Wari uzi ko inganda zamasoko ya FMCG zizava kuri miliyari 121.8 USD muri 2023 zigere kuri miliyari 230.6 US muri 2032?
Kuba imwe mu nganda zuzuyemo abantu benshi, amarushanwa ni umutobe utoroshye gucika. Hagati yingamba nyinshi zo kwamamaza no kwamamaza, abakoresha ubu bafite amahitamo atabarika kubyo basabwa. Niyo mpamvu's igihe cyo kurangiza ingamba zawe muri uyumwaka.Muri iki gitabo, tuzasangira ubuyobozi bwuzuye bushobora kugufasha gukora neza ibirango bya FMCG biri hafi kubahinde. Izi ngamba zizatanga ibicuruzwa byerekana neza kandi wibuke gukomeza kugurisha kwawe muri 2024. Reka's gutangira.
Dushaka kuvuga iki kuranga FMCG agasanduku gakondo?
Guhera neza uhereye kubanze, ijambo FMCG ryerekana Byihuta-Kwimuka-Abaguzi-Ibicuruzwa. Hano, urashobora kubona ibintu byita kumuntu, ibicuruzwa byubuzima, ibiryo bitunganijwe nibinyobwa, nibindi.Inzira yonyine yo gutera imbere mumasoko ya FMCG arushanwa ni ugushiraho ingamba zidasanzwe zo kwamamaza zizatuma ikirango cyawe kigaragara mubindi.Ingamba nziza zo kwamamaza zirashobora gufasha neza ikirango cyawe kuguma gitandukanye nubwinshi bwubundi buryo bugaragara mubuhinde isoko.Urufunguzo ni uguhitamo ingamba nziza zo kwamamaza za FMCG kugirango uzamure izina ryawe n'agaciro mubahinde. Ibi amaherezo bizagira ingaruka kubakiriya benshi'ibyemezo byo kugura, bigatuma ibicuruzwa byiyongera mumyaka.
Kuki tugomba kubaka ingamba zo kuranga muri agasanduku gakondoumurenge?
Kuba inganda zisaba, ugomba kuguma hejuru yingamba zawe kugirango wongere ibicuruzwa byumwaka.Ingamba za FMCG ninziza zo kongera kugaragara kurango rwawe, cyane cyane iyo uri mushya mu nganda.Ikirango cyawe kizabona imenyekanisha rihagije mumiyoboro itandukanye nibitangazamakuru. Na none, ubu ni inzira nziza yo gukurura igice gishya cyabumva kubucuruzi bwawe.Hamwe ningamba nziza, urashobora gukora neza igishushanyo cyawe kiranga umwihariko. Ibi bizafasha gushungura abaguzi'guhitamo no guhitamo ibyawe agasanduku gakondo ikirango hejuru yabandi.Itanga ibyiringiro no kwizerwa kubakoresha, urebye umubare wamahitamo azamuka kumasoko yu Buhinde.Kora ibiranga bidasanzwe kandi bitazibagirana abakoresha bawe bazamenya kandi bibuke ikirango cyawe kuva mumyaka.Ifasha gushimangira izina ryawe nishusho kumasoko yu Buhinde
Ingamba 7 zo gutsindaagasanduku gakondo Kwamamaza ibicuruzwa
Kwamamaza ibicuruzwa bya FMCG bisaba kwihangana gusa, gufata ingamba, ubwitange nicyerekezo cyiza.Dore ingamba 7 zambere zishobora kugufasha neza gukora ibicuruzwa byiza bya FMCG muri uyu mwaka.
- 1. Huza nawe ubwawe nu ntego zaweKubera ko abo ukurikirana ari abahinde, abawe agasanduku gakondo ingamba zo kwamamaza zigomba guhuza nabahinde bumva. Gisesengura ibyo basaba, inyungu zabo, ibisabwa na demokarasi mugihe uhitamo kandi ugahitamo ingamba zawe zo kwamamaza. Ibi bizagufasha guhitamo amarangamutima meza mubakiriya no kubemeza kugura ibicuruzwa byawe kurenza abandi.
- 2. Kurema ubudahemukaUsibye kubona abakiriya bashya, ukeneye abakiriya bagaruka kugirango bagurishe ibicuruzwa byawe, cyane cyane mubikorwa bya FMCG. Kubera ko ibicuruzwa bya FMCG bigurwa kandi bigakoreshwa kenshi, gushyiraho ingamba zikomeye zo guteza imbere abakiriya ni byiza. Inzira nziza yo kongera ubudahemuka ni ukuzamura ibicuruzwa nibiciro kubiciro byiza. Aba bakiriya amaherezo bazahinduka abavugizi bawe kandi bakwirakwize amakuru kubyerekeye ikirango cyawe. Ibi bizemeza intsinzi yigihe kirekire nkuko uzabona urujya n'uruza rwabakiriya binyuze muri enterineti yawe.
- 3. Kugumisha ibicuruzwa byawe bya FMCG bihoraho mumiyoboro yoseIngamba zo kwamamaza zikora neza mugihe uhuye nabo kuri buri muyoboro. Ibi bizafasha mugushinga umubano muremure nabakiriya, cyane cyane muriyi si yihuta cyane aho kwitabwaho ari bike kandi amahitamo akaba atagira imipaka.Tekereza gukora ikirango cyerekana icyerekezo cyerekana buri butumwa n'ubutumwa bizahoraho kumurongo wose. Koresha amashusho ahoraho, ijwi ryijwi, insanganyamatsiko, nibindi, byerekana imiterere yawe.Hamwe nibirango bihoraho, urashobora kubaka buhoro buhoro ikizere nubwizerwe bwabakiriya bawe kuko bazibuka ikirango cyawe kubyo bazagura.
- 4. Gushiraho Ijwi rikomeyeIjwi rikomeye ni kimwe mubintu byingenzi bigufasha guhangana ninganda zipiganwa. Ijwi ryawe ryerekana neza ubwiza nagaciro byibicuruzwa byawe kubaguzi. Kubwibyo, menya neza ko ishishikaje, yukuri, kandi ihuza neza intego zawe nicyerekezo cyawe mugihe cya vuba.
- 5. Kuvuga amateka yikimenyetso cyaweKugabana inkuru ziranga kwerekana no kwerekana inyungu zibicuruzwa ningamba zica muriki gihe. Gukora inkuru zerekeye urugendo rwawe rwamamaza, gukura kwikirango, nubutumwa kubateze amatwi bifasha guhuza nabo no kuzamura ibicuruzwa byawe. Na none, ugomba kuba umunyakuri kandi usekeje ariko ukemeza bihagije kugirango ukurura abumva neza.Kurugero, Amul azwiho guhanga no gusetsa agasanduku gakondo ibirango byamamaza, byabaye ingamba nziza kubirango mumyaka mirongo.
- 6. Komeza akamaro ko gutsinda kazozaMenya neza ko ukomeza kuvugururwa nuburyo bugezweho bwo kwamamaza, kuko ibi bizagufasha kuguma imbere yabanywanyi bawe. Ihingure kugana ikirango gikomeye cya FMCG kandi ushireho ibikubiyemo n'ingamba bizagura ibicuruzwa byawe bigera ku gice gishya cy'abumva igihe cyose.
- 7. Ibitekerezo by'akarereUbuhinde buzwiho umurage ukungahaye. Kuberiki utakwifashisha ingamba zawe zo kwamamaza? Hitamo ingamba nshya kandi zidasanzwe zerekana umuco wumuhinde ukize mubirango byawe. Ibi bizafasha abakiriya guhuza neza nibirango byawe mugihe utanga ingamba zawe zo kwamamaza uburyo bushya bwo gutsinda!
Uruhare rwo Gushushanya no Gupakira muri agasanduku gakondoKwamamaza
Igishushanyo nogupakira nibintu byingenzi kugirango umuntu atsinde muriyi nganda zipiganwa. Izi ngingo zigira uruhare mubikorwa byambere hamwe nabaguzi. Niyo mpamvu. Ni ngombwa kumva uruhare rwo gushushanya no gupakira mubirango bya FMCG yo mubuhinde.
- 1. Akamaro ko gupakira neza-muri FMCGIgishushanyo cyiza cyo gupakira kirashobora gukurura neza abakiriya kuva mububiko bwa miriyoni zamahitamo. Ibicuruzwa byawe bya fmcg bigomba kuba byumwuga kandi byizewe kubiranga ikiranga, indangagaciro, ibicuruzwa, nubutumwa. Ugomba kwemeza ko ibisubizo byawe byo gupakira byemeza bihagije kugirango uhindure ibicuruzwa byawe.
- 2. Gushushanya Ibintu Bishimisha AbaguziIbishushanyo mbonera bikwiye bifata imbaraga zishoboka zo gushimisha abakiriya byoroshye. Urebye vibe yibicuruzwa byawe, hitamo ibara palette runaka nibintu bigaragara nkamashusho, imiterere, nibindi. Ibi bizafasha gutangaagasanduku gakondoubuziranenge bwibicuruzwa nagaciro kubakiriya mukangura amarangamutima meza. Kurangiza, iki kintu cyingenzi gishobora kugira uruhare runini mukumenyekanisha ibicuruzwa no kwibuka kubirango byawe mumyaka.
- 3. Gupakira birambye hamwe ningaruka zabyo kumashusho yibirangoGupakira birambye nuwatsinze neza muriki gihe. Huza ibicuruzwa byawe byiza bya FMCG hamwe nububiko burambye kandi wibone izamuka ryibicuruzwa mubucuruzi bwawe uyumwaka. Ntabwo ituma ibidukikije byawe bigira umutekano gusa, ahubwo binagira uruhare mu kongera inshingano zabaturage nka nyiri ikirango. Ibi bizerekana ko ari byiza cyane kwemeza igice cyawe cyiyongera kubakiriya bangiza ibidukikije!
Naje gufata imyanzuro ikurikira kubyerekeyeagasanduku gakondo:
Isi ya FMCG ifite imbaraga nyinshi kandi irushanwa. Niba ufite ingamba zisobanutse neza, ikirango cyawe kirashobora kuguma kumurongo hamwe namarushanwa yiyongera, kandi urashobora kubigeraho!Izi ngamba zo kwamamaza zizemeza ko ibicuruzwa byawe bikomeza kugaragara kuri buri mukiriya ugenewe. Ikirango cyawe kizakomeza kuba icyambere mugihe cyose bashaka guhaha kubintu byabo.Ukeneye ubufasha mugushiraho ingamba zawe za mbere zo kwamamaza FMCG? Nta mpungenge. Ihuze ninzobere zacu zo kwamamaza kuri DesignerPeople uyumunsi, kandi tuzakurikirana ingamba zawe zose zo kwamamaza hamwe nimpano nziza kwisi yose.Wumve neza ko ukomeza iki kiganiro mubitekerezo bikurikira. Sangira nabasomyi bacu zimwe mungamba ukunda zakoze kubirango bya FMCG uyumwaka.Impapuro za Bohui: Gutsimbataza ibyiza bishya byiterambere ryinganda muguhindura icyatsi
Yibanze ku ntego zo kugabanya karubone no guteza imbere icyatsi, Zibo ishyira mu bikorwa icyerekezo cy’icyatsi na karuboni nkeya mu bice byose by’imyubakire y’imijyi n’iterambere, ifata amahirwe, ihindura iterambere, iyobora ibigo kuzigama ingufu, kugabanya ibicuruzwa, kugabanya ibyuka bihumanya no kongera imikorere, kandi guteza imbere kuzamura inganda. Mu nzira yo guhinduka no kuzamura, ibigo byinshi biharanira guteza imbere icyatsi kibisi, karuboni nkeya niterambere ryiza kandi byagize inyungu zinganda nibirango.”Mu myaka yashize, Impapuro za Bohui zubahirije igitekerezo cy’iterambere ry’icyatsi, karuboni nkeya n’iterambere rirambye, ryateje imbere cyane ibidukikije bitangiza ibidukikije, kandi riteza imbere inyungu zigaragara mu nganda n’ibiranga ibicuruzwa byihutisha ubuhinzi bw’ibicuruzwa by’ibanze by’isosiyete no gushyira mu bikorwa impinduka mu nganda no kuzamura ingamba. ” nk'uko byatangajwe na Lu Yongqiang, umuyobozi mukuru wungirije wa Shandong Bohui Paper Co., Ltd.
Ntabwo hashize igihe kinini, Impapuro za Bohui zatoranijwe nkumushinga wo murwego rwohejuru rwo guhinga ibicuruzwa mu nganda zikora inganda mu Ntara ya Shandong mu 2023. Impapuro za Bohui zifite uburambe bwinshi mu nzira yiterambere yo guhindura icyatsi. Impapuro za Bohui zikurikiranira hafi icyifuzo cy’igihugu cyo “gusimbuza plastike impapuro” kandi cyateje imbere ibicuruzwa byizewe, bitangiza ibidukikije, byoroheje kandi bidahenze, bikundwa cyane n’isoko.
Lu Yongqiang yerekanye ko impapuro zipakira amakarito ya blister yakozwe na Bohui Paper yasimbuye 50% y’ibicuruzwa bya pulasitike, bihindura 100% bipakira plastike "50% bya plastiki + 50% ikarito", bigabanya ubwinshi bwa plastikiagasanduku gakondono kuzigama ibikoresho.
Inyungu ni ngombwa; yashyizeho ikoranabuhanga riyobora inganda nubushobozi bwa R&D, ikoresha ibicuruzwa bishya nubuhanga bushya kugirango dushakishe neza amahirwe yisoko; yagiye ikurikirana ibyemezo bya sisitemu yo gucunga no kubungabunga ibidukikije, kandi ikoresha ibikoresho byo mu rwego rwa mbere hamwe n’ikoranabuhanga rikora ku rwego mpuzamahanga.
Muri gahunda yo guhanga udushya, guhindura icyatsi, no guhindura ubwenge bwa digitale, Bohui Paper yagiye yunguka buhoro buhoro ikoranabuhanga rikomeye hamwe nibyiza byo guhatanira isoko.”Mu 2023, twasohoye urukurikirane rushya rwa karubone rutabogamye rwaagasanduku gakondoibicuruzwa, kugera ku ntego ya 'zeru karubone' yubuzima bwose kuva R&D, umusaruro wo gukoresha, gutanga ibisubizo bifatika kumunsi wose mubiro, umusaruro, kwiga nubuzima. Igisubizo cya 'Zeru karubone'. ” Lu Yongqiang yagejeje ku banyamakuru hari intambwe imaze guterwa na sosiyete kuva umwaka ushize.
Impapuro za Bohui zubaka kandi zitezimbere uburyo bwo gucunga ibyuka bihumanya ikirere, kandi yabonye ibicuruzwa bya karuboni n'ibimenyetso byo kutabogama. Ubushobozi bwo gucunga ibyuka byangiza imyuka byatejwe imbere cyane. Yabaye kandi isosiyete ya mbere ikora impapuro mu nganda mu karere ka Aziya-Pasifika yarangije icyiciro cya S&P ESG. Ikomeje gushimangira ingamba za ESG no guteza imbere neza sosiyete kugera ku cyatsi kibisi, gihamye, kirambye kandi cyiza.
Byongeye kandi, mubijyanye no guhindura imibare nubwenge, Bohui Paper yatangije sisitemu yo gucunga ibiyobya bwenge muri Gicurasi 2022. Kugeza ubu, yabanje kubona ihinduka ryimikorere ryibikorwa byo gukora impapuro, gutema, gupakira nibindi bikorwa muri Bohui, nkuko kimwe no gukwirakwiza ibiyobora Digital kugurisha, gutanga amasoko, ububiko, ibikoresho nibindi bikorwa byubucuruzi byatangiye kwerekana ibisubizo.
2023 ni umwaka udasanzwe ku nganda zose zo gukora impapuro. Ingaruka z’ubukungu mpuzamahanga, umuvuduko w’ubwiyongere bw’ibikenerwa n’abaguzi mu nganda zikora impapuro zaragabanutse, uruhande rutanga isoko rwakomeje gushora imari mu bushobozi bushya bw’umusaruro, kandi muri rusange uko isoko ryifashe nabi, ibyo bikaba byatumye iterambere ry’amasosiyete akora impapuro ziteza imbere. ibibazo bikomeye.
Ni muri urwo rwego, Lu Yongqiang yavuze ko bitewe n’inyungu zayo mu muco, mu micungire, mu ikoranabuhanga, igiciro, impano, n’ibindi, isosiyete yamye ikomeza kwibanda ku ngamba, gushimangira icyizere, ikomeza gutera intambwe, yibanda ku bakiriya, ireme ryiza kandi serivisi, kandi yakoresheje inganda zitandukanye. Ibyiza, guhanga udushya kugirango ukoreshe ubushobozi, kugabanya ibiciro no kongera imikorere, no gukoresha imibareagasanduku gakondoubwenge bwo gukomeza gutezimbere, guhanga udushya no gukora neza, kugirango imikorere yikigo izakomeza gutera imbere bihamye.
Mu mwaka mushya, Impapuro za Bohui zizakomeza gushimangira ishyirwa mu bikorwa ry’ingamba za “mpinduka ebyiri na super imwe”, zibanda ku ntego rusange yo “gushingira ibintu byose ku mikorere”, kongera ishoramari mu guhindura ikoranabuhanga, kwihutisha impinduka no kuzamura umuco gakondo imiterere yinganda, kandi ukomeze kunoza udushya R&D. ubushobozi, kora urunigi rwogutanga zahabu yibicuruzwa byihariye, byabigenewe, kandi bitandukanye, kandi ukomeze kugera ku ntera nshya mugikorwa cyo gufasha Zibo iterambere ryiza cyane.
Igihe cyo kohereza: Werurwe-21-2024