The function and significance of packaging design？
1. Protection function
This is the most basic and principled function of packaging design.
The other functions of packaging design are to be in the premise of the realization of the protection function can continue to design. The protection function refers to the protection of the contents from external impact, to prevent the damage or deterioration of the contents caused by light, moisture, transportation, etc. The structure and material of packaging are directly related to the protective function of packaging.
2. Sales function
Sales function is derived in the process of social and commercial economy. The good or bad of product packaging directly affects the sales of products. Through the graphic description of the package, it guides the consumers to consume the product correctly, reflects the cultural taste of the specific commodity, gives people a pleasant feeling, and creates added value.
Boost sales of a brand, especially in a pick – up store. In a store, packaging captures a customer’s attention and can turn it into interest. Some people think, “Every packing case is a billboard. ”Good packaging can improve the attractiveness of new products, and the value of the packaging itself can give consumers an incentive to buy a product. Moreover, it is cheaper to make packaging more attractive than to raise the unit price of a product.
3, circulation function
The packaging of the product is required to accommodate this process. Good packing should be easy to handle, easy to transport and strong enough to hold in storage. Even in handling and loading; Convenient for production, processing, turnover, loading, sealing, labeling, stacking, etc. Convenient storage and goods, commodity information identification; Convenience store shelf display and sales; Convenient for consumers to carry, open, convenient consumption application; Convenient packaging waste classification recycling treatment.
In short, the function of packaging is to protect commodities, convey commodity information, facilitate use, facilitate transportation, promote sales, and increase product added value. As a comprehensive subject, packaging design has the dual character of combining goods and art.
