“Gupakira ni ikintu kidasanzwe! Dukunze kuvuga ko gupakira ari imikorere, gupakira ni marketing, gupakira birinda, nibindi!
Noneho, tugomba kongera gusuzuma ibipfunyika, turavuga, gupakira ni ibicuruzwa, ariko kandi ni ubwoko bwo guhatana! ”
Gupakira nuburyo bwingenzi bwo kuzamura ibicuruzwa, kandi inzira yo guhindura imitekerereze yabaguzi ifite isano ikomeye nigikorwa cyo kugurisha ibicuruzwa. Ni ukubera ko ibicuruzwa byo muri iki gihe byamamaza byitabira byimazeyo ibyifuzo byabaguzi ko bitagera gusa ku ntego yo kuzamura ibicuruzwa, ahubwo binashyiraho ingamba zifatika zo kuyobora ibicuruzwa byiza kandi bishyize mu gaciro ku rugero runaka. Ubushakashatsi bwerekana ko mu myaka 10 iri imbere, kugurisha ibicuruzwa bipfunyitse bizabanza gusuzuma ibikenewe n’inyungu z’abaguzi kandi bihuze ibyo abakiriya bakeneye mu nzego zitandukanye.
Imbaraga 1: Gupakira udushya
Mu myaka mike ishize, ibicuruzwa byabaguzi nibigo bicuruza byagiye bikurikirana inzira nshya. Ushinzwe isoko ryirango cyangwa umuyobozi akenshi yumva ko "gahunda idashobora kugendana nimpinduka kandi irambiwe no kugendana nisoko", cyane cyane kuri izo nganda zifite ibisabwa cyane kubisabwa mbere yo gutanga isoko. , ubudahemuka buranga buhoro buhoro.
Niyo mpamvu, ni ngombwa cyane kubipfunyika ibicuruzwa kugirango bifashe ibicuruzwa kwitabira "guhora bihinduka" hamwe n "" bidahindutse ", bisaba guhanga udushya kugirango tumenye icyerekezo cy’abaguzi, gusobanukirwa agaciro nyako k’umuguzi kadahinduka mu mpinduka, kandi uhagarare hamwe abaguzi. Hamwe na hamwe, cyangwa no kwiruka imbere yabaguzi, gukora no kuyobora inzira niyo nzira yo gutsinda.Sushi agasanduku
Imbaraga 2: Gupakira imbaraga zo kwihitiramo
Mu Bushinwa ibicuruzwa by’abaguzi, igikwiye gutegereza ni uburyo butandukanye bw’ibicuruzwa n’ibicuruzwa. Mu bihe biri imbere, hazabaho amahirwe yo kurushaho kumenyekanisha ibicuruzwa rusange ku matsinda atandukanye, ndetse n'amahirwe yo kurushaho "kumenyekanisha neza" ibicuruzwa byiza.
Mugihe kimwe, gukoresha ni imyifatire naho gukoresha ni imyizerere. Mu bihe biri imbere, ibicuruzwa bipfunyika bizafasha buhoro buhoro abakoresha kurema ibintu byose byubuzima bwiza mukubaka matrike yibicuruzwa cyangwa bishingiye kumuyoboro. Muri ubu buryo, gupakira ibicuruzwa nabyo byahujwe kandi bitezwa imbere na omni-umuyoboro, bigakora "umwuka wihariye" wihariye kandi uhoraho.Agasanduku k'itariki
Imbaraga 3: Kwishyira hamwe
Urebye ahazaza, abaguzi bazarushaho kunenga no gushimangira, ibyo bizanaganisha ku ntera ngufi yo kugereranya ibicuruzwa bishya ndetse no kwihutisha iterambere ry’ubucuruzi ku kirango / icyiciro kimwe.
Mugihe kizaza, ibicuruzwa biranga nibicuruzwa byabo bizakenera "guhuza ibice". Muri ubu buryo, ntibigomba gusa gufatanya n’abaguzi kwinjizwa mu nzira yuzuye ifunze-kuva mu bicuruzwa kugeza ku bicuruzwa, ariko kandi no gufatanya n’inganda kugera ku bicuruzwa. 'Isoko ryo gutanga rigenda riba ingenzi mubuzima bwose bwabaguzi.Agasanduku ka shokora
Imbaraga 4: Gupakira Kurengera Ibidukikije
2021 ni umwaka wa mbere wo kutabogama kwa karubone, bityo mu 2022, Ubushinwa buzinjira ku mugaragaro mu gihe cyo kutabogama kwa karubone 2.0, kandi politiki y’igihugu kuri karubone ebyiri iratangizwa umwe umwe. Ikimenyetso cyibirango bigera kuri kutabogama kwa karubone nuko ubuzima bwubuzima bwose bwo gupakira ibicuruzwa nabyo bidafite aho bibogamiye. . Mu ishyirwa mu bikorwa rya "Double Carbone", ibikoresho byapakiwe byumwimerere hamwe nibindi bikoresho byo gupakira bizahura na paradizo ihinduka.Agasanduku k'imbuto
Igihe cyo kohereza: Ukwakira-13-2022
