Factory wholesale red custom packaging (10pcs)

Whether a commodity can have good sales performance must be tested by the market. In the entire marketing process, packaging plays an extremely important role, it uses its own unique image language to communicate with consumers, to influence the first emotions of consumers, at the first glance of consumers to see it on the product it is packaged to generate interest. It can both promote success and lead to failure, no manifestation of the power of the packaging will allow consumers to sweep away. With the continuous development and improvement of China's market economy, the majority of consumers have become increasingly mature and rational, the market gradually revealed the characteristics of the "buyer's market", which not only increases the difficulty of product marketing, but also makes the packaging design encounter unprecedented challenges, driving the product packaging to grasp the public's consumer psychology, towards a more scientific, higher level of development. High-level development.
Packaging has become the main act of marketing in actual commercial activities, and inevitably has a close relationship with the psychological activities of consumers. As a packaging designer, if you do not understand the psychology of consumption, you will be blind. How to attract the attention of consumers, and how to further stimulate their interest and induce them to take the final purchase behavior, which must involve the knowledge of consumer psychology. Therefore, the study of consumer psychology and changes is an important part of packaging design. Only by mastering and reasonably using the laws of consumer psychology can we effectively improve the quality of design and increase the sales efficiency while adding value to the goods.
Consumer psychology research shows that consumers have complex psychological activities before and after purchasing goods, while differences in age, gender, occupation, ethnicity, education level, social environment and many other aspects divide many different consumer groups and their different consumer psychological characteristics. According to the survey results of the Social Survey Institute of China (SSIC) in recent years, the psychological characteristics of consumption can be broadly categorized as follows:
1, the psychology of truth-seeking
Most of the consumers' main psychological characteristics in the consumption process are realistic, believing that the actual utility of the goods is the most important, hoping that the goods are easy to use, inexpensive and good quality, and not deliberately pursuing the beauty of appearance and novelty of style. The consumer groups holding the psychology of realism are mainly mature consumers, working class, housewives, and the elderly consumer groups.
2、Aesthetics
Consumers with certain economic capacity generally have the psychology of beauty, pay attention to the shape of the goods themselves and the external packaging, and pay more attention to the artistic value of the goods. Consumers with beauty psychology are mainly young people and intellectuals, and the proportion of women in this group is as high as 75.3%. In terms of product categories, the packaging of jewelry, cosmetics, clothing, handicrafts and gifts need to pay more attention to the performance of aesthetic value psychology.
3、The psychology of seeking differences
The consumer group holding the psychology of seeking differences is mainly young people under 35 years old. This consumer group believes that the style of goods and packaging is very important, pay attention to novelty, uniqueness, personality, that is, the requirements of the packaging shape, color, graphics and other aspects of more fashionable, more avant-garde, but for the use of goods value and price is not very concerned. In this consumer group, children and teenagers occupy a large proportion, for them sometimes the product packaging is more important than the product itself. For this group of consumer groups can not be ignored, its packaging design should highlight the "novelty" characteristics to meet their psychological needs.
4、Crowd psychology
Herd mentality consumers are willing to meet the popular trend or follow the style of celebrities, the age of such consumer groups span a wide range, because a variety of media on fashion and celebrity publicity to promote the formation of this psychological behavior. For this reason, the packaging design should grasp the trend of fashion, or directly launch the product image spokesman liked by consumers to improve the trust of the goods.
5, the psychology of seeking a name
No matter what kind of consumer group there is a certain name seeking psychology, pay attention to the brand of the goods, have a sense of trust and loyalty to well-known brands. In the case of economic conditions allow, even despite the high price of the commodity and insist on subscribing. Therefore, packaging design to establish a good brand image is the key to the success of product sales.
In short, the psychology of consumers is complex, rarely maintain a long-term orientation, in most cases there may be a combination of two or more psychological requirements. The diversity of psychological pursuits drives product packaging to present equally diverse design styles.