ngokufanelekileyo ngokuqinisekisa bayayiqonda indima yabo kwinkampani kunye noxanduva lwabo kubathengi. Abanye abanini beshishini basenokungaze basebenze nakubani na ngaphambili, ngenxa yoko oko kunokubamba ixesha lokufunda malunga nolawulo lwamashishini amatsha okanye iimfuno zokunika ingxelo. Kwakhona, kuba abasebenzi benkampani bahlala bengazi malunga nesivumelwano de bavale, ndicebisa ukuba bathathe ixesha lokuqonda ukuba iziphumo zentengiso ziya kubachaphazela njani abasebenzi babo.

Kuya kufuneka bazi ukuba banxibelelane njani nabathengisi kunye nabathengi emva kwentengiselwano. I-itrend ephumeleleyo i'Ukubonwa kwezibhengezo ngeentsuku ezingama-20 ukuya kwengama-30, abathengisi banokuthi bafumane umyalezo wabo phambi kwabachaphazelekayo beva kweminye imithombo. Ndicinga ukuba kubalulekile ukuqonda ukuba yintoni uMyalezo wakho kunye nento onokuyithetha kubasebenzi bakho, abathengi kunye nabathengisi.Ibhokisi ye-chocolate ye-chocolate ye-chocolate

Ngaba ikhona nayiphi na imicimbi yezomthetho ekufuneka kuthethathethwa ngayo ekufumaneni ngempumelelo okanye ukuthengiswa kwenkampani yokupakisha?

UMarino: Ukuthenga kunye nokuthengisa ishishini yeyona ntengiselwano ibaluleke kakhulu kumnini weshishini enokwenza, jikelele kuphela ngumbutho wokuqala okanye ukupheliswa. Bonke abadlali ababandakanyekayo kwimali nezomthetho batshintshe kakhulu, benika oku baphatha idrama yabo kunye nobunzima. Ngelixa engacacanga ukutshintshiselana, ezinye izinto, ezinjengomthengi, umthengisi kunye nezivumelwano zabasebenzi, zifanele ukuqatshelwa kwinkqubo yokuthenga inkampani yokuthenga.