Customized wholesale of simple cigarette box packaging (pack of 5)

A, cigarette consumer psychological analysis
There are many reasons and motives for smoking psychology, but according to the "Masnold demand theory" can be summarized as follows: 1, to relieve stress; 2, self-expression, self-fulfillment; 3, social needs. Thus we can roughly summarize the smoking into three kinds of people: the first kind of people smoking he is for self-relaxation, he hopes to reduce stress through smoking; the second kind of smoking in order to express themselves, self-actualization, the new generation of curious, rebellious young smoking group in the dominant factor; the third kind of smoking is focused on social type, that is, for social intercourse, business, gifts, etc..
So it can be seen from the above tobacco main consumer group is expanding to the new generation, young, the purpose of consumption is to my self-expression, self-fulfillment needs to develop. So in the characteristic cigarette packaging, for this type of new generation, young consumer group self-expression, self-fulfillment of personality characteristics launched to meet their consumption needs, to show their unique tobacco value.
Second, cigarette packaging materials, text and consumer psychology
Consumers generally believe that hard-packed cigarettes are of higher grade than soft-packed cigarettes, and this consumer awareness should be understood as the greatest influence of packaging materials on consumer psychology. Text is the name and introduction of the product. In the square inch of the outer packaging of the product, how to summarize the characteristics of the product in the most concise and perfect text is indeed not an easy task. The current packaging text tends to be arranged in English and Chinese, especially on the hard pack of cigarettes that can clearly distinguish between the front and the back, with Chinese on the front and English on the back being more popular. Although the meaning of the expressed text is basically the same, but the font differences between the front and back, will undoubtedly create an impression of change in the quiet to consumers. In the comparison of the two fonts against each other, both the whole cigarette packaging design is appreciated and the basic characteristics of the product are understood, which should be the basic intention of this design. The size of the text, the font characteristics, and the placement of the text also play an important role in the shape of the entire cigarette packaging design. The mutual balance and coordination of the pattern and text is also a key step in cigarette packaging design.
Third, cigarette packaging decoration color, pattern and consumer psychology
Among the four elements of cigarette packaging design, color and pattern are the most characteristic and impressive elements, and they complement each other. Different color preferences show different personalities, different tastes, and different levels of philosophy, while heavy-colored cigarettes occupy the consumer group with depth and connotation, and light colors occupy the consumer group with youthful flair and passion. With the aid of intermediate colors and blending, a variety of different styles of cigarettes are introduced, with a coordinated and matching filter and packaging.
Therefore, some people proposed the meaning of "color lure". Bright base color, with a playful and decent pattern; bold and beautiful pattern, set off with a fresh and light base color, are reasonable and coordinated design.
Therefore, cigarette packaging can largely influence consumers' impressions of new tobacco products.