Kapangidwe kazinthu zopangira zida zakhala tcheru kwambiri mabizinesi amitundu yonse, omwe amagwirizana ndi msika wa ogula m'nyumba, timakhudzidwa kwambiri ndi ma CD akunja amitundu yonse. Chifukwa chake, monga mabizinesi amitundu yonse kapena mabizinesi, pakukhazikitsa zinthu zawo, ndikofunikira kwambiri kulabadira kapangidwe kazonyamula, kapangidwe kabwino kazinthu zopangira malonda abizinesi ndikofunikira kwambiri. Kuyika zinthu, monga njira yodziwira mtengo wamtengo wapatali ndi mtengo wogwiritsa ntchito, kumagwira ntchito yofunika kwambiri pakupanga, kufalitsa, kugulitsa ndi kugwiritsa ntchito, ndipo ndi nkhani yofunika kwambiri yomwe mabizinesi ndi mapangidwe ake ayenera kuyimilira. Ntchito yolongedza ndikuteteza zinthu, kutumiza zidziwitso zazamalonda, kuthandizira kugwiritsa ntchito, kuyendetsa ndi kulimbikitsa malonda. Monga mutu wokwanira, kulongedza kumakhala ndi machitidwe apawiri ophatikiza katundu ndi zaluso. Mapangidwe a ma CD a Brand akuyenera kuyambira pa chizindikiro, kapangidwe, mtundu, mawonekedwe, zida ndi zinthu zina, pepala ili lotengera katundu wamtengo wapatali, kutsatira mfundo zingapo zofunika za kapangidwe ka mtundu, monga: kuteteza katundu, ndi kukongoletsa katundu, kugwiritsa ntchito bwino, ndi zina zambiri, kupangitsa kuti mapangidwewo akhale ogwirizana, abweretse zabwino kwambiri wina ndi mzake, kuti mupeze mapangidwe abwino kwambiri. Kuchokera pamalingaliro amalonda, mawonekedwe oyika chizindikiro ndi kapangidwe kake ndi zinthu zofunika kuwunikira umunthu wa chinthucho, ndipo chithunzi chamunthu payekha ndicho njira yabwino kwambiri yolimbikitsira. Kuyika kwazinthu ndikuwonetsetsa kwathunthu kwamalingaliro amtundu, mawonekedwe azinthu ndi psychology ya ogula, zomwe zimakhudza mwachindunji chikhumbo cha ogula chogula. Tili otsimikiza kuti kulongedza ndi njira yamphamvu yokhazikitsira mgwirizano wazinthu ndi ogula. Masiku ano kudalirana kwachuma pazachuma, kulongedza katundu ndi zinthu zakhala zofunikira. Kuyika kwazinthu kumatchedwa "wogulitsa chete", yomwe ndi gawo lofunikira pakupanga zithunzi zowoneka bwino. Kafukufuku wamsika wasonyeza kuti amayi akamapita kukagula zinthu m’masitolo akuluakulu, AMAgula ndalama zoposera 45 peresenti ya ndalama zawo chifukwa cha katundu wooneka bwino, zomwe zimasonyeza kukongola kwa zinthu. Kapangidwe kazonyamula kakhala chimodzi mwamaulalo ofunikira kwambiri pakupanga zinthu zamakono komanso kutsatsa. Kuyika kwabwinoko komanso malingaliro owoneka bwino amatha kukopa chidwi cha ogula ndikuwalimbikitsa kugula zinthu. Kufunika kwa kapangidwe kazonyamula ndikupereka chitetezo chazinthu komanso ntchito yotumizira uthenga wazinthu pazinthu zosiyanasiyana. Kapangidwe kazonyamula katundu ndi lingaliro lopanga komanso njira yogwirira ntchito kuti apange mapangidwe onse azinthu. Ndi njira yotetezera katundu, kufalitsa zambiri, kulengeza malonda ndi kulimbikitsa malonda. Ndi chimodzi mwazinthu zofunika kuti mabizinesi amitundu yonse afotokozere kamangidwe kake kazinthu ndi zinthu zawo.
