10 Zosintha Zapangidwe Zamtundu Wosintha Mabizinesi mu 2024
Tiyeni tivomereze. Timapanga ma buffs amakonda kutsatira zomwe zikuchitika pamapangidwe. Chifukwa chake, ngakhale zitha kuwoneka moyambirira pang'ono kuti mulowe muzochitika za 2024 kwa inu, sichoncho. Yakwana nthawi yopangira zosinthika, kuphatikiza ma logos a minimalistic, mitundu yowoneka bwino ndi zina zambiri! Chifukwa chake, nayi njira 10 zapamwamba zosinthira mtundu mu 2024 zomwe muyenera kuziwona tikamalowa chaka china.
M'dziko lachangu ili la mapangidwe osinthika ndi machitidwe, muyenera kuwonetsa mbali yanu yowona kwa makasitomala anu. Ndipo izi zitha kuchitidwa kokha ndi chizindikiro chowoneka bwino. Chinthu chinanso choyenera kukumbukira ndikuti ambiri mwa omvera anu angakhale otsatira. Ndiye, ngati akukhalabe ndi chidziwitso, bwanji osatero?chokoleti chotentha phukusi
Zovuta Zomwe Zimagwira Ntchito Popanda Njira Yopangira Ma Brand
Tiyeni tiwone zovuta zamabizinesi ndi misampha popanda iliyonsechokoleti chotentha phukusinjira yopangira mtundu.
1. Mtundu wanu sudziwika
Ngati bizinesi yanu ikufunika njira yoyenera yopangira mtundu, pali mwayi waukulu kuti anthu sangazindikire mtundu wanu. Chifukwa chake, muyenera kupanga zinthu zowoneka bwino monga ma logo, zolemba zamitundu ndi typography zomwe zizikhala chizindikiro cha mtundu wanu.
2. Sipadzakhala kutumizirana mameseji nthawi zonse
Kusakhala ndi njira yopangira mtundu kumapangitsa omvera anu kukanda mitu yawo ndikufunsa kuti, 'Kodi ndi mtundu womwewo womwe ndidauwona dzulo?' Mauthenga anu akuyenera kusamalidwa bwino komanso osasinthasintha pamapulatifomu onse.
3. Simungathe kulunjika anthu enaake
Dongosolo loyenera kupanga mtundu limasamalira zomwe omvera anu amakonda ndikugula. Popanda dongosolo lotere, zikhala zowawa kwambiri kwa mabizinesi kudina ndi anthu oyenera pamsika.
4. Sipadzakhala m'mphepete mwa mpikisano
Njira yolimba yopangira mtundu ndiye chinsinsi chopambana makasitomala anu ndikuwapangitsa kuti abwerere ku mtundu wanu nthawi zonse. Komabe, ngati munyalanyaza, malonda anu ndi ntchito zanu sizikhala ndi mwayi umodzi kuposa wina chokoleti chotentha phukusimtundu.
5. Kukhulupirika kwamtundu kudzakhala kochepa
Makasitomala omwe amakhudzana ndi malonda anu amangokhala kwakanthawi kochepa. Kuduka uku kumachitika pamene mtundu wanu umafuna chizindikiritso chofananira. Zikatero, mupeza kuti makasitomala anu asintha kukhulupirika kwawo kukhala mtundu wosangalatsa komanso wodalirika.
Kodi The Next Wave of Brand Design Trends ya 2024 ndi iti?
1. Logos Minimalistic
Panapita masiku pamene zinthu zocholoŵana zinali zofala m’dziko la kamangidwe. Masiku ano, anthu amachikonda chosavuta komanso chosavuta. Ndipo 2024 sizikhala zosiyana. Mu 2024, opanga adzasankha mapangidwe omwe amawala bwino, otsogola komanso osatha. Cholinga chake chidzakhala kuchotsa zinthu zosafunika, kufewetsa mapangidwe ndi kuyang'ana pa typography yoyera. Mapangidwe ang'onoang'ono akhala akugunda, kutsimikiziridwa ndi mtundu ngati Nike ndi Apple.
2. Makapu amtundu
Kodi mukudziwa chomwe Ronald McDonald ndi Amul Girl amatchedwa? Iwo amatchedwa brand mascots. Chizindikiro cha mascot ndi chikhalidwe chomwe chimayimira chizindikiro. Makhalidwewa akhoza kukhala anthu, nyama kapena zinthu monga chakudya. Amathandizira kugwirizanitsa makasitomala ndikupereka chizindikiritso cha mtundu wanu. Mu 2024, tiwona mascots akubwereranso kudziko lopanga. Onetsetsani kuti mascot amtundu wanu ali ndi umunthu womwe umagwirizana ndi mtundu wanu.
3. Mitundu yowoneka bwino
Mosiyana ndi zaka zingapo zapitazi, mitundu yowoneka bwino komanso yowoneka bwino idzalamulira zochitika mu 2024. Mitundu yowoneka bwino komanso yowoneka bwino imapangitsa aliyense kukhala wosangalala komanso wopepuka. Amapangitsanso kuti mtundu wanu ukhale wosasangalatsa komanso wosavuta kukopa chidwi. Chifukwa chake, khalani okonzekera 2024 yolimba mtima komanso yowoneka bwino yokhala ndi ma neon owala, ma blues amagetsi, viva magenta.chokoleti chotentha phukusindi zina.
4. Kusinthasintha ndi kusinthasintha
Chimodzi mwazinthu zazikulu zamapangidwe amtundu wa 2024 chikhala chosinthika komanso chosinthika. Chojambula chosunthika chiyenera kuoneka bwino mumitundu yonse, mosasamala kanthu komwe chikugwiritsidwa ntchito. Iyenera kukhala scalable ndi kuwoneka bwino mofanana mu gawo lililonse. Wosinthikachokoleti chotentha phukusikapangidwe kakhoza kusinthidwa kukhala mawonekedwe osiyanasiyana a skrini ndi makulidwe osindikiza. Kupatula kutsatira kusintha kwaukadaulo kapena kusintha zomwe kasitomala amafuna ndi ogwiritsa ntchito, mapangidwe anu akuyenera kukhala osinthika, mwamalingaliro komanso osinthika. Chifukwa cha kukopa kwa mapangidwe otere, adzagwiritsidwa ntchito ndi opanga padziko lonse lapansi mu 2024.
5. Kutsatsa malonda ndi cholinga
Mu 2024, tiwona mitundu yambiri ikupanga zotsatsa zoyendetsedwa ndi cholinga. Makasitomala amafuna kudziwa zomwe mtundu wanu umayimira, masomphenya ake, ndi ntchito zake. Zinthu monga kukhazikika, kutha kwa pulasitiki, ndi zina, zimathandiza anthu kusankha mtundu wina kuposa wina. Anthu akufuna kuwona mtundu wanu ukuthandizira kusintha kwabwino ndikuwapatsa zinthu zabwino kwambiri ndi ntchito.
6. Zithunzi, zithunzi, ndi zithunzi
Pakhala pali chidziwitso chochulukirachulukira pazosiyanasiyana komanso kuphatikizidwa m'magawo onse. Kutsatsa ndi kupanga mawonekedwe sikubwereranso. 2024 iwona kukwera kwa ma brand kukhala ozindikira kwambiri zinthu zophatikizika monga zithunzi zachikhalidwe, zithunzi zamitundu yosiyanasiyana ndi zithunzi zophatikiza.
Zinthuzi zifuna kuyimira anthu osiyanasiyana ochokera kosiyanasiyana, mafuko, jenda ndi maluso osiyanasiyana. Chifukwa chake, gwiritsani ntchito nkhani zachikhalidwe zosiyanasiyana kapena zowonetsera. Pangani mtundu wanu kukhala malo abwino omwe aliyense amadzimva kuti ndi ake.
7. Kalembedwe ka mawu oyenda
Kinetic typography ndi makanema ojambula omwe amagwiritsa ntchito mawu osuntha kapena mawu osuntha kuti akope chidwi. Amakhala osangalatsa ndikuyika kamvekedwe ka kapangidwe kanu powonjezera mphamvu ndi kufunikira kowonjezera. Pakati pamitundu yonse yamapangidwe amtundu wa 2024, iyi mosakayikira ndimakonda kwambiri. Mu 2024, mudzawona ochulukirachulukira akugwiritsa ntchito zolemba zomwe zimayenda komanso kusinthasintha. Ndi njira yosangalatsa kuti mtundu wanu uwonekere. Mutha kusintha mawu pakati pamitundu yosiyanasiyana kapena kuyesa kusewerera mawu kosiyana.
8. Mapangidwe amtsogolo amtsogolo a AI
Kodi AI idzasiya kutuluka mu chirichonse ndi chirichonse? Mwina ayi, mwina mpaka zaka zingapo. Artificial Intelligence ndi Kuphunzira Mwakuya zapangitsa moyo wathu kukhala wosavuta, mosakayika za izo. Mudzachitira umboni zamtsogolo motsogozedwa ndi AI pamene tikupita ku 2024. Kodi tikutanthauza chiyani tikamati 'mapangidwe amtsogolo'? Mawonekedwe amtsogolo pamapangidwe azithunzi amapanga zinthu zomwe zili zamasiku ano kwambiri kapena zili ndi zinthu za sci-fi. Zitsanzo zina ndi masitayelo a 80s ndi 90s synth-wave ndi vapourwave, ma glitch element, mikwingwirima yowoneka bwino komanso ma holographic gradients.
9. Nkhani zamakina ndi nthano
Tikudziwa kuti kusimba nthano ndi mfumu yokhutira pompano. Ndipo idzapitirizabe kulamulira osati mu 2024 komanso m'zaka zikubwerazi. Zomwe zimanena za mtundu wanu kapena ogwiritsa ntchito zitha kukopa chidwi kwambiri kuposa zomwe zili mwachisawawa. Mwachitsanzo, ngati ndinu mtundu womwe umachita ndi makeke, mutha kupanga nkhani za miyambo ya mabanja, maphikidwe opangira tokha omwe amaperekedwa ndi amayi, ndi zina zotero.
10. Kulimbikitsa kukhazikika
Kukhazikika kukukulirakulira pamlingo wokulirapo. Pafupifupi atatu mwa anayi amakasitomala masiku ano ali okonzeka kulipira ndalama zambiri ngati zili zokhazikika. Mitundu yambiri ikugwirizananso ndi zomwe zikuchitika. Iwochokoleti chotentha phukusikupanga zinthu pogwiritsa ntchito zida zokomera zachilengedwe ndikufotokozera zomwe zikuyenera zisathe pakupanga mtsogolo. Mitundu ina ikupita patsogolo kudzera pamakampeni othana ndi zovuta zazikulu zamagulu monga zinyalala za pulasitiki ndi kutentha kwa dziko. Mitundu yambiri yomwe imayang'ana zachilengedwe imagwiritsanso ntchito mapangidwe oyera komanso osavuta kuti uthenga wamtunduwu usasowe pakati pa mapangidwe onse a hullabaloo.
Kodi Mabizinesi Adzapindula Motani Ndi Mapangidwe Amtundu Awa a 2024?
Branding ndi imodzi mwa zida zamphamvu komanso zosunthika zamabizinesi. Makhalidwe odziwika bwino amathandizira bizinesi kutanthauzira, kuumba ndikuwonetsa zomwe zogulitsa ndi ntchito zake zingatanthauze makasitomala pakapita nthawi. Kudziwika bwino mu nthawi ya digito, kumawonetsetsa kuti mtundu wanu, zogulitsa ndi ntchito zanu zikuwoneka bwino. Komanso, zimatsimikiziranso kuti mumakwaniritsa malonjezo anu nthawi zonse. Chifukwa chake, musadikire mpaka mawa ndikuyamba kugwira ntchito pamapangidwe apamwamba amtundu wa 2024 tsopano.
Mabizinesi akhala akupeza phindu la mtundu wamphamvu kwa zaka zambiri tsopano. Nanga bwanji 2024 idzakhala yosiyana? Kukhala ndi mapangidwe apamwamba amtundu kumakulitsa kuzindikirika kwa mtundu wanu ndikukulitsa kukhulupirika kwamakasitomala ku mtundu wanu. Zimawonjezeranso kuthekera kwa makasitomala anu kufalitsa mawu abwino pakamwa. Tsopano, izo kwenikweni zikutanthauza malonda kwaulere!
Kuyika ndalama pomanga mtundu kumakhalanso kopindulitsa pamapeto pake. Zimachepetsa chidwi chamtengo wapatali ndikuwonjezera kupambana kwa malonda kwa omvera anu. Kumbali inayi, imakopanso talente ya kampani yanu. Chifukwa chodziwika bwino, mbiri yanu idzakula, ndipo anthu ambiri adzafuna kuyanjana ndi gulu lanu ngati antchito. Izi, zidzatsogolera ogwira ntchito omwe amanyadira kugwira ntchito pakampani yanu.
Mapeto
Chifukwa chake, amenewo anali machitidwe akulu kwambiri amtundu wa 2024 komanso malingaliro athu amomwe tingawagwiritsire ntchito pazotsatira zabwino kwambiri. Zatsala pang'ono 2024, ndiye nthawi yakwana chokoleti chotentha phukusiinu kutenga sitepe yoyamba mu njira yoyenera ngati inu simunatero kale. Pitani patsogolo pamapindikira ndikuyamba kuwagwiritsa ntchito. Pitilizani kuyang'ana mabulogu athu ndikupeza zowonetsa zaposachedwa komanso zolimbikitsa kuti muyese masitayelo atsopano ndi mapangidwe atsopano. Ndipo musaiwale kutifikira ngati mukufuna thandizo popanga ma brand osaiwalika!
10 Zosintha Zapangidwe Zamtundu Wosintha Mabizinesi mu 2024
Mitundu yabwino kwambiri yotsatsa mu 2024 yafika! Ngati nthawi zonse mumayang'ana njira zatsopano komanso zatsopano zamtundu wanu, takupatsani!
Kuti mupange kukhudzidwa koyenera komanso kuzindikirika kwamakampani, kukweza njira zamabizinesi anu malinga ndi zomwe zachitika posachedwa ndikofunikira kwambiri. Koma chifukwa chiyani?
Chabwino. Ndizokhudza kupanga zokumana nazo zamtundu wozama komanso zosaiŵalika ndi makasitomala, ndipo masinthidwe aposachedwa ali pano kuti akuthandizeni pa izi.
Kupatula apo, ogula aku India nthawi zonse amakonda kusankha mitundu yomwe amawakhulupirira. Ndiye, mumatani kuti mtundu wanu ukhale wapadera komanso wosangalatsa?
Talemba maulosi 9 apamwamba kwambiri amtundu wamtundu omwe angapindule mitima ya ogula ndikukulitsa malonda anu posachedwa.
Kodi ziyembekezo zotani zamabizinesi pakuyika chizindikiro mu 2024?
Pofika chaka cha 2024, makampani akuyenera kukweza njira zawo zopangira malonda kwambiri. Njira zakale zopangira chizindikiro sizingawathandizenso ndi kukwera kwa ziyembekezo zamakasitomala komanso kusintha kwa digito.
Mu 2024, makasitomala amakonda Mabizinesi omwe ali owona komanso othandiza. Chifukwa chake, njira zopangira chizindikiro zimayang'ana kwambiri kukhazikika, udindo wapagulu, machitidwe amakhalidwe abwino, ndi zina zambiri. Izi ndi njira zingapo zomwe zingathandize kumanga mwamphamvuchokoleti chotentha phukusichizindikiro cha mtundu wanu chaka chino.
Kuphatikiza apo, mbali izi ndi zina mwa njira zabwino zolumikizirana kwambiri ndi makasitomala amasiku ano osamala.
Mofananamo, makonda ndi chinthu china chokondeka kwambirichokoleti chotentha phukusichinthu chomwe chingapangitse kusiyana kwakukulu pakulemba kwanu. Pewani njira zodziwikiratu komanso phunzirani mtundu wanu kwambiri kuti mupeze njira zolumikizirana ndi makasitomala anu. Chidziwitso chowoneka chophatikiziridwa ndi mawonekedwe ocheperako ndi abwino kuti apange zokumana nazo zamitundu yowala yaku India. Izi zidzathandiza ma brand kukhala osiyana m'mitima ndi m'maganizo a ogula.
Pomaliza, kupanga chidziwitso cholimba komanso chodziwika bwino pa intaneti ndikofunikira, chifukwa makasitomala anu amatha kutchula tsamba lanu komanso zamagulu a anthu asanakhulupirire mtundu wanu pakugula kwawo. Chifukwa chake, kusintha mtundu wanu kudzera munjira zotsatsa izi kumathandizira kuti mtundu wanu ukhale patsogolo pampikisanowu ndikupeza makasitomala ambiri bwino.
Zotsatirazi Ndi Zomwe Zimapangidwira Kuti Zilimbikitse Kusintha Kwamtundu Wanu mu 2024
Kumapeto kwa 2023, nazi zomwe tasankha pazomwe zachitika posachedwa za 2024 zomwe zingakuthandizeni kuwongolera bizinesi chaka chonse!
1. AI Adzalamulira
AI ali pano kuti akhale. Mutha kuyembekezera zida ndi njira zingapo zozikidwa pa AI pakukwera kwambiri m'zaka zikubwerazi. Kuyambira pakupanga zinthu zoyendetsedwa ndi AI mpaka zida zogawa makasitomala. Mwayi wokhala ndi AI ndi wopanda malire.
Mitundu ngati Flipkart ndi Reliance Jio yasintha kwambiri machitidwe awo, monga ntchito zamakasitomala, kusanthula kwa data, kugwiritsa ntchito bwino pamanetiweki, ndi zina zambiri, kutengera umisiri waposachedwa wa AI kuti mukhale ndi chidziwitso chambiri. Zida zoterezi zingakuthandizeni kwambiri kukopa mtundu wa makasitomala omwe mukufuna pamtundu wanu ndikukulitsa malonda anu pakapita nthawi.
2. Mapangidwe amtundu wa zolinga ndi minimalist ndizofunikira kwambiri
Mapangidwe amtundu wochulukirachulukira sali oyenera kuti atumize zambiri zamtundu wanu kwa makasitomala. Nthawi zonse konda zithunzi zosavuta komanso zochepa. Izi ndichifukwa choti ma typographies a minimalist ndi kapangidwe kake kamapangitsa kuti mtundu wanu ukhale wopambana mukamatumiza zanuchokoleti chotentha phukusiMfundo zazikuluzikulu za brand ngakhale bwino kwambiri.
Kuphatikiza apo, popanga mapangidwe amtundu, sungani cholingacho kukhala chofunikira kwambiri. Zopangira mwachisawawa sizikuthandizani ndi njira zanu zopangira chizindikiro. Kuti mupange zochitika zomwe makasitomala anu angakumbukire, landirani luso lopanga ndikuphatikiza zinthu zosiyanasiyana zamapangidwe mu logo yanu.
Mwachitsanzo, ma brand aku India monga Titan, Havmor, Cremica IndiGo, ndi ena, ali ndi mawonekedwe osavuta koma okhudzidwa a logo omwe amaika mtunduwo kukhala chinthu chofunikira kwambiri komanso kuwonetsa mtengo kwa makasitomala.
3. Makhalidwe abwino ndi okhazikika chizindikiro chilipobe
Kukhazikika sikulinso njira yopangira malonda anu. Pakuchulukirachulukira kwa malonda ndi kuyika chizindikiro, muyenera kuphatikiza machitidwe okhazikika mu 2024.
Kuchokera pakupeza njira zopangira zinthu zoyendetsera bwino, cholinga chiyenera kukhala kuteteza chilengedwe komanso kuchepetsa mpweya wa carbon. Izi zitha kukuthandizani kwambiri kugulitsa mtundu wanu ngati njira yabwinoko kuposa omwe akupikisana nawo. Kodi mtundu ngati Wipro ndi FabIndia umakhala bwanji atsogoleri awo makampani ngakhale makampani ali odzaza? Izi zimapangitsa kuti mtundu wanu ukhale wodalirika kwambiri pazakhalidwe komanso chilengedwe, ndipo makasitomala a 2024 abwera chifukwa cha izi!
4. Kupyola Malire Apangidwe
Panalibe malamulo okhwima apa. Mu 2024, mitundu imatha kukumbatira zisankho zolimba mtima zamitundu ndikuphwanya malamulo apangidwe kuti awonekere. Phatikizani zilembo zosiyanasiyana, phatikizani mafonti, ndikuwonjezera malo oyera. Apanso, zosankha zilibe malire apa.
Osadzibwezera m'mbuyo ndi mapangidwe amtundu uliwonse omwe akhala akugwira ntchito zaka zonsezi, monga mu 2024, sizithandizanso mtundu wanu kuwala. Khalani opanga ndi kuyang'ana pakupanga njira ndi ma logo omwe ali apadera komanso okonda makonda kuposa kale!
5. Kubwera mwachangu kwa malonda a anthu
Monga tidanenera, makasitomala ambiri amayenera kutchula zamasewera anu asanamalize kugula, chifukwa chake kuyika nthawi kuti muwongolere malonda anu ndikofunika kwambiri kuposa kale.
Khazikitsani mwamphamvuchokoleti chotentha phukusikupezeka pamapulatifomu osiyanasiyana monga Instagram, Facebook, ndi zina zambiri, ndikupanga zoyambira komanso zosadulidwa zomwe zimapangitsa makasitomala chidwi. Pangani mtundu wanu kukhala ndi zithunzi zabwino kwambiri komanso zowoneka bwino. Pamapeto pake, ngati mtundu wanu ukhoza kupanga makasitomala oyenera, mutha kumanga gulu mwachangu ndikukulitsa mtundu wanu pazaka zambiri.
6. Kukamba Nkhani Kusaiwalika
Mtundu uliwonse uli ndi njira yopangira chizindikiro masiku ano. Ndiye, mumapanga bwanji njira yanu kukhala yapadera? Chabwino, zimayamba ndi nthano zozama!
Ndikofunikira kwambiri kulumikizana ndi makasitomala tsopano. Nkhani zabwino kwambiri zamtundu wanu ndi njira yabwino yowonetsera zowona za mtundu wanu, cholinga chake, komanso kulumikizana ndi ogula.
Komabe, onetsetsani kuti nkhani zamtundu wanu ndizogwirizana komanso zowona ku mtundu wanu. Osamangopanga nkhani zodzipakapaka ndi chiyembekezo chotenga ma virus. Zowona nthawi zonse zimapita kutali. Landirani maulendo enieni amakasitomala ndi machitidwe amabizinesi ndikugawana zomwezo ndi omvera anu.
Mwachitsanzo, Ma Brands ngati Tanishq, Cadbury, ndi Asian Paints nthawi zonse amabwera ndi nkhani zosangalatsa zochokera kumalingaliro ndi chikhalidwe. Njira zawo zimayendera makamaka maubwenzi ndi zikondwerero zomwe makasitomala aku India amayamikira.
7. Kuphatikizira mphamvu zazinthu zopangidwa ndi ogwiritsa ntchito
Zokhutira ndiyedi mfumu m'dziko lamakono! Komabe, musalole zimenezo kukulemetsani. M'malo mopanga zatsopano nthawi zonse, gwiritsaninso ntchito zomwe zilipo kale ndikuphatikiza omvera.
Gawani zomwe mumalemba pamasamba aliwonse ochezera. Gwiritsaninso ntchito zomwe makasitomala akukumana nazo, ndemanga ndi mitundu ina yazinthu zomwe zili ndi malonda ndi ntchito zanu kuti mugwiritse ntchito kwambiri zomwe muli nazo. Mukawona zomwe zili mumakampani monga Coca-Cola, Myntra, ndi Zomato, mutha kuwona momwe makampaniwa amagwiritsira ntchito izi.chokoleti chotentha phukusinjira ndi kukulitsa malonda awo.
8. Multisensory Brand Experience
Pitani kupyola mawonekedwe anthawi zonse ndi zomveka. Wonjezerani mphamvu yanuchokoleti chotentha phukusinjira zopangira malonda kudzera pazokumana nazo zamtundu wambiri. Kuyambira kununkhira kwa siginecha kupita pamapaketi owoneka bwino ndi zina zambiri. Pali njira zambiri zobweretsera malingaliro a ogula mu 2024.
9. Chizindikiro chomwe chimakhala chosinthika komanso chosinthika
Njira zopangira ma brand zisintha ngakhale mu 2024. Chifukwa chake, onetsetsani kuti mtundu wanu umakhala wosunthika komanso woyankha mokwanira kuti ugwirizane ndi kusintha kwa kamangidwe ka mtundu. Kuyambira pakupanga ma logo osinthika kupita kuzinthu zomwe zitha kugwiritsidwa ntchito mumitundu yosiyanasiyana yaza media. Ngakhale cholinga chake ndikukhala wogwirizana ndi dzina lanu, sizowopsa kufufuza ndikupanga mtundu wanu kukhala wapadera komanso wosinthika ndi mawonekedwe a digito othamanga, sichoncho?
Nthawi yotumiza: Dec-12-2023