Seven global trends are impacting the printing industry
Recently, printing giant Hewlett-Packard and industry magazine “PrintWeek” jointly released a report outlining the impact of current social trends on the printing industry. Paper box
Digital printing can meet the new needs of consumers
With the advent of the digital age, especially with the development and advancement of the Internet and social media, consumer behavior and expectations have undergone major changes, brand owners have had to rethink their usual strategies, forcing brands to observe consumption more carefully The “likes and dislikes” of the reader. Paper packaging
With the development of digital printing technology, it is easier to meet the needs of consumers, and it is possible to create multiple versions of products for selection without any effort. Thanks to short-run capabilities and flexibility, brand owners can adapt products to specific target groups and market trends.
The traditional supply chain model is changing
The traditional supply chain model is being transformed as the industry needs to streamline, reduce the cost and carbon emissions of industrial production. With the growing importance of online shoppers to traditional retailers, consumer packaging supply chains are also changing. Gift paper box
In order to meet the needs and desires of consumers, the printing industry needs an equally effective solution. Just-in-time production provides solutions from print production to final product distribution and enables virtual warehousing, enabling brands to print whatever they need, when they need it. This new production method not only facilitates the brand, but also solves the problem of excess and unnecessary transportation costs. Hat box
Digital printed matter can reach consumers in a short time
The pace of modern life is getting faster and faster, especially with the development of the Internet, consumer expectations have also changed. As a result of this development, brands need to bring their products to market faster. Flower box
The main advantage of digital printing is the ability to reduce cycle times by 25.7%, while still enabling variable data applications by 13.8%. The fast turnaround times in today’s market would not be possible without digital printing, where lead times are days rather than weeks. Christmas gift box
Unique print for an unforgettable customer experience
Thanks to digital devices and the instant availability they bring, consumers have become both creators and critics. This “power” will bring new customer needs, such as personalized services and products. Paper sticker
New research shows that 50% of consumers are interested in purchasing customized products and are even willing to pay more for this kind of personalization. Such campaigns, by creating a personal connection between the brand and the consumer, can drive consumer engagement and identification with the brand. ribbons
Increased consumer demand for high-end
The need for maximum efficiency, higher quantities and lower prices has resulted in a limited choice of products in the market. Today, consumers want to have a large number of high-quality products and avoid homogeneity. A good example is the rebirth of gin and other artisanal drinks over the past few years, with many new smaller labels using the latest printing techniques and labeling them modern and artistic. Thank you card
Premiumization not only provides the opportunity to change the appearance of product packaging, but also to make it more flexible and functional, which can greatly improve the product itself. Building an emotional connection between consumers and products is important, and brand owners need to invest in the appearance of their product displays: packaging is not just a container for a product, but also has unique functions and selling points, so premiumization should be considered for new growth opportunities. Paper bag
Protect your brand from attacks
From 2017 to 2020, the revenue loss of counterfeit brands is estimated to increase to 50%. In numbers, that’s $600 billion in just three years. Therefore, a large amount of capital and technical investment are needed in anti-counterfeiting. Such as an innovative barcode system that prints faster and more cost-effectively than ordinary barcodes and revolutionary tracking technology. Food packaging
There are already many technologies and ideas in the pipeline when it comes to anti-counterfeiting technology, and there is one industry that is likely to benefit the most from these innovations: the pharmaceutical industry. Smart inks and printed electronics could revolutionize pharmaceutical packaging. Smart packaging can also improve patient care and safety. Another upcoming packaging technology is wire labeling, which can also be used by the pharmaceutical industry to increase brand recognition and customer loyalty. Baseball cap box
The packaging industry tends to be green
Reducing the environmental impact of printing is not only good for business, it is also necessary to attract and retain customers. This is especially important for the packaging industry, as packaging and specialty materials are directly visible to consumers. Pet food packaging
There are already many good ideas in progress, such as plantable packaging, virtual packaging or innovative 3D printing technology. The main methods of the packaging industry are: reduce the source, change the packaging form, use green materials, recycle and reuse. Mailer shipping box
Post time: Dec-14-2022
