The three directions of wine packaging design, do you know?
The trend of product packaging design is not invariable, it will change with economic, cultural and other reasons. To do wine packaging design needs to keep up with The Times and keep pace with The Times. At present, the trend of packaging design is developing in the direction of individuation, simplicity and hotspot.
Step 1 Personalize
With the development of economy and the improvement of consumers’ disposable income, the beer market is becoming a younger consumer group. In addition to paying attention to the quality of wine, these consumers prefer things that can show their life and personality. Therefore, the wine packaging design to reflect the personality, become the brand of the most bright a business card, consumers in the choice of beer, your beer can stand out.
Wine packaging design can be personalized in the form of packaging, packaging content and other aspects of exploration, but it is necessary to pay attention to the excessive pursuit of personality into the paranoid blind area, the loss of the packaging design itself due to the function and value.
2. Minimization In the information age, the onslaught of complex information garbage makes consumers have aesthetic and choice fatigue, from numbness, boredom to resistance. Five-color blind, people yearn to return to the simple visual environment, minimalism. As a modernist design style, minimalism has a great influence on beer packaging design. In this case, the design and packaging of beer should consider the information compression and reduction, with the most rapid, simple, bright way to present to consumers, to form a simple beauty, to achieve a simple but not simple state.
3. Become hot
Phenomenal-level hot spots are formed and released on a variety of apps every day. Rub hot spot has become the most fragrant Internet welfare to eat at present, beer packaging design rub hot spot is also to keep up with the trend of The Times.
In the digital age, the value of beer packaging design is infinitely enlarged. A good packaging design can pull the distance between consumers and the brand, and become a powerful power to feed the brand. To do a good job in beer packaging design, we need to have an insight into consumer psychology, use the design method suitable for consumers to tell the story of China and brand stories, use bag design to convey culture, use wonderful stories to impress people, and use high-quality products to meet consumer needs.
