Cigarette box cigar box color design
In modern cigarette packaging design, the status of color is very important, through color design can make cigarette products form
Unique visual features, more attractive to consumers, guide and stimulate consumers to buy, enhance brand memory
memory. When designing the color of cigarette packaging, the main color should be selected first, that is, the background color with the largest printing area.
The positioning of a certain cigarette product directly affects the degree of consumer acceptance of the cigarette product. At the same time, cigarette brand names
The color and font style of the scale are very important. Generally, it is better to use cursive script, running script, official script, amber, colorful cloud, etc.
The font with artistic content, and the color is reflected by color transfer, which plays an anti-counterfeiting role while being different
use.
For example, the packaging design of Baisha series cigarette products highlights artistic features through color, using warm and cool tones and dark colors
Light matching and other different tastes are convenient for consumers to quickly identify. The packaging design of Baisha brand cigarettes is based on the color zone
Different flavors, cell packaging means soft and elegant taste, very popular in the market, it is a scale that smokers love
Sex cigarettes are a representative product, and have long been recognized and accepted by consumers of different regions and ages among low-priced cigarettes.
Sense, the smell is mainly in the middle, the smoke is mellow, the taste is compatible with the north and the south, the strength is moderate, natural and full, and the aftertaste
Shengjin; Yantune is champagne-colored packaging, combined with soft golden yellow thin lines and packaging design of please shoot paper, rich
With cultural background, colorful and golden, it shows that cigarettes are sweet and pure, with mellow taste, full aroma and long aftertaste
and other characteristics; the main color of the packaging design is bright red, which means warm and festive, highlighting the classic preciousness, embodying
Cigarettes have the characteristics of heavy smoking, soft and long-lasting, rich aroma, and sufficient stamina; Baisha brand luxury blue soft packaging
The design is a high-end cigarette product of this series, and the blue color represents the natural fragrance, soft and full taste, and pure taste.
Connotative characteristics such as cleanness and aftertaste.
2.3 Graphic Design
Modern cigarette packaging design involves not only traditional culture, but also modern techniques, which produce modern
The collision with tradition requires modern designers to be good at integrating tradition and modernity, and nationalize traditional graphics.
Combined with modernization, it highlights the essence of Chinese traditional culture and promotes the evolution and development of Chinese culture.
On the one hand, modern designers must affirm traditional culture in the graphic design of cigarette packaging, and on the other hand, let traditional culture
To go through a meaningful process of change, go beyond classics as much as possible, incorporate modern personality, and optimize cigarette packaging design
For example, the packaging design of Fire Dance Red under the Hongjinlong brand uses flame shading, which is combined with dragon graphics.
With the design, it shows the passion of the fiery flying dragon in the sky. Another example is the packaging design of the Yellow Crane Tower 1916 cigarettes to China.
The ancient architectural art is generalized to reflect the gorgeous and classical feeling, with the embellishment of exquisite traditional patterns
And the classic seal characters make the whole momentum as if standing on the magnificent Chinese culture. At the same time, the packaging
It is planned to carry out new reforms, using brother images, with a strong modern meaning, and using brothers under the classical background
The image design does not make people feel obtrusive, because the designer also designed a classic traditional seal around the avatar
The flower also has an upside-down 20 on the back, and the texture is consistent and harmonious with the head portrait of the brothers. It can be said that the cigarette packaging design
The design fully embodies the integration of nationalization and modernization of traditional graphics and the construction of modern cigarette packaging design.
The new stage has enabled Yellow Crane Tower cigarettes to achieve huge sales volume, making it one of the top Chinese high-end cigarette brands.
3 Application of modern thought in cigarette packaging design
Modern thinking emphasizes the functionality of packaging design, and advocates that the packaging form follows the packaging function, so the designer first
To solve the functional problems of modern cigarette packaging, the packaging form should be considered next. In a competitive market environment
In order to expand the market, attract more consumers and enhance brand value, cigarette brands must start from the packaging
Design. Innovation. Every visual element of modern cigarette packaging should have a corresponding role and function, and the
The information on the packaging is simplified to the most recent brand, product name, and product image.
Delete all kinds of useless elements that hinder visual communication, and unify the function and appearance of modern cigarette packaging
Mode. Modern thinking opposes the use of decorative patterns in cigarette packaging design, viewing decoration as visual pollution,
No practicality. The packaging design of Hongjinlong brand cigarettes is a good use of modern ideas, through simplified processing
Design a simple, visually impactful modern cigarette package. In the brand of Hongjinlong cigarettes
In the packaging design of Zhiwu, the designer made several adjustments and used laser beams to create the appearance packaging to reproduce the dynamic and deep
Blue, flamboyant personality, radiant charm, completely removes cumbersome decorations, the overall effect is simple and concise, making people look
Come more eye-catching. There is also a hard box red Jinlong cigarette packaging design using a simple block red color, which is matched with a simple
Yellow, imitating the prominent strokes of modernity, makes the whole cigarette packaging unique sense of the times and optimizes the visual communication.
achieve the effect.
