Ngokuvela kwazo zonke iintlobo zokupakishwa kwebhokisi yesipho, abavelisi bebhokisi yesipho nabo bazisa entsha, uyilo lokupakisha lwebhokisi yesipho luthandeka ngakumbi. Nantsi ukujonga okulula kwindima yokupakishwa kwebhokisi yesipho. Ibhokisi yokupakisha inemisebenzi eyahlukeneyo, kumashishini amaninzi, ukupakishwa kwemveliso kwintengiso yemveliso kunye nomfanekiso wenkampani udlala indima eqinisekileyo. Ke yintoni imisebenzi yokupakisha?
Ukhuseleko lokupakisha yinto ephambili yokuqala: eyona njongo iphambili yokupakishwa kwemveliso kukukhusela iimpahla, uyilo lokupakisha kufuneka luthathele ingqalelo ukhuseleko, kubandakanywa ukhuseleko lokupakisha ngokwalo kunye nokhuseleko lwempahla epakishweyo. Uyilo lokupakisha kufuneka lusekelwe kwiimpawu zempahla yokukhetha izitya ezifanelekileyo kunye nezinye izinto zokupakisha, ziqwalasele zonke iinkalo ezifana nokugqoka, ukugcinwa, ukuthutha kunye nokusetyenziswa, ukuqinisekisa ukuba yonke into ikhuselekile. Kulula ukuthwala: ukusuka ekupheleni kweminyaka yee-1980, i-ribbed inokuthi ikhutshwe ngokuthe ngqo kwiindidi zebhokisi. Kweli nqanaba, kukulungele ukugcina, ukuthutha kunye nokuthengisa, kwaye kulula ngakumbi ukuba abathengi basebenzise. Indima esisiseko yebhokisi yokupakisha eqhelekileyo imbonakalo yobuhle: ifom yangaphakathi kunye nefom yangaphandle yeemfuno zokupakisha inokwenza abathengi bonwabe, banokuhlangabezana nemfuno yabantu yobuhle. Kubomi bokwenyani, kwiintlobo ngeentlobo zeemveliso zihlala zifumana ezinye zinokuvumela umntu ukuba akhanye okwangoku, ingqalelo yabantu kwiimveliso kunye neempawu ziya kuphucula kakhulu, iziphumo zolu luyilo oluhle lokupakisha, uyilo lokupakisha olugqwesileyo lunesiphumo. "Umthengisi othuleyo", ngoko ke uyilo lokupakisha kufuneka luthathelwe ingqalelo kwi-Angle ye-aesthetics. Ukukhuselwa kwendalo: ukukhuselwa kokusingqongileyo ukusuka kumanqanaba amabini ukufikelela, enye ipakishwe ngokufanelekileyo, musa ukumosha izixhobo; Okwesibini, ukusetyenziswa kwezixhobo zokunika ingqalelo kwinzululwazi, ukuqwalaselwa ngokubanzi kokupakishwa okuqhotyoshelwe kwezinye iingxaki, njengokuba kukho imiphumo emibi kwimpilo yabantu, ukupakishwa kwezinto zokupakisha okanye ukuphinda kusetyenziswe, ukuze kufezekiswe ukupakishwa "okuluhlaza".
Abantu kufuneka balandele umgaqo woyilo wokupakisha ukusebenzisa kakuhle imisebenzi yayo. Ukupakishwa kwe-Fuliter, abavelisi bokupakisha bebhokisi yesipho, lukhetho lwakho oluqinisekisiweyo.
