Packed chocolate chip ncuav qab zibtau ntev ua ib qho tseem ceeb hauv khw muag khoom noj, noj su, thiab tsev nyob thoob ntiaj teb. Cov khoom qab zib no, nyiam los ntawm cov neeg ntawm txhua lub hnub nyoog, txuas ntxiv hloov zuj zus thiab hloov pauv rau cov neeg siv khoom nyiam thiab cov qauv kev lag luam. Los ntawm lawv cov pib txo hwj chim mus rau lub tshiab muab khoom muaj hnub no, txoj kev ntawmpacked chocolate chip ncuav qab zibyog ib qho pov thawj rau qhov kev tsis txaus siab ntawm qhov khoom qab zib classic no.
Keeb kwm thiab keeb kwm ntsiab lus
Cov kua nplaum nplaum nplaum nplaum, tsim los ntawm Ruth Graves Wakefield hauv xyoo 1930, tau dhau los ua ib qho khoom noj khoom haus nrov. Wakefield tus thawj daim ntawv qhia, uas nws tsim nyob rau hauv lub Toll House Inn hauv Whitman, Massachusetts, ua ke butter, qab zib, qe, hmoov, thiab semi-qab zib chocolate chips los tsim ib qho khoom noj qab zib zoo nkauj tshiab. Qhov kev vam meej ntawm daim ntawv qhia ua rau nws suav nrog ntawm cov ntim ntawm Nestlé chocolate tuav, cementing lub chocolate chip ncuav qab zib qhov chaw hauv Asmeskas keeb kwm ua noj.
Raws li kev thov rau cov ncuav qab zib loj hlob tuaj, tuam txhab lag luam pib tsim cov ntawv ntim khoom kom haum rau cov tsev neeg tsis khoom thiab cov tib neeg tab tom nrhiav kev xaiv khoom noj txom ncauj yooj yim. Los ntawm nruab nrab xyoo pua 20th, cov khoom lag luam xws li Nabisco, Keebler, thiab Pillsbury tau muab packed chocolate chip ncuav qab zibuas tuaj yeem pom ntawm lub khw muag khoom noj khoom haus thoob plaws Tebchaws Meskas.
Niaj hnub nimno Kev Lag Luam Trends
Niaj hnub no, lub hnab ntim khoom qab zib ntim khoom qab zib ua lag luam muaj ntau haiv neeg thiab kev sib tw ntau dua li yav dhau los. Cov neeg siv khoom tau dhau los ua neeg paub ntau ntxiv, nrhiav cov ncuav qab zib uas tsis yog tsuas yog saj zoo xwb tab sis kuj ua raws li lawv cov kev nyiam noj haus thiab kev coj ncaj ncees. Ntau qhov tseem ceeb tau tshwm sim hauv kev lag luam:
- 1. Kev Noj Qab Haus Huv thiab Kev Noj Qab Haus Huv: Nrog kev paub txog kev noj qab haus huv thiab kev noj qab haus huv, ntau tus neeg tau txais kev pab tab tom nrhiav cov ncuav qab zib uas haum rau kev noj zaub mov zoo. Qhov no tau ua rau muaj kev xaiv zoo li gluten-dawb, qab zib tsawg, thiab cov protein ntau chocolate chip ncuav qab zib. Cov khoom lag luam xws li Txaus siab rau Lub Neej thiab Quest Nutrition tau nqis peev ntawm qhov sib txawv no, muab cov ncuav qab zib uas haum rau cov kev xav tau ntawm kev noj haus yam tsis muaj kev cuam tshuam txog kev saj.
- 2. Organic thiab Natural Ingredients: Muaj ib qho kev thov tseem ceeb rau cov khoom tsim nrog cov khoom xyaw organic thiab ntuj. Cov tuam txhab xws li Tate's Ci Shop thiab Annie's Homegrown hais txog kev siv cov khoom tsis yog GMO, organic, thiab cov khoom xyaw uas muaj txiaj ntsig zoo hauv lawv cov ncuav qab zib. Qhov no rov hais dua rau cov neeg siv kev noj qab haus huv uas txaus siab them tus nqi them rau cov khoom uas lawv pom tias muaj kev noj qab haus huv thiab zoo ib puag ncig.
- 3. Indulgence thiab Premiumization: Thaum cov ncuav qab zib qhia txog kev noj qab haus huv tau nce siab, tseem muaj kev lag luam muaj zog rau cov ncuav qab zib zoo tshaj plaws uas muaj kev kho mob zoo nkauj. Cov khoom lag luam zoo li Pepperidge Farm's Farmhouse ncuav qab zib thiab Levain Bakery cov ncuav qab zib khov muab cov kev xaiv nplua nuj, decadent rau cov uas tab tom nrhiav rau cov khoom noj txom ncauj zoo.
- 4. Yooj yim thiab txav tau yooj yim: Kev ua neej nyob tsis khoom tau ua rau muaj kev xav tau yooj yim, nqa khoom noj txom ncauj. Cov pob khoom noj ib zaug thiab cov khoom noj txom ncauj me me ntawm chocolate chip ncuav qab zib ua rau cov neeg tau txais kev pab nrhiav kev kho mob ntawm qhov mus. Cov qauv no tau txais kev txhawb nqa los ntawm cov npe xws li Famous Amos thiab Chips Ahoy!, uas muaj ntau yam ntim ntim kom haum rau cov kev xav tau sib txawv.
- 5. Sustainability thiab Ethical Practices: Cov neeg siv khoom muaj kev txhawj xeeb ntau ntxiv txog kev cuam tshuam ib puag ncig ntawm lawv qhov kev yuav khoom. Cov khoom lag luam uas tseem ceeb rau kev coj ua kom ruaj khov, xws li siv cov ntim khoom rov ua dua tshiab thiab muab cov khoom xyaw kom zoo, tau txais txiaj ntsig. Cov tuam txhab xws li Newman's Own thiab Back to Nature qhia txog lawv txoj kev cog lus rau kev ruaj khov, uas cuam tshuam nrog cov neeg siv khoom zoo.
Innovation tseem tsav lub evolution ntawmpacked chocolate chip ncuav qab zib. Cov tuam txhab lag luam niaj hnub sim nrog cov khoom noj tshiab, cov khoom xyaw, thiab cov qauv los ntes cov neeg siv khoom txaus siab thiab sawv tawm hauv kev lag luam coob. Qee qhov kev tsim kho tshiab tseem ceeb suav nrog:
Flavor Variations: Tshaj li cov chocolate chip classic, cov khoom lag luam tau nthuav tawm cov khoom tshiab zoo siab thiab sib xyaw ua ke. Ntau yam xws li salted caramel, ob qho tib si chocolate, thiab dawb chocolate macadamia txiv ntoo muab cov khoom noj tshiab tshiab. Cov khoom noj raws caij nyoog, xws li taub dag thiab peppermint, kuj ua rau muaj kev zoo siab thiab tsav kev muag khoom thaum lub sijhawm tshwj xeeb ntawm lub xyoo.
Cov khoom xyaw ua haujlwm: Kev sib xyaw cov khoom xyaw ua haujlwm zoo li probiotics, fiber, thiab superfoods rau hauv cov ncuav qab zib tau dhau los ua ntau dua. Cov khoom lag luam zoo li Lenny & Larry's muab cov ncuav qab zib uas tsis yog tsuas yog ua kom muaj kev xav qab zib xwb tab sis kuj tseem muab cov txiaj ntsig kev noj haus ntxiv, xws li ntxiv cov protein thiab fiber ntau.
Texture Innovations: Kev ntxhib los mos ntawm chocolate chip ncuav qab zib yog qhov tseem ceeb rau ntau tus neeg siv khoom. Cov tuam txhab lag luam tab tom tshawb nrhiav cov txheej txheem ci sib txawv thiab cov qauv tsim kom ua tiav cov qauv tsim tshwj xeeb, los ntawm cov mos mos thiab chewy mus rau nkig thiab crunchy. Qhov no tso cai rau lawv ua kom haum rau ntau yam kev nyiam thiab tsim cov khoom sib txawv.
Allergen-Free Options: Nrog rau qhov nce hauv cov zaub mov ua xua thiab rhiab heev, muaj kev xav tau ntau ntxiv rau cov ncuav qab zib tsis muaj allergen. Cov khoom lag luam xws li Partake Foods muab cov ncuav qab zib chocolate chips uas tsis muaj cov tshuaj tiv thaiv xws li gluten, txiv ntseej, thiab cov khoom noj siv mis, ua rau lawv nkag mus rau cov neeg tuaj saib dav dua.
Cov kev sib tw thiab lub cib fim ntawmntim chocolate chip ncuav qab zib
Lub hnab ntim chocolate chip ncuav qab zib ua lag luam tsis yog tsis muaj nws txoj kev sib tw. Kev sib tw yog qhov hnyav, thiab cov hom lag luam yuav tsum tsis tu ncua innovate thiab hloov kho kom nyob twj ywm. Tsis tas li ntawd, kev nce nqi ntawm cov khoom siv thiab cov khoom lag luam cuam tshuam tuaj yeem cuam tshuam rau kev tsim khoom thiab nqi. Txawm li cas los xij, cov kev cov nyom no tseem muaj cib fim rau kev loj hlob thiab kev sib txawv.
Ib lub sijhawm tseem ceeb nyob hauv kev nthuav dav thoob ntiaj teb kev lag luam. Raws li Western-style khoom noj txom ncauj tau muaj koob meej hauv kev lag luam tawm tshiab, muaj peev xwm rau cov hom lag luam los qhia lawv cov khoom rau cov neeg tuaj saib tshiab. Ua raws li cov kev nyiam hauv zos thiab kev nyiam yuav yog qhov tseem ceeb rau kev vam meej hauv cov khw no.
Lwm thaj chaw ntawm lub sijhawm yog e-lag luam. Kev kis tus kab mob COVID-19 tau nrawm nrawm mus rau kev yuav khoom hauv online, thiab ntau tus neeg siv khoom tam sim no nyiam qhov yooj yim ntawm kev xaj khoom noj thiab khoom noj txom ncauj hauv online. Cov hom lag luam uas tsim kom muaj kev muaj zog hauv online thiab siv cov tswv yim lag luam digital tuaj yeem coj mus rau hauv qhov kev muag khoom loj hlob no.
Consumer engagement thiab brand loyalty nyob rau hauvntim cov ncuav qab zib chocolate
Kev tsim kom muaj kev sib koom tes ntawm cov neeg siv khoom thiab kev ntseeg siab yog qhov tseem ceeb rau kev vam meej mus ntev hauv kev lag luam ntim chocolate chip cookie lag luam. Cov tuam txhab lag luam tau nce siv kev tshaj xov xwm, kev koom tes nrog kev sib koom tes, thiab kev sib tham sib tawm tsam los txuas nrog cov neeg siv khoom thiab tsim cov zej zog hom.
Piv txwv li, cov khoom lag luam tuaj yeem tsim cov khoom lag luam tsawg lossis kev sib koom tes nrog cov neeg muaj suab npe nrov los ua kom muaj kev zoo siab thiab kev zoo siab. Cov kev pabcuam kev ntseeg siab thiab kev lag luam tus kheej tuaj yeem pab khaws cov neeg siv khoom thiab txhawb kev yuav khoom dua.
Xaus
Kev lag luam ntim chocolate chip ncuav qab zib ua lag luam tau los ntev txij li nws pib, hloov zuj zus kom tau raws li cov kev hloov pauv thiab kev nyiam ntawm cov neeg siv khoom. Niaj hnub no, kev ua lag luam yog tus cwj pwm los ntawm ntau yam khoom lag luam uas ua rau muaj ntau yam kev noj haus, kev coj ncaj ncees, thiab kev xav ua siab ntev. Raws li cov tuam txhab txuas ntxiv tsim kho tshiab thiab hloov kho, lub neej yav tom ntej ntawm cov khoom qab zib ntim cov ncuav qab zib zoo li ci ntsa iab, cog lus tias yuav muaj kev loj hlob ntxiv thiab zoo siab rau cov neeg nyiam cov ncuav qab zib thoob ntiaj teb.
Los ntawm kev paub txog kev noj qab haus huv rau kev noj qab haus huv, kev hloov pauv ntawmpacked chocolate chip ncuav qab zibqhia txog kev nthuav dav hauv kev lag luam zaub mov. Los ntawm kev ua raws li cov neeg siv khoom xav tau thiab txhawb nqa kev tsim kho tshiab, cov khoom lag luam tuaj yeem ua kom ntseeg tau tias cov khoom qab zib classic no tseem yog ib qho tseem ceeb rau ntau tiam neeg.
Post lub sij hawm: Jun-19-2024
