Igishushanyo mbonera,Ibikoresho byo gupakira
Ubumenyi bwibanze bwo gupakira kugurisha
1. Igitekerezo cyo gupakira kugurisha no gukora,Ibikoresho byo gupakira
Ibicuruzwa byo kugurisha ibicuruzwa,Ibikoresho byo gupakira,Bizwi kandi nkibipfunyika bito, gupakira, ni ugupfunyikwa gato bigurishwa kubaguzi bafite ibicuruzwa bigamije kugurisha. Ifite imirimo ikurikira: imikorere yimenyereza, imikorere yoroshye, imikorere yo gutunganya, gutekereza no kwishyira hamwe. Ibikubiyemo byingenzi byo gupakira kugurisha ni ugupakira igishushanyo mbonera no gupakira byoroshye, umutako upakira bivuga imitako no gutunganya ibicuruzwa byo kugurisha ibicuruzwa. Imiterere, ibara, inyandiko, guhuza, ishusho, imiterere, ibirango nibindi bintu byo kohereza ibicuruzwa, byerekana ibicuruzwa, byerekana ibicuruzwa biranga ibihangano, guteza imbere ibicuruzwa no korohereza ibicuruzwa.Ibikoresho byo gupakira naGupakira ibicuruzwa no gutaka ni iyamamaza rishobora kugaragara ahantu hose ku isoko, nigikoresho cyo kugeza amakuru mu buryo butaziguye ku isoko risanzwe n'isoko rikomeye ryo guteza imbere irushanwa, kandi ni inzira isanzwe yo guteza imbere kwamamaza. Ingaruka zaIbikoresho byo gupakiraIpaki yo kugurisha igenda neza yo kuzamura ibicuruzwa no kuzamura ibiciro ni nini.
Ibisabwa byibanze byo gupakira ibicuruzwakuriIbikoresho byo gupakira; Bizakorwa hakurikijwe ibikubiye hamwe nibisabwa byagenwe mumukoro cyangwa amasezerano; Ibirimo birahujwe nibikoresho byo gupakira; Witondere inyungu zimibereho nubukungu no kugabanya ibiciro byo gupakira bishoboka; Gutunganya ibikoresho byo gupakira, kontineri cyangwa kujugunya imyanda bigomba gusuzumwa; Gukomera, imbaraga, gukomera n'umutekano n'ibisabwa by'isuku y'ibipfunyika bigomba ku byemezwa; Bikwiye kuba byiza gupakira ibikorwa, kwerekana, gutwara, gufungura, gukingura no gukoresha no gukoresha: imiterere nubunini bwinteruro bigomba gufatwa nkibisanzwe no gukurikiranwaAsloIbikoresho byo gupakira, kugirango byoroherezwe ubwikorezi no gupakira; Ingaruka zayo zo gusiga amakuru no kohereza amakuru bigomba gusuzumwa byuzuye; Ibisabwa bya tekiniki muri gahunda yo gushushanya bigomba kugenzurwa nuburyo bwo kugerageza.
2. Gushushanya amahame nigishushanyo mbonera kugirango bigabanye imikorere yibicuruzwaIbikoresho byo gupakiraGupakira no gutanga umukino wuzuye ku ngaruka zo gupakira ku kwamamaza, igishushanyo mbonera cy'ibicuruzwa bigomba gukurikiza amahame akurikira:
(1) Gupakira ibicuruzwanaIbikoresho byo gupakiraIgishushanyo gikwiye gushingira kubiranga ibiyirimo nurwego rwo kurinda ibikenewe nibisabwa kugurisha, kurengera ibidukikije nibindi bice byo guhitamo gushyira mu gaciro. Siyanse igenaIbikoresho byo gupakiraGupakira imiterere nuburyo bwo kurinda, gukoresha imbereIbikoresho byo gupakiraGupakira ikoranabuhanga n'ikoranabuhanga, kugirango imiterere rusange yaIbikoresho byo gupakiragupakira bifite isura nziza nimbaraga zihagije, kandi neza neza ko (2) gupakira mubukungu bifitanye isano rya hafiIbikoresho byo gupakiraibiciro byibicuruzwa no kuzenguruka. Kugirango umutekano wibicuruzwa bikubiye mumirimo ikenewe asabwa nibipakira, no kugera ku buringanire bwuzuye hagati yibinyuranyeIbikoresho byo gupakiraGupakira imirimo. Mubihe, igishushanyo cyo gupakira kigomba guhitamo ibikoresho bihendutse, kumwanya wo kutagira ingaruka kumiterere yububiko, igishushanyo mbonera gikwiye guhitamo igiciro cyumvikanaIbikoresho byo gupakiraIbikoresho byo gupakira, kumwanya utagira ingaruka kumiterere yubukungu, igomba gukoresha uburyo bwubukungu nuburyo bworoshye bwo kugabanya ibiciro byimbaraga, kugirango ugabanye ibiciro byo gupakira imbaraga, ugabanye ibiciro byoroheje, bigabanya uburemere bworoshye, ugabanye ibishushanyo mbonera, bikagabanya ingano yo gupakira ibisobanuro, no kugabanya ibipimo ngenderwaho
3) Ibyokurya bigomba gushingira kubisabwaIbikoresho byo gupakiraumusaruro wibicuruzwa, kugurisha no gukoresha, kugirango worohereze abaproducer kugirango ugere ku bufatanye kandi bwikoraIbikoresho byo gupakiraGupakira, koroshya abagurisha kwerekana no kugurisha, no koroshya abaguzi gukoresha, gutwara, gufungura no gufunga. Mugihe kimwe, bitewe nigiciro. Ibikoresho byo gukoresha bipakira hamwe nubushobozi butandukanye, ubushobozi nibisobanuro, nibicuruzwa bifitanye isano bikoreshwa mugushyigikiraIbikoresho byo gupakiragupakira. .
. Abaguzi bafite ubwiza bwibicuruzwa, kugirango UwitekaIbikoresho byo gupakiragupakira no gushushanya birashobora kwita kuri psychologiya yabaguzi no guteza imbere kugurishaIbikoresho byo gupakiraibicuruzwa
(6) Isuku igomba kugira uruhare rwihariye mugupakira ibiryo, kwisiga, imiti, ibicuruzwa byubuzima nibindi bicuruzwa. Witondere ubuzima n'umutekano wibicuruzwa byapakiwe, kuruhande rumwe, birasabwa koIbikoresho byo gupakiraGupakira birashobora gutandukanya umwanda w'ibintu bitandukanye bidashoboka, cyane cyane umwanda wa mikorobe, udukoko n'imbeba; Kurundi ruhande, ibikoresho byo gupakira ntibigomba kubamo ibintu bifite uburozi hamwe nimiti yangiza ihinduka.
(7) kurengera ibidukikije muburyo bwaIbikoresho byo gupakiraGupakira, dukwiye gusuzuma ibisabwa byo kurengera ibidukikije, ongera ubumenyi bw'uko nta gihuha no kumenya amarushanwa mashya no gusiganwa ku isoko ryatewe no gupakira cyangwa kwikuramo imyanda. Mugihe kimwe, no kugurishaIbikoresho byo gupakiraIgishushanyo cyo gupakira nacyo kigomba no kwitondera iterambere ryumvikana ryibipfunyika-basiba.
Ikigereranyo cyo kugurishaIbikoresho byo gupakiraIgishushanyo cyo gupakira kirimo ibintu bitatu: Igishushanyo mbonera; Igishushanyo mbonera; Igishushanyo mbonera.
Ibintu bitatu bifitanye isano no kwambuka, kandi ntibishobora gutandukana rwose.
Ihame rusange ryo kugurishaIbikoresho byo gupakiraIgishushanyo cyo gupakira ni: "Siyanse, ubukungu, ihamye, nziza, isoko". Iri hame ryashyizwe imbere ryimikorere yibanze yo gupakira, kandi nicyo gisabwa muri rusange kubishushanyo mbonera. Ukurikije iri hame, nk'ibanze ku mikorere y'itumanaho no guteza imbere imikorere yo gupakira, nanone nazo zigomba kubahiriza ibisabwa bine bikurikira: byoroshye kumenya; Fata ijisho; Mugire ibyiyumvo byiza, uko bikwiye. Ibice bine byavuzwe haruguru ni ngombwa guteza imbere kugurisha ibicuruzwa, kandi bigabanyana no guhuza umubano hagati ya bane, aricyo rufunguzo rwo kugurishaIbikoresho byo gupakiraigishushanyo mbonera.
Ikintu nyamukuru cyakaziIbikoresho byo gupakiraIgishushanyo cyo gupakira nicyo gipfunyika kubicuruzwa, bigira uruhare runini cyane mugutezimbere ibicuruzwa no guhatanira guhatanira kwagura isoko no kongera ibicuruzwa. Hamwe niterambere ryubukungu, igishushanyo mbonera nigishushanyo mbonera cyateye imbere yumutungo wambere kugirango ugire agaciro kamwe nkibicuruzwa, kandi rimwe na rimwe ndetse ni ngombwa kuruta ibicuruzwa.
Gupakira igishushanyo mbonera cyane cyane gifite ubuhanzi nubushakashatsi. Ibikorwa nibyambere, kandi ubuhanzi buri mubikorwa, nikintu rusange kiranga ubuhanzi bufatika. Gupakira no gushushanya kugirango uteze imbere kugurisha ibicuruzwa nkintego nyamukuru mumibanire iri hagati yubukorikori nubushakashatsi Hariho imiterere itandukanye. Muri icyo gihe,Ibikoresho byo gupakiraIgishushanyo mpimbano kandi gifite ubuhanzi n'ubucuruzi; Ubuhanzi n'Ubumenyi; Ubuhanzi n'imikorere; Ibiranga ubuhanga no ku gihe.
3. Gushushanya
Igishushanyo mbonera nuburyo bufitanye isano rya bugufi nigitekerezo cyegeranye, gishimangira iterambere, intego nubushobozi bwo gushushanya, kandi bishyiraho ibishushanyo mbonera, kandi bishyiraho ibinini byingenzi nicyerekezo cyigitekerezo nigikorwa. Hariho imyumvire itandukanye kubyerekeye uburyo bwo kwerekana icyerekezo. Nubwo atari gusama ubwayo, bifite akamaro gakomeye nkigikorwa nishingiro ryimiterere.
Ibisobanuro nyamukuru byo gushushanya ni ugushimangira ibiranga byombi biruta ibindi bicuruzwa, garagaza ibintu byingenzi abandi bitatekerejweho, kandi bishyiraho insanganyamatsiko n'ibanze ku gishushanyo. Igishushanyo mbonera gishobora kugabanywamo ibice bibiri:
(1) Gukusanya amakuru gukusanya amakuru nicyiciro cyimyiteguro yigishushanyo mbonera. Muri societe ya none, irasobanutse cyane yo kugereranya amarushanwa yisoko kuri "Intambara yubucuruzi". Gutsinda intambara, kumenya ubwawe kandi umwanzi nicyo kintu cya mbere. Gupakira no gushushanya mumarushanwa yisoko ahanini bihura nibibazo bibiri: imwe ni uguhitamo abaguzi, iya kabiri ni amarushanwa yibicuruzwa bisa. Ni ishingiro ryigishushanyo mbonera cyo gusobanukirwa nikibazo gikwiye cyo guhatanira irushanwa. Intego yo gukusanya amakuru nukumenya undi muntu. Iyi ni
Igishushanyo mbonera ni akazi kagomba gukorwa. The data collection should be carried out from the two aspects of design object and competition object at the same time, and the specific content can be divided into three parts: market sales, products, packaging and decoration design.
Kwamamaza birimo: Ibikoresho byo kunywa; Gutanga no gusaba umubano; Umugabane w'isoko; Akarere kagurishwa nigihe; kugurisha
Inzira.
Ibikoresho byo gupakira pIbicuruzwa birimo: Ikirango n'icyiciro; Ibiranga n'imikorere; Ubuziranenge kandi ukoreshe agaciro, ukwezi, ibikoresho, inzira nikoranabuhanga; Igiciro n'inyungu.
Igishushanyo 3 cyo gupakira kirimo:Ibikoresho byo gupakiraIbikoresho byo gupakira, ikoranabuhanga n'ikoranabuhanga, ifishi y'urupfububasha n'imiterere, imvugo, imvugo, imvugo; Igiciro cyo gupakira; Hariho ibibazo.
Ibicuruzwa no kwamamaza amakuru birashobora kumvikana kandi biboneka kubashushanya, hamwe namakuru apakira hamwe namakuru yo gupakira no gushushanya amakuru agomba kuba yitabiriye ku giti cye mu iperereza n'ubushakashatsi n'abashushanya. Gukusanya amakuru bigomba kuba byuzuye kandi byukuri bishoboka, bifitanye isano itaziguye nigikorwa cyo gushushanya no gushyira mubikorwa imikorere yo gushushanya.
.
Kandi uhagarare iki. Ibintu bitatu by'ibanze byo gushushanya nibicuruzwa, ibicuruzwa nuwagurijwe. Ibi bintu bitatu by'ibanze bigomba kugaragarira mugurishaIbikoresho byo gupakiraGupakira ibishushanyo, ikibazo nuko buri kintu cyibanze kirimo umubare munini wibintu bikungahayeho amakuru, gushushanya imyanya nugusobanura umubano wibanze nubwa kabiri, shiraho insanganyamatsiko yo gushushanya.
Hashingiwe kumwanya wibicuruzwa, imyambaro yo gushyira mu gaciro hamwe nimpapuro zabaguzi, guhuza ibinyuranye nabyo birashobora gukorwa ukurikije imiterere yihariye yibicuruzwa nisoko, ni ukuvuga insanganyamatsiko yo gushushanya ikubiyemo ibintu byinshi icyarimwe. Kurugero, ibicuruzwa nibirango,Ibikoresho byo gupakiraIbicuruzwa n'abaguzi, ibirango n'abaguzi, n'ibindi ntibitwaye neza, urufunguzo ni ugushiraho intego y'imikorere. Nta kwibanda, bingana ntaho biri; Gushimangira cyane nibyibanze, kandi byombi bitakaza ibisobanuro byo gushushanya.
Ibirimo byibanze byo gupakira ibishushanyo mbonera byibanze byo gupakira kugurisha nicyitegererezo cyicyitegererezo, igishushanyo mbonera, ishusho yamabara, igishushanyo mbonera.
Imiterere yo gupakira kugurisha igomba kuba ingirakamaro, iya kabiri igomba kuba nziza, naho iya gatatu igomba kuba abakire mu mpinduka. Imiterere yo kugurishaIbikoresho byo gupakiraGupakira muri rusange bishyizwe ahagaragara, idirishya-gufungura, portable, kumanika, mu mucyo, byoroshye gufungura, gukoreshwa, impano nibindi nibindi.
1. Ibikoresho byo gupakiraIgishushanyo cyo gupakira muri kontineri yo hanze hanze no imbere, indabyo zirangurura, nibindi, kugirango ugaragaze kandi uteze imbere ubuhanzi bwo gupakira. Twabibutsa ko ihame ryo koroshya ari ngombwa cyane ko gupakira muburyo bwo gupakira, bugenwa nubushobozi bwo gutanga umusaruro no gupakira. Mbere ya byose, kwerekana imideli igoye ntabwo bibereye umusaruro mwinshi, ntanubwo bihuye nihame ryubukungu, cyangwa ngo byoroshye gukoresha uburyohe bwabaguzi, bifitanye isano nuburyo bwo gutanga ibitekerezo, uburyo bworoshye kandi bworoshye, guhanga, guhanga imirimo ni umuguzi
Reka dutegereze.
Gutoneshwa. Igishushanyo mbonera nigice cyingenzi cyo gupakira hejuru yubusa, uruhare rwarwo ni uguteza imbere ibicuruzwa, kumenyekanisha umusaruro
2. KugurishaIbikoresho byo gupakiragupakira inyandiko yibikoresho, mugihe ukina uruhare rwo gushushanya ku ishusho. The idea and design of the text should be based on the characteristics of the product and the characteristics of the sales place to try to achieve both beautiful and meaningful, the language should be concise and true, the word should be rigorous, the text and translation should be accurate, the font style and the decoration screen should be unified and coordinated, and the layout should be reasonable. Ibirango hamwe namazina yikirango nubugingo bwibipakira n'amashusho yo gutambirwa, bigomba gukorerwa mugice kinini cyishusho; Izina ryibicuruzwa rirashobora gushyirwa mumwanya wisumbuye, hamwe nandi makuru yamakuru, inyandiko ibisobanuro, inyandiko yamamaza, nibindi igomba gutondekanya muburyo bwambere nayisumbuye. Kugeza ubu, ibihugu byinshi bisaba gupakira ibicuruzwa kugirango ukoreshe inyandiko ebyiri cyangwa nyinshi, ukurikije ibiranga ibiranga, guhitamo neza inyandiko, ubunini bwihariye, amahitamo yimyandikire hamwe nibindi bice byo guhitamo neza.
3. Ibikoresho byo gupakira pAcka Gutegura Ibara
Ibara ni ururimi rwubuhanzi rwo gupakira no gutaka, kandi nubuyobozi bugaragara kubaguzi kugura ibicuruzwa. Ibara rirashobora kwerekana amakuru atandukanye, agaragaza ibisobanuro bikungahaye, byakangura ibitekerezo byiza byabantu, kugirango umuntu atange ingaruka zitaziguye kubicuruzwa byibicuruzwa. Igishushanyo mbonera kigomba kumvira insanganyamatsiko yishusho, ukurikije imiterere nibiranga ibicuruzwa bikora, cyane cyane gusuzuma ikoreshwa ryibara karemano, ibara rikunzwe.
Buri gihugu n'akarere bifite ibyo ukunda kumabara gakondo, ni ukuvuga amabara yibanze. Ibyiyumvo by'abantu n'ibyifuzo byamabara bikunze guterwa n'imiterere yimiterere, imigenzo yigihugu, imyizerere ya politiki, ibintu bya politiki, nubuzima.
Ibara rikunzwe ryo gupakira ni ibara ryemewe kandi rikundwa na rubanda yagutse mukarere runaka nigihe runaka. Hagaragaye ibara rikunzwe nibisubizo byanze bikunze byifuzo byurushya rwabantu, kandi iterambere ryayo rifite aho rihoraho. Gukurikirana abaguzi bigaragaza ubushake bw'umuguzi bwo guhinduka, bikanoza, bihurira n'imyitwarire, no kugira ubutwari bwo gukurikirana imitekerereze, burimo ikintu cy'abaguzi. Igishushanyo mbonera cyibicuruzwa ntigishobora gutakaza igihe cyo gufata amakuru azwi kandi ashushanya amabara afite uburyo bwo gukundwa no kumva ibihe.
Ibara ripakira nibara ryibicuruzwa bitandukanye byakoreshejwe igihe kirekire kandi abaguzi bakoreshwa kugirango babyemere. Nko gukoresha amabara ashyushye kugirango ashimangire imirire yirinze ibiryo; Koresha amabara akonje kugirango ushimangire kurandura ibicuruzwa bya mashini. Gupakira ibara rya Custom bifite ibitekerezo byashinze imizi mumitekerereze yabaguzi. Guhitamo ibara ryapakira rimwe na rimwe byoroshye gutera ibintu bisa hagati y'ibicuruzwa, bisa ntabwo bifasha kugurisha. Kubwibyo, guhitamo ibara, dukwiye kuba byiza mugukurura imigenzo, ariko nanone twatinyuka guhanga udushya. 4. Gupakira uburyo bwo gutunganya moderi
Amashusho, amafoto, uburyo bwo gushushanya nubutabazi imbere yimitako yapakira yitwa imiterere yishusho yapakira. Ibicuruzwa bifatika bigaragara mu gupakira mu mucyo no gupfunyika idirishya nabyo ni igice cyingenzi cyishusho yo gutambirwa. Igishushanyo mbonera gikoresha uburyo butandukanye bwo gushushanya, nko gushushanya imirasire, igishushanyo, igishushanyo, gushushanya amavuta, gushushanya amavuta, gushushanya amavuta, gushushanya amazi, kugirango insanganyamatsiko yo gushushanya iterwe imbere kandi irema.
Igihe cya nyuma: Sep-05-2023
