Kumvetsetsa momwe zakudya ndi zakumwa zimapangidwira
Smurfit-Kappa ndi wokonda kuchita upainiya, njira zamakono, zopangira ma paketi zomwe zimathandizira ma brand kukopa makasitomala oyenera ndikuwonekera pamashelefu okhala ndi anthu ambiri. Gululo limamvetsetsa kufunikira kowonjezera chidziwitso pazomwe zikuchitika m'makampani ogulitsa zakudya ndi zakumwa zomwe zimapikisana kwambiri kuti apatse makasitomala zonyamula zomwe sizimangowasiyanitsa komanso zimapangitsa kuti makasitomala azikhala ndi chidwi chachikulu, komanso amakulitsa mtundu wawo ndikuwonetsetsa kukhulupirika kwamakasitomala.bokosi la chokoleti
Masiku ano, kaya ndi mtundu waukulu kapena bizinesi yaying'ono yotukuka, zonyamula zakudya ndi zakumwa siziyenera kungokhala zowoneka bwino komanso zowoneka bwino, komanso zikuyenera kupereka nkhani yokhazikika, zosankha zakusintha makonda anu ndipo, ngati kuli koyenera, kuwonekeratu zabwino zathanzi ndikupereka. mfundo zosavuta kumva. Smurfit-Kappa yafufuza zaposachedwa kwambiri pakupanga zakudya ndi zakumwa ndikupanga zophatikiza zomwe muyenera kudziwa za 2023 ndi kupitilira apo.custombokosi loyika
Zosavuta, ndizabwinoko
Kupaka ndiye chinthu chofunikira kwambiri pamakampani azakudya ndi zakumwa. Malinga ndi kafukufuku wa Ipsos, 72% ya ogula amakhudzidwa ndi kuyika kwazinthu. Kuyankhulana kosavuta koma kwamphamvu kwazinthu, kuchepetsedwa kukhala malo ogulitsira ofunikira, ndikofunikira kuti mulumikizane ndi ogula olemetsedwa komanso osakhudzidwa.bokosi la makeke
Pamene mtengo wa moyo ukukwera, ogula amafuna kupeza mosavuta zinthu zomwe zimakwaniritsa zosowa zawo ndikusunga ndalama. Popeza mtengo wamagetsi udakali wokwera, ogula amafunafuna kwambiri zinthu "zopanda mphamvu" kuti asunge ndalama. Malinga ndi lipoti la Mintel, zambiri pakuyika zikuwonetsa kwambiri njira zophikira zopatsa mphamvu kwambiri.dessert box
Mitundu yomwe imagawana upangiri papaketi ya momwe mungagwiritsire ntchito mphamvu zochepa posunga kapena kukonza chakudya idzafunidwa. Sikuti izi zimangopulumutsa ogula ndalama, koma zimawatsimikizira kuti chizindikirocho chadzipereka kuthandiza chilengedwe komanso kusamalira makasitomala awo.bokosi lokoma
Makasitomala amakokera kuzinthu zomwe zimatsindika momwe malondawo amagwirizanirana ndi zomwe amaika patsogolo (mwachitsanzo, kusungitsa zachilengedwe), ndi maubwino otani omwe angapereke. Kuyika kwazinthu zokhala ndi kapangidwe koyera komanso chidziwitso chochepa chidzaonekera pakati pa ogula omwe akuwona kuti zambiri zitha kupanga chisankho kukhala chovuta kwambiri.macaron mphatso bokosi
Smurfit-Kappa imathandizira makasitomala kuwunika ma CD awo ndi ntchito yotsatsa malonda ya ShelfSmart yopangidwa kuti ipereke zotengera zowopsa, zotsimikizira pashelefu, ndipo Experience Center yake imathandizira makasitomala kupeza zidziwitso zofunikira, kuthandiza kuchepetsa chiwopsezo, kukulitsa malonda, ndikuchepetsa mtengo pomvetsetsa chifukwa chake. mankhwala awo sangakhale pa alumali.cookie mphatso bokosi
Ma Brand amasuntha nkhani za komwe malonda awo adachokera, mbiri yawo, komanso momwe amagwiritsidwira ntchito kuchokera pamapaketi kupita pazama TV, mawebusayiti, ndi njira zina zotsatsira. Pamene chuma chikuyenda bwino mzaka zingapo zikubwerazi, kufunikira kwa ogula pamitengo yotsika kudzatsika mu 2022-2023. Kupaka kutha kulowa m'malo mwa mauthenga opulumutsa ndalama pazabwino zina zomwe ogula amasamala nazo, kuphatikiza kusinthasintha kwazinthu komanso zonena zachilengedwe kapena zamakhalidwe.
Mabizinesi ang'onoang'ono ndi akulu akuyenera kuwonetsetsa kuti chakudya ndi zakumwa zawo zimayang'ana kwambiri zosakaniza zachilengedwe komanso zopindulitsa zazikulu zathanzi mu 2023. Ngakhale kukwera kwa inflation, ogula akuyikanso patsogolo malonda omwe amapereka thanzi labwino komanso zosakaniza zachilengedwe pamitengo yotsika kuti awonetse ngati malondawo ndi ofunika ndalama. . Chimodzi mwazotsatira zokhalitsa za mliri wa COVID-19 chakhala chikhumbo chapadziko lonse chazinthu zomwe zimathandizira bokosi lamoyo.packaging
Ogula amafunanso kutsimikiziridwa kwa chidziwitso chodalirika kuti ma brand atha kutsimikizira zonena zawo. Zakudya ndi zakumwa zomwe zimalumikizana ndi izi zimapangitsa kuti anthu azikhulupirirana ndikulimbikitsa kukhulupirika kwa mtundu.
Kukhazikika
Katundu wokhazikika akukwera padziko lonse lapansi. Ndi 85% ya anthu omwe amasankha mtundu potengera nkhawa zawo pakusintha kwanyengo komanso chilengedwe (malinga ndi kafukufuku wa Ipsos), kukhazikika kudzakhala 'koyenera' kulongedza.
Pozindikira izi, Smurfit-Kappa imanyadira kukhala m'modzi mwa otsogola padziko lonse lapansi opanga ma CD okhazikika, akukhulupirira kuti kuyika mapepala kumatha kukhala yankho limodzi pamavuto omwe dziko lapansi likukumana nawo, ndipo ndi zinthu Zatsopano zomwe zimapangidwa mokhazikika ndi 100% zongowonjezedwanso, zobwezerezedwanso ndi biodegradable.bokosi la maswiti
Smurfit-Kappa imagwira ntchito limodzi ndi ogulitsa ndi makasitomala kuti apange kukhazikika mu ulusi uliwonse wokhala ndi zotsatira zabwino. Zikunenedweratu kuti mitundu idzafunika kuyendetsa ndandanda yokhazikika komanso kusintha kwa ogula, osati kudikirira ogula. Makasitomala akuda nkhawa kwambiri ndi zinthu zomwe makampani amagwiritsa ntchito, njira zawo zopezera, komanso ngati zoyikapo zawo zitha kubwezeredwanso komanso zosunga chilengedwe.sushi box
Mabizinesi amagwiritsa ntchito "greenwashing" kuti akweze malonda awo ndikunyenga ogula pogwiritsa ntchito kulengeza kopanda maziko, kupangitsa ogula kukhulupirira kuti zopangidwa ndi mabizinesi ndizogwirizana ndi chilengedwe. Izi zingopangitsa kuti ogula ataya chikhulupiriro muzinthu izi. Ichi ndichifukwa chake ndikofunikira kuti makampani athe kutsimikizira zonena zawo zokhazikika ndi zotsatira zodalirika, zokhazikika.
makonda
Kufunika kwapaketi yamunthu payekha kukukulirakulira. Future Market Insights ikuyerekeza kuti msika udzakhala wofunika kuwirikiza kawiri pazaka khumi zikubwerazi. Makampani azakudya ndi zakumwa azitenga gawo lofunikira kwambiri mtsogolo mwazotengera zanu, makamaka zikafika pabokosi la gifting.cigar
Opanga akugwiritsa ntchito zopangira zawo pafupipafupi kuti asinthe malingaliro a ogula pamtundu wawo ndikuwonjezera kulumikizana kwamakasitomala, makamaka kwamakampani atsopano omwe akungoyamba ulendo wamakasitomala. Kupanga makonda kumayendera limodzi ndi kugawana nawo pagulu. Makasitomala amakhala ndi mwayi wogawana zinthu zawo zomwe zasungidwa kapena kuziwonetsa pamayendedwe awo ochezera, zomwe zimathandiza kudziwitsa zamtundu wawo.
Momwe mungakulitsire ma CD anu mu 2023
Monga katswiri wazolongedza, Smurfit-Kappa akukwera pakusintha kwaposachedwa kosangalatsa kwamapaketi. Mauthenga osavuta, mapindu a paketi, kusasunthika ndikusintha makonda kudzakhala zinthu zofunika kwambiri pakupanga zakudya ndi zakumwa mu 2023. Kuyambira paoyambitsa ang'onoang'ono kupita kuzinthu zodziwika bwino, Schmurf Kappa amagwiritsa ntchito zomwe adakumana nazo komanso njira zopangira ma bespoke zokhazikika komanso zokhazikika. chofunika kwambiri kuti athandize makasitomala kusiyanitsa ndi kupititsa patsogolo kasitomala.chocolate box
Smurfit-Kappa imathandizira ma brand kupanga ma phukusi ogulitsa tsiku lililonse zomwe zimatsimikiziridwa kuti zimakulitsa malonda mwachangu komanso zotsika mtengo, kukupatsirani phindu lalikulu la mtundu komwe kuli kofunikira kwambiri - pogula. Monga m'modzi mwa otsogola ogulitsa zakudya ndi zakumwa zokhazikika, Smurfit-Kappa adadzipereka kupanga mapaketi omwe samangogwiritsa ntchito zinthu ndi njira zomwe zimakhudza kwambiri makasitomala ndi unyolo wonse wamtengo wapatali - amathandizanso dziko la Athanzi.bokosi la keke
Nthawi yotumiza: Mar-21-2023
