Wanga uchiziva here kuti iyo FMCG musika indasitiri ichakura kubva paUS $ 121.8 bhiriyoni muna 2023 kuenda kuUS $ 230.6 bhiriyoni ne2032?
Kuve rimwe remaindasitiri ane vanhu vakawanda, makwikwi ihomwe yakaoma kutsemuka. Pakati peakawanda ekumaka uye ekushambadzira mazano, vatengi ikozvino vane zvisingaverengeki sarudzo dzezvavanoda. Saka, izvozvo'Yave nguva yekupedzisira kukwidza mazano ako gore rino.Mugwaro iri, tichagovera gwara rakazara iro rinogona kukubatsira iwe kugadzira yako iri kuuya FMCG yekumaka yevateereri veIndia. Aya mazano anozopa yakakwidziridzwa brand kuoneka uye yeuka kuenderera mberi nekutengesa kwako kuri kukura muna 2024. Rega's tanga.
Tinorevei ne FMCG yekumaka tsika keke bhokisi?
Kutanga kubva pane izvo zvekutanga, izwi rekuti FMCG rinomiririra Fast-Moving-Consumer-Goods. Pano, iwe unogona kuwana zvinhu zvekuchengeta wega, zvigadzirwa zvehutano, chikafu chakagadzirwa uye zvinwiwa, nezvimwe.Iyo chete nzira yekubudirira mumakwikwi eFMCG musika kugadzira yakasarudzika yekumaka nzira iyo ichaita kuti brand yako ibude kubva kune vamwe.Iwo akanakisa emhando dzemhando anogona kubatsira zvinobudirira brand yako kuti irambe yakasarudzika kubva mukuwanda kwedzimwe nzira dziripo muIndia. market.Kiyi iri kusarudza akanakisa FMCG emhando yemhando yekusimudza zita rako rechiratidzo uye kukosha pakati pevateereri veIndia. Izvi zvinozopesvedzera vatengi vazhinji'kutenga zvisarudzo, zvichikonzera kuwedzera kwekutengesa kwemakore.
Sei tichifanira kuvaka dhizaini yekugadzira mu tsika keke bhokisisector?
Kuve indasitiri inoda kudai, iwe unofanirwa kugara pamusoro pemazano ako ekuwedzera kutengesa kwako kwegore.Mazano eFMCG akanakisa kuwedzera kuoneka kwechigadzirwa chako, kunyanya kana iwe uri mutsva muindastiri.Chiratidzo chako chinowana kuratidzwa kwakaringana mumatanho akasiyana siyana uye midhiya. Zvekare, iyi inzira yakanaka yekukwezva chikamu chitsva chevateereri chebhizinesi rako.Nemaitiro ari nani, unogona kuita kuti dhizaini yako yemhando igare yakasarudzika. Izvi zvichabatsira kusefa vatengi'sarudzo uye sarudza yako tsika keke bhokisi brand pamusoro pezvimwe.Inogadzira pfungwa yekuvimba uye kuvimbika kune vatengi, tichifunga nezvehuwandu hwesarudzo dzinokwira mumusika weIndia.Inogadzira yakasarudzika uye isingakanganwike brand hunhu iyo vatengi vako vanozoziva uye nekurangarira mhando yako kubva nekufamba kwemakore.Inobatsira kusimbisa zita rako rechiratidzo uye mufananidzo mumusika weIndia
7 Mazano Ekubudiriratsika keke bhokisi Product Branding
Strategic FMCG branding inoda moyo murefu, kuronga, kuzvipira uye gwara chairo.Heano epamusoro 7 mazano anogona kukubatsira iwe kugadzira yakabudirira FMCG chigadzirwa branding gore rino.
- 1. Zvienderane Nezvawakananga VateereriSezvo vateereri vako vanonyanya kutariswa vari veIndia, vako tsika keke bhokisi nzira dzekumaka dzinofanirwa kuenderana nevateereri veIndia zvakare. Ongorora zvavanoda, zvavanofarira, zvavanoda uye huwandu hwevanhu kana uchisarudza nekugadzirisa maitiro ako ekumaka. Izvi zvichakubatsira iwe kunanga manzwiro akakodzera mukati mevatengi uye kuvanyengetedza kutenga zvigadzirwa zvako pamusoro pevamwe.
- 2. Kugadzira Brand KuvimbikaKunze kwekuwana vatengi vatsva, unoda kudzoka vatengi kuti utyaire kutengesa kwekambani yako, kunyanya muindasitiri yeFMCG. Sezvo zvigadzirwa zveFMCG zvichitengwa uye kupedzwa kazhinji, kugadzira dhizaini yakasimba iyo inosimudzira kuvimbika kwevatengi kwakanakisa. Nzira yakanakisa yekuwedzera kuvimbika kwemhando ndeyekuvandudza mhando yechigadzirwa uye kukosha pamitengo yakanakisa. Vatengi ava vanozopedzisira vave vamiriri vemhando yako uye voenderera mberi nekuparadzira izwi nezve brand yako. Izvi zvichava nechokwadi chekubudirira kwenguva refu sezvo iwe uchizowana kutenderera kuyerera kwevatengi kuburikidza nekutengesa kwako funnel.
- 3. Kuchengeta yako FMCG Chiratidzo Chichienderana MumaChannel AllMazano ekuma brand anoshanda zvakanyanya kana iwe uchienderana nawo pane ese chiteshi. Izvi zvichabatsira mukugadzira hukama hunogara kwenguva refu nevatengi, kunyanya munyika ino inokurumidza kukurumidza uko kutarisisa kudiki uye sarudzo hadzina magumo.Funga kugadzira dhizaini dhizaini inotsanangura zvese zvinoonekwa uye meseji inoramba ichienderana pane yega chiteshi. Shandisa mifananidzo inowirirana, toni yezwi, dingindira, nezvimwe, zvinoratidza hunhu hwako.Nekuenderana branding, unogona zvishoma nezvishoma kuvaka kuvimba uye kuvimbika kwevatengi vako sezvavanozorangarira mhando yako yekutenga kwavo mune ramangwana.
- 4. Kugadzira Izwi Rakasimba reBrandInzwi rakasimba rerudzi ndechimwe chezvinhu zvakakosha kuti zvikubatsire kubata iyi indasitiri yemakwikwi. Izwi rako remhando inozotsigira kunaka uye kukosha kwechigadzirwa chako kune vatengi. Nekudaro, ive shuwa kuti inobata, ndeyechokwadi, uye inoenderana nemhando yako zvinangwa uye chiono munguva pfupi iri kutevera.
- 5. Kutaurira Nyaya Yemhando YakoKugovera mhando nyaya kuratidza uye kuburitsa mabhenefiti echigadzirwa inzira inouraya munguva ino. Kugadzira nyaya nezverwendo rwako rwemhando, kukura kwemhando, uye meseji kune vateereri kunobatsira kubatana navo uye kuwedzera kutengesa kwemhando yako. Zvekare, iwe unofanirwa kuve wechokwadi uye unoseka asi uchigutsa zvakakwana kukwezva vateereri chaivo.Semuenzaniso, Amul ane mukurumbira nekuda kwekugadzira uye kuseka tsika keke bhokisi nyaya dzemhando, iro rave zano rakanakisa rechiratidzo kwemakumi emakore.
- 6. Chengetedza Kukosha Kwekubudirira KweramangwanaIta shuwa kuti iwe unogara wakagadziridzwa neazvino emhando yemhando, sezvo izvi zvichizokubatsira kuti urambe uri pamberi pevakwikwidzi vako. Dzidzira kune yakasimba FMCG brand kuvapo uye gadzira yakakodzera zvemukati uye marongero ayo anozowedzera yako brand kusvika kune chikamu chitsva chevateereri nguva dzese.
- 7. Mafungiro eMunharaundaIndia ine mukurumbira nekuda kwehupfumi hwayo. Wadii kukwidziridza zvakafanana mumagadzirirwo ako ekutengesa zvakare? Sarudza maitiro matsva uye ehunyanzvi anoratidza akapfuma tsika yeIndia mune yako branding. Izvi zvichabatsira vatengi kuti vabatane zvirinani nemhando yako uchipa yako nzira dzekushambadzira maonero matsva ekubudirira!
Basa reKugadzira uye Packaging mukati tsika keke bhokisiBranding
Dhizaini uye kurongedza ndizvo zvinhu zvakakosha zvekubudirira muindastiri ino yemakwikwi. Izvi zvinhu zvinobatsira pakudyidzana kwekutanga nevatengi. Saka. Izvo zvakakosha kuti unzwisise basa rekugadzira uye kurongedza muIndia FMCG branding.
- 1. Kukosha kweHigh-Quality Packaging mu FMCGIyo yakanakisa yekurongedza dhizaini inogona kunyatso kukwezva vatengi kubva kumasherufu ezvitoro kumamirioni esarudzo. Yako fmcg chigadzirwa chekurongedza dhizaini inofanirwa kuve nyanzvi uye yakavimbika kune yako brand identity, hunhu, chigadzirwa essence, uye meseji. Iwe unofanirwa kuve nechokwadi chekuti yako yekurongedza dhizaini mhinduro dziri kugutsa zvakakwana kuita mutsauko mukutengesa kwechigadzirwa chako.
- 2. Dhizaini Zvinhu Zvinotora VatengiIwo erudyi dhizaini zvinhu zvinobata iro rakanyanya simba rekukwezva kutarisisa kwevatengi nyore. Tichifunga nezve vibe yezvigadzirwa zvako, sarudza imwe ruvara palette uye zvinoonekwa zvinhu zvakaita semifananidzo, mapatani, nezvimwe. Izvi zvichabatsira kuburitsatsika keke bhokisimhando yechigadzirwa uye kukosha kune vatengi nekumutsa manzwiro akakodzera. Pakupedzisira, ichi chinhu chakakosha chinogona kubatsira zvakanyanya mukuwedzera kucherechedzwa kwemhando uye kurangarira rudzi rwako mumakore apfuura.
- 3. Sustainable Packaging uye Kufurira Kwayo paBrand ImageSustainable packaging ndiye akahwina akajeka munguva ino. Patanidza ako akanakisa FMCG zvigadzirwa nekurongedza kwakasimba uye pupurira kukwira kwekutengesa mubhizinesi rako gore rino. Haisi kungoita kuti nharaunda yako ive yakachengeteka uye yakachengeteka, asi zvakare inobatsira mukuwedzera mutoro wemagariro semuridzi wechiratidzo. Izvi zvicharatidza kubatsira zvakanyanya kugonesa chikamu chako chiri kukura chevatengi vanoziva zvakatipoteredza!
Ndakasvika kune zvinotevera mhedziso pamusorocustom pastry mabhokisi:
Nyika yeFMCG ine simba zvakanyanya uye inokwikwidza. Kana iwe uine hurongwa hwakajeka munzvimbo, mhando yako inogona kuramba ichienderana nemakwikwi ari kuwedzera, uye iwe unogona kusvika pairi!Aya marongero ekushambadzira anozoita kuti chigadzirwa chako chirambe chichionekwa kune wese anonangwa mutengi. Chiratidzo chako chicharamba chiri chepamusoro pese pavanenge vachida kutengera mastaples avo.Unoda rubatsiro mukugadzira yako yekutanga FMCG yekumaka nzira? Hapana kunetseka. Batanidza nenyanzvi dzedu dzekudhirowa kuDesignerPeople nhasi, uye isu tichavhara nzira dzako dzese dzekumaka nematarenda epamusoro pasirese.Inzwa wakasununguka kuenderera mberi nehurukuro iyi mumashoko mberi. Govera nevaverengi vedu mamwe eako aunofarira mazano akashandira ako FMCG mhando gore rino.Bohui Pepa: Kukudziridza mabhenefiti matsva ekusimudzira maindasitiri mukushandurwa kwegirinhi
Inotarisa pazvinangwa zvekudzikisa kabhoni uye kukura kwegirinhi, Zibo inoshandisa girinhi uye yakaderera-kabhoni pfungwa munzvimbo dzese dzekuvakwa kwemaguta nekusimudzira, inotora mikana, inoshandura budiriro, inotungamira mabhizinesi kuchengetedza simba, kuderedza kushandiswa, kuderedza kuburitsa uye kuwedzera hunyanzvi, uye kukurudzira kuvandudzwa kwemaindasitiri. Mumugwagwa weshanduko nekusimudzira, mabhizinesi mazhinji ari kuedza kusimudzira girinhi, yakaderera-kabhoni uye yemhando yepamusoro kusimudzira uye akagadzira maindasitiri uye mabhenefiti."Mumakore achangopfuura, Bohui Pepa rakaomerera kune pfungwa yegirinhi, yakaderera-kabhoni uye inoenderera mberi, yakagadziridzwa zvine hushamwari zvigadzirwa, uye yakagadzira zviri pachena maindasitiri uye mabhenefiti emhando kuburikidza nekukasira kurima kweiyo kambani yemhando yemakwikwi uye kuita shanduko yemaindasitiri uye nzira dzekusimudzira. " akadaro Lu Yongqiang, mutevedzeri wemaneja mukuru weShandong Bohui Paper Co., Ltd.
Munguva pfupi yapfuura, Bohui Pepa rakasarudzwa sebhizimusi rekurima remhando yepamusoro muindasitiri yekugadzira yeShandong Province muna 2023. Bohui Paper ine ruzivo rwakawanda munzira yekuvandudza yegirinhi shanduko. Bohui Pepa rinonyatso tevera zvinodiwa nenyika zve "kutsiva purasitiki nebepa" uye yakagadzira nhevedzano yezvinhu zvakachengeteka, zvine hushamwari, zvakareruka uye zvinodhura zvigadzirwa, izvo zvinofarirwa zvakanyanya nemusika.
Lu Yongqiang akazivisa kuti blister kadhibhodhi rekurongedza bepa rakagadzirwa neBohui Pepa rakatsiva makumi mashanu muzana ezvigadzirwa zvepurasitiki, kushandura zana epurasitiki kurongedza kuita "50% epurasitiki + 50% makadhibhokisi", kuderedza huwandu hwepurasitiki.tsika keke bhokisiuye kuchengetedza zviwanikwa.
Mabhenefiti akakosha; yakagadzira tekinoroji inotungamira tekinoroji uye kugona kweR&D, ichishandisa zvigadzirwa zvitsva uye matekinoroji matsva kutsvaga mikana yemusika; iyo yakatevedzana yakapfuura mhando uye yezvakatipoteredza manejimendi system certification, uye inoshandisa yekutanga-kirasi michina uye pasi rese inotungamira kugadzira tekinoroji.
Mukuita kwehunyanzvi hwekuvandudza tekinoroji, shanduko yakasvibirira, uye shanduko yehungwaru hwedhijitari, Bohui Pepa zvishoma nezvishoma yakawana akawanda anotungamira matekinoroji uye musika wakanakira kukwikwidza."Muna 2023, takaburitsa matatu matsva e-carbon-neutral akateedzanatsika keke bhokisizvigadzirwa, kunyatsozadzisa chinangwa che 'zero kabhoni' yehupenyu hwese kubva kuR&D, kugadzira kushandisa, kupa mhinduro dzinoshanda dzezuva rega rega muhofisi, kugadzira, kudzidza uye hupenyu. 'Zero carbon' mhinduro. Lu Yongqiang akazivisa kuvatori venhau mamwe mabhindauko akaitwa nekambani iyi kubvira gore rapfuura.
Bohui Pepa inoshingairira kuvaka nekuvandudza kabhoni emission management system, uye yawana chigadzirwa kabhoni tsoka uye kabhoni kusarerekera certification. Yayo kabhoni emission manejimendi masimba akagadziridzwa zvakanyanya. Yakave zvakare kambani yekutanga kugadzira mapepa muindasitiri mudunhu reAsia-Pacific kupedzisa iyo S&P ESG chiyero. Inoenderera mberi neKudzika hurongwa hweESG uye nekusimudzira zvinobudirira kambani kuti iwane girinhi, yakagadzikana, yakagadzikana uye yemhando yepamusoro kusimudzira.
Uye zvakare, maererano neshanduko yedhijitari uye nehungwaru shanduko, Bohui Paper yakatanga dhijitari lean manejimendi system muna Chivabvu 2022. Parizvino, yakatanga kuona shanduko yega yega yekugadzirwa kwekugadzira mapepa, kutsemura, kurongedza uye mamwe maitiro mukati meBohui, se. pamwe nekuvhara Digital lean manejimendi ekutengesa, kutenga, warehousing, logistics uye mamwe mabhizinesi maitiro atanga kuratidza mhedzisiro.
2023 igore rinoshamisa kune yese indasitiri yekugadzira mapepa. Kukanganiswa nemamiriro ehupfumi hwenyika dzese, kukura kwekuda kwevatengi muindasitiri yekugadzira mapepa kwadzikira, chikamu chekugovera chaenderera mberi nekudyara mune hutsva hwekugadzira, uye mamiriro emusika wese aita husimbe, izvo zvapa makambani ekugadzira mapepa budiriro yaunza. matambudziko makuru.
Panyaya iyi, Lu Yongqiang akati nekuda kwezvakanakira mutsika, manejimendi, tekinoroji, mutengo, tarenda, nezvimwe, kambani yagara ichiramba yakatarisisa, yakasimbisa chivimbo, yakaramba ichiita mabudiro, yakatarisana nevatengi, yakagadziridzwa mhando uye. masevhisi, uye kushandiswa kwakasiyana maindasitiri zvimiro. Zvakanakira, gadzira kuti ubate zvinokwanisika, kuderedza mitengo uye kuwedzera kugona, uye kushandisa dhijitaritsika keke bhokisihungwaru hwekuenderera mberi nekunatsiridza, kugadzira uye kugadzira hunyanzvi, kuitira kuti mashandiro ekambani arambe achivandudza zvishoma nezvishoma.
Mugore idzva, Bohui Pepa richaramba richidzika kudzika kwekushandiswa kwe "shanduko mbiri uye imwe yepamusoro" zano, tarisa pachinangwa chakazara che "kuisa zvese pakubudirira", kuwedzera mari mukushandurwa kwetekinoroji, kukurumidza kushandura uye kusimudzira kwechinyakare. maindasitiri zvimiro, uye ramba uchivandudza R&D hunyanzvi. kugona, gadzira cheni yekugovera yegoridhe yeakasarudzika, akagadziridzwa, uye akasiyana zvigadzirwa, uye ramba uchiwana mabudiro matsva mukubatsira kweZibo kusimudzira kwemhando yepamusoro.
Nguva yekutumira: Mar-21-2024
