Sales package design,makeke ekurongedza zvekushandisa
Ruzivo rwekutanga rwekutengesa kurongedza dhizaini
1. Pfungwa yekutengesa kurongedza uye basa rayo,makeke ekurongedza zvekushandisa
Product sales packaging,makeke ekurongedza zvekushandisa,inozivikanwawo sediki packaging, retail packaging, ipurasitiki diki inotengeswa kune vatengi vane zvigadzirwa nechinangwa chekutengesa. Iine mabasa anotevera: basa rekuzivikanwa, basa rekureruka, basa rekushongedza, kufungidzira uye basa rekubatana. Icho chikuru chemukati chekutengesa kurongedza dhizaini kurongedza yekushongedza dhizaini uye nyore dhizaini, kurongedza kurongedza kunoreva kushongedzwa uye kushongedza kwekutengesa kwekutengesa kurongedza. Chimiro, ruvara, zvinyorwa, zvinosungirwa, patani, magadzirirwo, mhando uye zvimwe zvinhu zvepakurongedza zvinoumba hunyanzvi hwese, hunoita basa mukufambisa ruzivo rwechigadzirwa, kusimudzira zvinhu, kushongedza zvinhu, kuratidza hunhu hwechigadzirwa, kusimudzira kutengesa uye kufambisa kushandiswa.Pastry yekurongedza zvekushandisa uyeKutengesa kurongedza uye kushongedzwa kushambadza kunoonekwa pese pamusika, chishandiso chekuendesa zvakananga ruzivo kumusika uripo uye musika ungangoita, chombo chine simba chekuvandudza kukwikwidza kwezvinhu, uye inzira yakajairika yekusimudzira kushambadzira. . Mhedzisiro yemakeke ekurongedza zvekushandisapasuru yakabudirira yekutengesa pakuwedzera kutengesa uye kukwidza mitengo pasina mubvunzo yakakura.
Izvo zvinodikanwa zvekutengesa packaging dhizaini ndezvi: kusangana nezvinodiwa zvinoenderana nemitemo yenyika nemiraironokutimakeke ekurongedza zvekushandisa; Ichaitwa maererano nezviri mukati uye zvinodiwa zvinotsanangurwa mukugoverwa kweprojekiti kana chibvumirano; Zviri mukati zvinopindirana nemidziyo yekurongedza; Tora nhoroondo yakazara yezvemagariro uye ehupfumi mabhenefiti uye udzikise mutengo wekurongedza zvakanyanya sezvinobvira; Kudzokororwa kwezvinhu zvekurongedza, midziyo kana kuraswa kwemarara kunofanirwa kutariswa; Iko kuomarara, simba, kusimba uye kuchengetedzeka uye hutsanana zvinodiwa zvepakurongedza zvinofanirwa kuve nechokwadi; Inofanirwa kuve yakanakira kurongedza kushanda, kuratidza, kutakura, kuvhura, kuchengetedza uye kushandisa: chimiro uye vhoriyamu yemutsara inofanirwa kutariswa kuti ienderane nekumisikidzwa uye serialization.aslomakeke ekurongedza zvekushandisa, kuitira kuti kufambisa uye kurongedza; Yayo pasherufu mhedzisiro uye ruzivo rwekufambisa basa runofanirwa kutariswa zvizere; Izvo zvinodiwa zvehunyanzvi muchirongwa chekugadzira zvinofanirwa kusimbiswa nenzira dzekuyedza.
2. Mazano ekugadzira uye maitiro ekugadzira Kuti uwedzere kushanda kwechigadzirwamakeke ekurongedza zvekushandisakurongedza uye kupa kutamba kwakazara kune kukanganisa kwekurongedza pakushambadzira, chigadzirwa kurongedza dhizaini inofanirwa kutevedzera anotevera misimboti:
(1) Sainzi uye kuchengetedza kutengesa kurongedzauyemakeke ekurongedza zvekushandisadhizaini inofanirwa kuve yakavakirwa pahunhu hwezviri mukati uye mwero wekudzivirira unodiwa uye zvinodiwa zvekutengesa, kuchengetedzwa kwezvakatipoteredza uye zvimwe zvinhu zvekunzwisisika kusarudzwa kwezvinhu zvekurongedza. Sainzi sarudza iyomakeke ekurongedza zvekushandisakurongedza chimiro uye nzira dzekudzivirira, kushandiswa kwepamusoromakeke ekurongedza zvekushandisakurongedza tekinoroji uye tekinoroji, kuitira kuti iyo yakazara chimiro chemakeke ekurongedza zvekushandisakurongedza kune hukuru hukuru uye simba rakakwana, uye simbisa zvizere kuti (2) kurongedza kwehupfumi kune hukama nemakeke ekurongedza zvekushandisamutengo wechigadzirwa uye mari yekutenderera. Kuve nechokwadi chekuchengetedzwa kwezvinhu zviri mumabasa anodiwa anodiwa nekurongedza, uye kuwana chiyero chakakwana pakati pezvakasiyana.makeke ekurongedza zvekushandisakurongedza mabasa. Pasi pemamiriro ezvinhu, dhizaini yekurongedza inofanirwa kusarudza yakachipa yekurongedza zvinhu, pane fungidziro yekusakanganisa kunaka kwekurongedza, dhizaini yekurongedza inofanira kusarudza mutengo unonzwisisika.makeke ekurongedza zvekushandisazvekurongedza zvinhu, pane fungidziro yekusakanganisa kunaka kwekurongedza, inofanirwa kushandisa hupfumi uye nyore nzira nzira kudzikisa mutengo wekurongedza, kuitira kuderedza mutengo wezvinhu, pasi pechikonzero chekusangana nezvinodiwa zvesimba, inofanira kusarudza kureruka uremu. kurongedza zvinhu, Deredza kurongedza huremu zvakanyanya sezvinobvira, kuderedza kurongedza vhoriyamu, zadzisa chiyero chekurongedza kurongedza, uye kuderedza kutenderera.
3) Kureruka kunofanirwa kuenderana nezvinodiwa zvemakeke ekurongedza zvekushandisakugadzirwa kwechigadzirwa, kutengesa uye kushandiswa, kuitira kufambisa vagadziri kuti vakwanise kuenderera uye otomatikimakeke ekurongedza zvekushandisakurongedza, kufambisa vatengesi kuratidza uye kutengesa, uye kufambisa vatengi kushandisa, kutakura, kuvhura uye kuvhara. Panguva imwecheteyo, zvichienderana nemutengo. Zvinhu zvekushandisa zvakarongedzerwa nehuwandu hwakasiyana, hunyanzvi uye zvirevo, uye zvigadzirwa zvine hukama zvinoshandiswa kutsigira.makeke ekurongedza zvekushandisakurongedza. (4) Inovandudza chigadzirwa chekutengesa kurongedza dhizaini kuti ienderane nezvinodiwa nekusimudzira uye shanduko yemusika uye The Times, inoenderera hunyanzvi, kuitira kuti chigadzirwa chekurongedza ive chakasarudzika uye novel, uye kurongedza kwezvimwe zvigadzirwa zvakafanana kune musiyano wakasiyana, kuitira kuvandudza makwikwi emusika wezvigadzirwa
(5) Kukwidziridzwa kunofanirwa kuve nechimiro chakanaka, ruvara uye patani, kusangana nezvinodiwa zvepfungwa zvevatengi, kukurudzira kugona kubatsira zvigadzirwa kutora musika uye kuwedzera kutengesa. Vatengi vane pfungwa yekunaka kwezvinhu, kuitira kutimakeke ekurongedza zvekushandisakurongedza uye kushongedza zvinogona kuenderana nepsychology yevatengi uye kusimudzira kutengeswa kwemakeke ekurongedza zvekushandisazvigadzirwa
(6) Hutsanana hunofanirwa kuita basa rakakosha mukugadzira dhizaini yekurongedza chikafu, zvizorwa, mishonga, zvigadzirwa zvehutano nezvimwe zvigadzirwa. Teerera kune hutano uye kuchengetedza zvinodiwa zvezvakaiswa mupakiti zvigadzirwa, kune rumwe rutivi, zvinodikanwa kuti iyomakeke ekurongedza zvekushandisakurongedza kunogona kuparadzanisa kusvibiswa kwezvinhu zvakasiyana-siyana zvisina kuchena, kunyanya kusvibiswa kwehutachiona, tupukanana uye mbeva; Kune rumwe rutivi, zvinhu zvekuputira hazvifaniri kunge zvine chepfu uye makemikari anokuvadza Shandura.
(7) Kuchengetedzwa kwezvakatipoteredza mukugadzirwa kwemakeke ekurongedza zvekushandisakurongedza, isu tinofanirwa kufunga nezve zvinodikanwa zvekuchengetedzwa kwezvakatipoteredza, kuwedzera ruzivo rwekusasvibiswa uye kuziva kwezvakatipoteredza, kuchinjika kumusika wepasirese nekuda kwemazinga matsva nemirairo mitsva pamusoro pekurongedza zvinhu uye marara ekurongedza anokonzerwa nemakwikwi matsva, kusimudzira marara zvishoma. , inogona kudzokororwa kushandiswazve, nyore kudzokorodza kana kuzvidzikisira kwegirinhi kurongedza. Panguva imwecheteyo, mukutengesamakeke ekurongedza zvekushandisadhizaini yekurongedza inofanirawo kutarisisa kune budiriro inonzwisisika yeayo ekuchengetedza-ekuchengetedza epakeji.
Kuwanda kwekutengesamakeke ekurongedza zvekushandisadhizaini yekurongedza inosanganisira zvinhu zvitatu: dhizaini yekuenzanisira yemidziyo; Chimiro chekugadzira; Decoration design.
Zvinhu zvitatu izvi zvakabatana uye zvinoyambuka mumwe nemumwe, uye hazvigone kupatsanurwa zvizere.
Nheyo yakawanda yekutengesamakeke ekurongedza zvekushandisadhizaini yekurongedza ndeye: "sainzi, hupfumi, yakasimba, yakanaka, inotengeswa". Iyi nheyo inoiswa kumberi kwakatenderedza basa rekutanga rekurongedza, uye ndicho chinodikanwa chese chekutengesa kurongedza dhizaini. Pasi pemusimboti uyu, sekutarisisa nezvebasa rekutaurirana uye basa rekusimudzira rekurongedza dhizaini, rinofanirawo kusangana nezvinotevera zvina zvakakosha zvinodiwa: nyore kuziva; Bata ziso; Iva nekunzwa kwakanaka, zvakakodzera. Zvinhu zvina zviri pamusoro apa zvakakosha kusimudzira kutengeswa kwezvinhu, uye zvinoganhurana uye kuronga hukama pakati pezvina, inova kiyi pakutengeswa kwe.makeke ekurongedza zvekushandisadhizaini yekurongedza.
Chinhu chikuru chebasa remakeke ekurongedza zvekushandisadhizaini yekurongedza ndiko kutengesa kurongedza kwezvigadzirwa, izvo zvinotora basa rakakosha mukuvandudza kukosha kwechigadzirwa uye kukwikwidza kuwedzera musika uye kuwedzera kutengesa. Nekuvandudzwa kwehupfumi, kurongedza uye dhizaini yekushongedza yakagadziridzwa kubva kune yekutanga chigadzirwa appendages kuti ive nehumwe kukosha sechigadzirwa, uye dzimwe nguva inotonyanya kukosha kupfuura chigadzirwa.
Packaging yekushongedza dhizaini inonyanya kuve nehuviri hwehunyanzvi uye hunoita. Kudzidzira ndiko kwekutanga, uye hunyanzvi huri mukuita, chinova chinhu chakajairika chehunyanzvi hwekuita. Packaging uye yekushongedza dhizaini yekusimudzira kutengesa kwechigadzirwa sechinangwa chikuru muhukama pakati pehunyanzvi uye kuita kune humwe hunhu hwakasiyana. Panguva imwe,makeke ekurongedza zvekushandisadhizaini yekushongedza dhizaini zvakare ine hunyanzvi uye yekutengesa; Artistic nesainzi; Unyanzvi uye kushanda; Zvimiro zveunyanzvi uye kuenderana nenguva.
3. Kugadzira nzvimbo
Dhizaini yekumisikidza inzira yakanyatsoenderana nedhizaini pfungwa, iyo inosimbisa kukosha, chinangwa uye kushandiswa kwedhizaini, uye inomisikidza iyo huru yemukati uye kutungamira kweiyo dhizaini pfungwa uye kuita. Kune manzwisisiro akasiyana-siyana pamusoro pekugadzirwa kwemaitiro. Kunyangwe isiri iyo fungidziro pachayo, ine kukosha kukuru sechikonzero uye hwaro hwemagadzirirwo ekugadzirisa.
Kukosha kukuru kwekumisikidza kwedhizaini ndeyekusimbisa hunhu hwavo hwepamusoro kune zvimwe zvigadzirwa, kusimbisa izvo zvakakosha izvo zvisina kutariswa nevamwe mukurongedza kwavo, uye kumisikidza dingindira uye kutarisa kwekugadzira. Dhizaini yekumisikidza inogona kukamurwa mumatanho maviri:
(1) Kuunganidzwa kwedata Kuunganidzwa kwedata ndiyo nhanho yekugadzirira yedhizaini yekumisikidza. Munzanga yemazuva ano, zvakanyatsojeka kuenzanisa makwikwi emusika ne "hondo yebhizimisi". Kukunda hondo, kuziva iwe pachako uye muvengi ndiyo yekutanga mamiriro. Packaging uye yekushongedza dhizaini mumakwikwi emusika anonyanya kutarisana nematambudziko maviri: imwe isarudzo yevatengi, yechipiri makwikwi ezvigadzirwa zvakafanana. Ndiyo hwaro hwekugadzira chinzvimbo kuti unzwisise akakodzera mamiriro ekugadzira chinhu chemakwikwi chinhu. Chinangwa chekuunganidza ruzivo ndechekuziva mumwe munhu. Ichi chi
Design positioning ibasa rinofanira kuitwa. Kuunganidzwa kwedata kunofanirwa kuitwa kubva kune maviri maficha ekugadzira chinhu uye makwikwi chinhu panguva imwe chete, uye iyo chaiyo yemukati inogona kukamurwa kuita zvikamu zvitatu: musika kutengesa, zvigadzirwa, kurongedza uye kushongedza dhizaini.
Kutengesa kunosanganisira: kushandiswa kwezvinhu; Supply uye kuda hukama; Market share; Nzvimbo yekutengesa uye mwaka; tengesa
Way.
Pastry yekurongedza zvekushandisa pnzira dzinosanganisira: mhando uye giredhi; Hunhu uye mabasa; Hunhu uye kukosha kwekushandisa, kutenderera kwehupenyu, zvinhu, maitiro uye matekinoroji; Mutengo uye purofiti.
3 Packaging yekushongedza dhizaini inosanganisira:makeke ekurongedza zvekushandisakurongedza zvinhu, tekinoroji uye tekinoroji, kurongedza fomu uye chimiro, nzira dzekutaura uye maitiro ekutaura; Packaging cost; Pane matambudziko.
Chigadzirwa uye ruzivo rwekushambadzira runogona kunzwisiswa uye kuwanikwa kubva kune akarongedzerwa mugadziri, uye yekurongedza uye yekushongedza dhizaini ruzivo runofanira kubatanidzwa pachedu mukuferefeta nekutsvagisa nemugadziri. Kuunganidzwa kwedata kunofanirwa kunge kwakazara uye kwakaringana sezvinobvira, iyo yakanangana nechisarudzo chekumisikidza dhizaini uye kuitwa kwekuita kwekugadzira.
(2) Positioning sarudzo Kuisa sarudzo ndeyekuunganidza ruzivo rwese, kutenderedza zvinhu zvakakosha zvekutengesa kurongedza dhizaini yechinhu-ne-chimwe chinhu kuenzanisa kuongorora, uyezve pahwaro hwekusimudzira masimba uye kudzivirira kushaya simba pahwaro hwekuongorora, uye pakupedzisira. simbisa zvinofanira kuitwa
Uye simbisa chii. Zvinhu zvitatu zvakakosha zvekumisikidzwa kwedhizaini brand, chigadzirwa uye mutengi. Izvi zvinhu zvitatu zvakakosha zvinofanirwa kuratidzwa mukutengesamakeke ekurongedza zvekushandisakurongedza dhizaini yemukati, dambudziko nderekuti chinhu chimwe nechimwe chakakosha chine huwandu hukuru hwehupfumi hwemashoko emukati, dhizaini yekumisikidza ndeyekujekesa hukama hwekutanga uye hwechipiri, kumisikidza dhizaini dingindira uye kutarisa.
Pahwaro hwekumisikidzwa kwechigadzirwa, chinzvimbo chemhando uye chinzvimbo chevatengi, musanganiswa wakasiyana-siyana unogona zvakare kuitwa zvinoenderana nemamiriro chaiwo echigadzirwa uye musika, kureva kuti, dhizaini dingindira rine zvakawanda zvinhu panguva imwe chete. Somuenzaniso, zvigadzirwa uye mhando,makeke ekurongedza zvekushandisazvigadzirwa nevatengi, mabhureki nevatengi, etc. Hazvina mhosva kuti rudzii rwemaitiro ekugadzira anogamuchirwa, kiyi ndeyekumisa tarisiro yekuita. Hapana kutarisisa, kuenzana nekusina zvemukati; Kunyanya kukoshesa kwakaenzana nekusatarisa, uye zvose zvinorasikirwa nechirevo chekugadzirisa nzvimbo.
Izvo zvakakosha zvemukati zvekutengesa kurongedza dhizaini Izvo zvakakosha zvemukati zvekutengesa kurongedza dhizaini dhizaini dhizaini, dhizaini yemavara, dhizaini yemavara, dhizaini dhizaini uye dhizaini iri nyore.
Chimiro chekutengesa kurongedza dhizaini ndechekuita, yechipiri ndeyekuve yakanaka, uye yechitatu ndeye kupfuma mukuchinja. Chimiro chekutengesamakeke ekurongedza zvekushandisakurongedza kunowanzo kurongedzerwa, hwindo-kuvhurika, inotakurika, inorembera, yakajeka, iri nyore kuvhura, inogona kushandiswazve, chipo uye zvichingodaro.
1. Pastry yekurongedza zvekushandisadhizaini yekurongedza mumudziyo wekurongedza wekunze uye wemukati wekuwedzera ribhoni, ruva knot, nezvimwewo, kuratidza uye kuwedzera hunyanzvi hwekuita yekurongedza modhi. Izvo zvinofanirwa kucherechedzwa kuti iyo musimboti wekurerutsa inonyanya kukosha pakurongedza modhi, iyo inotemerwa nekuita kwekuita kwehuwandu hwekugadzira uye kurongedza. Chekutanga, kuomesera kwakaomarara hakukodzere kugadzirwa kwakawanda, hakuenderane nemusimboti wekuchengetedza hupfumi, uye haisi nyore kushandisa, uye chechipiri, inoenderana nekunaka kwevatengi, nyore uye kupenya kuenzanisira kuri nyore. kuti ionekwe, yakatsetseka, yakasikwa, yekugadzira modhi ndiyo mutengi
Ngatimirirei.
Favored. Mavara dhizaini chikamu chakakosha chekurongedza kushongedza kwepamusoro dhizaini, basa rayo guru nderekusimudzira zvigadzirwa, kuunza kugadzirwa
2. Kutengeswa kwemakeke ekurongedza zvekushandisakurongedza zvinyorwa zvekugadzira zvigadzirwa, uchitamba basa rekushongedza mumufananidzo. Pfungwa uye dhizaini yezvinyorwa zvinofanirwa kunge zvichibva pahunhu hwechigadzirwa uye hunhu hwenzvimbo yekutengesa kuyedza kuwana zvese zvakanaka uye zvine musoro, mutauro unofanirwa kuve wapfupi uye wechokwadi, izwi rinofanirwa kuve rakasimba, chinyorwa uye shanduro. inofanira kuva yakarurama, chimiro chefonti uye chidzitiro chekushongedza chinofanira kunge chakabatana uye chakarongeka, uye magadzirirwo acho anofanira kunge ane musoro. Zvishongedzo uye mazita emhando ndiwo mweya wekurongedza uye wekushongedza mufananidzo, unofanirwa kugadzirwa muchikamu chikuru chemufananidzo; Zita rechigadzirwa rinogona kuiswa panzvimbo yechipiri, uye mamwe mashoko ezvinyorwa, zvinyorwa zvinotsanangura, zvinyorwa zvekushambadzira, nezvimwewo zvinofanirwa kurongwa zvine musoro maererano nekutanga uye yechipiri. Parizvino, nyika zhinji dzinoda kurongedzerwa kwechigadzirwa kuti dzishandise maviri kana anopfuura seti ezvinyorwa, saka zvinoenderana nehunhu uye zvinodiwa nenyika dzakasiyana, kusarudzwa zvine musoro kwemavara, kunyatsoumbwa mucalligraphy dhizaini, saizi yezwi, kusarudzwa kwefonti, hukama hwe density uye. zvimwe zvikamu zvechisarudzo chakarurama.
3. Pastry yekurongedza zvekushandisa packaging color design
Ruvara ndiwo mutauro wehunyanzvi wekurongedza uye wekushongedza, uye ndiyo gidhi rekuona revatengi kutenga zvinhu. Ruvara runogona kupa ruzivo rwakasiyana, kuratidza chirevo chakapfuma, kumutsa fungidziro yakanaka yevanhu, kuitira kuti iunze tarisiro yakananga pakutengesa kwezvinhu. Kugadzirwa kwemavara kunofanirwa kuteerera dingindira remufananidzo, zvinoenderana nehunhu uye hunhu hwechigadzirwa kuita, kunyanya kufunga nezvekushandiswa kwemavara echisikigo, yakakurumbira ruvara uye yakajairika ruvara.
Nyika imwe neimwe uye dunhu rine zvazvinofarira zvemavara echinyakare, ndiko kuti, mavara ekutanga. Manzwiro evanhu uye zvavanofarira nezveruvara zvinowanzopesvedzerwa nemamiriro ezvinhu enzvimbo, magamuchidzanwa enyika, zvitendero zvorudzidziso, mativi ezvamatongerwe enyika, uye mararamiro.
Rudzi rwakakurumbira rwekurongedza ivara rinogamuchirwa uye rinodiwa neruzhinji mune imwe nharaunda uye imwe nguva. Kubuda kwemavara akakurumbira ndiwo mugumisiro usingadzivisiki wezvinodiwa zvekutsva kwevanhu, uye kukura kwayo kune imwe nguva. Kuronda kwomutengi mavara akakurumbira kunoratidzira chishuvo chomutengi chokuzvichinja, kuzvivandudza, kuwirirana nemuitiro, uye kuva noushingi hwokuronda chimiro chendangariro, chinova chinhu choupenyu hwomutengi. Dhizaini yemavara ekutengesa kurongedza haifanire kurasikirwa nenguva mukutora ruzivo rwakakurumbira uye kugadzira mavara ane yakakurumbira maitiro uye pfungwa yeThe Times.
Packaging color ndiyo ruvara rwakashandiswa zvakasiyana zvinhu kwenguva yakareba uye vatengi vanoshandiswa kugamuchira. Zvakadai sekushandisa mavara anodziya kusimbisa kudya kunonaka kwezvokudya; Shandisa mavara anotonhorera kusimbisa kusimba kwemagetsi zvigadzirwa. Packaging tsika ruvara ine yakadzika-midzi fungidziro mupfungwa dzevatengi. Sarudzo yemuvara wekurongedza dzimwe nguva iri nyore kukonzera kufanana pakati pezvinhu, kufanana hakukodzeri kutengesa. Naizvozvo, kusarudzwa kwemavara, isu tinofanirwa kuve vakanaka pakutora tsika, asi zvakare kushinga kugadzira. 4. Packaging decoration pateni modelling
Iwo mapikicha, mapikicha, ekushongedza mapatani uye mafomu ekuyamura pamberi pekushongedza kwekurongedza anonzi mapatani emufananidzo wekurongedza. Chigadzirwa chemuviri chinoratidzwa mupakeji yakajeka uye kurongedza hwindo zvakare chikamu chakakosha chemufananidzo wekushongedza. Patani dhizaini inowanzoshandisa nzira dzakasiyana-siyana dzekugadzira, dzakadai sekupenda kwekushongedza, pendi yekatuni, sketch, kupenda kweChinese, pendi yemafuta, pendi yemvura, chivezwa checalligraphy, kucheka chisimbiso, kucheka mapepa, kutora mifananidzo, uye kushandisa hunyanzvi hwekugadzira, kuitira kuti. theme yekugadzira inogona kugadzirwa zvizere uye yakasikwa.
Nguva yekutumira: Sep-05-2023
