“Kupaka ndi chinthu chapadera! Nthawi zambiri timanena kuti kulongedza ndi ntchito, kulongedza ndikutsatsa, kuyika ndikuteteza, ndi zina zotero!
Tsopano, tiyenera kuyang'ananso kulongedza, timati, kulongedza ndi chinthu, komanso mtundu wa mpikisano! ”
Kupaka ndi njira yofunikira yolimbikitsira kagayidwe kazinthu, ndipo kusintha kwa psychology ya ogula kumalumikizana kwambiri ndi njira yogulitsa zinthu. Ndi chifukwa chakuti malonda amakono amakono amayankha zofuna zamaganizo za ogula kuti asamangokwaniritsa cholinga chotsatsa malonda, komanso amakhala ndi malingaliro otsogolera kuti azigwiritsa ntchito moyenera komanso moyenera. Kafukufukuyu akuwonetsa kuti m'zaka 10 zikubwerazi, kugulitsa zinthu zosungidwa m'matumba kudzayamba kuganizira zosowa ndi zokonda za ogula ndikukwaniritsa zosowa za makasitomala pamagawo osiyanasiyana.
Mphamvu 1: Packaging Innovation
M'zaka zingapo zapitazi, makampani ogulitsa katundu ndi ogulitsa akhala akuthamangitsa njira zatsopano. Munthu amene amayang'anira msika wamtundu kapena helm nthawi zambiri amawona kuti "ndondomekoyi siingathe kuyenderana ndi zosinthazo ndipo watopa ndi zomwe zikuchitika pamsika", makamaka kwa mafakitale omwe ali ndi zofunika kwambiri pamayendedwe opangira zinthu zisanachitike. , kukhulupirika kwa mtundu kumasokonekera pang'onopang'ono.
Chifukwa chake, ndikofunikira kwambiri kuti zonyamula katundu zithandizire ma brand kuyankha "kusintha kosasintha" ndi "osasinthika", zomwe zimafuna kuyika zinthu zatsopano kuti amvetsetse zomwe ogula akukumana nazo, kumvetsetsa mtengo weniweni wa ogula omwe sasintha, ndikuyimirira nawo. ogula. Pamodzi, kapena kuthamanga patsogolo pa ogula, kupanga ndi kutsogolera mchitidwewu ndi njira yopambana.Bokosi la Sushi
Mphamvu 2: Kuyika makonda mphamvu
M'malo ogula zinthu ku China, chomwe chili choyenera kuyang'ana ndi kuthekera kosiyanasiyana kwa zinthu zogula ndi kugulitsa. M'tsogolomu, padzakhala mwayi wopititsa patsogolo mitundu yambiri yamagulu amagulu, komanso mwayi wopititsa patsogolo "kutchuka" kwamtundu wa niche.
Pa nthawi yomweyo, kumwa ndi maganizo ndi kumwa ndi chikhulupiriro. M'tsogolomu, kulongedza zinthu kudzathandiza ogula pang'onopang'ono kupanga mbali zonse za moyo wabwino pomanga matrix otengera zochitika kapena njira. Pochita izi, zopangira katundu zimaphatikizidwanso ndikulimbikitsidwa ndi omni-channel, kupanga "mzimu wa khalidwe" wapadera komanso wosasinthasintha wa chizindikirocho.Bokosi la deti
Mphamvu 3: Kuphatikizika kwamapaketi
Kuyang'ana zam'tsogolo, ogula adzakhala otsutsa komanso otsimikiza kwambiri, zomwe zidzachititsanso kuti pakhale kufupikitsa kwafupipafupi kwa kutchuka kwazinthu zatsopano ndi njira yofulumira ku malire a chitukuko cha bizinesi ya mtundu umodzi / gulu.
M'tsogolomu, malonda amtundu ndi katundu wawo adzafunika "nkhonya zophatikizira". Pochita izi, sikuyenera kuphatikizidwira kuphatikizika kwazinthu zopanga zinthu zotsekera kuyambira pakupanga zinthu mpaka kutumiza zinthu, komanso mgwirizano wamafakitale kuti akwaniritse kuyika kwazinthu. Chakudya cham'magawo chimakhala chofunikira kwambiri munthawi yonse ya moyo wa ogula.Chokoleti bokosi
Mphamvu 4: Kuyika Chitetezo Chachilengedwe
2021 ndi chaka choyamba cha kusalowerera ndale kwa kaboni, chifukwa chake mu 2022, China ilowa m'nthawi ya kusalowerera ndale kwa kaboni 2.0, ndipo mfundo zamayiko pazapawiri za kaboni zikuyambitsidwa motsatizana. Cholinga cha ma brand kuti akwaniritse kusalowerera ndale kwa kaboni ndikuti nthawi yonse ya moyo wazinthu zopangira zinthu sikhalanso ndi carbon. . Pansi pa kukhazikitsidwa kwa "Double Carbon", zida zopangira zoyambira ndi zida zachiwiri zoyikira zidzakumana ndi kusintha kwaparadigm.Bokosi la mtedza
Nthawi yotumiza: Oct-13-2022
