Upangiri Wamphamvu Kwambiri pa Kutsatsa kwa FMCG Pakupambana Kwazogulitsa mu 2024

Kodi mumadziwa kuti msika wa FMCG udzakula kuchoka pa USD 121.8 biliyoni mu 2023 kufika pa USD 230.6 biliyoni pofika 2032?

Pokhala imodzi mwa mafakitale omwe ali ndi anthu ambiri, mpikisano ndi mtedza wovuta kuti uwonongeke. Pakati pa njira zambiri zotsatsa ndi kutsatsa, ogula tsopano ali ndi zosankha zambiri pazofunikira zawo. Choncho, izo'Yakwana nthawi yoti mukweze njira zanu chaka chino.Mu bukhuli, tikugawana chiwongolero chokwanira chomwe chingakuthandizeni kupanga mtundu wanu womwe ukubwera wa FMCG kwa anthu aku India. Njira izi zipereka mawonekedwe owoneka bwino komanso kukumbukira kuti mupitilize kugulitsa kwanu mu 2024'ndikuyamba.

Kodi tikutanthauza chiyani ndi chizindikiro cha FMCG bokosi lokonda makeke?

Kuyambira pachiyambi, mawu akuti FMCG akuyimira Fast-Moving-Consumer-Goods. Apa, mutha kupeza zinthu zosamalira anthu, zinthu zachipatala, zakudya zokonzedwa ndi zakumwa, ndi zina.Njira yokhayo yochitira bwino pamsika wampikisano wa FMCG ndikupanga njira zapadera zomwe zingapangitse kuti mtundu wanu ukhale wosiyana ndi ena onse.Njira zabwino zopangira chizindikiro zingathandize kuti mtundu wanu ukhale wosiyana ndi unyinji wa njira zina zomwe zimapezeka ku India.  msika.Chofunikira ndikusankha njira zabwino kwambiri zamtundu wa FMCG kuti mukweze dzina lamtundu wanu komanso mtengo pakati pa anthu aku India. Izi zidzakhudza makasitomala ambiri'zisankho zogula, zomwe zimapangitsa kuti malonda achuluke pazaka zambiri.

N'chifukwa chiyani tiyenera kupanga chizindikiro chizindikiro mu bokosi lokonda makekegawo?

Pokhala bizinesi yovuta, muyenera kukhala pamwamba pa njira zanu zowonjezera malonda anu apachaka.Njira za FMCG ndizabwino kwambiri kuti muwonjezere mawonekedwe amtundu wanu, makamaka mukakhala watsopano pantchitoyi.Mtundu wanu udzapeza kuwonekera kokwanira pamakanema ndi ma media osiyanasiyana. Apanso, iyi ndi njira yabwino kwambiri yokopa gulu latsopano la omvera pabizinesi yanu.Ndi njira zabwinoko, mutha kupanga mapangidwe anu kukhala osiyana. Izi zidzathandiza kusefa ogula'zosankha ndikusankha zanu bokosi lokonda makeke chizindikiro pa ena onse.Zimapangitsa kuti anthu azikhala odalirika komanso odalirika kwa ogula, poganizira kuchuluka kwa zosankha zomwe zikukwera pamsika waku India.Zimapanga mtundu wapadera komanso wosaiwalika womwe ogula anu azizindikira ndikukumbukira mtundu wanu pakapita zaka.Imathandiza kulimbitsa dzina la mtundu wanu ndi chithunzi pamsika waku India

7 Njira Zopambanabokosi lokonda makeke Kutsatsa Kwazinthu

Kuyika chizindikiro kwa Strategic FMCG kumafuna kuleza mtima, kulingalira, kudzipereka komanso njira yoyenera.Nawa njira 7 zapamwamba zomwe zingakuthandizeni kupanga malonda opambana a FMCG chaka chino.

•  1. Dzifananitseni ndi Omvera AnuPopeza omvera anu ambiri ndi amwenye, anu bokosi lokonda makeke njira zopangira chizindikiro ziyenera kugwirizananso ndi anthu aku India. Yang'anani zomwe akufuna, zomwe amakonda, zomwe akufuna komanso kuchuluka kwa anthu posankha ndikusintha makonda anu. Izi zikuthandizani kutsata malingaliro oyenera mkati mwa makasitomala ndikuwatsimikizira kuti agule zinthu zanu kuposa ena.
•  2. Kupanga Kukhulupirika kwa BrandKupatula kupeza makasitomala atsopano, mumafunika makasitomala obwerera kuti ayendetse malonda a kampani yanu, makamaka pamakampani a FMCG. Popeza zinthu za FMCG zimagulidwa ndikudyedwa pafupipafupi, kupanga njira yolimba yomwe imalimbikitsa kukhulupirika kwamakasitomala ndikwabwino kwambiri. Njira yabwino yowonjezerera kukhulupirika kwa mtundu ndikuwongolera mtundu wazinthu komanso mtengo wake pamitengo yabwino kwambiri. Makasitomala awa pamapeto pake adzakhala oyimira mtundu wanu ndikufalitsanso zambiri za mtundu wanu. Izi zidzakupatsani chipambano chanthawi yayitali chifukwa mupeza makasitomala okhazikika kudzera munjira yanu yogulitsa.
•  3. Kusunga Mtundu Wanu wa FMCG Wosasinthika Pamakanema OnseNjira zopangira malonda zimagwira ntchito bwino mukamatsatira njira iliyonse. Izi zidzathandiza pakupanga maubwenzi okhalitsa ndi makasitomala, makamaka m'dziko lino lofulumira kwambiri lomwe nthawi zambiri zimakhala zochepa komanso zosankha zilibe malire.Ganizirani kupanga chiwongolero chamtundu wowonetsa zowoneka ndi uthenga uliwonse womwe uzikhala wofanana panjira iliyonse. Gwiritsani ntchito zithunzi zofananira, kamvekedwe ka mawu, mutu, ndi zina, zomwe zikuwonetsa umunthu wanu.Ndi chizindikiro chokhazikika, mutha kupanga pang'onopang'ono kudalirika ndi kudalirika kwa makasitomala anu momwe adzakumbukire mtundu wanu pazogula zawo zam'tsogolo.
•  4. Kukhazikitsa Liwu Lamphamvu la BrandMawu amphamvu amtundu ndi chimodzi mwazinthu zofunika kwambiri kukuthandizani kuthana ndi mpikisano wampikisanowu. Mawu amtundu wanu adzatsimikizira za mtundu ndi mtengo wa chinthu chanu kwa ogula. Chifukwa chake, onetsetsani kuti ndizosangalatsa, zowona, komanso zikugwirizana bwino ndi zomwe mukufuna komanso masomphenya anu posachedwa.
•  5. Kufotokozera Nkhani Yamtundu WanuKugawana nkhani zamtundu kuti muwonetse ndikuwonetsa zabwino zazinthu ndi njira yakupha nthawi ino. Kupanga nkhani zaulendo wamtundu wanu, kukula kwa mtundu, ndi uthenga kwa omvera kumathandiza kulumikizana nawo ndikukulitsa malonda anu. Apanso, muyenera kukhala owona ndi oseketsa koma okhutiritsa kuti mukope omvera oyenera.Mwachitsanzo, Amul ndi wotchuka chifukwa cha luso lake komanso nthabwala bokosi lokonda makeke nkhani zamtundu, zomwe zakhala njira yabwino kwambiri yamtunduwu kwazaka zambiri.
•  6. Pitirizani Kufunika Kwa Chipambano ChamtsogoloOnetsetsani kuti mukukhala osinthika ndi zomwe zachitika posachedwa, chifukwa izi zikuthandizani kukhala patsogolo pa omwe akupikisana nawo. Limbikitsani kukhalapo kwamtundu wa FMCG ndikupanga zofunikira ndi njira zomwe zingakulitsire mtundu wanu kufikira gawo latsopano la omvera nthawi iliyonse.
•  7. Malingaliro AchigawoIndia ndi yotchuka chifukwa cha cholowa chake cholemera. Bwanji osagwiritsanso ntchito zomwezo munjira zanu zotsatsa? Sankhani njira zatsopano komanso zotsogola zomwe zimawonetsa chikhalidwe cholemera cha ku India mumtundu wanu. Izi zithandiza makasitomala kulumikizana bwino ndi mtundu wanu pomwe akupereka njira zanu zotsatsa malingaliro atsopano kuti apambane!

Udindo wa Kupanga ndi Kupaka mu bokosi lokonda makekeKuyika chizindikiro

Kupanga ndi kuyika ndi zinthu zofunika kwambiri kuti muchite bwino pamakampani ampikisano awa. Zinthu izi zimathandizira kuyanjana koyambirira ndi ogula. Chifukwa chake. Ndikofunikira kumvetsetsa gawo la mapangidwe ndi kuyika mu Indian FMCG chizindikiro.

•  1. Kufunika kwa Packaging Yapamwamba mu FMCGMapangidwe abwino kwambiri oyika amatha kukopa makasitomala kuchokera kumashelefu ogulitsa m'mamiliyoni a zosankha. Kapangidwe kanu kazinthu za fmcg kuyenera kukhala kodalirika komanso kodalirika pamtundu wanu, zomwe mumafunikira, zomwe mumagulitsa, komanso uthenga. Muyenera kuwonetsetsa kuti mayankho anu opangira ma phukusi akutsimikizika mokwanira kuti asinthe malonda anu.
•  2. Zida Zopangira Zomwe Zimakhudza OgulaMapangidwe oyenera amakhala ndi mphamvu zokopa chidwi chamakasitomala mosavuta. Poganizira za vibe ya zinthu zanu, sankhani phale lamtundu wina ndi zinthu zowoneka ngati zithunzi, mawonekedwe, ndi zina. Izi zithandizira kufalitsabokosi lokonda makekekhalidwe la mankhwala ndi mtengo kwa makasitomala podzutsa maganizo oyenera. Pamapeto pake, chinthu chimodzi chofunikira ichi chingathandize kwambiri kuti anthu azidziwika komanso kukumbukira mtundu wanu pazaka zambiri.
•  3. Kupaka Kukhazikika Ndi Mphamvu Zake Pazithunzi ZamtunduKupaka zokhazikika ndikopambana bwino panthawi ino. Gwirizanitsani malonda anu abwino kwambiri a FMCG ndi ma CD okhazikika ndikuwona kuchuluka kwa malonda mubizinesi yanu chaka chino. Sikuti zimangopangitsa kuti malo anu azikhala otetezeka komanso otetezeka, komanso zimathandizira kukulitsa udindo wapagulu monga eni ake amtundu. Izi zidzakhala zopindulitsa kwambiri kutsimikizira gawo lanu lomwe likukula lamakasitomala osamala zachilengedwe!

Ndinafika pa mfundo zotsatirazi zamwamakonda makeke mabokosi:

Dziko la FMCG ndi lamphamvu komanso lampikisano. Ngati muli ndi njira yomveka bwino, mtundu wanu ukhoza kukhala wogwirizana ndi mpikisano womwe ukuwonjezeka, ndipo mukhoza kuupeza!Njira zotsatsira izi ziwonetsetsa kuti malonda anu azikhalabe owonekera kwa kasitomala aliyense yemwe akumuganizira. Mtundu wanu ukhalabe wofunika kwambiri nthawi iliyonse akafuna kugula zinthu zawo.Mukufuna thandizo popanga njira yanu yoyamba yopangira chizindikiro cha FMCG? Osadandaula. Lumikizanani ndi akatswiri athu opanga ma brand ku DesignerPeople lero, ndipo tikambirana njira zanu zonse zotsatsa ndi maluso abwino kwambiri padziko lonse lapansi.Khalani omasuka kupitiriza kukambirana izi mu ndemanga patsogolo. Gawani ndi owerenga athu njira zomwe mumakonda zomwe zagwira ntchito pamtundu wanu wa FMCG chaka chino.Bohui Paper: Kukulitsa maubwino atsopano pakukula kwa mafakitale pakusintha kobiriwira

Poyang'ana zolinga za kuchepetsa mpweya ndi chitukuko chobiriwira, Zibo amagwiritsa ntchito malingaliro obiriwira ndi otsika kaboni m'madera onse a zomangamanga ndi chitukuko m'matauni, amapezerapo mwayi, amasintha chitukuko, amatsogolera mabizinesi kuti apulumutse mphamvu, kuchepetsa kugwiritsira ntchito, kuchepetsa mpweya ndi kuonjezera mphamvu, ndi kulimbikitsa kukweza kwa mafakitale. Pamsewu wakusintha ndi kukweza, mabizinesi ambiri akuyesetsa kulimbikitsa chitukuko chobiriwira, chotsika kaboni komanso chapamwamba ndipo apanga zopindulitsa zamafakitale ndi mtundu."M'zaka zaposachedwa, Bohui Paper atsatira mfundo ya chitukuko chobiriwira, chotsika mpweya komanso chokhazikika, chokhazikika chokhazikika, zinthu zoteteza zachilengedwe, ndikupanga zodziwikiratu zamakampani ndi zodziwika bwino popititsa patsogolo kulima mpikisano wamakampani pachimake ndikukhazikitsa kusintha kwamafakitale komanso njira zowonjezera." adatero Lu Yongqiang, wachiwiri kwa manejala wamkulu wa Shandong Bohui Paper Co., Ltd.

Posachedwapa, Bohui Paper adasankhidwa kukhala bizinesi yolima mtundu wapamwamba kwambiri m'boma la Shandong Province mu 2023. Bohui Paper ali ndi chidziwitso chochuluka pa chitukuko cha kusintha kobiriwira. Pepala la Bohui limatsatira mosamalitsa zomwe dziko likufuna "kusintha pulasitiki ndi pepala" ndipo yapanga zinthu zingapo zotetezeka, zachilengedwe, zopepuka komanso zotsika mtengo, zomwe zimakondedwa kwambiri ndi msika.

Lu Yongqiang anayambitsa kuti chithuza makatoni ma CD pepala opangidwa ndi Bohui Paper m'malo 50% ya mankhwala pulasitiki, kutembenuza 100% ma CD pulasitiki kukhala "50% pulasitiki + 50% makatoni", kuchepetsa kuchuluka kwa pulasitiki.bokosi lokonda makekendi kusunga chuma.

Ubwino wake ndi waukulu; yapanga luso lotsogola pamakampani ndi luso la R&D, pogwiritsa ntchito zinthu zatsopano ndi matekinoloje atsopano kuti afufuze mwachangu mwayi wamsika; yadutsa motsatizana ndi chiphaso chaubwino ndi kasamalidwe ka chilengedwe, ndipo imagwiritsa ntchito zida zapamwamba komanso ukadaulo wotsogola padziko lonse lapansi.

M'kati mwaukadaulo waukadaulo, kusintha kobiriwira, ndikusintha kwanzeru zama digito, Bohui Paper pang'onopang'ono wapeza matekinoloje ambiri otsogola komanso mwayi wopikisana wamsika."Mu 2023, tidatulutsa mitundu itatu yatsopano yabokosi lokonda makekezopangidwa, zomwe zikukwaniritsadi cholinga cha 'zero carbon' cha moyo wonse kuchokera ku R&D, kupanga kuti zigwiritsidwe ntchito, kupereka mayankho othandiza tsiku lililonse muofesi, kupanga, kuphunzira ndi moyo. Yankho la 'zero carbon'." Lu Yongqiang adadziwitsa atolankhani zina zomwe kampaniyo idachita kuyambira chaka chatha.

Bohui Paper imamanga ndikuwongolera kasamalidwe ka mpweya wabwino, ndipo yapeza ma certification a carbon footprint ndi kusalowerera ndale kwa kaboni. Mphamvu zake zoyendetsera mpweya wa carbon zasinthidwa kwambiri. Yakhalanso kampani yoyamba yopanga mapepala pamakampani ku Asia-Pacific kuti amalize kuwerengera kwa S&P ESG. Ikupitilira Kukulitsa njira ya ESG ndikulimbikitsa bwino kampaniyo kuti ikwaniritse chitukuko chobiriwira, chokhazikika, chokhazikika komanso chapamwamba.

Kuonjezera apo, ponena za kusintha kwa digito ndi mwanzeru, Bohui Paper adayambitsa njira yoyendetsera digito yotsamira mu May 2022. Pakalipano, adazindikira poyamba kusintha kwa makina opanga mapepala, slitting, kulongedza ndi njira zina mkati mwa Bohui, monga komanso kuphimba Kasamalidwe ka Digital wotsamira pakugulitsa, kugula, kusungirako zinthu, mayendedwe ndi njira zina zamabizinesi zayamba kuwonetsa zotsatira.

2023 ndi chaka chodabwitsa pamakampani onse opanga mapepala. Kukhudzidwa ndi chilengedwe chazachuma chapadziko lonse lapansi, kuchuluka kwa kuchuluka kwa ogula pamakampani opanga mapepala kwatsika pang'onopang'ono, gawo lothandizira likupitilizabe kuyika ndalama pakupanga zatsopano, ndipo msika wonse wakhala wodekha, zomwe zapangitsa kuti makampani opanga mapepala abweretse chitukuko. mavuto aakulu.

Pachifukwa ichi, Lu Yongqiang adanena kuti chifukwa cha ubwino wake mu chikhalidwe, kasamalidwe, teknoloji, mtengo, luso, ndi zina zotero, kampaniyo nthawizonse yakhala ikuyang'ana njira, kulimbitsa chidaliro, kupitiriza kupanga zopambana, kuyang'ana makasitomala, khalidwe labwino komanso luso lothandizira. ntchito, ndi ntchito zomanga mafakitale osiyanasiyana. Ubwino, yambitsani kuti mugwiritse ntchito zomwe zingatheke, kuchepetsa mtengo ndikuwonjezera magwiridwe antchito, ndikugwiritsa ntchito digitobokosi lokonda makekeluntha mosalekeza kukhathamiritsa, kupanga zatsopano ndikupanga bwino, kuti magwiridwe antchito akampani apitilize kuyenda bwino.

M'chaka chatsopano, Bohui Paper idzapitiriza kukulitsa kukhazikitsidwa kwa njira "zosintha ziwiri ndi imodzi yapamwamba", kuyang'ana pa cholinga chonse cha "kuyika chirichonse pakuchita bwino", kuonjezera ndalama zakusintha kwaukadaulo, kufulumizitsa kusintha ndi kukweza kwachikhalidwe. mafakitale, ndikupitiliza kukonza luso la R&D. kuthekera, pangani gulu lagolide lazinthu zapadera, zosinthidwa makonda, ndi mitundu yosiyanasiyana, ndikukwaniritsa zotsogola zatsopano pothandizira chitukuko chapamwamba cha Zibo.