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Enterprise product packaging, try not to engage in imitation, not similar to other packaging, but the use of new materials, new technology, new patterns, new shapes, to give consumers a new feeling. Such as the use of renewable and biodegradable materials made of packaging is more popular, which on the one hand, convenient for consumers, but also in line with the trend of environmental protection, to establish a good image for the enterprise. Convenient packaging strategy. Enterprises in the design and purchase of product packaging, to be considered everywhere to bring consumers to buy, carry, use, storage and other aspects of convenience. Such as for the convenience of consumers to buy, enterprises will be different styles, uses, flavors of products, consisting of a variety of packaging or combination of packaging.

Cheap packaging strategy. This packaging strategy, that is, enterprises use low-cost, simple construction of packaging, usually for a large number of daily use of goods. Such as general clothing, shoes and socks, edible salt, monosodium glutamate, boiled Chinese medicine, bags of fresh milk, etc.. Of course, enterprises using this packaging strategy, not because of low consumer demand and arbitrary acquisition, but should consider its applicability, affordable features.

Series packaging strategy. The difference between this kind of packaging and series packaging is that the series packaging for similar goods, sets of packaging for different goods. Such as travel supplies box, makeup box, the traditional four treasures of the literary house - pen, ink, paper and ink stone, etc., is a set of packaging.

Similar packaging strategy. Sometimes also called family-style packaging, the same enterprise production products, the same pattern, similar colors, common features in the packaging shape, especially the repeated appearance of the CI image of the enterprise, the formation of visual stereotypes, not only to save packaging design costs, but also to deepen the user's impression of such goods.

Change packaging strategy. That is, to replace the original packaging with new packaging. Generally speaking, a company, a retailer should use a relatively stereotypical packaging, but when the following three situations arise, companies should take a change of packaging strategy.

(1) the quality of the product has gone wrong, the consumer has formed a bad impression.

(2) the enterprise's product quality is still good, but more competitors of similar products, the original packaging is not conducive to open the sales situation of the product.

(3) the sales of the product is still possible, but because the enterprise uses the packaging for too long, the cost is too high, the enterprise reduces the cost, which will make consumers feel obsolete.