Kapangidwe kake kamakhala chidwi kwambiri ndi mabizinesi amitundu yonse, omwe amakhudzana ndi msika wowagula, timadera nkhawa za matekitala akunja. Chifukwa chake, monga mabizinesi onse kapena mabizinesi, pokhazikitsa zinthu zawo, ndikofunikira kuti tisamapeputse kapangidwe kazinthu zomwe zimapangidwa ndi malonda a bizinesi ndizofunikira kwambiri. Kuyika kwa mankhwala, monga njira yopezera phindu la katundu ndi mtengo wogwiritsa ntchito, kumathandizanso kwambiri pantchito, kufafaniza, kugulitsa ndi nkhani yofunika kwambiri yomwe bizinesi ya bizinesi ndi kapangidwe imayenera kumvetsera. Ntchito yopangira ndikuteteza zinthu, kupereka zidziwitso zapamtunda, kuthandizira kugwiritsa ntchito, kunyamula ndikulimbikitsa kugulitsa. Monga mutu wathunthu, ma CD ali ali ndi chikhalidwe chophatikiza zinthu ndi zaluso. Mapangidwe a Brand Concletia ayenera kuyamba kuchokera ku chizindikiro, kupanga, mawonekedwe, mawonekedwe, zida zingapo, pepala logwirizana, ndi zina zopangira wina ndi mnzake. Kuchokera pamayendedwe otsatsa, mawonekedwe amtundu wa mtundu ndi mawonekedwe amtunduwu ndi zinthu zofunika kwambiri kuti muwonetsetsere umunthu, ndipo chithunzi cha mtundu wa anthu ndi njira yothandiza kwambiri. Kuyika kwa mankhwala ndikuwunika kokwanira kwa lingaliro la mtundu, mawonekedwe a malonda ndi psychology yowonjezera, yomwe imakhudzanso chikhumbo cha ogula. Tikukhulupirira kuti ma CD ndi njira yamphamvu yokhazikitsira anthu omwe ali ndi ogula. Kudalirana kwachuma kwamasiku ano, kunyamula ndi zinthu zambiri zimakhala zofunika kwambiri. Kugulitsa mankhwala kumatchedwa "Wogulitsa Chete", yemwe ndi gawo lofunikira la kapangidwe ka chithunzi chowoneka bwino. Kafukufuku wa msika akuwonetsa kuti amayi anyumba amapita kukagula m'masitolo akuluakulu, nthawi zambiri amagula zoposa 45% ya bajeti yawo chifukwa cha phukusi lokongola, lomwe limawonetsa chithumwa chachikulu cha ma CD. Kapangidwe kake kakhala umodzi wofunikira kwambiri wopanga zinthu zamakono zopanga zamakono komanso kutsatsa malonda. Malingaliro abwino kwambiri ndipo malingaliro owonetsedwa amatha kukopa chidwi cha ogula ndikuwalimbikitsa kugula zinthu. Kufunika kwa kapangidwe kazinthu ndikupereka chitetezo chodzitchinjiriza ndi ntchito yotumiza zinthu zina kwa zinthu zosiyanasiyana. Kapangidwe kake ka mankhwala ndi lingaliro la kulenga ndi njira yogwirira ntchito popanga zonse zopangira mankhwala. Ndi njira yoteteza zinthu, kufalitsa chidziwitso, kufalitsa zinthu ndikulimbikitsa kugulitsa. Ndi imodzi mwazinthu zofunika kwambiri pamabizinesi onse kuti amveke bwino kapangidwe kake ndi zinthu zawo.
