Beautiful and attractive chocolate packaging
Chocolate is an extremely popular product on supermarket shelves among young men and women, and it has even become the best gift for exchanging affection.
According to data from a market analysis company, about 61% of consumers surveyed consider themselves "frequent chocolate eaters" and eat chocolate at least once a day or a week. It can be seen that chocolate products are in great demand in the market.
Its smooth and sweet taste not only satisfies the taste buds, but also has various exquisite and beautiful packaging, which always makes people feel happy instantly, making it difficult for consumers to resist its charm.
mushroom chocolate bar packaging packaging is always the first impression of a product in front of the public, so we must pay attention to the function and effect of packaging.
mushroom chocolate bar packaging Chocolate on the market frequently suffers from quality problems such as frosting, deterioration, and insect infestation.
Most of them are due to loose sealing of the packaging, or there are tiny gaps and damage, and bugs will take advantage of it and grow and multiply on the chocolate, which will have a huge impact on product sales and image.
When packaging mushroom chocolate bar packaging, it is required to prevent moisture absorption and melting, prevent aroma from escaping, prevent grease precipitation and rancidity, prevent pollution, and prevent heat.
Therefore, the requirements for chocolate packaging materials are very strict. It is necessary to ensure the aesthetics of the packaging and meet the packaging material requirements.
The packaging materials for chocolate that appear on the market mainly include aluminum foil packaging, tin foil packaging, plastic flexible packaging, composite material packaging, and paper product packaging.
Let me share with you the bags produced by Conghua Hongye Plastic Bag Factory.
Aluminum foil packaging
Made of PET/CPP two-layer protective film, it not only has the advantages of moisture-proof, air-tight, light-shielding, abrasion resistance, fragrance retention, non-toxic and tasteless, but also because of its elegant silver-white luster, it is easy to process into various The beautiful patterns and colors make it more popular among consumers.
No matter whether the chocolate is inside or outside, there must be the shadow of aluminum foil. Generally, aluminum foil paper is used as the inner packaging of chocolate.
Chocolate is a food that melts easily, and aluminum foil can effectively ensure that the surface of the chocolate does not melt, extending the storage time so that it can be stored longer.
tin foil packaging
This is a type of traditional packaging material that has good barrier properties and ductility, and is moisture-proof. The maximum acceptable relative humidity is 65%. Water vapor in the air has a great impact on the quality of chocolate, and packaging in tin foil can extend the storage time.
It has the function of shading and preventing heat. When the temperature is high in summer, packaging chocolate with tin foil can prevent direct sunlight, and the heat will dissipate quickly and the product will not melt easily.
If chocolate products do not meet good sealing conditions, they are prone to the so-called frosting phenomenon, which can even cause the chocolate to deteriorate after absorbing water vapor.
Therefore, as a chocolate product manufacturer, you must choose the mushroom chocolate bar packaging material well.
Note: Generally speaking, colored tinfoil is not resistant to high temperatures and cannot be steamed, and is used for food packaging such as chocolate; silver tinfoil can be steamed and resistant to high temperatures.
Plastic flexible packaging
Plastic packaging has gradually become one of the most important packaging materials for chocolate due to its rich functions and various display capabilities.
It is usually made of plastic, paper, aluminum foil and other materials through various composite processing methods such as coating compounding, lamination compounding, and co-extrusion compounding.
It has the advantages of low odor, no pollution, good barrier properties, easy to tear, etc., and can avoid the influence of high temperature during the chocolate packaging process, and has gradually become the most important inner packaging material for chocolate.
Composite material packaging
It is composed of OPP/PET/PE three-layer material, which is odorless, has good air permeability, extends the shelf life and preserves freshness, and can withstand low temperatures and is suitable for refrigeration.
It has obvious protection and preservation capabilities, is easy to obtain materials, is simple to process, has a strong composite layer, and has low consumption. It has gradually become a commonly used packaging material in chocolate.
The inner packaging is made of PET and aluminum foil to maintain the product's luster, fragrance, shape, moisture resistance and oxidation resistance, extend shelf life and protect product performance.
These are the most common packaging design materials for chocolate. Depending on the packaging style, various materials can be selected for packaging.
No matter what kind of packaging materials are used, they are used to protect chocolate products, improve product hygiene and safety, and increase consumer purchasing desire and product value.
Therefore, you should do a comprehensive investigation when choosing chocolate packaging materials.
Chocolate packaging is evolving in packaging materials around the above needs. The theme of chocolate packaging should conform to the trend of the times, and the shape of the packaging can position different styles according to different consumer groups.
In addition, I would like to give some small suggestions to chocolate product merchants. Good packaging materials can add added value to your products and improve product quality.
Therefore, when choosing packaging, you should not just consider cost savings. Packaging quality is also very important.
Of course, you also need to consider the positioning of your products. Exquisite and high-end products are not always better. Sometimes they can be counterproductive, creating a distance between consumers and products and a lack of intimacy.
When mushroom chocolate bar packaging packaging products, it is necessary to conduct certain market research, analyze customer preferences, and then cater to consumers' appetites.
Conghua Hongye Plastic Bag Factory has 30 years of experience in the professional production of flexible packaging. It can professionally customize chocolate packaging in various colors and styles according to the different requirements of users. Printing words, etc. can also be professionally customized.
How to package the chocolate box？
Chocolate should be said to be a gift that couples often give, but with all kinds of chocolates on the market, what kind of packaging can best impress consumers?
As a product mushroom chocolate bar packaging that is popular among consumers (especially female consumers), chocolate has its own unique concepts in its product attributes, uses, target consumer groups, product propositions, and product concepts. Chocolate and candies are snack foods, but Different from ordinary snack food. Chocolate packaging also needs to reflect the uniqueness of chocolate.
In terms of mushroom chocolate bar packaging, chocolate packaging materials have certain restrictions. “Chocolate is made from raw materials such as cocoa liquid, cocoa powder, cocoa butter, sugar, dairy products and food additives, and is mixed, finely ground, refined, tempered, molded, and frozen into shape. It is processed through other processes, and all the solid components are dispersed between the oils, and the continuous phase of the oils becomes the skeleton of the body." Due to such materials and processes, chocolate has relatively high requirements for temperature and humidity. When the temperature and relative humidity are high, When the chocolate is dry, the luster on the surface of the chocolate will disappear, and the skin may become white, oily, etc. In addition, the chocolate can easily absorb other odors. Therefore, these require careful treatment of chocolate packaging materials.
Design is a positive way to make everything better. How products displayed on shelves can successfully attract consumers' attention within 3 seconds? The significance of packaging design is self-evident.
What details should be paid attention to in packaging design?
Performance of the packaged product The performance of the packaged product mainly includes the physical state, appearance, strength, weight, structure, value, risk, etc. of the product. This is the first issue that should be considered when packaging.
① Product physical state. There are mainly solid, liquid, gaseous, mixed, etc. Different physical states have different packaging containers.
② Product appearance. There are mainly square, cylindrical, polygonal, special-shaped, etc. The packaging should be designed according to the appearance characteristics of the product, which requires small packaging size, good fixation, stable storage, and compliance with standardization requirements.
③ Product strength. For products with low strength and easy damage, the protective performance of the packaging must be fully considered, and there should be obvious markings on the outside of the packaging.
④ Product weight. For heavy products, special attention should be paid to the strength of the packaging to ensure that it is not damaged during circulation.
⑤ Product structure. Different products often have different structures, some are not pressure resistant, some are afraid of impact, etc. Only by fully understanding the product structure can different products be packaged appropriately.
⑥ Product value. The value of different products varies greatly, and those with higher value should be given special consideration.
⑦ Product danger. For flammable, explosive, toxic and other dangerous products, to ensure safety, there should be precautions and specific markings on the outside of the packaging.
How to position packaging design？
1. “Who are our customer groups?”
Different customer groups have different personalities and hobbies. Tailoring different packaging designs based on different personalities and hobbies will undoubtedly have better marketing effects.
2. “When will our products be available for sale?”
According to current trends and the lifespan of product packaging, designers need to update the packaging in a timely manner. Otherwise, they will not be able to keep up with the market and will be eliminated.
3. “In what occasions are our products sold?”
Products in different occasions, different regions, and different humanistic habits also require appropriate positioning of packaging.
4. “Why is it designed like this?”
This question is actually to summarize the above design and emphasize the personality of your product in a timely manner. Only by clarifying your own personality can you give packaging life.
5. How to design product packaging
Have your own design style and find the positioning of your product from the beginning. The one that is practical, chooses the right materials, and is easy to save and has a low cost is best. Choose plain colors, don’t be too flashy, just keep it simple. Choose an appropriate size. Design packaging that best suits the product. Choose appropriate fonts and typography, and design them into the packaging cleverly. Have an unboxing experience and modify the packaging of the product many times to make it the best.
What aspects should be considered in mushroom chocolate bar packaging design ？
1. Since it is chocolate packaging, it is natural to show the basic characteristics of chocolate, such as romance, deliciousness, high-end, etc. Therefore, when designing packaging, we should pay attention to the introduction of the basic advantages and characteristics of chocolate. This is a point that needs to be considered when designing chocolate packaging.
2. Pay attention to the use of words. Chocolate is somewhat different from other foods. It is often used as a gift to give to others. Therefore, when using words, you should pay attention to its inner meaning instead of using words or elements randomly.
3. When designing chocolate packaging, you must first understand the market positioning of the product and determine the style based on the market positioning. After determining the style and design concept, then fill in the elements and copywriting, so as to make the chocolate packaging appear harmonious and unified. In addition, when designing chocolate packaging, we must also take into account usability and protect the product, which requires a certain degree of professionalism.
Post time: Oct-23-2023
