Sales package design,pastry packaging supplies

Sales package design,pastry packaging supplies

Basic knowledge of sales packaging design

1. The concept of sales packaging and its function,pastry packaging supplies 

Product sales packaging, pastry packaging supplies,also known as small packaging, retail packaging, is a small packaging that is sold to consumers with products for the purpose of sales. It has the following functions: recognition function, convenience function, beautification function, imagination and association function. The main content of sales packaging design is packaging decoration design and convenience design, packaging decoration refers to the decoration and beautification of commodity sales packaging. The shape, color, text, binding, pattern, texture, brand and other elements of the packaging constitute an artistic whole, which plays a role in transmitting commodity information, promoting commodities, beautifying commodities, showing commodity characteristics, promoting sales and facilitating consumption. Pastry packaging supplies and Sales packaging and decoration is an advertisement that can be seen everywhere in the market, is a tool to directly convey information to the existing market and potential market, is a powerful weapon to improve the competitiveness of goods, and is a typical way to promote marketing. The effect of pastry packaging supplies a successful sales package on enhancing sales and raising prices is undoubtedly huge.

The basic requirements of sales packaging design are: meet the requirements of relevant national standards and regulations for pastry packaging supplies; It shall be carried out in accordance with the contents and requirements specified in the project assignment or contract; The contents are compatible with the packaging materials; Take full account of social and economic benefits and reduce packaging costs as much as possible; Recycling of packaging materials, containers or disposal of waste should be considered; The rigidity, strength, tightness and safety and hygiene requirements of the packaging should be ensured; It should be conducive to packaging operation, display, carrying, opening, preservation and use: the shape and volume of the sentence should be considered to conform to standardization and serialization aslo pastry packaging supplies, so as to facilitate transportation and packaging; Its shelf effect and information transmission function should be fully considered; The technical requirements in the design scheme should be verified by experimental methods.

2. Design principles and design features In order to maximize the function of product pastry packaging supplies packaging and give full play to the impact of packaging on marketing, product packaging design should follow the following principles:

(1) Scientific and safety sales packaging and pastry packaging supplies design should be based on the characteristics of the contents and the level of protection needed and the requirements of sales, environmental protection and other aspects of reasonable selection of packaging materials. Scientifically determine the pastry packaging supplies packaging structure and protection methods, the use of advanced pastry packaging supplies packaging technology and technology, so that the overall structure of the pastry packaging supplies packaging has the greatest rationality and sufficient strength, and fully ensure that (2) economic packaging is closely related to pastry packaging supplies product costs and circulation costs. To ensure the safety of the goods contained in the necessary functions required by the packaging, and to achieve a comprehensive balance between the various pastry packaging supplies packaging functions. Under the conditions, packaging design should choose cheap packaging materials, on the premise of not affecting the quality of packaging, packaging design should choose reasonable price pastry packaging supplies packaging materials, on the premise of not affecting the quality of packaging, should use economic and simple process methods to reduce the cost of packaging, so as to reduce the price of goods, under the premise of meeting the strength requirements, should choose lighter weight packaging materials, Reduce packaging weight as much as possible, reduce packaging volume, achieve standardization of packaging specifications, and reduce circulation

3) Convenience should be based on the requirements of pastry packaging supplies product production, sales and use, so as to facilitate producers to achieve continuous and automated pastry packaging supplies packaging, facilitate sellers to display and sell, and facilitate consumers to use, carry, open and close. At the same time, depending on the cost. The consumption objects are packaged with different quantities, capacities and specifications, and related products are used for supporting pastry packaging supplies packaging. (4) Innovative product sales packaging design to adapt to the needs of the development and change of the market and The Times, continuous innovation, so that the product packaging is unique and novel, and the packaging of other similar products has a distinct difference, so as to improve the market competition of products

(5) Aesthetic promotion should have beautiful shape, color and pattern, meet the aesthetic psychological needs of consumers, promote the ability to help products occupy the market and expand sales. Consumers have a sense of beauty for the goods, so that the pastry packaging supplies packaging and decoration can cater to the psychology of consumers and promote the sale of pastry packaging supplies products

(6) Hygiene should play a special role in the sales packaging design of food, cosmetics, medicines, health products and other products. Pay attention to the health and safety requirements of packaged products, on the one hand, it is required that the pastry packaging supplies packaging can isolate the pollution of various unsanitary factors, especially the pollution of microorganisms, pests and mice; On the other hand, packaging materials should not contain toxic substances and harmful chemicals Change.

(7) Environmental protection in the design of pastry packaging supplies packaging, we should consider the requirements of environmental protection, increase the awareness of no pollution and environmental awareness, adapt to the world market due to the new standards and new regulations on packaging materials and packaging waste caused by the new competition, vigorously develop waste less, can be recycled reuse, easy to recycle or self-degradation of green packaging. At the same time, in the sales pastry packaging supplies packaging design should also pay attention to the reasonable development of those resource-saving packaging.

The scope of sales pastry packaging supplies packaging design includes three aspects: container modeling design; Structure design; Decoration design.

The three aspects are interrelated and cross each other, and cannot be completely separated.

The general principle of sales pastry packaging supplies packaging design is: “scientific, economic, firm, beautiful, marketable”. This principle is put forward around the basic function of packaging, and is the overall requirement for sales packaging design. Under this principle, as a focus on the communication function and promotion function of the packaging design, should also meet the following four basic requirements: easy to identify; Catch the eye; Have a good feeling, appropriately. The above four aspects are essential to promote the sale of goods, and they restrict each other and coordinate the relationship between the four, which is the key to the sale of pastry packaging supplies packaging design.

The main work object of pastry packaging supplies packaging design is the sales packaging of products, which plays an extremely important role in improving product value and competitiveness to expand the market and increase sales. With the development of the economy, packaging and decoration design has developed from the original product appendages to have the same value as the product, and sometimes even more important than the product.

Packaging decoration design mainly has the duality of art and practicality. Practicality is the first, and artistry lies in practicality, which is the common feature of practical art. Packaging and decoration design to promote product sales as the main purpose in the relationship between artistry and practicality there are some distinct personality characteristics. At the same time, pastry packaging supplies packaging decoration design also has artistic and commercial; Artistic and scientific; Artistry and functionality; Features of artistry and timeliness.

3. Design positioning

Design orientation is a method closely related to design concept, which emphasizes the pertinence, purpose and utility of design, and establishes the main content and direction for the design concept and performance. There are different understandings about design orientation. Although it is not the conception itself, it is of great significance as the premise and basis of design conception.

The main significance of design positioning is to emphasize the characteristics of their own superior to other products, highlight the important aspects that others have not considered in their own packaging, and establish the theme and focus of design. Design positioning can be divided into two stages:

(1) Data collection Data collection is the preparatory stage of design positioning. In modern society, it is very vivid to compare market competition to “business war”. To win a war, knowing oneself and the enemy is the first condition. Packaging and decoration design in the market competition mainly faces two challenges: one is the choice of consumers, the second is the competition of similar products. It is the basis of design positioning to understand the relevant situation of design object competition object. The purpose of collecting information is to know the other person. This is

Design positioning is a job that must be done. The data collection should be carried out from the two aspects of design object and competition object at the same time, and the specific content can be divided into three parts: market sales, products, packaging and decoration design.

Marketing includes: consumption objects; Supply and demand relationship; Market share; Sales region and season; sell

Way.

Pastry packaging supplies products include: brand and grade; Characteristics and functions; Quality and use value, life cycle, materials, processes and technologies; Cost and profit.

3 Packaging decoration design includes: pastry packaging supplies packaging materials, technology and technology, packaging form and structure, expression methods and expression style; Packaging cost; There are problems.

The product and marketing information can be understood and obtained from the entrusted designer, and the packaging and decoration design information should be personally participated in the investigation and research by the designer. Data collection should be as full and accurate as possible, which is directly related to the decision of design positioning and the implementation of design performance.

(2) Positioning decision Positioning decision is to collect all the information, around the basic elements of sales packaging design for item-by-item comparative analysis, and then on the basis of promoting strengths and avoiding weaknesses on the basis of screening, and finally establish what should be performed

And highlight what. The three basic elements of design positioning are brand, product and consumer. These three basic elements must be reflected in the sales pastry packaging supplies packaging design content, the problem is that each basic element contains a large number of rich information content, design positioning is to clarify the primary and secondary relationship, establish the design theme and focus.

On the basis of product positioning, brand positioning and consumer positioning, various combinations can also be carried out according to the specific situation of the product and the market, that is, the design theme contains many aspects at the same time. For example, products and brands, pastry packaging supplies products and consumers, brands and consumers, etc. No matter what kind of design orientation is adopted, the key is to establish the focus of performance. No focus, equal to no content; Too much emphasis is equal to no focus, and both lose the meaning of design positioning.

The basic content of sales packaging design The basic content of sales packaging design is modeling design, text design, color design, pattern design and convenient design.

The shape of sales packaging design is to be practical, the second is to be beautiful, and the third is to be rich in change. The shape of sales pastry packaging supplies packaging is generally stacked, window-opening, portable, hanging, transparent, easy to open, reusable, gift and so on.

1. Pastry packaging supplies packaging design in the packaging container external and internal additional ribbon, flower knot, etc., to highlight and enhance the artistic effect of packaging modeling. It should be noted that the principle of simplification is particularly important for packaging modeling, which is determined by the practicality of mass production and packaging. First of all, complex modeling is not suitable for mass production, does not conform to the principle of economic conservation, nor is it easy to use, and secondly, it is also related to the aesthetic taste of consumers, simple and bright modeling is easy to be perceived, smooth, natural, creative modeling is the consumer

Let’s wait.

Favored. Text design is an important part of packaging decoration surface design, its main role is to promote products, introduce production

2. Sales of pastry packaging supplies packaging text design products, while playing a decorative role in the picture. The idea and design of the text should be based on the characteristics of the product and the characteristics of the sales place to try to achieve both beautiful and meaningful, the language should be concise and true, the word should be rigorous, the text and translation should be accurate, the font style and the decoration screen should be unified and coordinated, and the layout should be reasonable. Trademarks and brand names are the soul of the packaging and decoration picture, which should be designed in the main part of the picture; The product name can be placed in a secondary position, and other information text, explanatory text, advertising text, etc. should be rationally arranged according to the primary and secondary. At present, many countries require product packaging to use two or more sets of text, so according to the characteristics and requirements of different countries, reasonable selection of text, to be carefully conceived in calligraphy layout, word size, font selection, density relationship and other aspects of the correct choice.

3. Pastry packaging supplies packaging color design

Color is the artistic language of packaging and decoration, and it is the visual guide for consumers to buy goods. Color can convey a variety of information, express a rich meaning, arouse people’s beautiful imagination, so as to bring a direct impact on commodity sales. Color design should obey the theme of the picture, according to the nature and characteristics of the product to perform, especially to consider the use of natural color, popular color and customary color.

Each country and region has its own preference for traditional colors, that is, basic colors. People’s feelings and preferences for color are often influenced by geographical conditions, national traditions, religious beliefs, political factors, and lifestyles.

The popular color of packaging is a color that is accepted and loved by the broad masses in a certain region and a certain period. The emergence of popular color is the inevitable result of the requirement of human freshness, and its development has a certain regularity. The consumer’s pursuit of popular colors reflects the consumer’s desire to change, improve themselves, conform to the trend, and have the courage to pursue the mental state, which is a feature of consumer life. The color design of sales packaging should lose no time in capturing popular information and designing colors with popular style and sense of The Times.

Packaging color is the color that different commodities have been used for a long time and consumers are used to accept. Such as using warm colors to emphasize the delicious nutrition of food; Use cool colors to emphasize the durability of mechanical products. Packaging custom color has a deep-rooted impression in the minds of consumers. The choice of packaging color is sometimes easy to cause similarities between goods, similarities are not conducive to sales. Therefore, the choice of color, we should be good at absorbing tradition, but also dare to innovate. 4. Packaging decoration pattern modeling

The paintings, photos, decorative patterns and relief forms in the front of the packaging decoration are called the patterns of the packaging picture. The physical product displayed in transparent packaging and window packaging is also an integral part of the decoration picture. Pattern design often uses a variety of design techniques, such as decorative painting, cartoon painting, sketch, Chinese painting, oil painting, watercolor painting, calligraphy sculpture, seal cutting, paper cutting, photography, and uses a variety of design skills, so that the design theme can be fully developed and created.