Nzwisisa mafambiro ekurongedza chikafu nechinwiwa
Smurfit-Kappa inofarira kupayona hunyanzvi, hunhu, hwakagadzirwa-yekurongedza mhinduro dzinobatsira ma brand kukwezva vatengi chaivo uye kubuda pachena pamasherufu akazara nevanhu uye zvikirini.Boka rinonzwisisa kukosha kwekuwedzera ruzivo mune mafambiro muindasitiri yezvekudya uye zvinwiwa inokwikwidza zvakanyanya kupa vatengi kurongedza izvo zvisingangovasiyanise uye zvinogadzira yakakura ruzivo rwevatengi, asi zvakare inosimudzira mhando yavo uye inova nechokwadi chekupedzisira mutengi kuvimbika.chocolate box
Nhasi, ingave mhando hombe kana bhizinesi diki riri kusimukira, chikafu uye chinwiwa kurongedza hachifanirwe kungochengetedza hunhu uye kupa kukwezva kwekuona, asi kunofanirwa kupa inomanikidza nyaya yekuenderera mberi, sarudzo dzemunhu uye, pazvinenge zvakakodzera, mira pachena mabhenefiti ehutano uye kupa. ruzivo rwuri nyore kunzwisisa.Smurfit-Kappa yakatsvaga maitiro achangoburwa mukurongedza kwechikafu uye zvinwiwa uye yakagadzira iyi mubatanidzwa wezvaunoda kuziva muna 2023 zvichienda mberi.custom.bhokisi rekurongedza
Izvo zviri nyore, zviri nani
Packaging ndiyo inosimudzira indasitiri yechikafu nechinwiwa.Sekureva kweIpsos tsvagiridzo, makumi manomwe neshanu muzana evatengi vanofurirwa nekurongedza kwechigadzirwa.Yakareruka asi ine simba yechigadzirwa kutaurirana, yakaderedzwa kusvika kune yakakosha mapoinzi ekutengesa, yakakosha pakubatana nevatengi vakaremerwa uye vasina hanya.bhokisi repastry
Sezvo mutengo wehupenyu uchikwira, vatengi vanoda kuwana nyore zvigadzirwa zvinosangana nezvavanoda uye kuchengetedza mari.Nemitengo yesimba ichiramba ichikwira, vatengi vanozowedzera kutsvaga "simba-rinoshanda" zvigadzirwa kuchengetedza mari.Sekureva kwechishumo cheMintel, ruzivo rwekurongedza ruchawedzera kuratidza nzira dzekubika dzinoshanda nesimba.dessert box
Zvishongo zvinogovera mazano epa-pack ekushandisa simba shoma pakuchengeta kana kugadzira chikafu zvichatsvakwa.Izvi hazvingochengetedze mari yevatengi chete, asi zvinovavimbisa kuti mhando yakazvipira kubatsira nharaunda uye kutarisira vatengi vavo.bhokisi rinotapira
Vatengi vanozokwevera kumabhuranzi anosimbisa kuti chigadzirwa chinopindirana sei nezvavanokoshesa (semuenzaniso, eco-hushamwari), uye ndezvipi zvinogombedzera zvakanakira zvavanogona kupa.Kurongedza kwechigadzirwa nedhizaini yakachena uye ruzivo rudiki ruchamira pakati pevatengi vanofunga kuti ruzivo rwakawandisa runogona kuita kuti sarudzo iwedzere kunetsa.macaron chipo bhokisi
Smurfit-Kappa inobatsira vatengi kuongorora kurongedzerwa kwavo neiyo itsva ShelfSmart yekushambadzira sevhisi yakagadzirirwa kuendesa scalable, njodzi-uchapupu pasherufu-yakagadzirira kurongedza, uye Chiitiko Center chayo chinobatsira vatengi kuwana ruzivo rwakakosha, kubatsira kuderedza njodzi, kuwedzera kutengesa, uye kuderedza mutengo nekunzwisisa chikonzero nei. zvigadzirwa zvavo zvinogona kunge zvisiri pasherufu.cookie chipo bhokisi
Zvigadzirwa zvinofambisa nyaya nezvekwakabva zvigadzirwa, nhoroondo, uye mashandisiro kubva pakurongedza kuenda kumagariro enhau, mawebhusaiti, uye dzimwe nzira dzekushambadzira.Sezvo hupfumi hwadzoreka mumakore mashoma anotevera, kudiwa kwevatengi kwemitengo yakaderera kuchadzikira muna 2022-2023.Kurongedza kunogona kutsiva mameseji ekuchengetedza mari kune mamwe mabhenefiti ane hanya nevatengi, kusanganisira kuchinjika kwechigadzirwa uye kwezvakatipoteredza kana hunhu.Ramadan box
Mabhizinesi madiki uye makuru anofanirwa kuve nechokwadi chekurongedza kwavo kwekudya uye zvinwiwa kunotarisa kune zvakasikwa zvinongedzo uye zvakakosha zvehutano mabhenefiti muna 2023. Pasinei nekukwira kwemitengo kwakakwira, vatengi vari kuisawo pamberi pemhando dzinopa hutano hunobatsira uye zvigadzirwa zvepanyama pamusoro pemitengo yakaderera kuratidza kana chigadzirwa chakakosha mari. .Imwe yemhedzisiro inogara yeCOVID-19 denda chave chishuwo chepasi rose chezvigadzirwa zvinotsigira hutano kurarama.packaging box.
Vatengi vanodawo kuvimbiswa kweruzivo rwechokwadi rwekuti mabhureki anogona kutsigira zvavanoda.Chikafu uye zvinwiwa kurongedza izvo zvinotaurirana izvi garners kuvimba uye inovaka kuvimbika kwemhando.
Sustainability
Sustainable packaging iri kuwedzera pasi rose.Ne 85% yevanhu vanosarudza mabhureki zvichienderana nekunetseka kwavo pamusoro pekushanduka kwemamiriro ekunze uye nharaunda (maererano neongororo yeIpsos), kugadzikana kuchava 'kunofanira' kurongedza.
Tichicherekedza maitiro akakosha aya, Smurfit-Kappa inodada kuve mumwe wevanotungamira pasi rose ekurongedza kwakasimba, achitenda kuti kurongedza mapepa kunogona kuve imwe yemhinduro kumatambudziko akatarisana nepasi, uye neInnovative zvigadzirwa zvinogadzirwa zvakachengetedzeka zvinogoneka 100% kuvandudzwa, inogona kushandiswazve uye biodegradable.bhokisi rezvihwitsi
Smurfit-Kappa inoshanda padhuze nevatengesi uye vatengi kugadzira kusimudzira mune yega fiber ine mhedzisiro inoshamisa.Zvinofanotaurwa kuti mabhureki achada kufambisa hurongwa hwekusimudzira uye shanduko yevatengi, kwete kumirira vatengi.Vatengi vari kuramba vachinetsekana nezvezvinhu zvinoshandiswa nemakambani, nzira dzadzo dzekutsvagisa, uye kana kurongedzerwa kwavo kuchishandiswazve uye kunoenderana nenharaunda.sushi box
Mabhizinesi anoshandisa "greenwashing" kusimudzira mhando dzavo uye kunyengedza vatengi kuburikidza nekushambadza kusina hwaro, zvichiita kuti vatengi vatende kuti zvigadzirwa zvemabhizinesi zvine hushamwari kwezvakatipoteredza.Izvi zvinongotungamira kuti vatengi varasikirwe nekuvimba nemhando idzi.Ichi ndicho chikonzero zvakakosha kuti makambani atsigire zvichemo zvavo zvekusimudzira nezvinovimbika, kongiri inosimudzira mhedzisiro.
personalize
Iko kudiwa kwepakeji yemunhu kuri kukura zvakanyanya.Future Market Insights inofungidzira kuti indasitiri ichave yakapetwa kaviri mukukosha mumakore gumi anotevera.Indasitiri yechikafu nechinwiwa ichaita basa rakakosha mune ramangwana rekurongedza munhu, kunyanya kana zvasvika kune gifting.cigar box.
Vagadziri vari kushandisa kurongedzerwa kwemunhu kakawanda kuvandudza maonero evatengi emhando yavo uye kuwedzera kudyidzana kwevatengi, kunyanya kumakambani matsva achangotanga rwendo rwevatengi.Personalization inofambidzana nekugoverana kwevanhu.Vatengi vanonyanya kugovera zvigadzirwa zvavo zvepakeji kana kuzviisa pasocial media chiteshi, izvo zvinobatsira kuwedzera ruzivo rwemhando.
Maitiro ekukwirisa kurongedza kwako muna 2023
Senyanzvi yekurongedza, Smurfit-Kappa iri kukwira ichangoburwa shanduko inonakidza yekurongedza.Mameseji akareruka, mabhenefiti epa-pack, kusimba uye kusarudzika zvichave zvinhu zvakakosha zvekurongedza chikafu nechinwiwa muna 2023. Kubva padiki-ups kusvika kumhando dzakasimbiswa, Schmurf Kappa inoshandisa ruzivo rwayo uye inokodzera-for-chinangwa-bespoke yekurongedza mhinduro nekusimba pairi. musimboti wekubatsira vatengi kusiyanisa uye kuwedzera ruzivo rwevatengi.chocolate box
Smurfit-Kappa inobatsira mabhureki kugadzira zvitoro zvekurongedza zuva rega rega izvo zvinoratidzwa kuti zvinosimudzira kutengesa nekukurumidza uye zvine mutengo-zvinobudirira, zvichikupa yakanyanya kunaka brand kubatsirwa pazvinonyanya kukosha - panguva yekutenga .Semumwe wevanotungamira vatengesi vezvikafu uye zvinwiwa kurongedza, Smurfit-Kappa yakazvipira kugadzira mapakeji asingango shandisa zvigadzirwa uye maitiro ane mhedzisiro chaiyo kune vatengi uye kukosha kwese cheni - ivo zvakare vanotsigira Iyo ine hutano pasi.cake box
Nguva yekutumira: Mar-21-2023
