Corrugated carton packaging box transformation is accelerating
In a constantly changing market, manufacturers equipped with the right hardware can quickly respond to the changes and take advantage of existing conditions and advantages, which is essential for growth in uncertain situations. Manufacturers in any industry are likely to introduce digital printing to control costs, better manage supply chains and provide one-stop services.
Both corrugated packaging manufacturers and processors will benefit as they can move quickly from traditional packaging operations to new product markets. Jewelry box
Having corrugated digital presses is beneficial to manufacturers in almost all industries. When market conditions change rapidly, such as during a pandemic, businesses with tools of this nature can create new applications or types of packaged products that have never been considered before.
“The goal of business survival is to adapt to changes in the marketplace and the needs that are being driven from the consumer and brand levels,” said Jason Hamilton, Agfa’s Director of strategic Marketing and Senior Solutions Architect for North America. Printers and processors with the digital infrastructure to offer corrugated and display packaging can be at the forefront of the industry with a strong strategic response to changes in the market. Candle box
During the pandemic, owners of EFINozomi presses reported an average annual increase of 40 percent in print output. Jose Miguel Serrano, senior manager of global business development for inkjet packaging at EFI’s Building Materials and Packaging Division, believes this is happening because of the versatility afforded by digital printing. “Users equipped with a device like EFINozomi can respond faster to the market without relying on plate making.”
Matthew Condon, corrugated business development manager at Domino’s Digital Printing division, said e-commerce had become a very broad market for corrugated packaging companies and the market seemed to change overnight. “Because of the pandemic, many brands have shifted marketing tasks from store shelves to the packaging they deliver to customers. In addition, these packages are more market-specific, making them an excellent choice for digital applications.” Candle jar
“Now that contactless pickup and home delivery are the norm, package printers are more likely to see a company producing a product with packaging that would otherwise be different,” said Randy Parr, U.S. marketing manager for Canon Solutions.
In a sense, at the beginning of the epidemic, corrugated packaging processors and printers need not necessarily change their printing content, but to be clear about the market for which the printed products are targeted. “The information I have received from corrugated box suppliers is that due to the strong demand for corrugated boxes in the pandemic, demand has shifted from in-store purchases to online, and every product delivery needs to be shipped using corrugated boxes.” Said Larry D ‘Amico, director of North American sales for World. Mailer box
A client of Roland, a Los Angeles-based printing plant that produces signs and other epidemic-related messaging signs for the city with its RolandIU-1000F UV flatbed press. While the flat press easily presses down on corrugated paper, operator Greg Arnalian prints directly onto 4-by-8-foot corrugated board, which he then processes into cartons for a variety of uses. “Before the pandemic, our customers only used traditional corrugated cardboard. Now they are backing brands that are starting to sell online. Food deliveries increase, and with them packaging requirements. Our clients are also making their businesses viable in this way.” “Silva said.
Condon points to another example of a changing market. Small breweries have produced hand sanitizer to meet the growing demand. Instead of beverage packaging, breweries need their suppliers to quickly produce containers and cartons for this immediate sales opportunity. Eyelash box
Now that we know the possibilities for application scenarios and customer requirements, it is important to identify the advantages of using corrugated digital presses to achieve these advantages. Certain features (special inks, vacuum areas, and medium transfer into the paper) are necessary to make success a reality.
“Printing packaging in digital printing can dramatically reduce readiness/downtime, processing and time to market for new products. Combined with the digital cutter, the company can also produce samples and prototypes almost immediately, “explained Mark Swanzi, Chief Operating Officer of Satet Enterprises. Wig box
In many of these cases, the printing requirements may be requested overnight, or in a short period of time, and digital printing is perfectly suited to meet these design manuscript changes. “If companies are not equipped with digital printing equipment, many corrugated box companies do not have the resources to respond adequately to demand because traditional printing methods cannot handle rapid printing changes and short SKU requirements. Digital technology can help processors meet rapid change, shorten SKUs demand, and support their customers’ test marketing efforts.” “Condon said.
Hamilton cautioned that the digital press was only one aspect to consider. “Go-to-market workflow, design and education are all issues that need to be considered in conjunction with corrugated digital presses. All of these must come together to excel in key areas such as speed to market, variable graphics and content applications, and the uniqueness of applying different substrates to packaging or display racks.” cosmetic box
The market is constantly changing, so it is important to be prepared to adapt when given the opportunity to do so, so corrugated digital inkjet printing equipment will continue to play an important role in new applications.
Online ordering is a buyer habit that continues to grow, and the pandemic has accelerated the trend. As a result of the pandemic, the purchasing behavior of final consumers has changed. E-commerce is a part of daily life for many people. And this is a lasting trend.
“I think this pandemic has permanently changed our buying habits. The online focus will continue to create growth and opportunities in the corrugated packaging space, “D ‘Amico said.
Condon believes that the adoption and popularity of digital printing in the corrugated packaging industry will be similar to the development path of the label market. “These devices will continue to work as brands continue to try to market to as many focused market segments as possible. We are already seeing this change in the label market, where brands continue to find unique ways to market to the end user, and corrugated packaging is the new market with huge potential.”
To take advantage of these unique trends, Hamilton advises processors, printers and manufacturers to “maintain a keen sense of foresight and seize new opportunities as they present themselves”.
Post time: Dec-14-2022
