Qonda iindlela zokupakisha ukutya neziselo
ISmurfit-Kappa ithanda ubuvulindlela obutsha, obuqhubekayo, izisombululo zokupakisha ezenziwe ngokufanelekileyo ezinceda iibrendi zitsale abathengi abafanelekileyo kwaye zigqame kwiishelufa ezixineneyo kunye nezikrini. Iqela liyayiqonda imfuneko yokwandisa ulwazi kwiindlela ezihamba phambili kwishishini lokutya kunye nesiselo esikhuphisana kakhulu ukubonelela abathengi ngokupakisha okungabahluli nje kuphela kwaye benze amava omthengi omkhulu, kodwa baphucula uphawu lwabo kwaye baqinisekise ukunyaniseka komthengi wokugqibela.ibhokisi yetshokolethi
Namhlanje, nokuba luphawu olukhulu okanye lishishini elincinci elikhulayo, ukutya kunye nokupakishwa kwesiselo akufuneki kugcine umgangatho kwaye kunikeze isibheno esibonakalayo, kodwa kufuneka kwakhona kunikeze ibali elinyanzelisayo lozinzo, iinketho zobuntu kwaye, xa kufanelekile, kugqame izibonelelo zempilo kwaye zibonelele. ulwazi ekulula ukuluqonda. I-Smurfit-Kappa iphande iindlela zamva nje zokupakishwa kokutya kunye nesiselo kwaye yenza olu qulunqo lwento ekufuneka uyazi ngo-2023 nangaphaya.custom.ibhokisi yokupakisha
Ilula, ingcono
Ukupakishwa yeyona nto iphambili kushishino lokutya neziselo. Ngokophando lwe-Ipsos, i-72% yabathengi baphenjelelwa kukupakishwa kwemveliso. Unxibelelwano lwemveliso olulula kodwa olunamandla, oluthotyiweyo lwaya kumanqaku abalulekileyo okuthengisa, lubalulekile ekunxibelelaneni nabathengi abonwabileyo nabangenaluvelwano.ibhokisi ye-pastry
Njengoko iindleko zokuphila zinyuka, abathengi bafuna ukufumana ngokulula iimveliso ezihlangabezana neemfuno zabo kunye nokugcina imali. Ngeendleko zamandla ezihlala ziphezulu, abathengi baya kufuna ngakumbi iimveliso “zongamandla” ukonga imali. Ngokwengxelo yeMintel, ulwazi malunga nokupakishwa luya kuqaqambisa ngakumbi ezona ndlela zokupheka zisebenza ngamandla.ibhokisi ye dessert
Iibrendi ezabelana ngeengcebiso zokupakisha malunga nendlela yokusebenzisa amandla amancinci xa ugcina okanye ulungisa ukutya ziya kufunwa. Oku akugcini nje ukugcina imali yabathengi, kodwa kuyabaqinisekisa ukuba uphawu luzibophelele ekuncedeni okusingqongileyo kunye nokukhathalela abathengi babo.ibhokisi emnandi
Abathengi baya kutsalela kwiibhrendi ezigxininisa indlela imveliso ehambelana ngayo nezinto eziphambili kubo (umzekelo, ubuhlobo bendalo), kunye noluphi uncedo olunyanzelisayo olukhethekileyo abanokunikela ngalo. Ukupakishwa kwemveliso kunye noyilo olucocekileyo kunye nolwazi oluncinci luya kubonakala phakathi kwabathengi abavakalelwa kukuba ulwazi oluninzi lunokwenza ukhetho lube lucelomngeni ngakumbi.ibhokisi yesipho semacaron
I-Smurfit-Kappa inceda abathengi ukuba bavavanye ukupakishwa kwabo ngenkonzo yokuthengisa entsha yeShelfSmart eyenzelwe ukuhambisa ukupakishwa okunomngcipheko, umngcipheko-ubungqina obulungele ishelufu, kunye neZiko laMava linceda abathengi ukuba bafumane ukuqonda okuxabisekileyo, ukunceda ukunciphisa umngcipheko, ukwandisa ukuthengisa, kunye nokunciphisa iindleko ngokuqonda ukuba kutheni. iimveliso zabo zisenokungabikho kwishelufu.ibhokisi yesipho secookie
Iimveliso ziya kuhambisa amabali malunga nemvelaphi yeemveliso zabo, iimbali, kunye nokusetyenziswa ukusuka kwipakethe ukuya kwimidiya yoluntu, iiwebhusayithi, kunye nezinye iindlela zokuthengisa. Njengoko uqoqosho lubuyela kwakhona kwiminyaka embalwa ezayo, imfuno yabathengi yamaxabiso aphantsi iya kuhla ngo-2022-2023. Ukupakishwa kungathatha indawo yemiyalezo eyonga iindleko zezinye izibonelelo ezikhathalelwa ngabathengi, kuquka ukuguquguquka kwemveliso kunye namabango okusingqongileyo okanye ukuziphatha.
Amashishini amancinci kunye namakhulu kufuneka aqinisekise ukupakishwa kwawo kokutya kunye nokusela kugxininise kwizithako zendalo kunye neenzuzo eziphambili zempilo ngo-2023. Ngaphandle kokunyuka kwamaxabiso aphezulu, abathengi baphinde babeke phambili iimpawu ezinikezela ngeenzuzo zempilo kunye nezithako zendalo ngaphezu kwamaxabiso aphantsi ukubonisa ukuba imveliso ixabisa imali. . Enye yeziphumo ezihlala zihleli zobhubhani we-COVID-19 ibe ngumnqweno wehlabathi jikelele weemveliso ezixhasa ibhokisi yokupakisha esempilweni.
Abathengi nabo bafuna isiqinisekiso solwazi oluthembekileyo lokuba iibrendi zinokuwaxhasa amabango abo. Ukupakishwa kokutya kunye nesiselo esinxibelelana ngoku sifumana ukuthembela kwaye kwakha ukuthembeka kwebrendi.
Uzinzo
Ukupakishwa okuzinzileyo kuyanda kwihlabathi jikelele. Nge-85% yabantu abakhetha iimpawu ezisekelwe kwiinkxalabo zabo malunga nokutshintsha kwemozulu kunye nokusingqongileyo (ngokwesifundo se-Ipsos), ukuzinza kuya kuba 'kuyimfuneko' yokupakisha.
Ukuqaphela lo mkhwa ubalulekileyo, i-Smurfit-Kappa inebhongo ngokuba ngomnye wababoneleli behlabathi abakhokelayo bokupakishwa okuzinzileyo, ekholelwa ukuba ukupakishwa kwamaphepha kunokuba yenye yeempendulo kwimingeni ejongene neplanethi, kunye neemveliso eziveliswa ngokuzinzileyo ziyi-100% enokuvuselelwa, inokuphinda isetyenziswe kwaye igudiswe.ibhokisi yeelekese
ISmurfit-Kappa isebenza ngokusondeleyo nababoneleli kunye nabathengi ukuyila uzinzo kwifiber nganye eneziphumo ezimangalisayo. Kuqikelelwa ukuba iibrendi ziya kufuna ukuqhuba i-ajenda yozinzo kunye notshintsho lwabathengi, hayi ukulinda abathengi. Abathengi baya bexhalabele ngakumbi malunga nezinto ezisetyenziswa ziinkampani, iindlela zabo zokukhangela, kunye nokuba iipakethe zabo ziyaphinda zisetyenziswe kwaye zinobuhlobo nokusingqongileyo.ibhokisi yesushi
Amashishini asebenzisa "i-greenwashing" ukukhuthaza iimpawu zabo kunye nokukhohlisa abathengi ngokupapashwa okungenasiseko, ukwenza abathengi bakholelwe ukuba iimveliso zamashishini zihambelana nokusingqongileyo. Oku kuya kukhokelela kuphela ekubeni abathengi baphulukane nokuthembela kwezi mpawu. Yiyo loo nto kubalulekile ukuba iinkampani zixhase amabango azo ozinzo ngeziphumo ezithembekileyo, ezibambekayo zozinzo.
lungisa
Imfuno yokupakishwa eyenzelwe wena ikhula kakhulu. IFuture Market Insights iqikelela ukuba ishishini liya kuphinda kabini ixabiso kule minyaka ilishumi izayo. Ishishini lokutya kunye nesiselo liya kudlala indima ebalulekileyo kwikamva lokupakishwa komntu, ngakumbi xa kufikwa kwibhokisi yesipho.
Abavelisi basebenzisa ukupakishwa okulungiselelwe umntu rhoqo ngakumbi ukuphucula imbono yabathengi ngophawu lwabo kunye nokwandisa intsebenziswano yabathengi, ngakumbi kwiinkampani ezintsha ezisandula ukuqalisa uhambo lwabathengi. Ukwenza okuthandwa nguwe kuhamba kunye nokwabelana ngentlalo. Abathengi kunokwenzeka ukuba babelane ngeemveliso zabo ezipakishweyo okanye bazifake kumajelo eendaba ezentlalo, nto leyo enceda ukunyusa ulwazi lophawu.
Uyenza njani iphakheji yakho ngo-2023
Njengengcali yokupakisha, iSmurfit-Kappa ikhwele igagasi lamva nje lotshintsho olumnandi lokupakisha. Umyalezo olula, izibonelelo ezikwipakethi, uzinzo kunye nobuntu ziya kuba zizinto eziphambili zokutya kunye nokupakishwa kwesiselo ngo-2023. Ukusuka kwisiqalo esincinci ukuya kwiimpawu ezimiselweyo, iSchmurf Kappa isebenzisa amava ayo kunye nezisombululo zokupakisha ezilungele injongo kunye nozinzo kwindawo yayo. undoqo ukunceda abathengi bahlule kwaye baphucule amava omthengi.ibhokisi yetshokholethi
I-Smurfit-Kappa inceda ii-brand ziphuhlise ukupakishwa kwentengiso yonke imihla engqiniweyo yokunyusa intengiso ngokukhawuleza kwaye ingabizi, ikunika inzuzo ephezulu ye-brand apho kubaluleke kakhulu - kwindawo yokuthenga. Njengomnye wababoneleli abakhokelayo bokupakisha ukutya okuzinzileyo kunye neziselo, i-Smurfit-Kappa izibophelele ekudaleni iipakethi ezingasebenzisi kuphela iimveliso kunye neenkqubo ezinempembelelo yangempela kubathengi kunye nekhonkco lexabiso lonke - baxhasa kwakhona iplanethi enempilo.ibhokisi yekhekhe
Ixesha lokuposa: Mar-21-2023
