Chigadzirwa chekurongedza dhizaini yave yakawanda uye yakawedzera kutariswa kwemarudzi ese emabhizinesi, ayo ane hukama nemusika wevatengi vepamba, isu tinonyanya kunetsekana nekurongedza kwekunze kwemhando dzese dzezvinhu. Naizvozvo, semarudzi ese emabhizinesi kana mabhizinesi, mukuvhurwa kwezvigadzirwa zvavo, zvakakosha kutarisisa dhizaini yekurongedza chigadzirwa, yakanaka chigadzirwa chekurongedza dhizaini yekushambadzira chigadzirwa chebhizinesi chakakosha zvikuru. Kurongedza kwechigadzirwa, senzira yekuona kukosha kwechigadzirwa uye kukosha kwekushandisa, inoita basa rakakosha zvakanyanya mumunda wekugadzira, kutenderera, kutengesa uye kushandiswa, uye inyaya yakakosha iyo nharaunda yebhizinesi uye dhizaini inofanirwa kutarisisa. Basa rekurongedza ndere kuchengetedza zvigadzirwa, kuendesa ruzivo rwechigadzirwa, kufambisa kushandiswa, kutakura uye kusimudzira kutengesa. Sechidzidzo chakazara, kurongedza kune huviri hunhu hwekubatanidza zvinhu uye art. Dhizaini yekurongedza madhizaini inofanirwa kutanga kubva kune trademark, dhizaini, ruvara, chimiro, zvinhu uye zvimwe zvinhu, bepa iri rakavakirwa pane pfuma yezvigadzirwa, rinotevera mashoma emisimboti ekugadzira brand, senge: chengetedza zvinhu, uye shongedza zvinhu, kushandiswa kuri nyore, nezvimwewo, ita kuti zvinhu zvekugadzira zviwirirane, buritsa zvakanakisa mune imwe neimwe, kuitira kuti uwane yakanakisa yekurongedza dhizaini. Kubva pamaonero ekushambadzira, iyo brand yekurongedza pateni uye dhizaini yeruvara zvinhu zvakakosha kuratidza hunhu hwechigadzirwa, uye iyo yakasarudzika brand image ndiyo inonyanya kushanda nzira yekusimudzira. Kurongedza kwechigadzirwa chiratidzo chakazara chechiratidzo chemhando, hunhu hwechigadzirwa uye psychology yevatengi, iyo inobata zvakananga chishuwo chevatengi chekutenga. Isu tine chokwadi chekuti kurongedza inzira ine simba yekumisikidza hukama hwechigadzirwa nevatengi. Mukudyidzana kwepasi rose kwezvehupfumi kwanhasi, kurongedza uye zvigadzirwa zvave chinhu chakakosha. Kurongedza kwechigadzirwa kunonzi "akanyarara mutengesi", inova chikamu chakakosha chemhando yekuona mufananidzo dhizaini. Ongororo yakaitwa pamusika inoratidza KUTI madzimai emumba pavanoenda kunotenga muzvitoro zvikuru, VANOGARA vachitenga inopfuura 45% yebhajeti ravo nekuda kwekurongedzerwa kwakanaka, kunoratidza kunaka kukuru kwekurongedza. Packaging dhizaini yave imwe yeakakosha malink mukugadzirwa kwemazuva ano uye kushambadzira. Yakanakisa kurongedza uye yakaratidza dhizaini mazano anogona kukurumidza kukwezva kutarisa kwevatengi uye kuvakurudzira kutenga zvigadzirwa. Kukosha kwechigadzirwa kurongedza dhizaini kupa kuchengetedzwa kwechigadzirwa uye chigadzirwa chekufambisa ruzivo basa kune zvakasiyana commodities. Chigadzirwa chekurongedza dhizaini izano rekugadzira uye maitiro ekushanda kune yakazara kuumbwa kwechigadzirwa kurongedza. Iyo inzira yekuchengetedza zvigadzirwa, kutumira ruzivo, kushambadza zvigadzirwa uye kusimudzira kutengesa. Ndicho chimwe chezvinhu zvakakosha kune ese marudzi emabhizinesi kuti atsanangure chigadzirwa kurongedza dhizaini neavo zvigadzirwa.
