Understand the food and beverage packaging trends
Smurfit-Kappa is passionate about pioneering innovative, on-trend, tailor-made packaging solutions that help brands attract the right customers and stand out on crowded shelves and screens. The group understands the need to leverage insights into trends in the highly competitive food and beverage industry to provide customers with packaging that not only differentiates them and creates a great customer experience, but also enhances their brand and ensures ultimate customer loyalty.chocolate box
Today, whether it’s a big brand or a thriving small business, food and beverage packaging must not only maintain quality and provide visual appeal, but must also offer a compelling sustainability story, options for personalization and, when appropriate, stand out health benefits and provide easy-to-understand information. Smurfit-Kappa has researched the latest trends in food and beverage packaging and created this compilation of what you need to know for 2023 and beyond.custom packaging box
The simpler, the better
Packaging is the highlight of the food and beverage industry. According to Ipsos research, 72% of shoppers are influenced by product packaging. Simple yet powerful product communication, reduced to the essential selling points, is critical to connecting with overwhelmed and insensitive consumers.pastry box
As the cost of living rises, consumers want to easily find products that meet their needs and save money. With energy costs remaining high, consumers will increasingly seek “energy-efficient” products to save money. According to a Mintel report, information on packaging will increasingly highlight the most energy-efficient cooking methods.dessert box
Brands that share on-pack advice on how to use less energy when storing or preparing food will be sought after. Not only does this save consumers money, but it reassures them that the brand is committed to helping the environment and caring for their customers.sweet box
Consumers will gravitate toward brands that emphasize how the product fits with their priorities (e.g., eco-friendliness), and what compelling unique advantages they can offer. Product packaging with a clean design and minimal information will stand out among shoppers who feel that too much information can make selection more challenging.macaron gift box
Smurfit-Kappa helps customers evaluate their packaging with innovative ShelfSmart retail marketing service designed to deliver scalable, risk-proof shelf-ready packaging, and its Experience Center helps customers gain valuable insights , helping reduce risk, increase sales, and reduce costs by understanding why their products may not be off the shelf.cookie gift box
Brands will move stories about their products’ origins, histories, and uses from packaging to social media, websites, and other marketing methods. As the economy recovers in the next few years, consumer demand for lower prices will decrease in 2022-2023. Packaging can substitute cost-saving messages for other benefits consumers care about, including product versatility and environmental or ethical claims.Ramadan box
Small and large businesses must ensure their food and drink packaging focuses on natural ingredients and key health benefits in 2023. Despite high inflation, consumers are also prioritizing brands that offer health benefits and natural ingredients over lower prices to signal whether the product is worth the money. One of the lasting effects of the COVID-19 pandemic has been a global desire for products that support healthy living.packaging box
Consumers also want the assurance of credible information that brands can back up their claims. Food and beverage packaging that communicates this garners trust and builds brand loyalty.
Sustainability
Sustainable packaging is on the rise globally. With 85% of people choosing brands based on their concerns about climate change and the environment (according to an Ipsos study), sustainability will become a ‘must’ for packaging.
Noting this important trend, Smurfit-Kappa is proud to be one of the world’s leading suppliers of sustainable packaging, believing that paper packaging can be one of the answers to the challenges facing the planet, and with Innovative products produced sustainably are 100% renewable, recyclable and biodegradable.candy box
Smurfit-Kappa works closely with suppliers and customers to design sustainability into every fiber with remarkable results. It is predicted that brands will need to drive the sustainability agenda and consumer change, not wait for shoppers. Consumers are increasingly concerned about the materials companies use, their sourcing methods, and whether their packaging is recyclable and environmentally friendly.sushi box
Enterprises use “greenwashing” to promote their brands and deceive consumers through unfounded publicity, making consumers believe that the products of enterprises are environmentally friendly. This will only lead to consumers losing trust in these brands. This is why it is critical that companies can back up their sustainability claims with credible, concrete sustainability results.
personalise
The demand for personalized packaging is growing exponentially. Future Market Insights estimates the industry will double in value over the next decade. The food and beverage industry will play a pivotal role in the future of personalized packaging, especially when it comes to gifting.cigar box
Manufacturers are using personalized packaging more frequently to improve consumers’ perception of their brand and increase customer interaction, especially for new companies just embarking on the customer journey. Personalization goes hand in hand with social sharing. Customers are more likely to share their personalized packaged products or feature them on their social media channels, which helps increase brand awareness.
How to optimize your packaging in 2023
As a packaging specialist, Smurfit-Kappa is riding the latest wave of exciting packaging changes. Simple messaging, on-pack benefits, sustainability and personalization will be key elements of food and drink packaging in 2023. From small start-ups to established brands, Schmurf Kappa uses its experience and fit-for-purpose bespoke packaging solutions with sustainability at its core to help customers differentiate and enhance the customer experience.chocolate box
Smurfit-Kappa helps brands develop retail packaging every day that is proven to boost sales quickly and cost-effectively, giving you maximum brand benefit where it matters most – at the point of purchase . As one of the leading suppliers of sustainable food and drink packaging, Smurfit-Kappa is committed to creating packages that not only use products and processes that have a real impact on customers and the entire value chain – they also support a A healthier planet.cake box
Post time: Mar-21-2023
