Ubume bophuhliso lwemarike yokushicilela ileyibhile
1. Isishwankathelo sexabiso lemveliso
Ngexesha le-13 leSicwangciso seMinyaka emiHlanu, ixabiso lilonke lemveliso yoshicilelo lwelebhile kwimarike yehlabathi liye likhula ngokuthe ngcembe ngesantya sokukhula sonyaka esimalunga ne-5%, sifikelele kwi-43.25 yeebhiliyoni zeerandi ngo-2020. Ngexesha le-14 leminyaka yeSicwangciso seminyaka emihlanu, i Imakethi yelebhile yehlabathi kulindeleke ukuba iqhubeke nokukhula kwi-CAGR emalunga ne-4% ~ 6%, kwaye ixabiso lilonke lemveliso kulindeleke ukuba lifike kwi-US $ 49.9 yebhiliyoni nge. 2024.
Njengomvelisi omkhulu weleyibhile kunye nomthengi kwihlabathi, i-China ibone ukukhula okukhawulezayo kwemarike kule minyaka mihlanu idlulileyo, ngexabiso lilonke lemveliso yoshicilelo lwelebhile yonyuka ukusuka kwi-39.27 yeebhiliyoni zeeyuan ekuqaleni kwe "Isicwangciso seminyaka emihlanu ye-13" ukuya kwi-54 yeebhiliyoni zeeyuan ngo-2020 (njengoko kubonisiwe kuMfanekiso 1), kunye nezinga lokukhula lonyaka elihlanganisiweyo le-8% -10%. Kulindeleke ukuba ikhule iye kutsho kuma-60 eebhiliyoni zeeyuan ekupheleni kuka-2021, nto leyo eyenza ibe yenye yezona ntengiso zikhula ngokukhawuleza iilebhile kwihlabathi.
Kuluhlu lweemakethe zokushicilela iileyibhile, i-flexo yokushicilela ixabiso elipheleleyo le-13.3 yeebhiliyoni zeedola, imarike yabalelwa kwindawo yokuqala, ifikelela kwi-32.4%, ngexesha le-"13th-Five Year Plan" izinga lokukhula kwemveliso yonyaka ye-4.4%, izinga lokukhula kwayo. idliwe lushicilelo lwedijithali. Uphuhliso olukhulayo loshicilelo lwedijithali lwenza inkqubo yoshicilelo lweleyibhile yemveli ngokuthe ngcembe iphulukane nezinto eziluncedo, ezifana noshicilelo lwesiqabu, njl. Aibhokisi yetiibhokisi yewayini
Kwinkqubo yoshicilelo lwedijithali, ushicilelo lwe-inkjet kulindeleke ukuba luthathe indawo eqhelekileyo. Ngexesha le-13 leSicwangciso seminyaka emihlanu, nangona ukukhula ngokukhawuleza koshicilelo lwe-inkjet, ushicilelo lwe-electrostatic lusenesabelo esikhulu kwinkqubo yoshicilelo lwedijithali. Ngesantya esiphezulu sokukhula kwezicelo zoshicilelo lwe-inkjet, isabelo semarike kulindeleke ukuba sodlule eso soshicilelo lwe-electrostatic ngo-2024.
2. Isishwankathelo sommandla
Ngethuba leSicwangciso seMinyaka emiHlanu ye-13, i-Asia ibisoloko ilawula imarike yokushicilela ileyibhile, kunye nezinga lokukhula lonyaka le-7% ukususela ngo-2015, lilandelwa yiYurophu kunye noMntla Melika, obangela i-90% yesabelo semarike yelebula yehlabathi. Iibhokisi zeti, iibhokisi zewayini, iibhokisi zezithambiso kunye nezinye iipakethe zamaphepha ziye zanda.
I-China ingaphambili kakhulu kuphuhliso lwentengiso yeelebhile zehlabathi, kwaye imfuno yeelebhile e-Indiya nayo iyakhula kwiminyaka yakutshanje. Imarike yeleyibhile e-Indiya ikhule nge-7% ngexesha le-13 yeSicwangciso seMinyaka emiHlanu, ngokukhawuleza kakhulu kuneminye imimandla, kwaye kulindeleke ukuba iqhubeke nokwenza njalo de kube ngu-2024. ukufezekisa ngenxa yesiseko esincinci.
Amathuba ophuhliso lokushicilela ileyibhile
1. Ukunyuka kwemfuno yemveliso yelebhile eyenzelwe wena
Ileyibhile njengenye yezona zixhobo zibonakalayo zokubonisa ixabiso eliphambili leemveliso, ukusetyenziswa kwe-brand crossover ye-personalized brand, ukuthengisa okwenziwe ngumntu akukwazi ukuhlangabezana neemfuno ezizodwa zabathengi, kwaye kunokunyusa kakhulu impembelelo ye-brand. Ezi zibonelelo zibonelela ngeembono ezintsha kunye nezalathiso kumashishini oshicilelo eleyibhile.
2. Ukudityaniswa koshicilelo lokupakisha oluguquguqukayo kunye noshicilelo lweleyibhile zemveli zomelezwe ngakumbi.
Ngokunyuka kwemfuno yocwangco olufutshane kunye nokupakishwa okuguquguqukayo komntu, kunye nefuthe lomgaqo-nkqubo wesizwe wokukhuselwa kokusingqongileyo ekuveliseni ukupakishwa okuguquguqukayo, ukuhlanganiswa kokupakishwa okuguquguqukayo kunye neleyibhile kuqiniswa ngakumbi. Amanye amashishini okushicilela okupakisha aguquguqukayo aqalisile ukwenza iimveliso zeelebhile ezixhasayo.
3. I-RFID smart tag inethemba elibanzi
Ngexesha le-13 leSicwangciso seMinyaka emiHlanu, izinga lokukhula lilonke ishishini loshicilelo lweeleyibhile zemveli liqalise ukucotha, ngelixa i-RFID ileyibhile ehlakaniphile isoloko igcina umndilili wokukhula wonyaka wama-20%. Intengiso yehlabathi jikelele ye-UHF RFID iithegi ezihlakaniphile kulindeleke ukuba zikhule ziye kwi-41.2 yeebhiliyoni ngo-2024. Kuyabonakala ukuba indlela yokuguqulwa kwamashishini oshicilelo lwelebhile emveli abe yi-RFID iilebhile ezihlakaniphile zicace kakhulu, kwaye uyilo lweelebhile ze-RFID ezihlakaniphile ziya kuzisa ezintsha. amathuba kumashishini.
Iingxaki kunye nemingeni yokuprinta ileyibhile
Nangona kulo lonke ishishini loshicilelo, ushicilelo lweleyibhile luphuhliswe ngokukhawuleza kwaye luhamba phambili kwishishini, uqoqosho lwehlabathi lusembindini wophuhliso olukhulu kunye nenguqu. Iingxaki ezininzi azinakubethwa ngoyaba, yaye kufuneka sijamelane nazo size sicele umngeni kuzo.
Okwangoku, uninzi lwamashishini oshicilelo lweleyibhile ngokubanzi anengxaki yokuqaliswa kwetalente enzima, ezona zizathu zilandelayo zezi zilandelayo: ulwazi lokukhuselwa kwamalungelo abasebenzi luphuculwa ngokuthe ngcembe, kwaye iimfuno zomvuzo, iiyure zokusebenza kunye nendawo yokusebenza ziya zisanda. phezulu, okubangele ukuhla kokuthembeka kwabasebenzi kunye nokuphuculwa okuqhubekayo kokuhamba; Ukungalingani kwisakhiwo sabasebenzi, ishishini lisekelwe kwi-teknoloji engundoqo, kwaye ngeli nqanaba, kunye nabasebenzi bezobuchwepheshe abaqolileyo abanqabile ngaphezu kwezixhobo eziphambili, ngakumbi kwiindawo eziphuhlisiwe kushishino lokuvelisa, ukunqongophala kwabasebenzi abanezakhono yinto enzima kakhulu. , nokuphucula imeko umvuzo, abantu nangoku akwanelanga, ukuthomalalisa imfuno yeshishini ayikwazi ixesha elifutshane.
Kumashishini oshicilelo lweleyibhile, indawo yokuhlala iyanda kwaye inzima, nto leyo ithintela kakhulu uphuhliso oluqhubekayo loshicilelo lwelebhile. Ngaphantsi kweempembelelo zemeko yezoqoqosho, inzuzo yamashishini iyancipha, ngelixa iindleko, ezifana neendleko zabasebenzi, ushishino kunye nemveliso yesatifikethi kunye neendleko zokuvavanya, iindleko zolawulo lokusingqongileyo, zinyuka unyaka nonyaka. Kwiminyaka yakutshanje, ilizwe likhuthaze ngamandla ukukhuselwa kokusingqongileyo okuluhlaza, ukukhutshwa kokungcoliseka kwemvelo, njl. Ngoko ke, ngelixa uphucula umgangatho kunye nokunciphisa iindleko, amashishini amaninzi kufuneka ahlale ekwandisa utyalo-mali kubasebenzi kunye nokugcinwa kwamandla kunye nokunciphisa ukusetyenziswa.
Itekhnoloji ephezulu kunye nezixhobo yimeko eyimfuneko yokuxhasa uphuhliso lweshishini loshicilelo lweleyibhile, ukunciphisa iindleko zabasebenzi, ukunciphisa ukuxhomekeka kokwenziwa, amashishini adinga ubugcisa bokuvelisa obukrelekrele kunye nokuqaliswa kwezixhobo zoshicilelo lwedijithali, kodwa okwangoku ukusebenza kwezixhobo zasekhaya akulingani. , abakhethiweyo bathenge kwaye bathenge izixhobo zokwenza umsebenzi wabo wesikolo kwangaphambili kunye nenjongo ethile kakhulu, Kwaye kuphela iingcali eziziqonda ngokwenene iimfuno ezinokuyenza kwaye ziyenze kakuhle. Ukongeza, ngenxa yoshicilelo lweleyibhile ngokwayo, amandla okuvelisa izixhobo awanelanga kunye nokungabikho komatshini wonke, nto leyo efuna ukuba lonke ishishini lijongane neengxaki eziphambili zekhonkco leshishini lokushicilela.
Ekuqaleni kuka-2020, ubhubhani we-COVID-19 watshayela umhlaba, uchaphazela kakhulu uqoqosho lwehlabathi kunye nokuphila kwabantu. Njengoko lo bhubhani usiya usiba qhelekile ngokuthe ngcembe, uqoqosho lwaseTshayina lubonakalise ukuphucuka kancinci kancinci kunye nokuchacha okuthe chu, nto leyo ebonisa ngokupheleleyo ukomelela okuqinileyo kunye namandla oqoqosho lwaseTshayina. Kuyasivuyisa ukufumanisa, kwixesha loqhambuko, izixhobo zoshicilelo zedijithali zisetyenziswa ngokubanzi kwindawo yokuprinta iilebhile, ukusasazwa, amashishini amaninzi “akwibhodi”, kulandela indlela yophuhliso loshishino, ukuqaliswa kwezixhobo zokuprinta zedijithali, ukukhawulezisa ngakumbi inkqubo yoshicilelo ileyibhile yedijithali, ileyibhile iwayini, ushicilelo ilebhile, ubungakanani imarike ukwandisa ngakumbi.
Xa ujongene nokudodobala kokukhula koqoqosho kwixesha elizayo, kunye nefuthe lezinto ezininzi ezifana nokunyuka kweendleko zabasebenzi kunye neemfuneko ezingqongqo zokukhuselwa kokusingqongileyo, amashishini oshicilelo lwelebhile kufuneka ajongane nale meko intsha, ahlangabezane nemingeni emitsha kunye nokutsha kwezobuchwepheshe, kwaye sizame ukufezekisa uphuhliso olutsha.
Umxholo wenqaku uthatyathwe:
"Iileyibhile yoShicilelo lwamathuba ophuhliso kunye nemingeni" Lecai Huaguang Printing Technology Co., LTD. UMphathi weSebe loCwangciso lweNtengiso uZhang Zheng
Ixesha lokuposa: Oct-13-2022
