Igishushanyo mbonera cyo gupakira ibicuruzwa cyarushijeho kwitabwaho ninganda zose, zifitanye isano nisoko ryabaguzi bo mu gihugu, duhangayikishijwe cyane no gupakira ibicuruzwa hanze. Kubwibyo, nkubwoko bwose bwibigo cyangwa ubucuruzi, mugutangiza ibicuruzwa byabo, ni ngombwa cyane kwitondera igishushanyo mbonera cyibicuruzwa, igishushanyo mbonera cyiza cyo gupakira ibicuruzwa byamamaza ibicuruzwa bifite akamaro kanini. Gupakira ibicuruzwa, nk'uburyo bwo kumenya agaciro k'ibicuruzwa no gukoresha agaciro, bigira uruhare runini cyane mu bijyanye n'umusaruro, kuzenguruka, kugurisha no gukoresha, kandi ni ingingo y'ingenzi umuryango w'ubucuruzi n'ibishushanyo bigomba kwitondera. Igikorwa cyo gupakira ni ukurinda ibicuruzwa, gutanga amakuru yibicuruzwa, koroshya imikoreshereze, gutwara no guteza imbere ibicuruzwa. Nka ngingo yuzuye, gupakira bifite imiterere ibiri yo guhuza ibicuruzwa nubuhanzi. Igishushanyo mbonera cyo gupakira ibicuruzwa bigomba gutangirira ku kirango, igishushanyo, ibara, imiterere, ibikoresho nibindi bintu, iyi mpapuro ishingiye kumitungo yibicuruzwa, ikurikiza amahame shingiro yuburyo bwo gushushanya ibicuruzwa, nka: kurinda ibicuruzwa, no gutunganya ibicuruzwa, gukoresha neza, nibindi, kora ibishushanyo mbonera bihuza hamwe, uzane ibyiza murindi, kugirango ubone igishushanyo mbonera cyiza. Duhereye ku kwamamaza, uburyo bwo gupakira ibicuruzwa no gushushanya amabara ni ibintu by'ingenzi byerekana imiterere y'ibicuruzwa, kandi ishusho y'ibiranga yihariye ni bwo buryo bwiza bwo kuzamura. Ibicuruzwa bipfunyika nibisobanuro byuzuye byerekana ibicuruzwa, ibiranga ibicuruzwa na psychologiya y'abaguzi, bigira ingaruka kuburyo butaziguye kubaguzi. Twizera tudashidikanya ko gupakira ari inzira ikomeye yo kwerekana ibicuruzwa n'abaguzi. Muri iki gihe ubukungu bw’isi bugenda bwiyongera, gupakira n'ibicuruzwa byahindutse byose. Ibicuruzwa bipfunyika byitwa "umucuruzi ucecetse", nigice cyingenzi cyibishushanyo mbonera. Ubushakashatsi bwakozwe ku isoko bwerekana ko IYO abagore bo munzu bagiye guhaha muri supermarket, BAKORA kugura hejuru ya 45% yingengo yimari yabo kubera gupakira neza, byerekana igikundiro cyo gupakira. Igishushanyo cyo gupakira cyabaye imwe mumahuriro yingenzi mubicuruzwa bigezweho no kwamamaza. Gupakira neza no kwerekana ibishushanyo mbonera birashobora gukurura byihuse abakiriya no kubashishikariza kugura ibicuruzwa. Akamaro ko gupakira ibicuruzwa ni ugutanga ibicuruzwa nibikorwa byo kohereza ibicuruzwa kubicuruzwa bitandukanye. Igishushanyo mbonera cyibicuruzwa nigitekerezo cyo guhanga hamwe nuburyo bwo gukora muburyo rusange bwo gupakira ibicuruzwa. Nuburyo bwo kurinda ibicuruzwa, kohereza amakuru, kumenyekanisha ibicuruzwa no guteza imbere ibicuruzwa. Nibimwe mubintu byingenzi byubucuruzi bwose kugirango basobanure neza ibicuruzwa bipfunyika nibicuruzwa byabo.
